How can I get confused with the top start

The reporters felt that Chu Zhi was a bit irrational, but he knew what he was doing as long as he knew what he was doing.

The questions revolved around the boycott of Adidas. Only Baidu News asked, ""Chu Ci·Ode to Orange" won the best album and is also the youngest winner of this award. Will you stick to the new Chinese style?"

It was originally a normal question, but in this environment, the normality of Baidu reporters has become very abnormal.

The press conference lasted for half an hour and ended around [-]:[-].

Chu Zhi invited Yang Xinbo and the others to have a meal. During the dinner, Sister Niu called and said that the evening support was organized, so he was relieved and the meal was delicious.

Compared with him who was in the mood to eat, the Chinese Internet was like a powder keg that was ignited that night, completely exploding!

Exploding, exploding, more powerful than a hydrogen bomb.

The little fruits are so hardcore, the idols have said so, they burst out with unprecedented power——

"Idiot Adidas, I am also an idiot. I just bought Clover shoes a few days ago. I'm disgusted and I'm going to apply for a refund."

"Master Jiu is very good. I haven't seen the Adidas advertisement before, and I will never buy Adidas again."

"Ahhh Brother Nine is so A, he is indeed my favorite star, and his three views are too upright. Originally, 618 planned to buy a set of Adidas sportswear, but now he is free."

"That's right, that's the way it should be, if you earn my money and insult my country, why don't you go to heaven?"

"I threw away the Adidas sneakers at home. Although the group leader and the home announcement told us to calm down, I couldn't calm down seeing brother Jiu so angry."

……

#Chu Zhi Permanent Boycott Adidas#

#Do business in China, please respect us#

#Multiple official micro accounts like#

#Adidas Official Website Failure#

Douyin, Weibo airborne hot searches, and even Zhihu's hot list are "What do you think about Chu Zhi and Adidas tearing up the face", "Why did Chu Zhi do it?"

It was the fans first, and the high popularity attracted unsuspecting passers-by, and things became more and more troublesome.

Chapter 3: Do You Like This Sword?

Penguin News: [How will Adidas end up refusing to apologize? ]

Today's headline: [Gu Peng, Li Fei, Yang Xinbo, Zhang Ning and many other celebrities expressed their support. ]

Sina News: [Chu Zhi does not accept any apology! ]

The news, as well as the passers-by who were attracted by the news, were unanimous this time, and there were no psychopaths who ran out to sing the opposite.

"Chu Zhi is definitely different from other celebrities. I'm really happy. I used to be a die-hard Adidas customer, but you insult my country. I'm sorry, but I don't accept it."

"After seeing the ad, it's pure cerebral palsy. I support Chu Zhi and strongly resist it."

"Fuck, there are still such bloody stars in the entertainment industry today? Up to now, Adi's advertisements on the Internet have not been withdrawn. Let alone so many useless things, we don't accept apologies here."

"In the past, I hated others to represent me the most, but this time, Chu Zhi can represent my attitude."

"+1 can also represent me."

"+2"

……

The message that can represent me has several thousand floors.

The matter was so big that it alarmed all the senior management of Adidas (Huaxia District), and even the German headquarters knew about it.

The difference between Chu Zhi and other top stars is shown. His personal influence is not only in China, but also has many fans on the two platforms of INS and Twitter.

The news of "Adidas being permanently boycotted by Chu Zhi" is hot news in Japan, South Korea, Thailand, Russia, Vietnam and many other countries. It would be strange if there was no movement at the headquarters.

He Gan, the president of China District, had a good time on the yacht, but when he received a call from the headquarters in the middle of the night, it was a 10-minute reprimand, not to mention a scolding.

"I hope the news of getting up tomorrow has subsided, beep..." The other end of the phone hung up.

The casual mood disappeared in an instant, He Yu quickly turned on the phone, without searching for anything, Baidu News popped up a message [Adidas, you owe an apology].

After some browsing, he learned the seriousness of the matter, so He Gan called the executives and held a video conference.

Director Wu of the product department, who also didn't know where he was fooling around, only learned about it after a temporary meeting.

Especially when he saw Chu Zhi's unrelenting remarks, his pupils were shocked immediately, his three views were no less than being hit by a dump truck.

"How dare Chu Zhi?!" Director Wu asked.

This is not just his problem, but also a common question in the minds of Adidas executives present.

"Then how to solve it now, we need to discuss and come up with a charter immediately." He Gan unknowingly dumped the blame: "Director Wu, didn't you say that you have reached an agreement with Chu Zhi's management team? Mr. Max asked me to ask you on his behalf , why things have developed to this point."

"There may be some misunderstanding in communication, I..."

Director Wu wanted to explain something, but was interrupted instantly by He Yu: "Misunderstandings can't solve the problem, Director Wu, please complete the docking work that should have been done, and ask Chu Zhifang to correct it."

How could it be possible to change his words, Chu Zhi said everything to this point in front of the reporter, Director Wu opened his mouth to say something, but was blocked before he could say it.

"Director Wu. This is your original matchmaking job." He Gan's tone became serious.

Paralysis, if you didn't instruct me to say this?Director Wu wanted to scold her, but he only dared to think about it.

Next, a temporary meeting will be discussed, and the charter will be finalized in half an hour.

Thinking about it carefully, from the German headquarters to the top management of Adidas in China, no one thinks that there is something wrong with filming an insulting advertisement. The mistake is that such a big thing happened.

The three-piece set of brand whitewashing: criticism, apology, and donation.

First of all, Adidas issued an apology on its official website, saying that "unnecessary misunderstanding was caused due to the communication problem with the director who shot the advertisement", and now the summer bright advertisement has been deleted.

The director who shot the advertisement "just happened" to be dug out by an insider as a racist, and more black material was dug out.

This trick is to transfer the object of conflict, and then the critics also began to whitewash the brand, "It's unlucky to hire such an advertising director", "There is no need to clean up the regulatory mistakes, but the most important mistake should be the advertising film director" and other messages.

There was also the navy that confused "The Three Stripes weren't endorsed by Chu Zhi, and they popped up at this time to set up a patriotic character?"

The next day, Adidas' official website donated 500 million to the Red Cross to help children in impoverished mountainous areas.

This set of tactics is supposed to be tried and tested, but it's a pity that he met Chu Zhi who was dying, and also misjudged the appeal of playing the emperor beast.

They can invite sailors, but can the combat power of the navy be as good as Weibo female workers?What a joke, please don't use your career to challenge other people's hobbies.

It doesn't matter whether you hire a sailor or spend money to delete hot searches.

If the public opinion is still a bit resistant, then consumption... Adidas encountered large-scale returns in its flagship stores on JD.com and Tmall. Not only that, but offline stores also encountered customers returning products.

Real lost sales.

Not only that, the small fruit with strong combat effectiveness has searched and counted more product problems that Adidas has released before.

Huaxia alone can't stand it, not to mention the losses from abroad——

News that humiliates China is nothing to foreigners, and they will not be filled with righteous indignation, but it is true to fans, especially Japanese and Korean fans, who follow the call of their idols very much.

On the same day, the South Korean apostles held an event called "Go to Adidas". Probably, there should be no Adidas items in the apostle's house, and the extreme resistance of hurting the enemy and self-defeating eight hundred.

The island country is more straightforward. The next day, Adidas was voted on the top of the list of brands most hated by consumers on "GU Network".

GU.com is an island country website that specializes in selecting brands that need to avoid pitfalls in Amazon shopping. Many island people like to visit this website before shopping.

Because Amazon's product evaluation mechanism is relatively easy to get good reviews, but GU is difficult, and I don't know how many puppet fans from the island country can achieve this effect.

Adidas is one of the top 200 companies in the world, with global sales of more than 27 billion euros last year, but the Greater China region is Adidas' main revenue region. Previously, its sales had double-digit growth for [-] consecutive quarters.

Greater China, EMEA, and North America are the core areas that Adidas relies on. Can it continue like this?

If it was said that the headquarters ordered He Gan to solve it immediately, then the negative impact brought by Asia the next day made Adidas president Max fly to Shanghai from Munich, and he wanted to urge the resolution of the matter.

The management team is very busy, Qi Qiu does not know how many calls from Adidas,

"Brother Qi, our company is willing to show enough sincerity, please raise your hand." Huaxia District President He Gan called.

As for Director Wu of the product department, he was fired on the day Max came to China.

"Mr. He, I don't think there is anything to discuss about this matter." Qi Qiu was very straightforward.

Are you not proud?Are you awesome?If you have the ability to restore your high-spirited fighting spirit, try it.

He Gan saw that softness was not enough, so he wanted to be tough, saying that he would send a lawyer's letter to ask Chu Zhi to compensate Adidas for the loss.

Terrible, Qi Qiu sneered and hung up the phone.

"It's nothing more than a thing." Qi Qiu cursed in a low voice.

He also took it as a joke and told everyone in the studio.

Are people afraid?Of course not afraid, look at the official attitude.

What's more, it's not unprepared to go to court as soon as possible.

A week has passed, Adidas has nothing to do, and its online sales in China have fallen by 40.00% in the past seven days[-].

Offline stores are slightly better, with sales down by about 20%, a cliff-like decline.

In countries such as Japan and South Korea, 11.7% of sales were also lost due to incomplete statistics, and this quarter's earnings were scrapped.

CEO Max did not expect that such a big problem would arise in his tenure because of a Chinese star.

There is nothing to do, but to abandon the car to protect the handsome.

The head office issued an announcement that due to problems in the management of the Huaxia region, which led to serious problems in decision-making and management, three executives including the CEO, He Yu, were fired.

The person in charge of the Greater China region also changed silently. Officially, it was due to change.

About ten days after the award ceremony of the list, another president of Huaxia District was hired, and then he gave a speech on stage, "We must respect Chinese culture and create sports shoes with Chinese characteristics. The new sports shoes are decided to be [Red Kunlun] series running shoes ", the desire to restore the Huaxia market is beyond words.

but--

That insulting needle is not so easy to dissipate, and Xiaoguo doesn't care about [Red Kunlun] at all, they only care about the opinions of idols.

Miao Tan, who followed the whole process, was shocked: "Can a star's appeal reach such a level? It can smash a top [-] brand. I heard that it's not just He Gan from the China region, but even the Greater China region has changed the person in charge."

Miao Tan is a loyal user of a certain hu. Whenever he encounters any doubts, he will log in to see the opinions of the masters.

Zhihu hot search "What do you think of Adidas' replacement of top management? Can celebrity appeal really seriously injure a Fortune [-] company?"

Ruojia, a little Yanzi, received more than 8 likes in reply: [First of all, I respect Mr. Chu Zhi very much.

Next, let’s go on, did Chu Zhi win the fight personally?No, it was all the netizens who participated in the resistance that defeated Adidas. In front of tens of millions of netizens, Adidas had only one way to fail.

But Chu Zhi is undoubtedly the whistleblower of this war, and he is also the one who takes the lead in rushing to the forefront, and there is also the little fruit behind him.

How strong is the fighting power?In two days, Adidas collected more than 4000 complaints about quality problems.

Without Chu Zhi charging forward with his own "money way", Adidas would withdraw the person in charge of the Greater China region.

Because not only Huaxia, Chu Zhi's influence in the whole of Asia also made Adidas afraid.

Why did I say I was using my own money, not scaremongering? Think about Chu Zhi being such a bomb, which foreign luxury would dare to invite him in the future?

We all know the urine of foreign brands, and we like to make small moves every now and then.

Even I think that the three existing brands of Armani, Montblanc and Dior will not renew their contracts when they expire.

This is why I call Chu Zhi Mr.

In my eyes, he is no longer an actor. Mr. Chu Zhi turned himself into the sharpest sword, cutting a magnificent sword for our nation's self-esteem.

This sword, foreign brands, have you seen it clearly? ! ]

Chapter 3 The prize pool is so beautiful

Piaoling: "What the answerer said made my blood boil, but why is it difficult for Jiu Ge to receive luxury advertisements in the future? Isn't the influence of today's performance enough to attract the attention of the brand?"

A touch of the setting sun Ren Yuhui: "Chu Zhi is not the only one who must endorse a star. Chu Zhi is very popular. They can invite a few more celebrities to endorse. Alas, I am really not a fan of anyone, but I really admire Chu Zhi. Saving people in danger, or now, Chu Zhi has taken the lead."

Xin Zongjun: "Speaking of which, I'm suddenly a little worried...Jiu Ye swung his sword with all his strength, and after a while, there will be a missed coffee to accept the endorsement, covering his face with sadness, and then everyone should buy it again."

Fengshahao: "The Internet has no memory, and I don't care about other people. This time, I will be black for the stars of Adidas, and I will not patronize Adidas in the future."

The holy stone: "Those who hold salaries for everyone should not let them be held back by Fengxue. Now if any brand finds Chu Zhi to endorse, my favorability will be fully filled."

Kfs: "In the past, I only thought that Chu Zhi was very rigid, but now I know that Chu Zhi has to pay such a high price for her voice. I don't understand why these brands like to engage in such small tricks."

……

Xiao Yanzi who answered Ruojia's idea was right. The "Asian spokesperson for the ready-to-wear brand" who was originally in a tug-of-war with Chu Zhifang on the price was put on hold.