Hong Kong's new giants

Lin Zuhui checked the property allocation of New Era Real Estate in the office. The value of the real estate under construction is 5.5 million, the value of rent-collecting properties is 6 million, the value of land, old buildings, and land exchange books in the New Territories is 8 million, the foreign exchange market value is 1.9 million, and the cash is 2.6 million. [-] million;

The asset value is 24 billion, the debt is 8 million, and the net assets are 16 billion.

The total share capital is 6.36 million shares, the stock price is 3.3, and the market value is 20.9 billion.

It is a feature of New Era Real Estate that the market value is higher than the net assets, but it is obviously unreasonable to be higher than 5 million. In addition to Lin Zuhui's personal charm and celebrity effect, there is also a part of the reason: shareholders know that New Era Real Estate is in foreign exchange. Profitable.

Although I don't know how much profit, but how much is good news hanging.

With a market value of 20.9 billion, it is already ranked 18th in the market value of Xiangjiang Real Estate, and belongs to the king of medium-sized real estate developers.

And once the acquisition of Huazhi is over, I am afraid that the market value will have to rise a little bit.

Before October 1987, New Era Real Estate strived to enter the top 10 real estate companies.Although it is only in the top 10, after all, don't forget that New Era Real Estate also has Huazhi and China Entertainment.

He wants to form a consortium system, the parent company holds the subsidiary company, and the subsidiary company controls the Sun company; the advantage of this is that if the rights issue can choose the Sun company or the subsidiary company to raise funds, Lin Zuhui does not need to qualify.

Chapter 1 Forty [Huazhi Acquisition Battle 1]

Thursday, November 3.

There are no advertisements on the homepage of newspapers in the Hong Kong newspaper industry, but big gifts;

From housing units to cars, from gold to vouchers, citizens are scrambling to buy newspapers.

And on this day, "Daily Daily" printed 30 copies, a sales volume that Xiangjiang newspaper has not yet broken.

"Oriental Daily" has been the No. 23 sales volume of Xiangjiang Daily for many years in a row, and the highest sales volume is only [-] copies.

"For 2.5 yuan for a newspaper, you have a chance to get a house worth 60 yuan!" The newspaper vendor couldn't help shouting excitedly.

Hearing this, a citizen hurried to the newsstand and asked, "Is it true?"

"What are you doing to lie to you? "Daily Daily" is holding a big event, and "Dongfang Daily" and "Chengbao" all have gifts!"

"Then I only need one copy!"

"Of course you have to buy "Daily Daily" for one copy. They will give away 800 million prizes, which is the most generous!"

"Okay, just a copy of "Daily Daily."

Watching the customers leave, the newsstand peddler whispered: "A piece of "Daily Daily" earns 1.9 yuan, and a copy of other newspapers earns 1 yuan. Even a fool knows to push "Daily Daily" to customers! I have heard of Boss Lin. It’s going to go on for a long time, I don’t know how long it will take, but I hope the longer the better!”

"But Boss Lin is the same. He has a lot of money and has no place to spend it! He bought 7000 million "Daily Daily" and spent 6000 million to advertise and upgrade "Daily Daily". He didn't know if he would make it back in five years!"

Don't say that a newsstand owner can't figure it out, many people can't figure it out, Lin Zuhui's operation is for that.

In their view, a business that needs four to five years to pay back is equivalent to a failed business (Heung Kong's return on investment is 19%).

Of course, it's not that they are short-sighted, but that they can't predict the future.

In another five to eight years, Xiangjiang's No. 40 sales volume daily will reach 7000 sales, and the annual profit will be conservatively [-] to [-] million!Wouldn't it only take two years to pay back the capital, together with the purchase of newspapers.

Taking a step back, the stock market is booming in the second half of the year. Wanhui Media can raise at least 1 million yuan. Are you worried about running out of money?And next year, hundreds of millions can also be raised, so why worry about not having enough money!

After all, Lin Zuhui still has a large number of warrants, so it would be a waste not to raise funds.

That night, Lin Zuhui received a feedback from the distribution department that the sales volume of "Tian Tian Daily" that day was around 28, and the specific data would need to be calculated the next day.

At this time, the management of "Daily Daily" in the office building got excited and clapped their hands in celebration.

Lin Zuhui was also happier, but he didn't forget one thing.

"President Long, immediately ask the editorial department to print the news of '"Daily Daily"'s No. [-] best-selling newspaper in Hong Kong" on the front page of tomorrow's newspaper, and then edit the content. After proofreading, get it immediately." Tiantian Color Printing started printing."

Long Jingchang immediately said, "Okay, I'll do it right away!"

Isn't this the advertising slogan of later generations, such as the number one sales in the world, five circles around the earth... and so on, anyway, it is to put gold on one's face.

Waiting for the "Dongfang Daily" white fan family to see it tomorrow, they will be so angry that they will jump up!

At this time, the major newspapers have not discovered the secret of "Daily Daily" publishing at a loss, otherwise it will be a storm.

However, Lin Zuhui already planned to withdraw and leave it to Long Jingchang and others to face it.

……

The next day, the front page of "Daily Daily" was indeed marked with ""Daily Daily" is the number one sales report in Hong Kong", which immediately attracted the attention of people who read the newspaper.

""Tian Tian Daily" sold 28 copies yesterday, officially breaking the sales record of Xiangjiang Daily, firmly sitting on the dominance of Xiangjiang newspapers..."

A white-collar worker loves to read newspapers. After reading the news, he couldn't help sighing:

"Excellent! From 13 copies sold to 28 copies in two months, how many newspaper sales has the "Daily Daily" robbed!"

"However, the upgraded "Daily Daily" is indeed very interesting. It seems that the huge sum of money to upgrade is still very useful."

At this time, the newsstand hawker came and advertised: "Buy a newspaper? You must read "Daily Daily" today. There are breaking news, and there are a lot of prizes to win!"

People who read newspapers have certain habits, but the boss will basically change his mind when he sells like this, because what is explosive news?What are the prizes?

This makes the newspaper reader very curious, even if he is unwilling to give up the habit, he will buy two copies.

Oriental Press.

But when Ma Chengkun got the "Daily Daily", he said loudly: "I don't believe it, how could they jump from 18 copies to 28 copies, they are cheating advertising fees by making fake data."

Ma Chengfa also said: "They are looking for death on their own, let them be arrogant for a few more days, and we will expose their ugly faces!"

The lame horse said, "Then why not expose it now?"

"Are you an idiot? Naturally, the deeper they get into the trap, the more troublesome it will be. Go and expose it now, and if you die, it will be a day of deceit."

The lame horse was suddenly depressed, and said in his heart, you are brothers, so you don't have to reject me like this!

"Ah Fa, why are you talking to Ah Qiang! Ah Qiang don't mind, we are so excited!" Ma Chengkun came out to smooth things over.At this time, we can't let the family strife make people laugh.

Star Island Group.

Hu Xian also looked at "Daily Daily" sullenly, she really hated Lin Zuhui.

First of all, some time ago, I drove Sing Tao Newspaper out of the News Building. Although the price may be a little higher, the kid happily agreed; Yue moved away. You must know that Sing Tao Group is a big company with equipment, but it was finally time to move away.

Secondly, the sales volume of "Sing Tao Daily" fell from 11 to 9.5, falling below the 10 sales mark.

"Liar! This sales volume is too fake!"

She can cheat more than herself, Hu Xian thought to herself. (In the previous life, "Sing Tao Daily" published a fake in the 90s)

The masterminds of "Ming Pao" and "Sing Pao" expressed doubts after seeing "Tian Tian Daily".

too exaggerated!

In fact, they did not expect that "Daily Daily" is equivalent to giving free agents and newsstand vendors.

……

Two flowers bloom, one branch each.

On March 3, the shareholders meeting of Huaren Properties.

Feng Bingfen sat on the podium in high spirits and announced on the spot: Wei Li, Feng Qingqiang, and Feng Qingzhao were elected as directors; and Li Fushu, Li Fuqing, and Li Fuzhao resigned as directors.

When Li Fushu and Li Fuqing heard the news, they immediately protested: "Nonsense! Our two shares are equal. What qualifications do you have to strip our Li family of directors!"

Feng Bingfen said with a sneer: "Our Feng family and Mr. Wei Li hold nearly 35% of the shares in total, so we are major shareholders and have the right to reschedule the appointment of directors of the company."

The two Li brothers looked at each other, and suddenly had a bad feeling at the same time!Why didn't his younger brother Li Fuzhao come to this shareholder meeting?

"I don't believe it, please show your shareholding certificate!" Li Fushu suddenly felt absurd, never expecting such a thing to happen to the Li family.

Wei Li had already made preparations and came up with a share transfer agreement. It was Li Fuzhao who transferred his 7% shares to him.

Li Fushu and Li Fuqing were speechless for a moment, and after all, they did not continue to quarrel at the shareholders meeting.

Some shareholders are already laughing at the joke, that civil strife really broke out in the Li family.

At this time, the Li family only has about 26% of the shares left, so naturally they can only temporarily admit defeat!

However, before Li Fushu left, he said harshly: "This is not over!" Then he took his younger brother and left the shareholder meeting!

When the two brothers walked outside the building, Li Fushu said: "We are going to launch a purchase, and we must not let the Feng family occupy our assets!"

Li Fuqing said: "Yes, we cannot let our ancestral property be destroyed!"

"Okay, let's go find Feng Yongxiang from Sun Hung Kai, and join forces with outsiders to fight Feng Bingfen and Wei Li."

Although these members of the Li clan are all wealthy, they still dare not invest all their funds in Xiangjiang. Therefore, once such a war occurs, the first reaction is to find allies to share it.

……

However, Lin Zuhui bribed a person who attended the shareholders' meeting of Huaren Properties, and got the resolution of the meeting immediately.

After hanging up the traitor's phone, Lin Zuhui calmly dialed Liang Botao's number.

"The Li family has been kicked out of the board of directors of Huaren Real Estate. It was jointly kicked out by Feng Bingfen and Wei Li... Wei Li's shares came from Li Fuzhao... Well, the Li family has only two choices, wooing others to organize the acquisition of Chinese Buy a home, or admit defeat in advance."

"No matter how they operate, we will immediately start buying shares of Huaren Real Estate in the market... Yes, we can buy boldly, without worrying about arousing the vigilance of the two companies... It is impossible for them to become allies anymore."

After hanging up the phone, Lin Zuhui breathed a sigh of relief, and finally it was his turn to make his debut.

At present, the stock of China Land is only 15 yuan per share. Based on the total share capital of 2800 million shares, the market value is only 4.2 million; while the net assets of China Land are conservative at 6 million yuan. This is because the shares of China Land have been held by Feng and Li for a long time. Yes, the trading volume is extremely low, and the stock price will naturally not be high.

Despite the fact that Huazhi only has 6 million net assets, its asset value is estimated to be around 9 million; moreover, Huazhi also holds a controlling stake in China Entertainment, which is equivalent to buying one and getting one free.

China Entertainment's asset value is also around [-]-[-] million, but its market value is less than [-] million.

Lin Zuhui only needs to hold about 43% of the shares to control more than 13 billion in assets, and the price he may pay is less than 2.5 million.

This is the magnification principle of serial holdings. The parent company holds subsidiaries, and the subsidiaries hold Sun companies. Lin Zuhui instantly becomes the head of the Xiangjiang consortium.

On the same day, New Era Real Estate grabbed a lot of China Real Estate's chips (0.8%) and increased its shareholding to 6% in one fell swoop.

The market did not react at all. After all, no one knew the situation. Even if they knew, they would not immediately think that the Li family would not be reconciled and would invite outsiders to initiate the acquisition of Huazhi and regain their ancestral property.

As for Lin Zuhui's 6% chips, a total of 168 million shares, the average price is less than 15 yuan, and the cost is less than 2500 million.

……

……

Sun Hung Kai Corporation has: Sun Hung Kai Bank, Sun Hung Kai Securities, Sun Hung Kai Insurance, is a comprehensive financial group.

However, as the flagship of the company, Sun Hung Kai Bank suffered huge storms during the Hong Kong dollar storm in 1983. If the Hong Kong government, together with HSBC and other consortiums, supported Sun Hung Kai Bank to tide over the difficulties, it might have fallen down.

This is also because the problem of Sun Hung Kai Bank is not very serious, otherwise it would have to be directly taken over by the Hong Kong government; once it is taken over by the Hong Kong government, it means that Sun Hung Kai Bank will no longer have the surname Feng.

But while Sun Hung Kai Bank isn't too bad, Sun Hung Kai has to find its own way.

All the Chinese-funded banks in Xiangjiang cannot avoid a problem, that is, they must find a backer, otherwise they will be hit and closed sooner or later.After all, the strength of family-owned banks is weak, and once there is any risk, the public will break out a 'run crisis'.

After two years of negotiations, in 1985, Feng Jingxi signed an equity transfer agreement with the Arab Bank Group, and sold 7% of the equity for 75 million Hong Kong dollars; the Fung family lost its status as a major shareholder, and the family bank hung the banner of the Arab Bank.

Backed by the Bank of Albania, which is known as the 'Petrodollar', the profit of Hong Kong Base Bank (renamed Sun Hung Kai Bank) in the first quarter of 1985 exceeded the profit in 1984; Hong Kong Base Bank used all its deposits for lending (90 %), no bank has the guts to do so, just because it is backed by petrodollars.

In fact, according to the agreement: Feng Jingxi's family repurchased shares in batches, which eventually brought the family's shareholding close to 50%. However, Feng Jingxi died suddenly of a cerebral hemorrhage in August 1985, and there was no chance to see that day after all.

Li Fushu and his younger brother Li Fuqing came to Sun Hung Kai Company and found the current chairman Feng Yongxiang.

Feng Yongxiang is the second son of Feng Jingxi. The reason why he succeeded Sun Hung Kai is because he is a financial professional with a professional background. A few years ago, Feng Jingxi cooperated with Merrill Lynch and sent his son to Merrill Lynch in New York to study.

Therefore, the death of Feng Jingxi and the succession of 34-year-old Feng Yongxiang did not cause Sun Hung Kai to fail to take over.

"Nephew, the situation is like this, so we would like to invite you to form a company and acquire Huaren Real Estate together. Our Li family also owns 26% of the shares of Huaren Real Estate. If you join in, our strength will be greatly increased, and success is just around the corner. Even if the acquisition fails, Chinese Land has very rich assets and will not suffer losses." Li Fushu said.

Both are banking families, and Li Fushu and Feng Jingxi are also old friends.

Feng Jingxi readily agreed and said, "No problem! Then we will form a company and announce the acquisition on the weekend!"

He readily agreed, as long as it is a takeover battle, most of them are profitable.Moreover, Sun Hung Kai Securities is well-known for the invitation from the Li family, so there is no reason why they would not agree.

Then, the two parties named the cooperative company "Passina" company, of course in English.

However, when it comes to the purchase price, both parties are somewhat reluctant. After all, although Huaren Real Estate has an excellent reputation, its long-term stock price is low, and the trading volume is very small. Shareholders seldom pay attention to this company.

"I think it's only 16 yuan, a little premium. Some investors saw that this tasteless stock is profitable, so they sold it directly!" Feng Jingxi quickly suggested.

But as soon as I finished speaking, I found that something was not very good. After all, Chinese real estate can also be regarded as the ancestral property of the Li family.

Fortunately, Li Fushu also had this understanding, and said with a smile: "What you said makes sense!"

……

Sunday, May 4.

Li's family and Sun Hung Kai Fung Wing Cheung issued an announcement: the two formed 'Bassina Company' and proposed a full acquisition of Huaren Real Estate at 16 yuan per share in cash.