Global Treasure Hunting: From Penniless to Billionaire

Domestic tea-making has a long history, and various tea-making regions are widely distributed. The tea-making process also has a unique process.

In addition, domestic tea consumers are very extensive, and the consumption level of high-end tea remains high. "

The domestic gift-giving culture is prevalent, and the common gifts are tobacco, wine, tea and sugar.

Zhao An knew that there was a company that specially packaged a brand of tea called Xiaoguancha.

Focusing on the high-end tea gift market, it has reaped a wave of IQ taxes.

Packaging tea products in the way consumers want to believe, through these ingenious techniques,

Trying to convince consumers that their product is very good, and the consumer believes and buys,

Now the annual sales of small pot tea have reached more than 20 billion yuan, and the net profit is as high as 14 billion.

Now that Zhao An holds hundreds of thousand-year-old tea trees in his hands, Zhao An can also copy the success of the small pot of tea,

He said: "I plan to establish a high-end tea brand,

The main direction of attack is young consumers, or high-end brands favored by middle-class people. "

Xu Wenqian nodded and said: "There are not many tea brands in the strict sense in China, as far as I know, there is only a small pot of tea.

Therefore, our Longjing and Dahongpao can only be called Chinese tea, and they can only be regarded as famous for their origin.

The root cause of this problem is: the tea on the market is made with the thinking of agricultural products,

There are only categories but no brands, resulting in no standards for products, making it difficult for consumers to choose. "

Zhao Andao: "So if we want to do it, we must make a real tea brand in terms of form, packaging and brand.

Even if our output is not high, but we must look for the market positioning,

Grasp the craftsmanship standards of the high-end market and make our ancient tree tea the best.

From packaging innovation to product quality, it must be worthy of the "expensive" positioning standard. "

After all, for the ancient white tea trees contracted by Zhao An, the estimated value of each tree is as high as 80.

And a tree can only pick one or two catties of tea after a year.

Then I'll sell it for [-] catties, it's not too much!

(The dog's head is safe!)

Chapter 298

Zhao An discussed with Xu Wenqian some details about the establishment of the new company, and established the name of the new company as 'Qianyu' Tea, where Qian means thousand years and Yu commemorates Lu Yu, the saint of tea.

However, Zhao An and Xu Wenqian had a lot of differences in publicity and campaigning.

Xu Wenqian felt that she wanted to increase the height of the market and advertise on various major TV platforms.

Zhao An felt that the advertising fees on the TV platform were too expensive, so it was better to go to the new media platform for promotion.

The traditional advertising method is rigid promotion, while new media advertising will allow target users to participate in the promotion process.

In this way, the interaction between advertising and consumers will be enhanced, and the individual needs of consumers will be more easily met.

Conducive to achieving a more effective dissemination effect.

He said: "New media can not only diversify our publicity methods, but also better reduce our publicity costs.

Originally, based on the output, our tea sales are only a few hundred million a year, and advertising accounts for most of the revenue.

Don't look at the annual revenue of small pot tea of ​​more than 20 billion, the cost of publicity and packaging will account for more than half, which is not what I want. "

When it comes to publicity and promotion, Xu Wenqian has a lot of plans in her mind, but all of them are related to traditional media. However, the current stage of marketing is moving from the extensive brainwashing advertisements in the past to the culture and feelings. Advertising transition phase.

And now that e-commerce is popular, these are closely related to new media, which is why Zhao An prefers new media.

Xu Wenqian said: "I'm sorry Mr. Zhao, my thinking is narrow and I ignored the cost of advertising."

Zhao An said with a smile: "It's not your fault, in the traditional media era, it takes huge sums of money to promote.

In the new media era, as long as your content is creative and netizens find it interesting or valuable, it can help you spread it for free.

So our next step is to choose one or several strong new media platforms and do some creative promotion.

Creativity is the key factor that determines the success or failure of advertising, but the way and means of new media communication,

It is enough to make up for the exhaustion of traditional media creativity. "

Judging from this, Zhao An already had a passion for new media, so Xu Wenqian asked, "Then according to Mr. Zhao, which new media platform should we choose? Should we cooperate with the company or with an advertiser?"

Zhao An smiled and said, "Just choose Douyin. Douyin has more than 7 million daily active users, and its traffic and volume are top-notch.

And in recent years, the DOU+ function has been launched, which can make our traffic recommendations more in place.

The new company and advertisers will jointly settle in and build momentum for our tea brand on Douyin. "

"The way of sales, is it according to the traditional way of sales or e-commerce?" Xu Wenqian said.

Zhao An said with a smile: "Of course it's e-commerce, so Mr. Xu will also recruit talents in this field."

Just as he was talking, Zhao An's phone rang. It was Wang Bing who had returned to Jiangcheng, asking where to put the things he brought back.

Zhao An said: "Let's put it on Tranquility for now, let Gao Qiang and the others watch it in turn, and I'll be there when I turn around."

After hanging up the phone, Xu Wenqian also got up in a timely manner and said, "Then I'll go down and get busy first."

Xu Wenqian went out, and Zhao An had nothing to do, so he packed up and left the company, and drove to Jiangcheng Wharf.

Gao Qiang happened to be on the day shift on Tranquility today, and when he saw Zhao An, he greeted him with a smile, "Mr. Zhao!"

Zhao An snorted coldly and said: "What a fart, the museum is not well repaired, so it's not a problem for you to guard it all the time!"

Gao Qiang laughed and said: "It's okay, anyway, we have nothing to do when we are idle, and it doesn't take much effort to take turns."

"How are you doing recently, are your wife and children still used to being here?" Zhao An asked.

Gao Qiang said cheerfully, "Very good, thank you Mr. Zhao for taking care of me!"

"You guys deserve everything you take care of," Zhao An said.

Gao Qiang said seriously: "You can't say that, many of my comrades-in-arms didn't choose to arrange jobs after retiring from the army.

I took hundreds of thousands of demobilization fees and went home to start a business, but it is so easy to start a business nowadays.

Not to mention the money tossing, in the end the mess is far worse than choosing a job placement. "

Zhao An agreed: "It is indeed the case. The current society is developing too fast. You have been away from the world for several years or even ten years.

After I came out, many things were out of touch with the modern society, not to mention that starting a business is the right time, place and people, as well as the relationship between personal talent and ability, otherwise starting a business is really not that simple. "

Gao Qiang said: "Yes, that's right, and it's not just about starting a business,

After many comrades-in-arms take the money home, they will encounter many relatives and friends who borrow money for various reasons.

I borrowed it with a simple mind, and the result is self-evident. "

The two were chatting when Wang Bing finally arrived. They carried the box onto the yacht and put it together with the previous antiques.

Zhao An opened the box containing the paintings, took out a pair of paintings and said: "This Picasso's "Joker",

If it is sold in Europe, it can be sold for tens of millions of dollars, at least 5000 million! "

Gao Qiang was surprised and said, "What kind of Zhiba thing is this painting? It's not as good-looking as my son's painting, but it's worth 5000 million yuan? Or is it US dollars?"

Zhao An sneered: "This is called an abstract painting, the ultimate aesthetics of simple lines and brilliant colors,

Although I can't appreciate it even if I ride a horse..."

Gao Qiang wondered: "Then Mr. Zhao, what are you buying for? You still buy so much?"

Zhao An said angrily: "Whoever stepped on the horse told you that I bought it, I would not buy such an ugly thing if I had too much money!"

Gao Qiang had a clear expression, knowing that these paintings were obtained by Zhao An.

Wang Bing said, "I've explained to him about Tariq. He probably leaves for South Korea tomorrow."

Zhao An put "Joker" back into the box, closed the lid and said, "Don't worry about him, I have my own arrangements for him!"

He has a fart arrangement, but he just wants to hang Tariq, and he will be a good tool in case he thinks about it later.

Gao Qiang said: "Then Mr. Zhao, what do you plan to do with this batch of things, or should they be kept here for future collection?"

Zhao An pondered for a while, and said, "I can't appreciate collecting this stuff, alas, I'll talk about it when I go back and think about it."

If it's Chinese paintings and the like, Zhao An can still collect them, and enjoy them even if he has nothing to do.

But these western paintings, especially the abstract ones, he really felt nothing.

And if it is sold, it is estimated that it will cause some unnecessary troubles,

Well, maybe you can take it out and exchange it with the museum that originally collected these paintings,

In exchange for some things they took away.

Damn, why bother to change, when I am free someday, I will give him a hand!

Chapter 299 You'd better give me peace of mind

As the world's four ancient civilizations that have been passed down to the present, the intelligent and hardworking Chinese nation has created a world-famous splendid culture and countless cultural treasures in its 5000-year history.

However, with the stagnation of modern civilization, the western powers opened the door to China by relying on strong ships and guns.

More than 100 years of brutal looting.

The ancient Chinese civilization suffered countless catastrophes, and a large amount of wealth was looted overseas.

In particular, some rare treasures carrying ancient civilizations are scattered all over the place, and even disappeared.

Become a permanent scar in the hearts of the people.

The museum with the largest collection of Chinese lost cultural relics is the British Museum.

About [-] cultural relics from China are preserved there, and there are more than [-] rare documents and books,

More than 2000 of them belong to the treasure class, and some have become the treasures of the town hall there.

For example, the original "Miaofa Lotus Sutra", which is regarded as the essence of truth by Huaxia and Tiantai sects in Japan, was originally stored in the Sutra Cave of Mogao Grottoes in Dunhuang.

There is also a Tang Dynasty copy of Gu Kaizhi's famous work "The Admonitions of Women's History" in the Eastern Jin Dynasty, which is a fine painting of ladies painted on silk.

There are poems in thin gold style inscribed by Emperor Huizong of Song Dynasty on it, which are all priceless treasures.

There used to be an online novel called "Tian Yuan", which started with a few well-organized people,

Through a clever deception, he entered the British Museum and changed the story of "Admonitions of the Female History",

But this book is almost hard to find on the Internet now.

In addition to the British Museum in the United Kingdom, there are New York Museum of Art, Metropolitan Museum, Harvard University Museum, Freer Museum in Washington, etc.,

About 15 cultural relics from China have been lost and have not been returned.

Most of them are sculptures, stone carvings, porcelain, calligraphy, traditional Chinese paintings, etc.

The more famous ones include the "Standing Statue of Tathagata" in the Southern and Northern Dynasties and the Northern Qi Dynasty, the "Nanhai Guanyin Wood Carving" in Liao Kingdom,

The "Emperor Picture" by Yan Liben of the Tang Dynasty, the gilt bronze Maitreya Buddha statue of the Eastern Jin Dynasty, the Southern and Northern Dynasties and the Northern Wei Dynasty,

However, the most valuable one is the bronze chime bell from the State of Qin.

And apart from those collected by these museums, there are also many treasure-level cultural relics that have been lost and disappeared.

The most famous lost cultural relics are the bronze animal heads of the twelve zodiac animals in Yuanmingyuan.

Now except for the known 7 bronze animal heads of rat, ox, tiger, rabbit, monkey, pig, and horse, which have been returned, and the dragon head is in Treasure Island,

The whereabouts of the other snakes, chickens, dogs and sheep are still unknown.

Zhao An felt that this was his responsibility, since he got the Eye of True Sight, and since his ability continued to soar,

Since he got the inscription and eyeballs of "Family, Country and World", he has an obligation to retrieve these lost treasures of the country.

As for this batch of famous paintings, you can change them if you can, at least the name is justified.

Zhao An opened another box, which contained gold salt shakers and antique utensils inlaid with gold swords, all of which Henderson entrusted Tariq and the others to steal back.

These things are also shady, and if they are put up for auction, it may cause some disputes.

However, it's okay if the private collection is not open for exhibition. Zhao An can appreciate these things in front of him.