The rebirth of the wife and children

Only then did Shang Fuhai nodded in satisfaction, "Okay, since this is the case, let me tell Mr. Ma that this time the annual meeting will be centered on you, and Mr. Ma will be responsible for assisting from the side. Do you dare to take this job?"

"If you don't dare, I'll take it now." An Xiaohui said loudly, puffing out his chest.

The car continued to drive at high speed, and the people in the car couldn't feel the slightest jolt. Cai Mingfei sat quietly on the co-pilot, listening to the conversation between Boss An and the boss behind me. It was serious business, and then it was about eating and drinking, and then it became the experience of raising children. He originally thought that he could hear some 'top secret news', but now he was directly disappointed.

More than two hours later, Wei Gang got off the expressway at the Dongyun Toll Station with the Alpha, and arrived at the Dongyun Economic Development Zone according to the guidance of the car's navigation.

After arriving here, there is no need to look for it. A big sign with an LED light box saying 'Dongyun Food Factory' stands on the side of the road. Next to it is a brand new factory, and the workshop is still shining brightly.

"We're here." Shang Fuhai called Xie Zhigang.

They waited in the car for a little while, and then they saw Xie Zhigang trotting from the workshop office area to the door. Seeing the white Alfa at the factory gate and the license plate of Bocheng on the car, Xie Zhigang knew where the boss was .

Shang Fuhai didn't take a big one either, and got out of the car with An Xiaohui on one left and one on the right, Cai Mingfei followed, and Wei Gang parked the car in the parking area of ​​the company's executives under the guidance of the factory security.

"Boss, it's been a hard journey." Xie Zhigang said politely.

Shang Fuhai smiled and shook his head, looked at An Xiaohui again, pointed to Xie Zhigang and said, "Boss An, look at Lao Xie, isn't he very sophisticated!"

"The boss said so, so it must be." An Xiaohui slyly gave a very wretched answer.

Xie Zhigang secretly gave him a thumbs up.

"Boss, go to the office to rest for a while, and then go to the workshop?" Xie Zhigang explained his arrangement.

Shang Fuhai waved his hand: "It's good to rest in the car, and it's time to sleep after rest, Lao Xie, you can take us to the workshop directly, I'll take a look at the current production situation, and take us to find Manager Xia later .”

"Okay, Boss, Mr. An, follow me." Xie Zhigang led the way, changed into sterile protective clothing in the air shower, and blew on the air shower for a few seconds before entering the workshop.

After entering, you can see that automated machinery is running non-stop everywhere. The mechanical equipment that can only be controlled electronically on the production line is constantly moving. One after another, there are milk yellow, chocolate, or strawberry red biscuits. Under the control of the program, it moved quickly, and arrived at the position of a sandwich sauce outlet. Two biscuits with different flavors filled the sandwich sauce, and then moved quickly to the next process.

The eyes can’t see directly, and I feel dizzy after looking at it for a long time. There is a sterile preparation workshop in the front, and a packaging workshop in the back. It is also a sterile workshop requirement, and even the final inspection process, the staff are all wearing protective clothing , unless you take it off after you walk out of the sterile workshop after work.

Shang Fuhai and An Xiaohui walked around, and An Xiaohui kept feeling.

"I'm a person with a sweet tooth, like biscuits, cakes, and all kinds of candies, all of which I like, but it's really the first time I've seen this kind of work on a large scale to produce these food products The scene was really shocking, and the efficiency is too high." An Xiaohui sighed again and again: "I don't think my eyesight is enough, Mr. Xie, you are too powerful."

"Haha, Mr. An can have a taste of that piece, these sandwich sauces can be eaten after entering the next process." Xie Zhigang said.

An Xiaohui stretched out his hand twice, and really wanted to eat, but thinking about it, he was still wearing protective clothing, so forget it, wouldn’t there be droplets when he opened his mouth to eat, imagining that the droplets were flying around in the aseptic workshop The scene made him feel sick.

He probably guessed his estimate, Xie Zhigang said: "I think it's wrong, but I will go to the packaging area later, there is a special tasting room, the boss and Mr. An, you can go there to taste taste."

"There are also special tastings? This position is really rare." An Xiaohui was surprised, it was the first time he heard of such a process.

Do other food factories have it?

But after all, they didn't bother to eat something, Shang Fuhai directly asked Xie Zhigang to take them to find Xia Jinsheng, and Shang Fuhai first looked at Xia Jinsheng's current research results.

When they arrived here, they saw a fully enclosed room with an electronic combination lock handle at the door and a fingerprint recognition area, which is the top priority of the entire factory.

The walls are covered with thickened tempered glass, and they can clearly see from the outside that the staff in white protective suits are carefully preparing raw materials.

Everyone's mixing cups are of different colors, and the recipes they use are also different.

The toughened glass was tapped from the outside, and the people inside saw Mr. Xie outside.

One of the employees hastened to inform Manager Xia, and someone opened the door for them from the inside, but the area at the door was blown by the wind for more than ten seconds. After putting on protective clothing and special masks for the second time, several people finally into this room.

Xia Jinsheng didn't know that the boss came back today. He was very excited. Here he has been displaying his talents. The most important thing is that it is different from the government-led research team before. No matter how he displays his talents in any team, In the end, none of them were realized, and he only reaped a small part of the benefits.

But here at Dongyun Food Factory, his monthly salary is more than 2. In addition, if he does not develop a successful new product, there will be an extra large bonus. He has been complaining to Xie Zhigang, Dong The Yun Food Factory was opened too late. If it could have been opened a few years earlier, why would he and his former apprentices run around for a living.

Chapter 363 So What About Infringement

Xia Jinsheng told Shang Fuhai that their research and development department has developed as many as [-] to [-] kinds of products with different flavors, which is far beyond Shang Fuhai's estimate.

"Manager Xia, you are the heroes of Dongyun Food Factory!" Shang Fuhai sighed and was a little proud. It was his greatest luck to have such solid employees under his hands.

He turned back to Xie Zhigang and said, "Old Xie, at the annual meeting, you must bring Manager Xia's entire R&D staff with you. I want to praise them in public."

Xie Zhigang nodded repeatedly and said there was no problem, but Xia Jinsheng disagreed. He said that the factory needs continuous production, and their department needs to have employees ready to allocate raw materials at all times, and there must be no shortage of personnel.

After Shang Fuhai heard this, his heart was full of comfort.

After coming out of the workshop, they arrived at a conference room, where employees who had been arranged for a long time came with five plates of biscuits of different flavors.

Xie Zhigang said, "Boss, these are the current products of our factory. You can try them and see if they suit your taste."

"Old An, and Manager Cai, you can try it together. I have a mouth that I like to eat, but I can't tell which is good and which is bad." Shang Fuhai didn't try his best.

He tore open a wrapping bag, took it out, and swallowed the sandwich biscuits inside in one bite. Before he tasted anything, he swallowed another wrapping bag.

Shang Fuhai kept moving his hands and mouth, and An Xiaohui didn't listen to the movements of his hands and mouth either. He kept trying to stimulate the taste buds brought by various flavors.

Cai Mingfei is a professional in economics. He tore open individual packaging bags one by one and savored carefully, sometimes frowning, sometimes stretching his brows, and sometimes chewing slowly. In short, eating a sandwich biscuit feels like tasting red wine.

Some are crispy and delicious, some are soft and delicate, some are sweet and have a strong fruity aroma, and some have a rich chocolate taste. All kinds of flavors fill your mouth, and you can’t tell them apart when you eat them at the end. Find out what it smells like.

Shang Fuhai was basically tired of eating at this time, he took an unopened bottle of farmer's mineral water, gulped down half of the bottle, and then felt that the taste in his mouth was a bit weak, and what he had just eaten was a little boring.

He said: "Mr. Xie, these biscuits are delicious, but they are a little boring if you eat too much alone. Do you have any with a light taste?"

"Yes, but it's not offline yet. Boss, you have to wait until tomorrow." Xie Zhigang said.

After An Xiaohui finished eating, he didn't say anything. He felt that these biscuits were indeed better than some products on the market, but he couldn't say how to form this taste.

The last Cai Mingfei is a professional. Before he finishes eating one, he will rinse his mouth, then take a sip of water to swallow, and then eat the second one.

Just like this, slowly repeating this set of actions, it took more than 20 minutes for Cai Mingfei to try all the food. Seeing Boss An, the boss, and Boss Xie from this factory all staring at him, Cai Mingfei Startled.

An Xiaohui said: "Manager Cai, how do you like it, just say what you want, don't worry about other things."

"Well, Mr. An..." Cai Mingfei calmed down, looked at the unopened biscuits left on the table, and the packages torn apart one after another, pointed at these products and said, "Then I will simply say a few words. explain."

"First of all, let's talk about the taste. Just now I tasted strawberry, blueberry, mung bean, red bean, honeydew melon, chocolate and milk...In terms of taste, every Each variety is very delicate, better than most products on the market, but from my personal point of view, the taste is a bit too much, if it can be lighter, I believe it will be better, by the way, the sugar content is a bit high Well, from the results of my purchases and market research, more than 60.00% of people are not used to videos that are too sweet, so eat them if you are impatient..."

"Let's talk about this packaging again. From the perspective of my purchase order, if these individual small packaging bags on the ground are the final packaging bags, I think it's too simple." He looked at Boss An, thanked Boss, and deliberately Glancing at the legendary boss, he continued: "According to my purchasing experience, in fact, 70.00% of customers at [-] find it troublesome to find the taste of the product on the packaging tape. I have always wondered , why not just print the image of the taste on the packaging tape, and, this color is too single, you can choose similar colors according to different tastes..."

"By the way, can I have a look at the final packaging?" Cai Mingfei asked.

Xie Zhigang immediately arranged for someone to bring a box of packaged products for each flavor.

Cai Mingfei just glanced at it and said: "The outer packaging is very exquisite, but obviously the outer packaging does not match the final assembly of individual small bags. In fact, there are many kinds of food packaging on the market now. We can also learn from the packaging method of Oreo. , or there are many other ways of packaging are good,"

He made an important point: "Sometimes a good packaging can increase the unit price a lot, and it can also attract customers' desire to buy. I'll just say this for now. It's all my family's opinion. Please don't take it to heart. superior.."

"Clap clap clap..."

Xie Zhigang was the first to applaud. What the other party said was very honest, without any cover-up. Or it doesn't matter if he has actually done a survey, he obviously understands the minds of customers better.

Although Xie Zhigang was the general manager of a food company before, he was out of contact with the front line precisely because he had been in a high position all the year round, and this area was a bit weak.

An Xiaohui was very happy, the employees under him were serious enough, this was the best reward for him.

Shang Fuhai couldn't help giving Cai Mingfei a thumbs up. This purchasing manager is very competent and worthy of his salary.

Xie Zhigang said: "Manager Cai, the suggestion you gave is very pertinent. If this is the case, I will arrange for someone to do it right away. The result may not come out tomorrow, but I promise to replace it all within a week."

Shang Fuhai said: "Old Xie, there is no rush to do those things right now, you still arrange according to your plan for the time being, but I also give you a suggestion."

"Boss, tell me."

"Buy a few peripheral copyrights of the hottest cartoons and print them on our packaging tapes, or recruit a group of skilled painters to design a few cartoon images exclusive to us." Shang Fuhai scratched his head and squinted his eyes. After thinking for a while, he said, "Let's see if we can stir up our own cartoon image through video or a big screen."

Buying popular peripheral copyrights is a solution, but it is not a long-term solution. Shang Fuhai’s method of making animation videos by himself is more expensive in a sense, but considering the long-term benefits, it is in line with expectations.

But a f*cking food factory has not officially opened to the public, and has already begun to consider making its own cartoon image and putting it on the big screen. This matter sounds a bit funny.

Xie Zhigang doesn't think the boss's idea is difficult to realize. If it is said that the cost of making a big silver movie is really high, but if it is only made into various videos, it will be promoted in the form of short videos, and strive to make buying a cartoon image deeply rooted in the hearts of the people. , this seems to be much simpler.

He didn't forget that the big boss who took the short video was his own boss.

"How is the advertising promotion going?" Shang Fuhai asked him.

"Boss, we have already contacted the Jidong Provincial TV Station to broadcast our advertisements in several important time periods such as morning news, evening news, and weather forecast. The cost of this alone is more than 300 million..." Xie Zhigang said.

Shang Fuhai nodded, not afraid that the advertising investment is too large, but the effect will not be very good after the investment.

"Is there a sample, let me take a look." Shang Fuhai was curious about the shooting effect of the advertisement.

Xie Zhigang asked someone to bring over a notebook, and he played the commercial sample to Shang Fuhai.

The whole tens of seconds of short film is really superb and took a lot of thought, but Shang Fuhai just felt that there was something missing.

Shang Fuhai frowned and thought, and thought, and thought, and suddenly a thought flashed through his mind.

He hurriedly said to Xie Zhigang: "Make another sample, you imitate the brainwashing advertisement of melatonin, just two months before this year's Spring Festival, I hope to instill a new concept in the public."

"Boss, we will cause copyright infringement." Xie Zhigang was a little worried.

Shang Fuhai directly set the tone, and said straightforwardly: "Whatever you are afraid of, if you infringe on your rights, you will infringe upon your rights, if it's a big deal, you will go to court, and if you can just get a wave of enthusiasm, I'm not afraid, what are you afraid of."

"That's right, why didn't I think of that." Xie Zhigang's eyes lit up immediately.

An Xiaohui also nodded frequently. There are a lot of infringements these days. Can you sue them? Any economic dispute lawsuit can be fought for a year or two, and the time span is longer in three or four years. , basically nonsense.

Afraid of a bird.

Without further ado, Xie Zhigang immediately arranged for someone to do it again. If he really imitated the brainwashing advertisement of melatonin, he would actually not need to find a celebrity to endorse it. He could just find a group of group performers. In terms of cost, the price is not bad. lower.

"The boss is brilliant!" Xie Zhigang did not forget to flatter him.

In the evening, Xie Zhigang hosted Shang Fuhai, An Xiaohui, and the manager Cai Mingfei who gave him many valuable suggestions at Dongyun Guest House, the best hotel in Dongyun.

For Xie Zhigang, this day is full of gains, and he is looking forward to tomorrow's results.

Originally, Xie Zhigang also called Zhou Xinhong for the banquet tonight, but Zhou Xinhong was too popular among Dongyun officials when he came in. In order to avoid suspicion, he tried to reduce private contact with Dongyun Food Factory in public.

In case someone makes irresponsible remarks, although he doesn't care, he also knows that gossip is terrible.

Chapter 364 Unprepared

The next day was busy with work, and several people couldn't drink alcohol at night, so they ordered as soon as they were available.

During the meeting, Shang Fuhai told about the fact that the products of Dongyun Food Factory were first purchased in chain convenience stores, and asked about the market situation through convenience stores.

For this point, Xie Zhigang agrees very much. He himself has been working in this industry and knows very well that the most difficult thing for a new product to be launched is to gain market recognition and further open up sales.

The new product of Dongyun Food Factory came out. I am very fortunate to have an affiliated company, the One Kilometer Convenience Store, to test the market's recognition and acceptance of it through the convenience stores in all important locations in all districts and counties of Bocheng. This is a great idea. .

If it can be successful, then every new product in the future can be copied and operated through this model, which will save a lot of intermediate links in opening up the market, save time, improve efficiency, save costs, and greatly expand popularity.

Outsiders don't know the relationship between Dongyun Food Factory and the One-Kilometer Convenience Store. According to the current size of the One-Kilometer Convenience Store, when the people of Bocheng see that all the One-Kilometer Convenience Stores have the same product, Psychologically, you will first have a sense of recognition for it, and the rest will be easy to promote.

Then use the one-kilometer convenience store as a point to radiate to other nearby supermarkets, which will be much easier in terms of acceptance.

Shang Fuhai then talked about his plan to make "Internet celebrity products" in the next step. He explained in detail what "Internet celebrity products" are. Almost bit my tongue.

"Boss, your idea is brilliant!"

"My old Xie is really convinced today. Hey, Internet celebrity products, new words that have never been heard before. Boss, this is your first creation. Should we register a related patent." Xie Zhigang began to tease.

An old driver.

An Xiaohui's mind has already started to spin, he wonders whether there is any suitable person under the convenience store to be the "Internet celebrity", or whether there is any suitable person around him to be the "Internet celebrity" , he immediately realized the huge economic value here, which is a new way of thinking.

What is 'Internet Red', in a sense, they are also stars, and they carry a huge amount of traffic.

"Boss, after I go back, I'll make a plan for you right away. Let's promote a few 'Internet celebrities' to test the water." An Xiaohui is still a bit conservative habitually.

Shang Fuhai was noncommittal, let him go, he can't have to teach everything by hand.

He said: "This matter, you should go back and communicate with Mr. Song and Mr. Liang. We don't need to find an external platform, and we can directly promote it through short video clips."

"Okay!" An Xiaohui agreed quickly.

Xie Zhigang also kept an eye on it, and he also thought about it.

And Cai Mingfei, who was next to him, had already started to think about asking his wife to test the waters. His wife has always been keen to shoot jokes and upload them, and do live broadcasts on some small platforms. She is not very popular, but there is an opportunity in front of her.

This matter can't be done in a short while. There are more important things to do tomorrow, so they wrote down this matter as a to-do list. Before ten o'clock in the evening, everyone dispersed.

Shang Fuhai and An Xiaohui went back to the guest house arranged by Xie Zhigang to rest.

Nothing happened all night, when it was still dark outside, the biological clock had already woken up Shang Fuhai.

The heating in the room was fully turned on, but it didn't feel cold.

There is nothing else to do at this point. Shang Fuhai turned on the Paike APP on his mobile phone and swiped for a while. He watched some dancing videos and singing and drinking videos with great interest. He directly dismissed the so-called "chicken soup for the soul" as pure nonsense. If you don't understand the facts at all, you just make up things. Do you really know what is going on at the grassroots level and doing things?