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After finishing his visit to "A Panorama of Rivers and Mountains," Ye Zhiqiu did not leave but was invited to the office by Director Yin.

The two sat down, and Director Yin brewed tea.

"Try it, it's Da Hong Pao from Kowloon Creek, my old friend specially sent it to me."

"This tea used to be known as the 'King of Teas' and was a royal tribute. Now, ordinary people like us can afford to drink it too."

Ye Zhi Qiu politely accepted the steaming hot tea, took a sip, and tasted a mellow, long-lasting, and sweet aroma that was indeed different from other teas. He then drank the rest in two gulps.

Seeing that he finished it in one gulp, Director Yin smiled and poured him another cup.

Ye Zhi Qiu quickly accepted the tea with both hands politely and said, "Director Yin, I don't know much about tea. If you drink it like that, you'll just gulp it down. That's like drinking cola. Don't waste your good tea."

Director Yin said cheerfully, "There's no such thing as knowing anything about tea. If you like it, drink more of it, and you can't go wrong."

"Then I'm relieved." Ye Zhi Qiu chuckled, and instead of continuing to gulp it down, he began to savor it.

Director Yin smiled and said, "Zhi Qiu, we're old acquaintances, so I won't keep you in suspense any longer."

"I know you're quick-witted and full of ideas. This time, I'd like to ask you for some suggestions again. Could you come up with another idea for our museum, like the previous variety show 'National Treasure,' which generated a huge positive response from the public?"

"As you saw today, the 'A Panorama of Rivers and Mountains' is the National Museum's most prized possession and is very well protected. However, there are many other cultural relics in the warehouse that are of equally high artistic and cultural value but have not yet been properly protected due to various reasons. This is our top priority at present."

Director Yin spoke earnestly, and his expression showed a hint of anxiety.

Ye Zhi Qiu asked curiously, "Is the museum short of money?"

"The National Museum isn't exactly flush with cash, but it's not short of money either," Director Yin said, shaking his head.

“Our annual funding mainly comes from government grants, social donations, and operating income. In recent years, we have also been actively exploring diversified businesses in addition to ticket sales, such as collaborating with program teams like ‘National Treasure’ to produce and sell cultural and creative products, which have generated some revenue.”

"Compared to money, what we lack most right now is influence."

Ye Zhi Qiu was even more confused and asked in bewilderment, "The National Museum of China is already the pinnacle of museums in the country, isn't its influence big enough?"

"Furthermore, what does this influence have to do with cultural relic protection?"

“Not enough.” Director Yin shook his head and said with a wry smile, “The National Museum of China has a great influence because of its name and its special status, not because of how well we people have done.”

"Actually, what we lack most in cultural relic protection and restoration right now is manpower, rather than money."

"The restoration of cultural relics is not about 'restoring the old to look new,' but about 'restoring the old to look the old,' which is a very technically demanding job."

"What currently hinders the progress and quality of cultural relic restoration is the scarcity of professional talent and the long training period. Money can buy equipment and build warehouses, but it cannot buy a master craftsman who can restore Song Dynasty paintings or kesi tapestries."

"This profession has a long learning cycle, relatively low income, and low social recognition, which leads to few young people willing to devote themselves to it. After some old experts retire, their skills are facing extinction, and in the future, it will be even more difficult to find people to repair some cultural relics."

After Director Yin's explanation, Ye Zhiqi seemed to understand: "You mean, you hope to enhance the influence of the National Museum and even the entire industry, and attract more talents to study and enter this industry."

“Yes!” Director Yin said with a wry smile, “In the end, it’s not wrong to say that it’s a problem of lack of money.”

"But this money can't be solved simply by donations. We need to increase the income of employees on the one hand, and enhance the influence of the National Museum of China on the other hand, so that more people will be interested in this matter."

Ye Zhi Qiu remained silent, pondered for a moment, and then suddenly asked, "Director Yin, what exactly are the sources of income from business operations and cultural and creative industries that you mentioned earlier?"

Director Yin replied: "First, we will conduct some commercial cooperation with external parties in the name of the National Museum, with the other party providing sponsorship support; second, we will produce some cultural and creative small commodities, such as refrigerator magnets and souvenirs, for sale to the public."

“Don’t underestimate these cultural and creative products. Last year, they sold 15 billion yuan worth of goods, and more than 5 million yuan of them went to the museums, which is a significant source of supplementary funding.”

As he said this, Director Yin looked a little smug, as this was indeed a small breakthrough in recent years.

Ye Zhi Qiu remained unmoved by this. After roughly understanding the situation, he said, "I think we can start this matter with 'A Panorama of Rivers and Mountains'."

"Actually, I think the greatest IP value of the National Museum lies not in the museum itself, but in the cultural relics inside. It has been somewhat of a waste to use the name of the National Museum to participate in commercial activities in the past."

Director Yin was taken aback, not understanding what he meant, so Ye Zhi Qiu continued.

“Our museum has many exquisite cultural relics, which were carefully selected by our ancestors. The aesthetics are very sophisticated. To be frank, we have not yet developed their potential commercial value.”