How can I get confused with the top start

"I bought two catties to try. The taste of small fruit oranges is average. If it wasn't for Xiaojiu's banner, who would want to spend this unjustified money." Wang Yuan was afraid that her words would not be convincing, so she made a note: "Even Small bamboos are not good to eat."

Everyone knew what the concept was after hearing the words, even people in the dark chef world couldn't say it well, it was really quite ordinary.

"We have dealt with many copycats and infringements, but this time the co-branding has had the greatest impact." Wang Yuandao: "I don't think you should be afraid to spend time and deal with it seriously."

Wang Yuan also handed over a copy of the buyer's message, which was a purchase message for Xiaoguotangerine from the joint brand flagship store of Taobao Union.

[Anonymous buyer] Products purchased: fruit diameter 70mm (inclusive) - 75mm (exclusive), net weight: 4.5 catties [Small fruit eats small fruit, am I eating myself?Support Ah Jiu to buy three catties. ]

[Do you believe in starlight? 】Purchased products: fruit diameter 80mm (inclusive) - 85mm (exclusive), net weight: 8.5 catties [support, although I don’t like oranges]

The comments are all purchased comments, more than 90.00% directly or indirectly indicate that it was because of Chu Zhi that they bought it.

[I heard from my friend that Master Jiu sells oranges, so I have to buy two catties. ]

[Just need to supplement vitamins, buy, buy, buy! ]

[Repurchase, the taste is average, but the small fruit only eats the small fruit orange. ]

……

Chu Zhi looked at these messages, although her face was expressionless, she became more and more angry the more she read it.

Dragons have Nilins, and Emperor Beasts also have them, um, that's not true... It's not an exaggeration to say that fans are his Nilins.Let's put the facts and make sense. The leeks he carefully cultivated took a lot of thought to make the leeks thrive, but they were harvested by a person who jumped out of nowhere. You say that the emperor is not angry.

"Rejecting an out-of-court settlement, some things cannot be settled with money." Chu Zhi said, "What's more, who is insulting the one million out-of-court settlement fee?"

"I also don't think it's possible to settle out of court this time." Niu Jiangxue changed the subject: "However, the joint brand's legal team is quite difficult."

The joint brand is at a loss, so Niu Jiangxue is very confident whether he can win the battle, and he doesn't care who Huaxia is at home, but it will be troublesome to delay the lawsuit.

The meeting discussed the claim for compensation, and then the motion was whether to issue clarification immediately.

"With Brother Chu's current size, will the release of the clarification help increase the popularity of the joint brand?"

"It must be, but I have information so that this popularity cannot be converted into their sales, and the popularity will only become a heavy stone that crushes them."

"Qi Qiu's publicity department is so confident this time? Co-branding has multiple brands in China, and it's also very good at publicizing."

"Are we thinking too highly of them? Is Jiuye's influence in China a joke?"

……

Intense discussions, clarification posts on all platforms at [-] pm.

Eat a big orange! : [The small fruit orange under the joint brand has nothing to do with me, so don't be misled by some brands' deliberate publicity. @Small fruit orange official micro]

INS, Weibo, Douyin, Bilibili, Twitter, Facebook, and YouTube platforms are all the official accounts of Chu Zhi and the company for two-sided clarification, among which the official account of Aiguo uses more official and offensive words , directly pointing out that the co-branded company is a false propaganda, an infringement, and a copycat.

#Little Fruit Orange Cottage#

#co-brand infringement#

In an instant, it became popular in Asia, and even Europe and the United States were discussing this matter.

"Does it have nothing to do with Master Jiu? I even bought five catties of sesame eggs."

"Disgusting, support Xiao Jiu's rights protection."

"It doesn't matter whether the mountain is a cottage or not. There is a saying that a small orange is quite delicious."

"Is there someone running out to wash this shit? The small fruit orange is delicious?! If I hadn't bought it and eaten it, I would have believed your evil. It's 18 yuan a catty. It's sour and not sweet at all. It's delicious. Eggs."

……

The official website of the joint brand immediately issued an announcement——

[Statement

1. The trademark and name of Xiaoguotangerine were designed by Xiaoyi Design Company, which means "although the fruit is small, every orange is juicy and sweet".

2. The promotion of the fruit is carried out by the company’s publicity department and the Tianyi (Modu) advertising company. The model for the advertisement is the outstanding young actor Li Zhaoliang. We have never actively mentioned Mr. Chu Zhi’s name in the advertisement content and official promotion channels.

3. If any misunderstanding is caused by the customer, our company will make a deep apology and fully undertake the follow-up responsibilities. For customers who make a wrong purchase due to misunderstanding, our company is willing to provide a refund service free of postage. ]

To put it bluntly, the name is not chosen by us, and we have never touched porcelain. We will refund the money as much as we can, so that we can pick ourselves up clean with an article that pushes two five six.

The joint brand public relations have a set, not only instant explanations, but also invited the troop to stir up the muddy water, and leave similar messages, "Tsk tsk, isn't the fan circle too overbearing? Is the word "small fruit" only for you?", " I think Xiaoguotangerine is quite delicious", "Is it a little too sensitive, Chu Zhi, please take care of your management team, otherwise the popularity of passers-by will be lost"...

To deal with ordinary celebrities, a set of tricks is enough to fish in troubled waters, and soon lead public opinion to crusade against fan circles, and then involve some old things, such as Li Fei's past, fans demanded that "Yixing Yunfei" be changed to "Yixing Yunfei" For "Yixing Yunfei", the water is even more muddy.

But the joint brand miscalculated two things. One was Chu Zhi's popularity in Huaxia. He had works and his three views were upright. The passers-by didn't believe that Chu Zhi was messing around.

Another thing, I underestimated the fighting power of the small fruit...

The number one fan group on the Internet fan KO list exploded in strength in an instant.

Data Emperor: "Can you be a little bit smarter to clarify that Xiaoyi Design Company is wholly-owned by United Fresh Fruit, and United Fresh Fruit is a branch of United Brand, isn't it its own company? There is also advertising model Li Zhaoliang, Li Zhaoliang is dedicated to Annan has had plastic surgery to look like Ninth Brother, and there are so many people in the Tianyi advertisement, it's just a coincidence that he was chosen, right?"

Li Jufu: "Have you ever mentioned Mr. Chu Zhi? Do you think the Internet has no memory? What is the [Mr. Your star is Chu Zhi, because he loves the content of Xiaoguo the most, and there are still many photos of Master Jiu hanging on your official flagship store."

The Internet said: "It's you who are shameless. I just went to a flagship store in Beijing to see your refund process. Tsk tsk, you must ensure that the oranges are intact and undamaged, and you must send back the original box. You can obviously not refund , but you still have to think of reasons to fool us, you really, I'm crying to death."

Grave Digger: "Dig up an interesting thing. Fang Dake's watermelon is also made under the joint brand, and it has nothing to do with Fang Dake himself. At that time, this matter was also a small fire for a while, but it was suppressed. I can’t tell, @United Brand_ you guys are repeat offenders.”

Wait, overwhelming fans.

The co-branded JD.com and Taobao’s two flagship stores had their store ratings directly reduced to three points, and JD.com received a large number of complaints in a short period of time, and the direct stores were temporarily blocked.

These things on the Internet are not the most critical. The key point is that I received an interview from the Market Supervision Bureau the next day. This rhythm is estimated to result in a large fine.

How cool it was when copycats were infringing, and how miserable it is now. Japan and South Korea have strict supervision on fruits and vegetables. Many fans in Japan and South Korea know that Xiaoguotangerine is fake, so they cannot support idols, and directly complain on a large scale.

Convenience store chains such as Family Mart, 711, and Lawson immediately took action within three days, saying that they would suspend the import of co-branded tangerines and would review the company’s other fruit imports.

In just three days, the joint brand was in a state of desperation.

The last victim, Fang Da, was elated when he saw the situation. He was very relieved: "It's still Lord Jiu, this United Trash thinks that everyone is easy to deal with, this time it's the iron plate, I'm dying of laughter."

Fang Da is a variety show star, because playing games and eating watermelon in the variety show looks very handsome, so it was made into an emoticon package, and then the joint brand made a Fang Dake watermelon without saying hello.

Others spoke lightly, even if they talked to the brokerage company, the company was unwilling to collide with the Big Mac, so they got 100 million in compensation and an endorsement contract.

Why did the joint brand dare to be so blatant, because it has been done many times before, and there was no problem. This time, when I met Chu Zhi, I played it off... The senior management of the joint immediately contacted Aiguo Company and offered a three-year endorsement contract of 8000 million US dollars , and 500 million compensation costs.

The money is quite a lot, even very high, but Chu Zhi didn’t agree, he hung up Niu Niu’s phone and muttered to himself: “You touched my leeks, thinking you can just give me some money? It exploded."

Co-branding is much better than Adidas, because the former buys fruit, and most consumers don’t care what brand the fruit is. Of course, many consumers have complained, and the problem of the channel provider has also cost the former a painful price.

The time came to April 4th, a somewhat special day.

The Wudu Sand District Bureau is currently assigning tasks.

In the atrium of Wanda Plaza in Sha District, there will be Chu Zhi’s "Besieged on All Sides" album signing event at 20:30 pm today. The superiors have reviewed and prepared to arrange 50 traffic policemen, [-] civilian policemen, and [-] people from the security company paid by the organizer. , A total of [-] people maintained order.

"It's not a concert, it's just a signing event. Isn't it a waste of police force to have hundreds of people maintain order?" Xiaowei hesitated for a moment and asked the team leader.

Team Wang asked back: "Xiaowei, you don't chase stars, do you? Or use 2G to surf the Internet."

"There's not much attention, but I know that Chu Zhi is a very famous star." Xiaowei replied: "But generally speaking, there will be more than 20 people at the autograph signing to maintain order. This has directly increased by five times."

The dark-skinned Lao Huang next to him interjected: "Wang team is also a small fruit?"

"I'm 50 or [-] years old, and the only star I'm chasing is the five-pointed star on the red flag." Team Wang said, "But my son is a die-hard fan of Chu Zhi, and he knows that I want to maintain order at the autograph meeting, so I will let him I jumped at the chance to sign."

Team Wang answered Xiaowei's question again: "If it's Chu Zhi's concert, it will take at least a thousand people's energy, so it's not something our Sand District Bureau can handle. She rarely shows her face, so once she holds an offline event, it will be very exaggerated."

How exaggerated is very exaggerated?Xiaowei is not a good guy, but the number of people in a general signing event is only a few hundred people, and then the number of people present is multiplied by three, and there are more than 1000 people, even if it is an exaggeration of more than 2000 people, then hundreds of people will maintain order It's also exaggerated.

Chapter 542 A Little Throwing a Knife

The collection of poems "The Tour" is available in French, English, Japanese, and Chinese. It was nominated for the Goncourt Prize and the Booker Prize for Literature, but was not awarded.Even though it was judged by many European and American literary critics and professors as "Homer's Epic of Postmodern Poetry" and "Oriental Divine Comedy", it has sold millions of copies worldwide for more than a year, but it still failed to soar.

"It's difficult, so it's only Herbert's poetry anthology that should be released?" Chu Zhi has already published five or six poetry anthologies, which have been translated into more than a dozen languages ​​and sold overseas. The literary journey has been quite successful, but the distance He still needs to work hard to become a great poet.

Zbigniew Herbet is a poet of Polish nationality. Many friends don’t know him, and he can’t even find anything famous on the Internet, but his popularity in Europe is at the level of instant kills, and he is the most outstanding. One of the neoclassical poets.In vertical comparison, the virtual character Mr. Cogito created by Herbert on Earth is as important in Europe as the influence of Ah Q created by Lu Xun in China.

"Writing this book, the Man Booker Prize and the Goncourt Literature Prize should be guaranteed." Chu Zhi listed the new poetry collection on his daily itinerary. He started planning from the first year of traveling to the parallel world. It has been almost six years now, and sure enough, literary awards are not so easy to get. Even if the quality of the works is there, it will take time to accumulate influence.

"Snooze for a while, I have something to do in the afternoon." Yandi Beast adjusted the back of the plane seat back.

In a blink of an eye, he landed from the sky, Wudu Jiangbei Airport.

"Speechless, why no one took the order." Li Sixi looked at the car-hailing app on his mobile phone and was speechless.

"Let me try." Zhao Shu said and took out his mobile phone.

"No one takes orders, what's the use of you coming, your phone app will make you more face?" Li Sixi said with disgust.

In the next second, Zhao Shu said happily: "A master has taken the order."

"??" Li Sixi's mind was filled with small question marks.

However, Zhao Shu was not happy for a long time, and received an unfamiliar mobile phone number belonging to Wudu, who was an online car-hailing driver.

"Okay, okay, I see, I'll cancel right away, thank you." Zhao Shu hung up the phone, and Li Sixi hurriedly asked what was going on.

"The driver asked me to cancel the order, and he won't leave Wanda Plaza in the Sha District..."

Before Zhao Shu could finish speaking, Li Sixi interrupted, who hurriedly said, "Why don't you go, we can complain to the platform if we refuse to carry passengers."

"Listen to me, because there has been a traffic jam at the Wanda Plaza in the Sha District since noon. The driver said that a friend of his has been stuck at the Shimen Bridge for more than 40 minutes, and the Jiahua Bridge next to it is also blocked, so he said If you are in a hurry or something, it is best to take the light rail." Zhao Shu said.

"Is the fog so congested? It's not the peak time for work, it's even more exaggerated than the city congestion." Li Sixi complained, but he could only complain, there was no other way, Zhao Shu canceled the order, and the two turned on the navigation to study how to sit Light Rail.

"The high-speed rail station must go out from the first floor."

"Not necessarily, you forgot what this place is? It's very possible that you can go out from the first floor or the second floor to the main road. You should ask the information desk."

The two are currently in the T3 terminal. From the conversation between the two, it can be concluded that the two are here to participate in the signing event.

Take the light rail and head to your destination.

"It's a pity that Brother Guan He is still in Seoul, otherwise we could really get together." Zhao Shu's tone was full of pity.

"Brother Guan can't leave, there will be many things for mutual aid." Li Sixi said.

"That's right, because of Brother Guan He and Master Jiu, the exchange students of the South Korean entertainment company have had a much easier time. Anyway, my roommate is South Korean and was bullied by the seniors of the same company, but I have never been bullied." Zhao Shu signed the contract Sky Entertainment under Mango Channel was then sent to SM Entertainment.

Li Sixi nodded: "That's necessary. Among the trainees in Japan and South Korea, who doesn't accept Master Jiu's love? Of course, Brother Guan spends a lot of time every week to help, and the credit is also great."

Familiar yet unfamiliar names, Guan He and Li Sixi were the trainees who were bullied in South Korea and then wrote an email to Chu Zhi for help. The latter also took this opportunity to establish the Japan-Korea Mutual Aid Association.

The trainee exchange period has long since ended, and Li Sixi has returned to China for two years, but it has not been smooth at all.How difficult is it to be specific? You don't even need to wear a mask to disguise yourself at the airport, and you won't be recognized by anyone.Isn't there a saying that paste is the best protective color.

Fortunately, Li Sixi's family is rich, and he can't starve to death even if he doesn't become a star. Guan He made a surprising decision to join JYP and debut as a boy group member, that is, to stay in South Korea and develop. It went well, and has become the main dancer of the XYX troupe.

"We won't be late, right?", "Of course not, the signing will start at [-]:[-] pm, and it's only [-]:[-], so don't panic."

There will be no traffic jams on the light rail. An hour and a half later, Li and Zhao arrived at the light rail station closest to Jingwei Avenue in Sha District.

In order to get the idol's autographed album, Li Zhao didn't even eat lunch, and it was only after one o'clock when he arrived at the place. He thought he came early, but...

What the two saw was a miraculous scene. Not to mention approaching the square, a cordon was drawn up at places about 500 meters away from the square, with police and security personnel maintaining order.

"Jiuye, ahhh, Jiuye's first offline signing event!!"

"Don't squeeze, the people in front will be crushed!"

"I read on the official website, isn't today's autograph session limited to 2000 signatures? It's more than [-] people."

"2000 people? The entire square and shopping malls are full of people. It's not entirely estimated that there are seven or eight thousand people."

"It's all crazy, watch the short videos at home, isn't it good to eat KFC? It happens to be Thursday today, why do you have to come out and wait in line?"

"With so many people, can we get autographs?"

Waiting for the chatter, Zhao Shu was also worried. He had asked for leave and rushed back from Seoul, and his face seemed to be wrinkled in panic.

"Liu Zhu, it's really not possible to buy a position with money." Li Sixi immediately thought of using money to solve the problem.

"Let's line up first." Zhao Shu said, because several small fruits came over while the two were talking.

"Jiuye's popularity is really exaggerated. This team cannot be said to be invisible at a glance, but I can't even see the square." Li Sixi looked forward, and the winding team was like a stack of ribbons used for performances.

"Does the new album have a Chinese style? I don't think it's enough to listen to." Li Sixi pondered, probably the music from the new album will be released on all platforms the day after tomorrow, so no one knows the quality of the album at the moment.

Zhao Shu was a little hungry, but he didn't regret not having lunch. If he was delayed for half an hour, he would have to wait dozens of numbers behind.

I waited in line for more than 60 minutes, and it felt like a very long time when I was waiting. At 04:30 p.m., there were countless fans lining up behind Li Sixi. There was also good news that Brother Nine saw the number of fans present More than expected, the signing session started half an hour earlier.

The act of pampering fans brought smiles to many fans' faces.

[Please line up in an orderly manner, we are orderly little fruits]

[Be sure to line up carefully, if there is congestion, the signing will be cancelled]