The number one soft rice king in the entertainment industry

Leading the villagers out of poverty is the greatest charity.Although it is only a village, it is extremely rare for one person to do this.

After the third issue of "Travel on the Bite of the Tongue" was released, it quickly aroused huge heated discussions on the Internet.

Su Yang, Qin Shuyao, Sanshan Village, Su Xiaobai, the tip of the tongue...

These hot spots are really one after another. In this kind of heat, the reputation of Su Xiaobai, this baijiu brand that has been on the market for only two days, has soared rapidly.Especially in the group of young people, Su Xiaobai suddenly became a new Internet celebrity.

The youth story on the wine bottle is also praised by many young people as a powerful weapon.This sentence is really too literary and sensational.Taking photos of Su Xiaobai and posting them on Moments suddenly became a fashion.

"There are some people in life who get closer and then go far..."

"Finally agreed to see you at the old place, but I can't find that shop..."

"Early morning porridge can only fill the stomach, but late night wine can fill the heart..."

"The so-called maturity is when you should cry and make trouble, choose to smile without saying a word..."

The classic quotations on Su Xiaobaijiu's bottle became popular with the Internet.On Su Xiaobai's official Weibo, Su Yang also posted Su Xiaobai's youthful quotes.

"What? It's out of stock? When will it arrive? I've already sold out here. Many young people came here today to drink Su Xiaobai..."

"Hey, come tomorrow, right? Then get me fifty boxes, ah, not so much, there must be twenty boxes..."

"Hey, Mr. Wang, when will our goods arrive..."

With Su Xiaobai's fame rising, Su Xiaobai's sales soared directly.Originally, there were not many goods in the store, but now the influx of young consumers has directly caused many places to be out of stock.

Su Xiaobai's daily production is not high, and these productions are scattered all over the country, so the quantity is really not much.

Out of stock, out of stock, this scene made Hu Song's eyes widen.

Damn it, Su Xiaobai is actually sold out.This is too exaggerated. In Hu Song's cognition, even Moutai did not say that it was out of stock.

Moutai cannot be bought online in many places, but you can definitely buy it in offline stores.

But now Su Xiaobai really can't buy it, it's out of stock.There were only so many items in total, and with Su Xiaobai's sudden explosion of popularity, these items were sold out in no time.And the output of the winery is limited every day, so now it is really out of stock, not hunger marketing.

After hanging up the call from the sales department, Hu Song was really painful and happy. Looking at the busy factory, Hu Song's mouth was full of smiles.A good start, Su Xiaobai is really a good start, such a start makes Hu Song full of fighting spirit.If this sales volume can be maintained, even a small winery can create terrifying value every year, and the profit of liquor is very high.

Fighting spirit, for the future, Hu Song's eyes are full of fighting spirit.

Chapter 210 Out of Stock: Su Xiaobai, the Spoiler in the Liquor Industry

"Brother-in-law, brother-in-law, do you still have the stock? I'm sold out here, please send more..."

"Wang Yunze, show some face. There are so many goods in one day, you want to steal them all by yourself..."

"Brother-in-law, you should give me more. You don't even take me to make money, so you can give Su Xiaobai more now..."

The wechat group of several people became lively, they thought that Su Xiaobai would be popular.But I didn't expect Su Xiaobai to be made into this appearance by Su Yang.These days Su Xiaobai is really popular, especially in the circle of young people, this is a new internet celebrity.

The various youth stories printed on Su Xiaobai's bottle have become the objects of screen swiping in the circle of friends, no matter whether it is hypocritical or not, as long as young people like it.

It can be said that many people drink Su Xiaobai not because they like to drink.Just to pretend to take a picture and keep up with the trend by the way.

And this mentality made Su Xiaobai completely sold out.Not only Wang Yunze and the others are urging, but the terminal distributors below are also urging.

Su Xiaobai youth series, a bottle of two or two packs, the national unified price is 20 yuan a bottle, but the price given by the salesperson to the restaurant is 15 yuan a bottle.If you sell a bottle, you can earn five yuan, but don’t underestimate the five yuan. Four or five people come to a meal, and each person can earn more than 20 yuan per bottle.

Now that Su Xiaobai is so popular, many young people come to the restaurant, and they want to drink Su Xiaobai by name. Without Su Xiaobai, they even change places directly. Can they not worry about this?

They were anxious, Wang Yunze and the others were even more anxious.Because for them, it's all money.

Su Xiaobai's ex-factory price is only ten yuan, and Wang Yunze and the others, as the general agent of each province, give the agent in the city below a bottle of 12 yuan.

As for how the agents in the city will divide the sales staff, I don't know.

Earning two yuan per bottle may not seem like much, but it also depends on how many bottles you sell.

Now the output of the winery is 30 tons per day, two or two packs, one ton is [-] bottles.The production is [-] bottles a day.

As for Wang Yunze and the others, the current daily quota is 6 bottles.That is to say, just relying on the general agent can earn [-] yuan a day.

180 million can be recorded in a month, which is nothing to spend.The agency is free, there is no agency fee at all, and I don’t even need to intervene, just rent a warehouse and hire a few people.

This is only a quota of 20 bottles a day, if I can get [-] bottles.How cool it is to earn [-] yuan in one day.

"Don't even think about the quota. It's not enough to sell now, so I'll give it to you. What about other agents? They won't consider increasing their production in a short time. After the Bai brand is established, it can enrich the product types and make more money at that time..."

Su Yang replied directly in the group that Su Yang was also very satisfied with the happy ending.

Although Su Xiaobai's appearance price of a bottle is only ten yuan, but this price is already very low compared to Su Xiaobai's cost.Baijiu was originally a huge profiteering industry, but now Su Xiaobai's bottle of Chen Ben is only about 4.7 yuan, not even five yuan.

And this cost price includes all costs, including employee wages and so on.In addition to the marketing expenses are not included in the calculation, the others are included in the calculation.

In other words, if a bottle of wine is sold, the winery's pre-tax profit will be at least five yuan.According to the current output, the daily output is 30 bottles.The daily profit of the winery is as high as 150 million.

According to this output, the pre-tax profit in one year is about 5.5 million.Even if you put aside the marketing fee, then pay taxes.There must be three or four billion.

Such a small winery can have a net profit of [-] to [-] million yuan a year, which is very scary.

This is just liquor, now Su Xiaobai focuses on the young people's market.In fact, young people don't like to drink baijiu very much, but after the brand is established in the future.

Su Xiaobai can enter into cocktails, beer, red wine, drinks, and even make Su Xiaobai a whole series of brands directly.In this way, the influence of Su Xiaobai's brand is exaggerated.As long as Su Xiaobai's influence among young people can be maintained, the brand will be a gold-absorbing weapon.

Su Xiaobai became popular, and the domestic liquor industry was dumbfounded by this explosion.

Seeing Su Xiaobai's coquettish operation, they were all stunned.Fuck, liquor can still be marketed like this?Liquor can still sell out of stock?

Su Xiaobai seems to only need 20 yuan for a bottle, but it is not cheap after all.If it is changed to a catty bottle, a bottle of liquor at 100 yuan can be regarded as similar liquor on the market.

Such a liquor can be sold out of stock.This is too exaggerated, but looking at Su Xiaobai's current popularity among young people, these liquor companies have to admit that Su Xiaobai's marketing is too good.

But this marketing, they can't learn it, and they can't learn it.Because in their view, Su Xiaobai is not marketing the brand at all, but marketing feelings.

Now the heat is very high and the sales are very good.But after the heat goes down, sales may drop.It is difficult to maintain the popularity all the time, but after learning about Su Yang's talent, many liquor companies feel lost again.It is difficult for others, but is it really difficult for Su Yang?

Thinking about Su Yang's talent, these people really have no idea.They are also people with vision. According to Su Yang's operation method, if Su Xiaobai really becomes a brand that is believed by young people in the future, then the business will not be just liquor.

A spoiler, a spoiler in the liquor industry.

Su Xiaobai suddenly exploded into popularity, and his target was the youth market that the liquor industry looked down upon.In their eyes, do young people drink liquor?Will you drink liquor?

All liquor companies feel that liquor should be drunk by middle-aged and elderly people.As for young people in their early twenties, milk tea drinks are their favorite.

But now, Su Xiaobai taught them a lesson.Who said that young people don't like to drink baijiu, even if they don't like to drink baijiu, they still like to take pictures and post them on Moments.

No matter how you play it, for an enterprise, being able to sell its products is the greatest victory.Now Su Xiaobai has done it, sold out the goods directly, and established a brand among the young people.

Although there are not many groups of young people who drink liquor, there are some.As long as Su Xiaobai's output is not so large, the marketing expenses will not cost so much.Only this group can make Su Xiaobai fat.Because there are no competitors, although the middle-aged and elderly liquor market is large, there are too many competitors.

As for the market of young people, Su Xiaobai's brand is now almost monopolized, how can this nature be the same.

"Husband, when will I get Miss Qin?"

In the big villa, Qin Shuyao couldn't help but put down his phone after finishing reading some news.

Su Xiaobai has been on fire for the past two days, and Qin Shuyao has seen it in his eyes, and he is very relieved in his heart.

But at this moment, she was curious about Miss Qin.At the beginning, Su Yang said that when Su Xiaobai became popular, maybe there would be a younger sister Qin or Aunt Tang.Putting Aunt Tang aside for now, Qin Shuyao thinks the role of little sister Qin will be very interesting.

"Miss Qin, it's not easy. As long as you want your daughter-in-law, you can have it anytime."

Su Yang's words made Qin Shuyao laugh all of a sudden.

"Tell me?"

Qin Shuyao asked curiously.For the Su Xiaobai brand, Qin Shuyao is actually a hands-off shopkeeper, who just paid for it.Su Yang was busy with almost all the rest.

Especially in this marketing show operation, Qin Shuyao didn't do anything at all.

"Hehe, in fact, this side has been prepared a long time ago. It is easy for the Su Xiaobai brand to become popular for a while, but it is difficult to keep it popular. The operation of a brand takes time to accumulate. Now that Su Xiaobai is targeting young people The market, I think, must be operated according to the method of young people. Let me show you something..."

Su Yang looked very mysterious, and brought Qin Shuyao directly to the study.

Turn on the computer and bring up the folder.

Seeing the works in the folder, Qin Shuyao was taken aback.

"cartoon?"

Qin Shuyao asked in surprise.

"Yes, it's animation. Su Xiaobai is the protagonist of this animation. Use animation to support IP, use IP to support business, and use business to produce animation..."

Su Yang laughed, this operation seemed a bit unscrupulous, and seemed a bit unconstrained.

But young people, don't they just like this kind of unconstrained style?Who said that the operation of liquor must promote liquor.As long as the wine is not too bad in quality, the essence of marketing is brand marketing.

This kind of marketing is very common, such as the common luxury brands.Are their stuff really worth that price?It's worth a fart, many luxury clothing bags, the quality is not very good.If there is no brand blessing, the price will drop by at least one digit.

For example, the donkey brand, if the donkey brand is not a luxury, it would be good to sell hundreds of thousands of bags for a few hundred yuan.Look at those high imitations on the Internet, the quality is better than the original, and the price is only a few hundred dollars.

This is the brand, and now Su Yang is planning Su Xiaobai according to this model.

Don't worry about what Su Xiaobai's brand will produce, let's make Su Xiaobai's brand famous first.

After Su Xiaobai's brand is launched, it can be used for liquor or drinks, even snacks or even clothing and toys.As long as the fame is there, there will still be young fans paying for it.The consumption concept of young people is completely different from that of middle-aged and elderly people.

Especially for Two-dimensional fans, they can spend thousands or even tens of thousands to buy a figure. In the eyes of adults, this may be absolutely brain-dead behavior.But in the eyes of fans, this is love.

"Hehehehe, it's so interesting..."

In the study, Qin Shuyao laughed while watching the anime.Qin Shuyao is a Two-dimensional fan.The clothes in the wardrobe made Su Yang very happy.

Seeing Qin Shuyao's appearance, Su Yang also laughed.

After this anime is released, Su Xiaobai's popularity may last for a long time.For this animation, Su Yang is still very confident. After all, in exchange for this animation, Su Yang spent a lot of popularity points.

As long as Su Xiaobai's popularity can be stabilized, after a long time, Su Xiaobai's brand popularity will naturally form.

If the heat is not enough, it will be a big deal to make some more works.Change the story, but the protagonist is still called Su Xiaobai, and the image does not change.

As for fans complaining, that's fine.Anyway, as long as Su Yang is willing, let alone two works, the protagonist in ten or twenty works can be called Su Xiaobai.

Long-form serials are fine, as are anime movies.Anime can do it, and so can movies.

As for people in the circle complaining, hehe, what does it have to do with me.I don't mix in this circle, and I am not short of money.Besides, after building the Su Xiaobai brand, I can make a lot of money by relying on this brand, so why not be afraid.

Play, now Su Yang's mentality is to play,

Even if you are in the entertainment industry, you still use this mentality.

The serious mixed entertainment industry is so tiring, you need to pay attention to this and that.I don't mess around, I call it playing in the entertainment industry, I can do whatever I want, and I can play however I am happy.

Now that Su Xiaobai is on fire, he doesn't have so many things to do.Hu Song is in charge of the factory, and there is a professional sales team for sales, so I only need to be responsible for marketing.

As for marketing, this thing doesn't seem difficult at all to Su Yang, it's like playing.In fact, marketing is essentially playing, but the company brings consumers to play together, and when the fun is high, the product will be sold.

"Thank you for your support to Su Xiaobai, and I have another surprise for everyone, good night..."

In the middle of the night, Su Xiaobai's official Weibo was updated again.In addition to thank you, I even updated a video.

Seeing this video, many fans of Su Xiaobai directly clicked on this video.Now Su Xiaobai is a big internet celebrity, with 846 million followers on the official Weibo, this is a proper Weibo big V.

Click on the video, it turned out to be a song.

The MV is still the animated version, but this time Su Xiaobai in the MV has become a bit decadent.

Along with the prelude, all the song information is also displayed.

"Forget You", Lyricist: Su Yang, Composer: Su Yang, Singing: Su Yang.Yep, it's another song by Su Yang, and it's an all-inclusive song.

Fans are used to this kind of thing.

Accompanied by the music, the song officially sounded.

"A glass of Su Xiaobai, choked to tears. My heart was brutally slaughtered, and I will never talk about love. I will not stay, and the love I keep will not last too long. I am impatient with loneliness, and the scale wanders. Don't think of underground love. Airtight..."

"I say you are ruthless, make good use of innocent eyes, and I will take it seriously after telling a lie twice, and I say I am stupid, with soft ears. It is only for the momentary atmosphere, and I am full of anger..."

New songs, new original songs.

Like Su Yang's previous songs, it's very nice and full of flavor.

But what these fans admire the most is Su Yang's lyrics. Nima, is this to promote Su Xiaobai's original song?

The first line of the lyrics is: a glass of Su Xiaobai, choking tears.This ad is too straightforward.

But this advertisement is really awesome, who can play like this.But now Su Xiaobai is playing like this, Su Yang dares to play like this, not only advertises bluntly, but also writes and sings this song so well, this is the most awesome thing.After listening to this song, many people only have one word for Su Yang: Niu!

Chapter 211 Love Exposure: The Brother-in-Law Who Wept Faintly

The song "Forget You" made Su Xiaobai out of the circle again. Seeing the popularity, other liquor brands only had envy in their eyes.Su Yang's talent and marketing methods are beyond compare and they can't learn from them.This guy is not in the baijiu circle at all, and he doesn't operate baijiu according to the way of serious baijiu operation.