Global Treasure Hunting: From Penniless to Billionaire

Ai Qingrou's actions were really fast. After she and Zhao An settled on the construction of her own brand, she immediately organized several departments such as planning and design, focusing on the production and research of national style jewelry.

Fast forward to a month, and now the Zhao Mining, which Ai Qingrou presides over, is about to make a big move again.

First of all, there are overwhelming advertisements, from TV program naming rights, to major prime-time advertisements, as well as online platforms. The purpose is also to promote and advertise widely, and ultimately to make the Zhaoji brand deeply rooted in the hearts of the people.

Anyway, the Zhao family has a lot of money, and they spent 200 billion on advertising in the early stage, and they don't feel bad at all.

Zhao An returned to the company that day, and Ai Qingrou introduced him to Yang Shitou, the chief person in charge of this publicity plan, a well-known entrepreneur in Shanghai Zhicube.

He specializes in brand planning and marketing, that is, the planning and marketing activities of the Zhaoji brand are all outsourced to Zhicube to host.

Yang Shitou is a tall but thin middle-aged man with a Chinese character face and a pair of black-rimmed glasses, looking very elegant.

And the way he speaks is also gentle, very much like an ancient scholar.

After exchanging greetings, Yang Shitou said calmly: "Hello Mr. Zhao, in fact, I have heard about Mr. Zhao's deeds for a long time. In my opinion, Mr. Zhao's style of doing things can be regarded as a domestic leader." A true entrepreneur."

Zhao An smiled slightly and said, "Thank you for the prize, it's just the basic operation, Mr. Yang don't kill me."

"This is not flattery!"

Yang Shitou seemed very sincere in his speech: "I have also met many domestic business leaders, such as Ali and Tengxun's Mr. Ma, Baidu's Mr. Li, and even Mr. Xu of Evergrande, who has been declining recently. A pseudo-capitalist in pursuit of wealth,"

"The reason why they have not yet reached the level of capitalists is that the domestic soil does not allow capitalists to appear."

Zhao An laughed and said, "I like to hear what you said. Mr. Yang can continue to talk, but we'd better discuss the development of the Zhaoji brand in depth."

Yang Shitou thought for a while, and said: "From product to commodity brand strategy, I think there are nine paths, with a single goal and diverse paths, so as to ensure achievability."

"The so-called method is to sort out the direction and path, and find ways and techniques to meet the standards. Many difficulties are not unsolvable, and the only reason they cannot be solved is because you have not yet found the path to solve them."

These words are actually not difficult to understand, but what Zhao An wants to hear is obviously not such general remarks, he wants to hear specific strategies.

The business strategy of Zhaoji brand from an unknown brand to a mature brand......

Ai Qingrou quietly glanced at Zhao An, and said to Yang Shitou: "That's very good, Mr. Yang can be more specific."

Yang Shitou said: "First of all, we need to create awareness. This is what we are doing now. We use large-scale advertising and marketing methods to create awareness."

"Cognition is the initial contact of your brand in the process of contacting the society, but the greater difficulty lies in the recognition. Once your product has been widely recognized to a large extent, subscription will happen naturally."

"Let me give you an example. In the middle of the night, hunger and loneliness will make most people itchy, but they can only bear it."

"There are no mature people who don't write their emotions on their faces. They have their own emoticons... These are the marketing topics of the liquor brand Jiangxiaobai."

"What is this called? This is actually to create recognition among the crowd, to express your emotions and do counterpoint."

"His meaning is also very simple. Among the crowd, I understand you best and help you express it."

As soon as the conversation changed, Yang Shitou continued: "Actually, how many of these drinkers really love drinking sorghum wine? How much do you love the craftsmanship of their production?"

"So, what they sell is not wine, what they sell is the emotional resonance of the audience."

What Zhao An said to Yang Shitou was also very emotional. He also drank this brand of wine. It would be a lie to say how good it is, but when people's emotions are up, drinking comes naturally.

He nodded and said, "That's very good. No wonder Mr. Ai told me that this brand marketing campaign must be hosted by Mr. Yang. This is really a very good decision."

Yang Shitou was really clever, and what he said from the beginning to the end touched Zhao An's heart.

Yang Shitou smiled slightly, and continued: "Then, for the Zhaoji brand named after Mr. Zhao's surname, I think we can divide it into three steps."

"One is what we are doing now. Mr. Zhao spends a huge amount of money to create recognition and let the audience widely recognize the brand of Zhao Ji."

"The next thing we have to do is create identification, whether it's psychological or emotional..."

"With national style jewelry and unparalleled fashion design, I think Zhao Ji will definitely become the top and most popular luxury brand in China."

Zhao An said happily: "Mr. Yang said very well. I think our Zhao family can sign a long-term cooperation agreement with Zhicufang. I also need a wise person like Mr. Yang who has a keen intuition for the market as a close friend. "

Yang Shitou said: "Mr. Zhao has won the award. It is an honor in my life to be able to cooperate with Mr. Zhao. It is also the pride of my life, Yang Shitou, to know Mr. Zhao..."

Zhao An waved his hand and said, "Okay, let's not brag about each other's business. My goal is not limited to the domestic market. I also want Zhao Ji to go abroad and go to the world."

"Mr. Ai and Mr. Xu are also actively investigating the European and American markets. The next step is to open Zhao Ji's stores on the Champs Elysees in France, London in England, Milan in Italy, and even the whole world."

"Let these foreigners also experience the beauty of Chinese civilization!"

Yang Shitou couldn't help applauding, and praised: "That's very good, Mr. Zhao's wish is the goal we need to work hard for."

"It is also a goal that can definitely be achieved..."

After talking with Yang Shitou, Zhao An walked out of Zhao's Mansion and returned to Cuiping Villa.

Cuiping Villa is still under intensive construction. After a few days of construction, the prototype of the underground space has basically emerged.

Zhao An could even imagine the scene where he stored a huge amount of gold inside, resplendent with gold, glittering with gold, full of gold and jade...

"Hi Mr. Zhao!"

Seeing Zhao An coming back, Wei Jingshan, who was in charge of the project, rushed over to say hello.

Zhao An watched the workers busy back and forth, and asked: "Is there any difficulty in the work, if there is any, please bring it up in time, and I will find a way to solve it."

Wei Jingshan said: "Basically, there is no difficulty. Our Aneng Group used to be responsible for emergency rescue and disaster relief, hydropower construction and other work. We fought tough battles. There are many tasks that are unimaginable and difficult to achieve. We have to deal with these different tasks. Possibility becomes possible."

"Besides, Mr. Zhao has given us a lot of support and encouragement in life, and we will definitely complete Mr. Zhao's task as soon as possible!"

Chapter 886

The first stop of the changed Ye Zhen was California, and Anna met him at DT's branch in the state capital of California.

Ye Zhen was also very surprised that one of the leaders of this organization turned out to be an outrageously beautiful Russian beauty.

He had insinuated with Tariq about who the real leader of the organization was, but Tariq was also an old man, so he didn't reveal a word to him.

"Welcome, Higgs Lee, from today onwards, you will be in charge of the underground world in America instead of me," Anna said, holding a glass of tequila and vodka flavored wine in her hand.

She sat on a large sofa and greeted Ye Zhen.

Ye Zhen now completely looks like a European and American, with blond hair, blue eyes and white skin. Who would have thought that he was once a famous drug lord.

He stood right in front of Anna, bowed slightly and said, "I would like to serve Miss Anna."

From the rescue operation of DT and the Xiong'an regiment, Ye Zhen could see that the organization's capabilities were so strong and its fighting power so high-handed that even the old and beautiful Navy Seals might not be able to match it.

So now he is clear about his position. Although Anna said that he will be the king of the underground in the future, he is still clear about his position.

Anna smiled softly, took a wine glass from the butler behind her, handed it to Ye Zhenli and said, "Don't be so cautious, your ability deserves our respect, and we very much hope that Mr. Higgs can, with our assistance, Control the source "from; small. Said, group: 9; 8, 0! 2, 05? 8'5: 6! !All-American business. "

The so-called business is, of course, the large gap in the drug market that Anna intends to clean up.

For more than a month before, Zhao An and Anna, with DT's powerful information capabilities, almost monopolized the drug trade in the United States, brand-new smuggling channels, and market dumping regardless of cost. The underground dealers, so that other drug dealers can not breathe.

In addition, they monopolized the source of drugs directly from the source, and emptied the shipments of major drug sources in a short period of time.

Therefore, it is still possible to monopolize the national market in the short term.

But Anna's energy is limited. On the one hand, she has to win over the political forces in California and other places, and on the other hand, she has to guard against the counterattack of the drug dealers who were originally in the old United States.

So this is also the fundamental reason why she asked Zhao An to rescue Ye Zhenzhen.

但叶真理显然也被掌控源"发；自;小.说,群:9;8、0!2，05?8'5：6！！全美生意这个词吓了一跳。

Old America has a population of 5000 million, and according to statistics, in the past year, more than [-] million people in Old America have been exposed to or smoked marijuana, heroin and opioid addictive substances, and the number of drug addicts ranks first in the world.

What a huge market this is. The huge profits of the drug trade make people crazy. A potential market of 5000 million people can easily bring a market benefit of 500 billion US dollars a year.

可安娜开口就是掌控源"发；自;小.说,群:9;8、0!2，05?8'5：6！！全美的毒品贸易，叶真理深度怀疑自己是不是坐牢坐傻了，要不就是这个美的不像话的女子，在睁眼说瞎话。

He worked hard for more than ten years before, carrying his head in business, and only accumulated a net worth of one billion dollars. Are young people nowadays so reckless in doing things?

"Mr. Higgs doesn't believe in our strength?"

Seeing Ye Zhen's confused face, Anna seemed to be expressing her doubts, so she asked again.

Ye Zhen immediately responded: "Oh, no, I don't have any doubts about Miss Anna's strength, everything... I just follow your guidance."

Although Anna keeps saying that he should respect him, he also understands the status quo of living under the fence. After leaving Anna and the DT organization, he, Ye Zhen, is at best a free agent, and it is impossible for him to return to his previous life of feasting and feasting.

Unless he still wants to go back to Mexico and eat a never-ending prison meal...

Anna raised her eyebrows like willow leaves, and said with a smile: "Don't be so nervous, we have ready-made purchase channels, and we can transport goods from all over the world to Laomei's market without damage. Mr. Higgs only needs to control the source"; From; small. Said, group: 9; 8, 0! 2, 05? 8'5: 6! !The right to distribute these goods is just fine. "

"The goods are in our hands, and the distribution channels are also ready-made. Why don't we just operate as we want?"

Seeing that Anna said so calmly, Ye Zhenxin also felt relieved. After the operation of the atomic instrument, he lived with a new face, and his physical condition was unprecedentedly good, and he also deeply felt the strength of DT.

"I know what to do..." He nodded sincerely.

Anna continued: "In addition to the ones you have seen before, when necessary, we can mobilize armed forces to work for you at any time. If there is any object that is not pleasing to the eye, as long as you report it, we can also quickly eliminate each other. levels of destruction."

Listening to Anna's arrogant words, Ye Zhen was silent for a while, and then suddenly said: "Miss Anna, may I know the current situation of my wife and children?"

Anna thought for a while, nodded and said: "We can help you find out, but you have to remember things for me. It is a trivial matter to inquire about news, but you must not meet them now, lest someone find out about your Follow your feet."

Ye Zhen said repeatedly: "I understand, thank you Miss Anna for your accommodation."

Then Anna told Ye Zhenli all the channels she had experienced during this period of time.

Then he was pointed out to a special contact person, and this person would specialize in contacting Ye Zhen and DT for communication and information exchange.

......

Zhao An sent another trip to Lake Baikal and collected more than 50 tons of gold to bring back. This time he contacted Director Yu of the Ministry of Industry and asked him to come and collect the gold he ordered at the beginning of the year-he knew that Zhao An had gold here. A lot of gold channels.

In the afternoon, at the gate of Zhao An's collection hall, Zhao An and Director Yu stood beside a heavy-duty truck, watching Huang Shiyang and other super fighters put iron boxes full of gold onto the truck. move.

Director Yu was terrified at that time, such a big box, a box can not weigh more than two thousand catties of gold, two people moved it out with bare hands?

Super soldiers are military secrets, so Director Yu's department will naturally not know about them.

However, Zhao An didn't say much, and just brought up other topics: "The gold market is really popular today. Director Yu is worthy of being a senior leader. He predicted the direction of the gold price years ago. I'm all ears for reliable news like this."

Director Yu laughed and said, "It's not my credit. There are talents in the ministry who specialize in economics and finance, and their sensitivity to the market is beyond the reach of an old-fashioned bureaucrat like me."

Chapter 887 Natural cooling

The deal with the Non-ferrous Metals Department of the Ministry of Industry was quickly concluded, and Zhao An also completed another task assigned to him by his superiors.

The money and goods pay off Zhao An originally planned to invite Director Yu to have dinner with him, but he declined in the end.

"I need to put the gold into the warehouse quickly. I won't have dinner with Mr. Zhao today. In the future, we will have a lot of opportunities."

Director Yu said with a smile, and Zhao An also understood what he meant. Zhao's mining business has already been developed to the moon, and maybe it will go deep into Mars and Jupiter in the future. The Ministry of Industry will naturally cooperate with Zhao's mining industry. More intersections.

Zhao An also responded with a smile: "After that, if Director Yu needs anything else, you can contact and take care of me at any time."

After sending Director Yu away, Zhao An asked Wang Bing to call Huang Shiyang and the others, and found a restaurant with a good reputation nearby for dinner.

Dozens of tons of gold, together with Wang Bing and eight people, carried it. As the boss, Zhao An couldn't justify not treating guests to dinner.

It is said to be a restaurant, but the decoration is actually quite high-end, and it looks more business-like.

Zhao An ordered a few dishes randomly, and then pushed the menu to Wang Bing and the others, asking them to order as they wish.

Huang Shiyang and the others are not reserved people, especially after following Zhao An for so long, they also know Zhao An's temperament, and each of them ordered their favorite dishes, and they didn't mean to be polite to Zhao An.

Taking advantage of the interval between serving dishes, Zhao An asked Huang Shiyang, "I've been with me for so long, and I've been staying in the library. You are all excellent special forces retired. Are you a little bit unwilling?"

Huang Shiyang looked at his other comrades-in-arms, and said with a smile: "It is a lie to say that you are willing, but it is also nonsense to say that you are unwilling."

"Mr. Zhao treats us so well. Let alone guarding the priceless collection, we have no objection even if we look at the company's gate."

Zhao An teased and said with a teasing smile: "Don't you think I'm overqualified with such great talent?"

Huang Shiyang shook his head and said: "Mr. Zhao, you have misunderstood. Don't look at me being decisive in killing the enemy. Killing a person is as easy and comfortable as killing a chicken, but we who are in the army really know that peace is not easy, and we can earn money steadily. Supporting a family is a blessing for contemporary soldiers."

Then he changed his voice and said: "Of course, being able to wrap a corpse in horse leather and Yang Wei outside the territory is also a blessing for soldiers!"

This is the so-called truth that those who love war will die, and those who forget war will be in danger.

Today, as the country is becoming stronger and stronger, contemporary soldiers have always maintained a high level of combat effectiveness and combat will.

Fearless and selfless, dare to fight and fight hard...

Zhao An laughed and said: "That's fine, I will have a chance later, and I will not forget to let you fight against the enemy. I have seen the strength of Wang Bing before, and you should also have this opportunity. I can't always You are buried here."

Huang Shiyang and the others naturally thanked them again and again, and soon the dishes were served, and Zhao An asked the waiter to bring the wine.

Except for Wang Bing who was on duty at night and Wang Bing who needed to drive Zhao An, the rest of them were drinking very high and toasted Zhao An frequently.

Naturally, Zhao An did not refuse anyone who came, and in the end the guests and hosts had a good time, and Zhao An, who was not drunk, was sent back to Cuiping Villa by Wang Bing.

After returning home and taking a shower, Zhao An's alcoholism disappeared completely, and he couldn't tell that he was a person who had just drunk six bottles of liquor.