The number one soft rice king in the entertainment industry

Involution, everyone has seen the involution of the delivery industry.In the past, Internet celebrities brought goods. Although many artists brought goods in the past two years, more artists were very cautious.

But this time, giants like the Qingyao Group went straight to bring the goods. Such a dimensionality reduction blow is simply a drag on the live broadcast.

Usually when artists bring goods, they just set up a live broadcast room. This time, Qingyao Group directly held a New Year's goods festival.Look at the huge lineup of celebrities and entertainers in the photos, who can compare with this.

"Qingyao Group accepts new year's goods, is it self-deprecating?"

"The end point of an artist is to live broadcast and bring goods. Is this trend really good?"

"Don't be blinded by interests, it's your job to do your job well..."

"With a crooked trend, does Qingyao Group need to reflect on something?"

Just at the time of the excitement, a large number of questioning articles suddenly appeared on the Internet.And many articles are also on the hot list.

Usually, most of the comments on Qingyao Media and Su Yang on the Internet are good.But now the Qingyao New Year's Day is obviously moving a lot of people's cakes.

In the face of interests, capital will naturally not compromise.Even if Su Yang's deterrence is strong, they will fight back.

Questions and even quarrels began to appear on the Internet, and some people even felt that the Qingyao Group was drifting, and they were paying more and more attention to interests and losing their hearts.

At the same time, some people questioned that the Qingyao Group is increasingly focusing on interests, and interests are king.Capitalization is getting worse and so on.

The overwhelming criticism was unprecedented, but Qingyao Group did not respond at all.Because before doing this, I have already thought of this.

Playing e-commerce across borders involves a lot of cheese.Not only the cheese of the e-commerce giant was moved, but also the cheese of other traffic giants was moved.

For example, the major live broadcasting websites, e-commerce revenue is also very important to them now.

What Qingyao Group is going to do this time is to create a new live broadcast platform.Coupled with the big killer Su Yang, who is not nervous.After all, Su Yang has created too many miracles, and this live broadcast may be played by him.When the time comes to play the forceful style directly, what should other people do?

In the studio hall of Qingyao Group headquarters, many artists are rehearsing the show.Looking at the script in their hands, many artists laughed.

This is completely different from the delivery they imagined. Ordinary delivery is to display the product and sell it.

But when it came to Qingyao Group, it was completely different.They need to write programs based on the merits of the product, the stories behind the product.Then this show will be performed on the New Year's Street.

The New Year's Day is not just about selling goods.It is a carnival that lasts for seven days.For seven days, four hours every night is basically a different kind of party.

Through the program, through the story, after introducing the product in detail.Everyone is shopping while watching the show. This is the Qingyao New Year's Day.

For the vast number of artists in Qingyao Group, they don't need to think about how much they can bring out when they perform.After all, all the goods are online in the selection area of ​​Qingyao's official mall.

As long as the popularity of the Qingyao New Year's Shopping Festival is guaranteed within these seven days, a large number of people will flock to the selection area of ​​Qingyao's official mall to shop.This is completely different from other anchors or artists bringing goods in the live broadcast room.

As long as Qingyao Group maintains the enthusiasm of Qingyao New Year’s Goods Festival, and then produces some good works and some good products, everyone will still be able to shop even if they are not staying in the live broadcast room. This is the real horror of Qingyao New Year’s Goods Festival The place.

What the major live broadcast platforms and e-commerce platforms are worried about is that Qingyao Group will hype up the concept of Qingyao's selection through the New Year's Shopping Festival.

Once the hype rises, this is an emerging e-commerce platform.Even after the Spring Festival, there will be a lot of products on the shelves in Qingyao's selection, and many users may be transferred to Qingyao's official shopping mall to go shopping. This is not an ordinary New Year's goods at all.

The party is being prepared, the Qingyao Group is busy, and the popularity of the Qingyao New Year's Festival is also being discussed frantically on the Internet.Although there are many articles about Hei Qingyao Group and even Hei Suyang, the more black and green people know about the New Year's Day, the more people know about it.

At the same time overseas, the Qingyao New Year's goods festival has also opened.For example, the North American show is held at night in the United States, while in China it is during the day.At that time, Su Yang will bring a few superstars to bring goods to everyone.

Chapter 614 New Year's Shopping Festival Opens: A Different New Year's Shopping Festival

The publicity for the New Year's Day is in full swing. In just a few days, almost everyone knows about the Qingyao New Year's Day.Especially young people, some people who have not registered Qingyao official mall quickly register, and those who have not downloaded the app also download it one after another.

And in Qingyao's official mall, there is also a section selected by Qingyao.Many products have been put on the shelves, and everyone can already see the information of the products, but there are several question marks displayed on the price of the products.

There are also some products that have not been unveiled, and many consumers are looking forward to them.Let's see what Qingyao's New Year's Eve Festival plays out.

In the anticipation of everyone, the Qingyao New Year's Day has finally arrived.

As night fell, in the No. [-] studio hall of Qingyao Group, many employees brought their families here to join in the fun.It is said to be the Spring Festival, but it is actually a party.Although there is no holiday yet, I will go to bed after watching a party, and I will not delay work tomorrow.

At this moment, in the live broadcast room of Qingyao's official mall, a large number of viewers directly poured into the live broadcast room.

Fortunately, Qingyao Group has made preparations in advance, otherwise such a large number of online users could completely collapse the official website.

The New Year's Day is too popular, plus Su Yang's appeal.So there are too many people who come here to join in the fun.

Before eight o'clock, the number of people online in the live broadcast room exceeded 4000 million, and this number continued to grow.This number is a real and effective number, without any moisture.

Such a terrifying number makes many people who pay attention to this new year's shopping festival can't help but take a breath. Every online person may represent a family.Maybe behind the 4000 million online users are 4000 million families who are ready to buy new year's goods.

This is a huge flow and a huge consumer group.

Most importantly, the Spring Festival season is the biggest consumption season for Chinese families.Once the Qingyao New Year’s Day takes away users, other platforms will have a hard time.

Therefore, since the news of the Qingyao New Year's Festival broke out, many merchants on major e-commerce platforms have started discounts and promotions in the past few days.They also started to sell products on a large scale during the Spring Festival.

But many people are not in a hurry after seeing this scene.They want to wait and see how Qingyao Group's New Year's Festival is.

At eight o'clock in the evening, the live broadcast officially begins!

"It's finally starting..."

"Brother Yang, the money is ready, it depends on the product's strength..."

"Hahaha, I'm here to watch the show..."

"Don't chop your hands, swear tonight that you won't chop your hands..."

"I'm going to watch the show, I'm going to watch Brother Yang yell, Brother Yang, if you want women's clothing, I'll buy it..."

Countless netizens in the live broadcast room swiped their screens lively, and some people just came to join in the fun.

When the live broadcast started, it was not a webcast at all, but a Spring Festival Gala-level live broadcast.

In the live broadcast room, a starry sky appeared, which looked very beautiful.Then the camera zoomed in, and with the music, a huge picture of a lady appeared in everyone's sight.

The huge portrait of a lady is very shocking and beautiful.Under the details, it brings a lot of shock.Then the music sounded, and the huge picture of ladies seemed to be enchanted, and then the ladies in the picture came alive one by one. On the huge stage, a maid wearing ancient court costumes appeared.

At this time, the information of this program appeared in the live broadcast room: "Night Banquet in Tang Palace".

The show officially begins, and a feast officially begins.

The people who watched the live broadcast became quiet in an instant, because the visual sense brought by the whole program was too awesome.

Qingyao Group's modern stage, coupled with the operation of various equipment.The artistic conception of the girls' dancing was fully displayed.

At the same time, through this dance, it shows the prosperity of the Tang Dynasty.

"Damn it, it's so beautiful..."

"I didn't expect the dance to be so beautiful. Is this the New Year's Day?"

"Damn it, you may not be able to see such a show in the Spring Festival Gala..."

"Love, love, love these maids..."

"Everyone is so cute..."

"Brother Yang made the soundtrack, it exploded..."

"Awesome, awesome..."

I was stunned, and so were the netizens.Everyone didn't expect that the New Year's Shopping Festival would be such a beautiful program at the beginning.This is completely different from what you imagined.

The dance show "Night Banquet in Tang Palace" started with a shock. When the show ended, there was warm applause, and the live broadcast room exploded.

"Welcome everyone to the first Qingyao New Year's goods festival. I'm Su Yang. Hello, friends in the live broadcast room."

Su Yang came out and took the microphone to be tonight's host.Seeing Su Yang come out, the live broadcast room immediately exploded.

"The audience in the live broadcast room has exceeded 4000 million. Thank you for your support. Welcome to the Qingyao New Year Festival. Our slogan is, bring goods, we are serious."

Su Yang's teasing words made everyone at the scene laugh, and many people in the live broadcast room were also very happy.

"I have brought goods before, and I don't think there is anything wrong with artists bringing goods. As long as the goods we bring are genuine and worth more than the money, this is also a disguised form for the benefit of fans, right? Listen to the attributive, the goods are genuine and worth more than the money This is the key. If it is selling fake products, selling inferior products, or relying on poor information to cut the leeks of fans, I don’t advocate this kind of behavior. Our Qingyao Group also doesn’t advocate it. That’s why With our Qingyao New Year's goods festival."

Su Yang's words made the audience in the live broadcast room very appreciative, and many people also had the experience of buying things in the live broadcast room.Some people buy good things in the live broadcast room, but sometimes the things they buy are disgusting.

"The program just now was called "Tang Palace Night Banquet". All the performers were ordinary college students. The prosperity of the Tang Dynasty is the most brilliant treasure in our 5000-year history of civilization in China. The Tang Dynasty..."

Su Yang talked eloquently, talking about the Great Tang from the night banquet of the Tang Palace, from the Great Tang to Chang'an, from Chang'an to Shaanxi Province...

The big screen at the back was accompanied by Su Yang's explanation, which also displayed different information. This kind of narration added a lot of knowledge points to many people.

"So, today we bring you the first New Year's gift. It is something grown on this land that has experienced glory and suffering. Apples have been cultivated in China for more than 2000 years. According to legend, the "Zi Nai" that Xia Yu ate "It's a red apple. It can be seen that apples have a long history in China. Taoism regards apples as fairy fruits. It is also the fruit of youth in Nordic mythology and the fruit of love in Greek mythology. Apples contain various nutrients..."

Su Yang started to introduce apples, but it was different from ordinary anchors holding an apple and saying how sweet and delicious the apple is. Su Yang first talked about the culture, and then about the products. The goods have not been seen yet, but many people have seen the good ones. Program, learned a lot of knowledge.

Chapter 615 Miaokong's New Year's Shopping Festival: Qingyao Group's Terrifying Delivery Ability

"The first product we are going to bring today is Apple. Now let's connect to the field..."

After Su Yang finished speaking with a smile, the big screen at the back lit up.Similar to the Spring Festival Gala, it is directly connected to the outfield.

"Hi, everyone, I'm Tang Tianyi. I'm at the largest storage center in Luochuan. This year's apple harvest here is bumper. But today's harvest is not bumper. The local apple purchase price It’s not that high, so many farmers store their apples in storage centers…”

The outfield host is Tang Tianyi, and now Tang Tianyi is also well-known in China.Only the Qingyao Group can afford such a luxury for an artist to be a host in the field.

"The price this year is not as good as last year. For such fruits, last year's purchase price was 2.2 yuan. But this year it is only 1.8. There are not too many purchasers, and they are very picky. There is no way, today's market Too many apples..."

Soon, Tang Tianyi interviewed a farmer.The farmers also looked sad.The harvest is not bumper. This year's apple production is high and the quality is good, but the purchase price is not high, and there are not many purchasers.

In the final analysis, it is because the planting area of ​​apples has continued to increase over the years.There are more apples on the market, and buyers are naturally picky about low-cost prices.At the same time, as long as the best quality fruit is needed, the fruit buyers with poor quality will not be accepted.

Sometimes these fruit farmers can only sell some land with a slightly lower quality to the cannery or something, and some even just throw it away.

"For agricultural products, channels have always been the most important link. Agricultural products are transferred from farmers to consumers, and they have to go through layers of channels. Finally, the price in the hands of consumers becomes extremely expensive. One On the one hand, farmers cannot sell them, and on the other hand, consumers cannot afford to consume them. In fact, this situation is not limited to apples, but also to many agricultural products. Take the apples in my hand as an example. I did a special market research and found that the lowest price of this kind of apple is 7.6 yuan in the mall in Yanjing, 7.8 yuan in the Shanghai stock market, and 8.2 yuan in Zhucheng..."

An apple appeared in Su Yang's hand.Fuji apples are relatively large, beautiful in appearance and of very good quality.

"Actually, we can't complain too much about the high price of Apple wholesalers and shopping malls. After all, everyone is doing business, not charity. Business has risks. If you don't make money, why would you take this risk? But today, we It can be solved in another way. Today’s apple session, I will not try it, nor will I say whether it is sweet or not. Because of this kind of thing, you will know whether you like it or not only after you eat it. During the New Year’s Day, What we have to do is to bring good products to you. The first product, Luochuan apples, has different prices depending on the variety and grade."

"Today, during the Qingyao New Year's Day, we don't make any money from agricultural products. We sell them to you at whatever price we buy from farmers. Our purpose is not to let farmers sell their labor fruits cheaply, because this is really It’s hard-earned money. As the saying goes, cheap grain hurts the people. We increase the purchase price to let them make more money, we don’t want profits, and let consumers spend less. This level of Luochuan apples, ten catties, 35 yuan, not including Postage, and other grades, I won’t talk about them one by one. There is no connection, everyone go to the official mall to buy them yourself. The quantity is limited, until sold out, and the original price will be restored after the New Year’s Day..."

Su Yang said with a smile, this way of bringing goods made many netizens feel refreshed.Fuck it, just stop yelling.

And the price is really cheap.Even if this kind of apple is sold in the wholesale market, it will cost four or five yuan a catty.Now in the live broadcast room, 3.5 yuan per catty.

The most amazing thing is that Qingyao Group's New Year's Shopping Festival doesn't make any profit on agricultural products, it just acts as a channel.Connect farmers while connecting users.

Qingyao's official mall has become a free channel, and farmers use this channel.How many apples are sold, and the tax has to be reported by yourself.But this amount of money is not much.

After all, Apple, which is currently purchased at a market price of around 3.5 yuan, was sold to them for [-] yuan in the live broadcast room.They were already happy in their hearts.

For Qingyao Group, it seems that it does not make money, but it is a win-win situation.On the one hand, it has won credibility from consumers, and at the same time, it has also won trust and channels from farmers.

In the future, when Qingyao chooses to cooperate with them again, it will be smoother.If you don't make money during the New Year's Day, it doesn't mean you won't make money in the future.

However, Qingyao Group did not have any losses. The apples sold by them came from the warehouse where the farmers stored the apples.As much as people buy, they pull it out of the warehouse and sell it.When people refund, they return the money to them.Qingyao Group does not suppress goods or funds, and there is no risk.

"At the same time, the apples that Qingyao selects and launches are not only from Luochuan, but also apples from other origins. The same method is used. During the Chinese New Year, besides eating by yourself, you can also give them away when visiting relatives and friends. Okay, everyone go buy Well, next, I will bring you a very interesting song called "Little Apple", this song is also for grandpas and aunts who like to dance in the square..."

Su Yang said with a smile.The stage lit up, and a group of grandpas and aunts appeared.

When the music started, Su Yang sang "Little Apple" with a microphone.The magical brainwashing song made everyone happy, and at the same time, countless viewers also entered the official shopping mall to buy apples.

The price is too good, even if the postage is included, it is much cheaper than buying it in the supermarket.

Some are packed in gift boxes, which are especially suitable for visiting relatives and friends.According to different packaging, different weights, different grades, and different prices.

Of course, the inventory varies from person to person, and the people of Qingyao Group have already mastered the relevant data some time ago.Inventory levels have also been planned.

"Damn it, why are you so crazy? It's out of stock..."

"Nimma, 100 million boxes, just gone, I was stunned for a moment..."

"Brother Yang, some products are out of stock..."

"Fuck, Miaokong..."

"Hahaha, it's good to be quick, 30 gift boxes, I snatched ten boxes, and I was going to visit relatives during the Chinese New Year. Hey, one account can buy up to ten boxes..."

"It's too late to start. I didn't get the 30. I grabbed 5 boxes of 50..."

In seconds, Qingyao Selection has just put dozens of Apple products on the shelves at one time.However, all products were empty in seconds. In just a few minutes, millions of boxes of some products were sold out.

Such sales not only stunned consumers, but also stunned farmers, and other e-commerce platforms were also stunned. Fuck, the ability to bring goods during the Qingyao New Year’s Day is too exaggerated.

Chapter 616 The Unprofitable New Year’s Shopping Festival: Just to Make Friends

The lively New Year's Shopping Festival has officially begun, and the wonderful performances have also kicked off.The performance is mixed with goods, and there are more and more products in the official mall.Not only are there many products, but the prices are really affordable.

This time, the Qingyao New Year's Day is about making small profits but quick turnover.I would rather not make money, but also give consumers a profit. To put it bluntly, I rushed to make friends.

The New Year's Day shipments are very large, and the quality of these products is also very good.Once the reputation of Qingyao's selection is made public, Qingyao's selection will be to lie down and make money in the future.