you are my dream
Chapter 281 Hardcore Jealousy
Tang Ruyan's vision is really not ordinary. There are six cheongsams in different styles, and each of them has a very beautiful upper body. Midsummer was stunned.
"Aunt Du's shop is full of master craftsmen, old tailors, and their craftsmanship is no worse than that of international first-line high-end dresses, especially the embroidery on the cheongsam, which is all hand-embroidered with one stitch and one thread, which is different from the clothes that come out of the assembly line. It's a completely different texture."
At first glance, Tang Ruyan was a regular customer in the store. He knew this old store very well, and he could say that he could get all kinds of information at his fingertips.
Midsummer was really amazed.
"This is simply Crouching Tiger, Hidden Dragon. I never expected that a random clothing store in the alley would be so powerful!"
"No matter how good you are, it doesn't matter. No one likes to wear cheongsam anymore. It's not like before. In addition, the price of cheongsam in the store is more expensive than ordinary clothes, so there are not many customers."
Speaking of this, the boss is also very bitter.
Purely handmade, one piece is around 3000 yuan, which is more expensive than the clothes sold in many shopping malls, but, no matter in terms of material or workmanship, the price has increased.
"Boss, have you tried to advertise? Now that the wine is fragrant and the alleys are deep, it should be better to advertise." Sheng Xia suggested.
The boss waved his hands again and again, "We're just a small store, how can we afford celebrities to advertise? We can't afford it, we can't afford it."
Sheng Xia looked around the store, thinking about the cost of celebrity endorsement, it was indeed too high for a clothing store.
"If you don't invite celebrities, you can use other methods to promote it. In short, you must first publicize it and let others know. I believe that as long as it is publicized, many people will like these cheongsams. Such a beautiful cheongsam should not Just hanging here, no one appreciates it."
Sheng Xia looked at the exquisite cheongsams on the hanger, feeling very reluctant.
"My son said the same thing. During this period of time, he was running about this matter, and I didn't quite understand what he said about inviting Internet celebrities to live broadcast."
As soon as the boss finished speaking, a chubby boy walked in.
"Mom, these internet celebrities' asking prices are too harsh..." He was halfway through talking, only to see customers in the store, "Midsummer? You are Shengxia, right? Oh my god! I actually met a real person!"
He trotted directly to Sheng Xia, the surprise in his words was almost overflowing.
It was the first time for Sheng Xia to face such passionate fans, but he didn't react for a while, and was still in a daze.
Tang Ruyan was able to handle it with ease, "Xiao Qi, it's wrong for you to do this. They are all guests, so you obviously treat them differently!"
"I'm sorry, Ms. Tang, I'm Crayfish. I've liked Xia Xia for a long time! I never thought that my idol would come to my store to buy clothes!! Oh my God! I'm so happy! I feel like my life has reached its peak .”
The little fat man was already incoherent with joy.
It was only after getting the autograph that he calmed down from his excitement.
Only then did Shengxia understand the specific situation of this store.
Jinse is a time-honored shop that specializes in selling cheongsams. It has existed since the 20s in the last world. It was just a tailor shop at the beginning. Because of its good craftsmanship, it was very famous in Shanghai at that time.
The storefront has been worn down from generation to generation, and it has become more and more lonely. Up to now, it may receive an average of less than five customers a day. If the storefront is not for its own house, it may have closed down a long time ago.
And the current situation is not far from closing the door.
The boss is over 50 years old and has only one son. The master chefs in the store are all elderly people, but they have no apprentices.
Everyone still insists on staying in the store, not for making money, but more for feelings.
However, if this situation is not changed, Jinse will be eliminated by the market sooner or later, and this old store that has existed for decades will also disappear in the torrent of the times.
Sheng Xia looked at the quaint decorations in the store, at the cheongsams sewn stitch by thread, and at the embroidery that was comparable to works of art, a strong impulse suddenly surged in her heart, she wanted to keep this store , Such a beautiful dress should be known by more people and seen by more people.
"Boss Du, what's your budget for promotion?" Sheng Xia asked.
"In fact, this store is basically not profitable, and most of the time it is filled with money, so our promotion budget is not much, at most 10."
Boss Du said.
"If you hire a celebrity, it costs 30 to 10 yuan to post a Weibo. I don't know if it can achieve the effect of promotion. Our [-] yuan may not be able to hear a sound when thrown into the water. I just want to invite Internet celebrities , engage in publicity, but I didn't expect that the promotion of those big red nets would cost tens of thousands."
The little fat man sighed, he hadn't graduated from university yet, he wanted to do something for the family, but he didn't expect it to be so difficult.
"I can accept this promotion." Sheng Xia said suddenly.
The little fat man jumped up happily, "Xia Xia, are you going to be Jinse's spokesperson? My God! I'm not dreaming, am I? My idol is going to endorse my store? What kind of winner am I?"
However, he immediately realized the seriousness of the matter, "But we only have 10 yuan! Your endorsement fee should already be in seven figures, right?"
The little fat man still knew about this.
Sheng Xia nodded, "So, we can change the way of cooperation."
Both mother and son looked at her, waiting for her answer.
"I helped Jinse open up the market and promote it. You don't need to pay labor fees now, you only need to pay 5% of Jinse's profits, which is a disguised shareholding. What do you think?"
This is the best way of cooperation that Midsummer can think of.
The mother and son looked at each other, and then said in unison, "Are you sure you can make a profit?"
Sheng Xia showed a helpless smile, "I thought you would ask about the cooperation period, or the percentage of profit, but I never thought that what you care about is profit."
"There is no way. Our store has not been profitable for many years. It is our limit to keep the same level every year." Boss Du is also very helpless.
However, this store was passed down to her by her parents, and she grew up in the store, where all her thoughts about her parents and grandparents are entrusted, even if she loses money, as long as she is alive, it will continue to open.
"It will be profitable. I promise. Such beautiful clothes should not be buried." Sheng Xia said with a smile.
The mother and son are also big-hearted. When they heard that Sheng Xia could save Jinse, they immediately agreed, and felt that Sheng Xia's profit was too small, and it had to be 10%.
It was also the first time for Sheng Xia to meet such a partner who desperately gave away money.
The two parties talked very harmoniously, and when they left the shop, the contract was signed, so fast that Tang Ruyan next to him was dumbfounded.
Sheng Xia was in a particularly good mood, and the feeling of blood surging in her heart still existed to this day. Such excitement made her, who rarely posted photos on Weibo, post a photo of her cheongsam.
[Midsummer V: Meet beauty.Picture (cheongsam photo)]
However, the first person to comment was not the crayfish, but a certain shiny and certified tuba, the president of the Shi Group, Shi Yanjing.
"Aunt Du's shop is full of master craftsmen, old tailors, and their craftsmanship is no worse than that of international first-line high-end dresses, especially the embroidery on the cheongsam, which is all hand-embroidered with one stitch and one thread, which is different from the clothes that come out of the assembly line. It's a completely different texture."
At first glance, Tang Ruyan was a regular customer in the store. He knew this old store very well, and he could say that he could get all kinds of information at his fingertips.
Midsummer was really amazed.
"This is simply Crouching Tiger, Hidden Dragon. I never expected that a random clothing store in the alley would be so powerful!"
"No matter how good you are, it doesn't matter. No one likes to wear cheongsam anymore. It's not like before. In addition, the price of cheongsam in the store is more expensive than ordinary clothes, so there are not many customers."
Speaking of this, the boss is also very bitter.
Purely handmade, one piece is around 3000 yuan, which is more expensive than the clothes sold in many shopping malls, but, no matter in terms of material or workmanship, the price has increased.
"Boss, have you tried to advertise? Now that the wine is fragrant and the alleys are deep, it should be better to advertise." Sheng Xia suggested.
The boss waved his hands again and again, "We're just a small store, how can we afford celebrities to advertise? We can't afford it, we can't afford it."
Sheng Xia looked around the store, thinking about the cost of celebrity endorsement, it was indeed too high for a clothing store.
"If you don't invite celebrities, you can use other methods to promote it. In short, you must first publicize it and let others know. I believe that as long as it is publicized, many people will like these cheongsams. Such a beautiful cheongsam should not Just hanging here, no one appreciates it."
Sheng Xia looked at the exquisite cheongsams on the hanger, feeling very reluctant.
"My son said the same thing. During this period of time, he was running about this matter, and I didn't quite understand what he said about inviting Internet celebrities to live broadcast."
As soon as the boss finished speaking, a chubby boy walked in.
"Mom, these internet celebrities' asking prices are too harsh..." He was halfway through talking, only to see customers in the store, "Midsummer? You are Shengxia, right? Oh my god! I actually met a real person!"
He trotted directly to Sheng Xia, the surprise in his words was almost overflowing.
It was the first time for Sheng Xia to face such passionate fans, but he didn't react for a while, and was still in a daze.
Tang Ruyan was able to handle it with ease, "Xiao Qi, it's wrong for you to do this. They are all guests, so you obviously treat them differently!"
"I'm sorry, Ms. Tang, I'm Crayfish. I've liked Xia Xia for a long time! I never thought that my idol would come to my store to buy clothes!! Oh my God! I'm so happy! I feel like my life has reached its peak .”
The little fat man was already incoherent with joy.
It was only after getting the autograph that he calmed down from his excitement.
Only then did Shengxia understand the specific situation of this store.
Jinse is a time-honored shop that specializes in selling cheongsams. It has existed since the 20s in the last world. It was just a tailor shop at the beginning. Because of its good craftsmanship, it was very famous in Shanghai at that time.
The storefront has been worn down from generation to generation, and it has become more and more lonely. Up to now, it may receive an average of less than five customers a day. If the storefront is not for its own house, it may have closed down a long time ago.
And the current situation is not far from closing the door.
The boss is over 50 years old and has only one son. The master chefs in the store are all elderly people, but they have no apprentices.
Everyone still insists on staying in the store, not for making money, but more for feelings.
However, if this situation is not changed, Jinse will be eliminated by the market sooner or later, and this old store that has existed for decades will also disappear in the torrent of the times.
Sheng Xia looked at the quaint decorations in the store, at the cheongsams sewn stitch by thread, and at the embroidery that was comparable to works of art, a strong impulse suddenly surged in her heart, she wanted to keep this store , Such a beautiful dress should be known by more people and seen by more people.
"Boss Du, what's your budget for promotion?" Sheng Xia asked.
"In fact, this store is basically not profitable, and most of the time it is filled with money, so our promotion budget is not much, at most 10."
Boss Du said.
"If you hire a celebrity, it costs 30 to 10 yuan to post a Weibo. I don't know if it can achieve the effect of promotion. Our [-] yuan may not be able to hear a sound when thrown into the water. I just want to invite Internet celebrities , engage in publicity, but I didn't expect that the promotion of those big red nets would cost tens of thousands."
The little fat man sighed, he hadn't graduated from university yet, he wanted to do something for the family, but he didn't expect it to be so difficult.
"I can accept this promotion." Sheng Xia said suddenly.
The little fat man jumped up happily, "Xia Xia, are you going to be Jinse's spokesperson? My God! I'm not dreaming, am I? My idol is going to endorse my store? What kind of winner am I?"
However, he immediately realized the seriousness of the matter, "But we only have 10 yuan! Your endorsement fee should already be in seven figures, right?"
The little fat man still knew about this.
Sheng Xia nodded, "So, we can change the way of cooperation."
Both mother and son looked at her, waiting for her answer.
"I helped Jinse open up the market and promote it. You don't need to pay labor fees now, you only need to pay 5% of Jinse's profits, which is a disguised shareholding. What do you think?"
This is the best way of cooperation that Midsummer can think of.
The mother and son looked at each other, and then said in unison, "Are you sure you can make a profit?"
Sheng Xia showed a helpless smile, "I thought you would ask about the cooperation period, or the percentage of profit, but I never thought that what you care about is profit."
"There is no way. Our store has not been profitable for many years. It is our limit to keep the same level every year." Boss Du is also very helpless.
However, this store was passed down to her by her parents, and she grew up in the store, where all her thoughts about her parents and grandparents are entrusted, even if she loses money, as long as she is alive, it will continue to open.
"It will be profitable. I promise. Such beautiful clothes should not be buried." Sheng Xia said with a smile.
The mother and son are also big-hearted. When they heard that Sheng Xia could save Jinse, they immediately agreed, and felt that Sheng Xia's profit was too small, and it had to be 10%.
It was also the first time for Sheng Xia to meet such a partner who desperately gave away money.
The two parties talked very harmoniously, and when they left the shop, the contract was signed, so fast that Tang Ruyan next to him was dumbfounded.
Sheng Xia was in a particularly good mood, and the feeling of blood surging in her heart still existed to this day. Such excitement made her, who rarely posted photos on Weibo, post a photo of her cheongsam.
[Midsummer V: Meet beauty.Picture (cheongsam photo)]
However, the first person to comment was not the crayfish, but a certain shiny and certified tuba, the president of the Shi Group, Shi Yanjing.
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