My singer girlfriend is super fierce

The film "The Dead End" had an advance screening, a seemingly suicidal move that surprised everyone.

What surprised industry insiders even more was that after the advance screenings, major cinema chains almost unanimously increased the number of screenings of "The Dead End" on its opening day.

As the most competitive and concentrated period of the year, the first day of the Spring Festival film season is characterized by a pattern of "dominance at the top, struggle in the middle, and suffocation at the bottom".

Before the preview screenings, the film "The Dead End" had a 12% screen share on its first day.

In fact, if it weren't for the fact that it's "produced by Ye Zhi Qiu", the number would be even lower.

The most indicative factors are the unsatisfactory pre-sale box office and poor genre suitability, which can be described as a series of debuffs.

However, after the preview screenings, the screening rate of "The Dead End" soared to 17%.

In just two days, its screening rate soared from near the bottom of the rankings to the top of the rankings, a remarkable turnaround.

The current film schedule for the first day of the Spring Festival holiday has become:

"The Imperial Guards of the Tang Dynasty" ranked first with a screening rate of 28%.

"The Bureau of Mystery" ranked second with a screening rate of 20%.

"Ip Man" ranked third with an 18% screening rate.

"The Dead End" ranked fourth with a screening rate of 17%.

This change came so quickly that it caught all the distributors of films released at the same time off guard.

The first to be affected is "Meet You After the Rain," directed by Zeng Shaohong, which was originally ranked fourth.

Now it has switched places with "The Dead End", with only 12% of the opening day screenings, dropping to 5th place.

With limited screenings on the first day of the Spring Festival film season, the increased availability of "The Dead End" will inevitably impact other films.

All production teams are making urgent adjustments and are frantically inquiring through various channels.

What exactly did Ye Zhi Qiu show to the major cinemas during the advance screenings?

......

February 16th, the 2th day of the lunar year.

At 10:00 AM sharp, the official Spring Festival Gala account released the program list for this year's gala, as is customary.

The release of this program immediately sparked heated discussions among netizens.

Among them, the most eye-catching were Ye Zhi Qiu's solo and his duet with Yu Cai Wei.

"The rumors were right. Ye Zhi Qiu is releasing a new song, and his solo track is 'Full Power,' a work he hasn't performed before!"

"Haha, Jiangsu TV has been experiencing this for a year, and they're probably still reminiscing about it this year."

"Finally, the long-awaited version of 'Rain Butterfly' by Yu Caiwei has arrived!"

"Is this Yu Caiwei's first stage appearance after giving birth? She's going straight to the Spring Festival Gala, what a stunt!"

"The last time I saw her was more than half a year ago. I can't believe she's a mother now."

"Stop talking! As long as I don't see it, Yu Caiwei will always be a goddess in my heart!"

Besides Ye Zhi Qiu and Yu Cai Wei, netizens also noticed something unusual in this program list.

This year's program invited significantly more celebrities from the film, television, and music fields compared to the previous two seasons...

"Girls' Generation, Phoenix Legend, Cheng Ruojun... The actors also include the Four Little Flowers, Long Yuqing, Li Wenwen... Wow, this year's Spring Festival Gala lineup seems to be all about 'traffic stars'."

"I've figured it out. The director of this year's Spring Festival Gala has a very clear goal: to use the popularity of celebrities to increase the Gala's buzz!"

"After all, we were heavily criticized last year and almost lost out to Jiangsu Satellite TV, a local station. The production team was a bit embarrassed, so they are determined to salvage their reputation this time."

"I must say, this year's program lineup looks pretty good, at least there are a few names that I'm looking forward to."

"I discovered something very interesting: the chief planner of this dance called 'Only Greenery' is Ye Zhi Qiu."

“I noticed it too. Do you remember last year’s ‘Dragon and Phoenix Dance’? I guess this is going to be a big surprise.”

......

Lunar New Year's Eve, at the TV building.

The Spring Festival Gala will be broadcast live at 8 p.m. After the actors have completed a full run-through in the afternoon, there will be a short break for touch-ups.

At this moment, the chief director Qin Lei was still pulling Ye Zhi Qiu aside to discuss the details of the live broadcast that evening.