Rural Shennong

Before Qi Zixuan stockpiled so much goods, in order to prevent the products from expiring, he had to release all stockpiled goods in one go.

As a result, there is a short-term oversupply situation.

In order to reduce the risk, Qi Zixuan, apart from not supplying Siji Supermarket, other small and medium-sized supermarkets provided premium milk.

After a while, he managed to slow down, and the source of milk became Qi Zixuan's pocket.

So he decided to only sell the best milk in Qitian Supermarket, which is Shengyuan Jindian.

Qi Zixuan and Meng Fanlin discussed the specific publicity and promotion plan, and Hua Biao, who was watching, asked worriedly, "Master Qi, will we cause public outrage if we do this?"

The Four Seasons Supermarket is different from the Qitian Supermarket. Chen Ping is not allowed to sell the premium milk exclusively to the Four Seasons Supermarket because there is no sales channel.

But in the past, the big and small supermarkets in the city, no matter because they were forced to help or deliberately cater to the Qi family, they all chose to advance and retreat with the Qi family, and they were very obedient.

Shengyuan fresh milk can monopolize the bagged milk market in Jiang'an City, and it is completely inseparable from the support of these merchants.

This includes the joint boycott of big foreign brands of packaged milk, and the door-to-door sales of chewing Lin Yuru before.

But now, knowing that the Qi family has obtained the best milk source, all the supermarkets in Jiang'an City are still looking forward to it, waiting for the Qi family to supply them and make a fortune with the Qi family.

If Qitian Supermarket also engages in monopoly, wouldn't it be a monopoly, abandoning the interests of all small and medium supermarkets?

You must know that Qitian Supermarket has a large scale and rich background, occupying a large share of the retail industry in Jiang'an City.

With the larger consumers attracted by premium milk, many small and medium-sized supermarkets may not be able to continue operating.

So Hua Biao said that Qi Zixuan's policy would cause public anger, which is not unreasonable.

Qi Zixuan sneered: "The essence of this world is that the weak prey on the strong."

"Big fish eat small fish and small fish eat dried shrimps. If you are weak, you deserve to be eaten!"

"If I can continue to provide them with Shengyuan fresh milk, they should be content."

"The biggest cake, but it's mine."

"As for committing public anger!" Qi Zixuan said disdainfully: "In the business world, this young master is the king of Jiang'an City, who dares to refuse?"

Seeing Hua Biao's stunned look, Meng Fanlin explained with a smile: "Master Hua, in fact, we monopolize the right to sell premium milk, and not many small and medium supermarkets will complain."

"You may not know that the sales volume of Shengyuan Jindian is already declining."

Hua Biao said in amazement: "How is it possible, isn't the sales of this premium milk always good?"

Meng Fanlin shook his head and said, "In the past, premium milk sold for [-] yuan a bag, and mass consumers could barely accept it."

"But now we sell it for 12 yuan a bag, and the middle and low-end consumer groups can hardly bear it."

"Although we only increased the price by two yuan, this milk is a long-term consumer product for many families."

Hua Biao nodded suddenly.

Although premium milk is good, it tends to turn into a luxury food.

Many working-class people will not blindly consume premium milk because of its high quality, regardless of the thickness of their wallets.

After all, most people's income is limited.

It's like many people know that bird's nest is good for the body, but it's a truth that only rich and powerful families can eat it regularly.

Although premium milk is not that expensive, it cannot last for a long time.

The price of ordinary bagged milk for three yuan and five bags is much cheaper than that of premium milk.

Qi Zixuan crossed his legs, and said triumphantly: "Chen Ping, that turtle, holds a gold ingot in his hand, but he doesn't know how to use it."

"Such a good thing should be made into a luxury item. How can it be cheaper for those poor people at the bottom of society?"

The corners of Hua Biao's eyes twitched.

He had heard from Chen Ping before that when he expands the scale of the farms, milk factories and supermarkets in the future, and the operating costs come down, he will also lower the price of premium milk to benefit the public.

The same goes for gourmet dishes.

Qi Zixuan's thinking was completely opposite to Chen Ping's.

Benefit the public?In his eyes, the untouchables at the bottom and the rich and noble like him are completely two kinds of creatures.

Qi Zixuan was immersed in his plan to make money, unable to extricate himself, he didn't notice that Hua Biao's expression was a little weird.

"For those poor people, it is difficult for them to accept that a bag of milk increases by two yuan."

"But for rich people, a bag of milk is not as expensive as a cigarette."

"If you can afford it, it's not worth the few dollars, but you can still afford it."

"If you can't afford it, then don't buy it at all!"

"I plan to increase the retail price of Shengyuan Jindian to 15 yuan a bag, and then make better packaging, the supply will definitely exceed the demand!"

"In the future, I will promote my super milk to the whole country and the whole world, and make Shengyuan's brand more and stronger. I will even sell it for 100, [-] yuan."

"I must make Shengyuan Jindian into a top-level luxury that only the rich and powerful can enjoy like the bird's nest truffle!"

Speaking of this, his face was full of excitement: "Things are rare and precious. You must know that there will be no third geomantic treasure land in this world!"

"That's why I have to do everything possible to win those two treasured geomantic lands!"

Hua Biao seemed to be shocked by Qi Zixuan's ambition, and it took him a long time to recover.

"Young Master Qi's vision is indeed not comparable to that of Chen Ping."

"It's an honor to be able to serve under you!"

The next day, Qi Zixuan started his plan.

First of all, the overwhelming publicity, including radio and television, and online media, are full of Shengyuan Jindian's new advertisements.

The content of the advertisement is separated from the promotion of taste, texture and efficacy.

Anyway, almost everyone in Jiang'an City already knows the benefits of premium milk, so it's pointless to promote it.

For this advertisement, Qi Zixuan paid a lot of money and hired a popular little fresh meat at a high price.

For the 15-second commercial alone, excluding endorsements, he spent more than 800 million.

The content of the ad is full of the meaning of high and high, and it means the same thing. Drinking Shengyuan Jindian is the enjoyment of the rich.

Giving gifts with the Shengyuan Jindian will give you face.

Qi Zixuan doesn't want to ask this little fresh meat to endorse him?No, he really wanted to, but unfortunately he couldn't afford it.

Before he bid for industrial land, he spent more than 500 million yuan.

After that, Qi Zixuan frantically increased his investment in the dairy factory, diluting the shares of Chen Ping and Lin Yuru, and spent a lot of money.

In order not to pay dividends to Chen Ping and Lin Yuru, he even invested the income from the dairy factory, and didn't put a penny in his bag.

Not long ago, he gave Jin Yusen 100 million for nothing to buy the remaining shares of the dairy factory.

In addition, he has spent a huge amount of publicity on major publicity channels in Jiang'an City this time, which is also a huge investment.

Moreover, the price he bought two pieces of geomantic land from Chen Ping was not low.

Each of these investments is not a small amount.

No matter how rich Qi Zixuan was, his family did not print money.

For these schemes, Qi Zixuan even embezzled a lot of operating funds of Qitian Supermarket.

Meng Fanlin told him that Qitian Supermarket's reserve liquidity has already fallen below the warning line.

If all the suppliers of Qitian Supermarket call for the payment together now, the Qi family will not be able to get [-]% of it.

Qi Zixuan was in a hurry to recover his blood!

Hua Biao immediately secretly reported this important information to Chen Ping.

"Brother, didn't you say that you have a way to destroy those two geomantic treasures?"

"This is the best time!"

Chen Ping shook his head and said, "No rush, just wait!"