The number one soft rice king in the entertainment industry

But it's not something that can't be taken advantage of, such as sponsoring some things.Don't think that people will ask for free sponsorship. It's not that person, and people don't dare to ask for sponsorship.

"For a one-to-one Transformers model, what is the lowest cost while keeping the visual experience unchanged? It is the kind that is placed in the park and basically does not move or disassemble at ordinary times..."

Su Yang asked directly.

"President Su, if you only consider the visual experience, a one-to-one Transformers model won't cost much. 50 yuan can definitely be won. This kind of model placed in the park does not require the assembly of various parts at all. We can directly It is poured with reinforced concrete, and then a layer of plastic board is reserved for the outer layer, and then sprayed with metallic paint..."

A staff member said with a smile.If you just put it there and watch it, this thing will be much easier to handle. 20-meter-high Transformers model.The mold can be opened directly to prefabricate the mold, then poured with reinforced concrete, and finally installed with a plastic shell and metal paint.

After getting it out in this way, it is not only strong and durable, but also does not affect the shape.It is very convenient to maintain in the later stage. The shell can be disassembled separately, just like the shell of a car. If it becomes discolored or damaged after a long time, just replace it with a new one.

50, that's right, after all, the reinforced concrete used in this thing is not too much.After hearing this, Su Yang laughed.

50 a piece is indeed cheap enough.How to make it according to the highest standard and high-quality products.This cost has to be doubled a hundred times to be barely enough.For example, the cost price of the model I gave to Su Donghai was more than 5000 million.

"Immediately arrange people to design related molds. Not only Transformers, but also other IPs are also taking action. This time, I want to make Zhucheng full of our Qingyao's big figures. I want all those who come to Zhucheng People, no matter which street they go to, they can always see this huge figure, from now on, these things will be the characteristics of Pearl City..."

Su Yang directly gave the order that this matter must be done well.After it is done, these things alone may directly attract many people to travel to Zhucheng.

Chapter 673 Cultural Atmosphere: Two-dimensional Bus

A big operation was launched quietly. Qingyao Group and the Zhucheng government began to contact each other closely, discussing and giving opinions on many things.

The sincerity of the Qingyao Group is also clearly seen in Zhucheng, the advertising fee that should be given, and the sponsorship that should be given.

For example, Zhucheng wanted to get a group of 20-meter-high Transformers to increase the image of the city, and Qingyao Group directly sponsored it without spending any money.Not to mention one hundred, even two hundred, three hundred, Qingyao Group can afford it.Not only is it free for you, but even the cleaning and maintenance of Qingyao Group are all included.

In addition to the one-to-one ratio, there are also two-to-one, three-to-one, and even ten-to-one ratios displayed in parks and shopping malls.Everything is arranged, whether you want Transformers or Kung Fu Panda, whether you are Peppa Pig or SpongeBob SquarePants, one word: arrange.

There are too many IPs under Qingyao Group, and many animation IPs have been established long ago.The age range of the audience is also very large.

There are "Peppa Pig" that kindergarten children like to watch, "SpongeBob SquarePants" that older children like to watch, "Qin Shi Mingyue" that older children like to watch, and "Transformers" that older children like... …

There are long-form serialized animations, such as the animated movies "Kung Fu Panda", "The Return of the Great Sage", "Nezha: The Devil Boy Comes" and so on.

In a word, this time, all these IPs must be brought out to make Zhucheng a city with a strong two-dimensional atmosphere.

Zhucheng Bus Corporation, all buses in Zhucheng are managed by this company.And the number of buses in Zhucheng is even thousands.

There are also quite a few models, but the models have been changed one after another over the years. Generally speaking, the buses in Zhucheng are similar and very new.

Some time ago, the bus company received a big order.The big order placed by Qingyao Group is a big advertising order.

Qingyao Group is going to advertise on all the buses in Zhucheng, and all the buses will be contracted.

This is a big business. Just this big order can bring 3000 million advertising revenue to the bus company every year.Not only that, but this order was greeted by the city.That means that you have to accept it even if you don’t charge advertising fees. There is still a specific plan for building a cultural city in the city. The person in charge of the bus head office also went to a meeting. This is a task that must be completed.

Night fell, but the parking lot of the bus head office was brightly lit today.Searchlights, special racks, some workers are busy.

Today, many people in Zhucheng who know how to put on car film were hired by Qingyao Group to work at a high price.Calculated according to the number of vehicles, the price is also very high. If it is done well, one person can earn one or two thousand or more in one night. Who wouldn't want to do this job.

"Everyone, be careful and stick it carefully. Over there at the car wash, the water stains on the car need to be dried..."

Someone was directing the scene, and buses lined up one after another. In the entire venue, hundreds of buses and hundreds of people acted at the same time.

Although these buses look the same, they have different car coverings.Every bus has its own license plate.

These car clothes are all animation IPs of Qingyao Group, "Little Pig Peggy", "Wang Wang Team Makes Great Contributions", "Qin Shimingyue", "SpongeBob SquarePants", "The Return of the Great Sage", "Kung Fu Panda", "Transformers"...

And what is posted on each road is planned in detail.For example, some buses pass by schools frequently, and there are usually many children taking the bus, so I post the ones that children like most.

Under the bustle of the crowd, the green bus completely changed its appearance, and the whole bus became colorful.It is like a bus from the Two-dimensional world.

These patterns are all specially customized by Qingyao Group, and the car covers are all customized with the manufacturers. These car covers do not need to be cut at all, and can be pasted directly after they are brought back.The above patterns are carefully selected and look particularly beautiful.

A little bit of time passed, and it was a delicate job to put on the car cover at night.Even if several people cooperate, a group can only post one car for one night.After all, the bus is too big, and the entire carriage needs workers to come in a little bit, so there is no room for carelessness.

When the first bus started to leave in the morning, hundreds of buses had completely changed their appearance.From the original green bus, it has become a colorful Two-dimensional bus.

"This……"

Many bus masters come to work in the morning and are immediately stunned when they see their own bus.Fuck, I didn't see you all night, why did my car become like this.

"This is my car?"

A female driver looked at her car. Yesterday her car was still a pure green bus.But today it's a Kung Fu Panda-themed car.

There is also the appearance of A Bao when he was a child. It looks cute and stupid.The designer is very naughty. According to the shape of the car, he perfectly integrated the IP pattern and some things of the car.

For example, for the headlights in front, the designer actually designed the headlights as the two big eyes of a panda, and combined with the surrounding patterns, it was quite amusing.

"Wow, I like it so much..."

The female driver excitedly took out her mobile phone to take pictures, entered her car, and found that the inside had also changed.All the seats have been covered with a custom seat cover, all of which are Kung Fu Panda themed, and the handles have also been replaced.

Even the inside of the car is pasted with this kind of cartoon car clothing, and the second creation is done with Kung Fu Panda, which popularizes some knowledge.

Even the steering wheel has a cartoon steering wheel cover, the front center console is also covered with a special pad, and even the gear knob is covered with a special cover.

Overnight, it's a completely new car.But the female driver of the new car liked it very much.

Look at the cars I rented, all of them have this style, and the clothes are exactly the same.All the cars with me were Kung Fu Pandas.

But if you look at other roads, they are also very cute and cool.At least the female driver thought it was fine.

The other drivers were also very excited. Their car changed a lot overnight, and their mood even became more comfortable.Especially after getting new seat covers on the seats, they are much more comfortable to drive.

"Departure..."

When the time came, many cars departed from the station, and the reporters who had been filming here all night continued to use their cameras to capture this spectacular scene.

Hundreds of Two-dimensional buses depart from the station to all parts of Zhucheng.The rest of the cars will continue to be retrofitted in batches, and all buses in Zhucheng will look like this in the future.

Buses entered the city one after another, and passers-by widened their eyes when they saw these buses. Many people directly took out their mobile phones and started taking pictures, because this thing was so novel and cute.

Chapter 674 A Landscape: Buses Can Be So Beautiful

"Wow wow wow, look at today's No. 15 bus, it's a Transformer, it's so cool, I really like it..."

"Kung Fu Panda, cute or not, the bus in Zhucheng is too individual..."

"3rd way is cute, hahaha, Peppa Pig, oh my god, the pink one, I can't stand it..."

"Why is Road 7 still green..."

"I heard that all the buses in the city will look like this, and they need to be divided into batches..."

"Hahaha, look at what Mo Mo saw? Isn't it cute, too individual..."

It's on fire, and the bus in Zhucheng is on fire all of a sudden.Countless people picked up their mobile phones to take pictures and post them on Moments, and some young people even deliberately found the bus with the car cover on it to experience it.

Although the riding experience is the same as before, many people feel different when looking at this lovely bus.

The Qingyao Group and the Zhucheng government also promoted this matter behind the scenes, and soon the Zhucheng bus became a hot search on the Internet. Seeing these cute buses, netizens all over the country couldn't help but leave messages of envy. Ready to travel to Zhucheng to check in.

For the people of Zhucheng, this brand-new bus has also become a flavoring agent in life.Not only that, many people found that this kind of cultural IP began to increase in various places.

Not only the buses, but the taxis in Zhucheng also began to change their clothes one after another.

Affected by this, some online car-hailing and private cars couldn't help but join in the end.In some auto beauty shops in Zhucheng, there are also many car covers related to IP, and many private cars are included.

Because there is an army of buses and taxis, after the private car is attached to the car, it will not look so obtrusive.Invisibly, such a dress has become a trend.

The bus has hundreds of vehicle dressups every day, and there are new surprises every day.And this kind of bus full of characteristics has become a special cultural symbol of Zhucheng in the public opinion on the Internet.Because in all of China, only the buses in Zhucheng are like this.

The IPs of these car covers are all familiar IPs.

The investment of these things has invisibly increased the reputation of these works.Those who like these things the most are Two-dimensional fans and children.Seeing these things, they love it!

Culture is something that takes time, and it takes time to subtly change.This is what Qingyao Group is doing now. Through this method, everyone can gradually understand these things.

In the past, children and young people liked these things, and middle-aged and old people had no idea what it was.But now, when they take the bus and walk on the road, they will come into contact with these things without knowing it, and they will gradually know what these things are.

Although they sometimes don't accept it, or even feel disgusted, sometimes they will gradually understand it after a long time. At the same time, when communicating with children, sometimes they have more common language.

New Times Square, this is the most prosperous place in Zhucheng, and it is also the CBD of Zhucheng.There are many office buildings around, and there are also many large shopping malls.Therefore, New Era Guangcheng has become a place where young people gather.

The center of the huge New Times Square is under construction today.In the center of Times Square, two large circular pits were dug by the construction team.

Then they put the prefabricated concrete piers directly into the pit.The concrete piers are like upside-down nails, the bottom is the largest, and the pillars in the middle are much smaller.

Moreover, the pier is very large and heavy, and a crane is needed to put it in place.This construction made many young people stop, not knowing what the construction team was doing.

After the piers were lowered, the excavated soil was backfilled. After the backfill, a large metal circular base was hoisted from a truck and placed on top of the concrete piers.

After the bulk was finished, the workers began to be busy.On the truck, there are many prefabricated concrete parts, just like building a high-speed rail, everything is prefabricated.Hoisting, fixed with large bolts.

Slowly, many young people saw what it was, Transformers, huge Transformers.

Seeing this scene, many people took out their mobile phones and started shooting.

After the prefabricated parts were hoisted and installed, a huge cement Transformer appeared in front of everyone.

Many people also recognized who these two Transformers were.One is Optimus Prime and the other is Megatron.

The installation of cement prefabricated parts is very fast. It took only two hours to install the two big guys. The two big guys with a height of 20 meters look very powerful.Even if it looks like cement.

After the cement was installed, the staff took down the plastic shell from the truck. This plastic shell was sprayed with metallic paint, which looked full of metallic color from the outside, very beautiful.

The shell starts to be installed, which is very simple, and the corresponding buckles are reserved, as long as the installation is in order, it is simple and convenient.

In just one morning, two huge Transformers appeared in the center of Times Square. The 20-meter-high Transformers look so mighty and huge.

"Haha, check out the Transformers, who is super handsome..."

"New Times Square, whoa whoa, Optimus Prime and Megatron..."

"Punch and punch, handsome..."

"Actually, I like bumblebees..."

"Two big guys came to New Times Square..."

"Like two gate gods, guarding New Times Square..."

Big toys, two big toys. For the 20-meter-high toy, New Times Square became the first place to launch it.The Transformers are sponsored by Qingyao Group, and there is no charge at all.

And this is just the beginning, and then this kind of Transformers will be released in the entire Pearl City, and the number will be as many as hundreds.

At the same time, Qingyao Group is also planning to launch this kind of big guy around the world. After all, this thing plays a great role in promoting the "Transformers" animation.

The action officially started, and Zhucheng and Qingyao Group began to make efforts to promote Zhucheng in order to build Zhucheng into a city of culture.

At the headquarters of Datang Entertainment, Ye Zhengfang is organizing a meeting.Since "The Legend of Zhen Huan" began to cooperate with Qingyao Group, Datang Entertainment has been on the train of Qingyao Group, from a declining place to a rising empire.

Datang Entertainment began to invest in costume films on a large scale after "The Legend of Zhen Huan".Not only Gongdou drama, but also Xianxia drama, fantasy drama and so on.At the same time, not only is it great in China, but also invested in some big-selling dramas in the Korean market.

After the rise, the strength of Datang Entertainment is super strong, the number of artists has increased, the funds are abundant, and the influence in the circle has also increased a lot.

Not only that, because of the relationship between Ye Zhengfang and Tang Qing, now in China, Qingyao Group is the boss, and Datang Entertainment is the second.

Today, the content of the meeting held by Ye Zhengfang is also very important, that is, the relocation of the headquarters.

Chapter 675 Relocation of Datang Entertainment Headquarters: Creating Oriental Hollywood

"Everyone, today's meeting is mainly to inform you of an important matter. Yes, it is to inform you, not to discuss with you."

Ye Zhengfang looked at everyone below and said seriously.As a strong woman of Datang Entertainment, Ye Zhengfang's prestige in the company is too high.During the most difficult time for the company, Ye Zhengfang did not treat her employees and artists badly.Now that Datang Entertainment has risen again, it is still very good for employees.

Therefore, Ye Zhengfang's authority is beyond doubt.

"What I told you today is about the relocation of our headquarters of Datang Entertainment. I decided to relocate our headquarters to Zhucheng, which is just across the road from Qingyao Group headquarters. Sold us a piece of land at a price of [-]. Where can we build the headquarters, not only that, Qingyao Group and I have also negotiated. In the future, our employees of Datang Entertainment can share some things with the employees of Qingyao Group. Their dormitory area, we will rent their dormitory, our employees can go to Qingyao Group headquarters to enjoy their benefits, our children can also go to Qingyao Workers School to study. Our employees can also go to their headquarters cafeteria to eat ..."

Ye Zhengfang said with a smile, many high-level officials were taken aback when they heard this.

What's the meaning?Does this mean that our employees enjoy the same benefits as those of Qingyao Group?

The benefits of Qingyao Group are very high, which is envied by everyone in the industry.The same is true for the employees of Datang Entertainment. Now, according to Ye Zhengfang, it seems that they want to synchronize benefits with Qingyao Group.

"Simply summed up, Qingyao Group has employees, and our employees also have them."

Ye Zhengfang said with a smile.This is confidence, Datang Entertainment is rich now.And there are not many employees.More importantly, the relationship between Ye Zhengfang and Tang Qing was too different.I kiss my aunt, and the family doesn't speak two languages.

When the Qingyao Group was established, a lot of things were built.There are many dormitories, large canteens, many offices, many school places and so on.

For example, even half of the dormitory of Qingyao Group is useless now.The rest is also empty, and renting it to Datang Entertainment can make more money.

Not only is the dormitory vacant, but there is still a lot of vacancy in the school place, as well as the canteen, office and so on.Empty is also empty, renting it to Datang Entertainment and earning some money is also of great benefit to the company.

"Before the construction of the headquarters is completed, we will temporarily lease the office of Qingyao Group as our office. At the same time, we will enter into further cooperation with Qingyao Group."

Ye Zhengfang smiled and said, thinking of what Su Yang had prepared for her, Ye Zhengfang felt that this child was too powerful.With these things, Datang Entertainment will not lack productions for at least ten years in the future.