I, strive for the prosperity of the motherland! 【system】

The "Enjoy Fun" 2015 Annual Meeting has come to a successful conclusion.

Some leaders organized everyone to pack up their belongings together.

Tomorrow is New Year's Day. Except for a few staff members on duty, everyone else will be on holiday. If we don't clean up the place, the cafeteria will be spoiled by the end of the holiday.

Su Xing followed Qin Houze and Liu Zhenghong outside.

Qin Houze had drunk quite a bit of alcohol, and his steps were a little unsteady.

However, he was still relatively clear-headed and concerned about taking Su Xing back to the hotel. "Oh dear, where's Xiao Zhao? I need Xiao Zhao to take Su Xing back to the hotel. I can't drive now..."

He plans to sleep at the factory tonight.

Liu Zhenghong said, "Don't call Xiao Zhao anymore, he's had too much to drink and can't drive."

The two looked around, trying to find an employee who hadn't been drinking and could drive.

Most of the factory employees are taking the company shuttle bus home today, so we can't expect Su Xing to squeeze onto the bus with everyone else.

Su Xing said, "Uncle Qin, Uncle Liu, don't worry about me. I'll just take a taxi back myself."

Qin Houze waved his hand, "How can that be! It's not easy to get a taxi from our factory's location, and besides, it's so late..."

At this moment, Zhuang Yi caught up from behind.

He said, "I haven't been drinking today, so I'll drive Miss Su... Miss Su home."

He subconsciously wanted to call her "Sister Su Xing," but then realized it was inappropriate and swallowed the words back.

"You're delivering it?!" Qin Houze glared at Zhuang Yi, his eyes filled with scrutiny and distrust.

Zhuang Yi felt a little awkward under his gaze.

Qin Houze was now quite drunk, and the meaning in his eyes was very clear. Normally, even if he had doubts in his heart, he would have restrained his gaze.

Liu Zhenghong then said, "Drive my car, Zhuang Yi and I will take Xiao Su back to the hotel together."

Qin Houze withdrew his glare from Zhuang Yi and softened his tone, "That's fine then... What do you think, Xiao Su?"

“Sure, I’ll ride in Uncle Liu’s car.” Su Xing smiled and then said to Zhuang Yi, “Then I’ll have to trouble you, Mr. Zhuang.”

Zhuang Yi said, "No trouble at all, don't be so polite."

Su Xing waved goodbye to Qin Houze, and then followed Liu Zhenghong and Zhuang Yi to get into the car.

Liu Zhenghong sat in the passenger seat, and Su Xing sat in the back seat.

Liu Zhenghong told Zhuang Yi the name of the hotel where Su Xing was staying.

Zhuang Yi started the car and drove towards the hotel.

At that moment, Su Xing suddenly heard the system's electronic voice in his mind.

[The mission to challenge one hundred elderly people skilled in traditional Chinese arts is 10% complete. Reward: 5 days of health and a 2% increase in musical talent. Keep up the good work, host!]

Su Xing knew that it must be because Master Sun played the erhu, so her performance at the annual meeting advanced the progress of this task.

This was an unexpected bonus for her attending the annual meeting.

They were still some distance from the hotel when the three people in the car started chatting.

Su Xing and Liu Zhenghong talked about things at the factory.

Zhuang Yi tried to find an opportunity to start a conversation and asked about Su Zekai's recent situation.

Su Xing said, "My brother is busy working on a project with his advisor."

She thought to herself: This person is clearly on good terms with Su Zekai. They're friends, shouldn't they talk about how they're doing? Why is he asking her?

Liu Zhenghong, in the passenger seat, glanced at his nephew sideways.

Zhuang Yi said, "Originally, after we graduated, I wanted to get your brother to start a business together, but he suddenly switched to a combined master's and doctoral program. This kid didn't even give me a heads-up beforehand."

Su Xing knew that her cousin hadn't pursued a doctorate in his previous life. In this life, it was probably her, the little butterfly, who stirred things up, along with the influence of Zhang Xueyan.

She casually asked Zhuang Yi, "So, Mr. Zhuang, where are you working now? Or are you starting your own business?"

"I'm currently in the startup phase, having just founded a trendy toy company," Zhuang Yi said. "The core business is IP incubation and operation. Specifically, we'll collaborate with film, television, comics, and animation studios to obtain licenses, and then create merchandise and toys based on these IP characters. What do you think of the prospects for this industry?"

Su Xing's eyes lit up immediately when he heard Zhuang Yi's entrepreneurial ideas.

She leaned forward slightly and said confidently, "Great! This is a very promising industry! The market is in its infancy right now, with huge potential for the future. Merchandise related to movies like Star Wars: The Force Awakens and Jurassic World has sold out. Mature IPs have their own built-in audience, saving a lot on promotion costs. The main consumers right now are veteran movie fans and figurine enthusiasts. They are willing to pay for their favorite IPs. In addition, policies are starting to support the development of cultural IPs, so it's the perfect time to enter the market."

She paused, then continued, "However, I think now is a great time to develop domestic IPs. Embracing the 'Guochao' (national trend) is perfectly timed. Look, this year, 'Monkey King: Hero Is Back' has grossed nearly 10 billion yuan, instantly igniting everyone's confidence in domestic animation. This is the potential of high-quality domestic IPs. Moreover, the policy support is very strong. The newly introduced intellectual property strategy and support policies for small and micro cultural enterprises have made both IP licensing and startup thresholds much more friendly. Good domestic IPs already have a huge fan base. Developing Guochao-style merchandise around them not only leverages the IP's popularity but also resonates with young people's growing cultural identity, ensuring high market acceptance."

Zhuang Yi had only wanted to find a topic to chat with Su Xing, but he didn't expect her to actually analyze the market seriously and give him affirmation.

He immediately became excited, saying in an enthusiastic tone, "That's great! I feel much more confident now that you've said that! Actually, I've wanted to create a Chinese-style trend IP for a long time, after all, our own cultural elements are so charming! However, I was worried before that it might be too early to go into the Chinese-style trend direction, but now that I've heard what you said, I'm even more certain—my next step is to sort out the popular domestic film and animation IPs of this year, come up with a few preliminary cooperation plans as soon as possible, and strive to bring my ideas to fruition as soon as possible!"

Su Xing laughed and said, "It's not too early at all! The market is currently in a stage where it needs good products. Young people want to buy trendy toys, but they don't have many choices. IP owners want to make derivative products, but they lack professional teams. You have both IP operation ideas and are focused on the trendy domestic market, which fills this gap perfectly. Now is the perfect time to enter the market. If you wait any longer, you will miss the first wave of user accumulation."

Zhuang Yi's tone became even more expectant: "Hearing you say that, I'm getting impatient! I was thinking of waiting a bit longer, but now it seems I need to hurry up and prioritize those popular domestic IPs this year, focusing on negotiating with those that haven't released derivative products yet. Maybe we can seize the initiative!"

Liu Zhenghong was completely dumbfounded!

He had been working in the food manufacturing industry for a long time, and he was completely clueless about the IP and trendy toys that Su Xing and Zhuang Yi talked about!

Is he really old?!

--

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