tokyo writer

However, before the official release, it encountered a very serious problem.

……

On Monday afternoon, the meeting room on the third floor of the Tsutaya Bookstore was very depressing.

At the conference table, Hiroto Akihara sat at the main seat, looking down at a document sent by Sota Nishijima.Sota Nishijima sat next to him, while Aiko Asano, Maki Satake and others sat at the bottom.

This is a small internal meeting, the main task is to discuss the sales of the first edition.

After putting down the materials with a sullen face, Hiroto Akihara said in a voice that could not be heard from joy or anger: "President Nishijima, is the dealer's purchase volume only half of the original?"

For the circulation of neon books, dealers are a very important channel.

In other words, most publishing houses and bookstores often only deal with book dealers, and the model is "publisher-distributor (book trading company)-bookstore".

The reason for the birth of this model is that nearly 50 kinds of books and more than 3000 kinds of magazines are circulated in the neon market every year.For some bookstores and publishing houses, it is very difficult to find each other to cooperate alone.

And because of cost reasons, in the continuous development, the dealer system has gradually formed two major monopoly companies, namely Tokyo Sales and Neon Sales.

Nishijima Sota was a little guilty, after all, it was the first job he took care of after he became the president, and it turned out that this mistake happened.

But he still said truthfully: "Yes, Tokyo Sales proposed to order 3000 copies, while Neon Sales proposed to order 7000 copies, which is a lot lower than before."

"What is their reason?"

"The people in charge of both sides believe that "Personal Experience" is traditional literature, and its sales must be limited."

Hiroto Akihara fell silent after listening, which was undoubtedly just an excuse.

Before that, my own "Snow Country" was also a traditional literature, and it sold well.And at that time, they did not reduce their purchases because of some traditional literature.

And all this happened after I bought Anjiu Bookstore, isn't it too coincidental?

Hiroto Akihara had doubts in mind, but he skipped this point first, and just asked: "President Nishijima, what channel do you plan to sell the remaining 5 copies?"

Sota Nishijima and Aiko Asano looked at each other, and then replied: "Mr. Akihara, I'm going to see if I can pass the trial reading meeting to sell 3 volumes, and then keep the remaining 2 volumes as the bookstore's inventory."

After listening to it, Hiroto Akihara didn't raise his head, but asked calmly, "Can the trial reading session be able to sell 3 volumes?"

The so-called trial reading meeting is actually the publishing house looking for a bunch of well-connected bookstores to support it.

But Anjiu Bookstore, or the current TSUTAYA Bookstore, has a good relationship with about a hundred bookstores in Tokyo.

If they want to sell 3 copies, it means that each of them has to order at least 300 copies.

You must know that "Personal Experience" is just traditional literature, and the number of orders per family is definitely not as good as that of reasoning. If there are hundreds of copies, it is considered as humanistic.

The atmosphere in the meeting room cooled down, Sota Nishijima remained silent, but Aiko Asano stood up and replied, "Akihara, we will do our best here."

Hearing these words, Akihara Hiroto could only nod hesitantly.

He knew that he was a little too strong, and the decrease in orders from dealers was most likely caused by Jing Fanshe.

So to be honest, I can't blame Sota Nishijima for taking the lead.

But there is no solution to this matter immediately, which still makes him feel a little unhappy.

Hiroto Akihara thought for a while, and then made another suggestion: "President Nishijima, if we build channels with all bookstores alone, how much is the estimated cost?"

When Sota Nishijima heard this proposal, he immediately shook his head, "Mr. Akihara, this is not feasible! Quan Nihong has more than 3 bookstores and more than 5 agency sales outlets. It would be too expensive for us to establish channels alone. "

After a pause, he continued: "And a lot of prepayments and settlement payments must be made by dealers to assume the intermediary function. If we are asked to do it, it will take up existing operating funds."

Hiroto Akihara didn't feel depressed after listening, but pondered in his heart.

Dongfan and Nihonhan occupy the bulk of the market, representing 12000 and 11000 bookstores respectively, but there are still about 8000 bookstores that purchase goods by themselves or cooperate with other distributors.

So I can find a way out and strengthen cooperation with these dealers.

In addition, there is competition between Dongban and Nihonban, and I may visit one of them to strengthen sales through exclusive cooperation.

But before that, I have to make sure how Jingfanshe affects Dongban and Japan.

After clearing his mind, Hiroto Akihara said to Sota Nishijima: "President Nishijima, the publishing company's channels are based on what you want to do, but I have one request."

Zongtou Xidao breathed a sigh of relief just now, and immediately raised it again, "Please tell me."

"In these 2 weeks, count all the dealers' contact information on the market, and estimate their respective sales volume. Besides, please help me make an appointment with the person in charge of Dongban and Nihonban respectively."

Nishijima Sota quickly understood Akihara Hiroto's plan, and nodded in agreement.

The time soon came next Tuesday, Hiroto Akihara and Sota Nishijima brought gifts to the headquarters building of the sales in Tokyo...

[295.294 Visits and threats]

As one of the two giants monopolizing the field of book circulation, the headquarters building of Tokyo Sales (full name Tokyo Publishing Sales) is very luxurious.

The building is not only more than 300 meters high, but also the gate is full of traffic, and people in suits and leather shoes pass by in a hurry from time to time.

Hiroto Akihara and Sota Nishijima walked in the gate, and saw a long queue in the business area beside the hall.

It looks like the office window of a government department.

Seeing Hiroto Akihara's puzzled look, Sota Nishijima explained.

"Mr. Qiuyuan, the business area in the lobby on the first floor is mainly responsible for the book purchase quantity business of the publishing house."

Hiroto Akihara was a little puzzled. In his impression, Toban and Nihon sent people directly to the publishing house for business negotiations. Could it be other publishing houses? "

"Ms. Akihara, it's like this,"

Sota Nishijima waved his hands and explained: "There are about 3000 Neon publishing houses, with so many publishing houses, Toban and Nihon must not have time to visit them all.

Therefore, some small and micro publishing houses can only come to the door and line up to negotiate business. "

Hiroto Akihara immediately understood that the two distributors would come to the publishing house only when the scale of the publishing house reached a certain level.

However, when he heard the number of more than 3000, he was still a little shocked.

You know, in the previous life, there were less than 600 publishing houses in China, only one-fifth of that in Neon China.

But he has another doubt in his heart, how can so many publishing houses be supported by the local publishing market of Neon?

At this moment, there was a lot of movement from the business area.

"Please order 2000 more copies! Please! Our publishing house is dying!"

A 50-year-old man in an old shirt begged a man in a suit behind the counter.

The latter waved his hand and gave a "polite smile", and then two people immediately took the man away.