reborn in the fiery age

With the large-scale opening up of Huaguo, multinational companies are also speeding up their entry into Huaguo. Huatou's main business is household appliances and automobiles, and they all face fierce competition from multinational companies.

After the three-year consolidation period, with the prosperity of the market again, many electrical appliances companies in Huaguo have come to life again. Of course, compared with the 80s, there are more than half of them at this time, but there are still many.

At this time, among the various products in the market, the highest-end electrical appliances companies in the Wa country were at the middle and low end.The situation of the Chinese and European factions is much better. It is considered to be a mid-to-high end, and life is much better than that of ordinary domestic companies.

Because Oupai started in Japan, learned the essence of Japanese management, and learned a lot in details; Sun Zujie has always paid more attention to the construction of brand and after-sales service, coupled with the addition of products such as VCD, slowly, in the In the eyes of the Chinese people, the Oupai series electrical appliances have become the representative and pride of local brands.

Opie’s products are of good quality, relatively cheap compared to imported products, considerate service, and attach great importance to warranty, so Opie’s competitiveness in the domestic market is quite good compared with Japanese products.

The success of Oupai Appliances has naturally made countless companies with ideals and lofty aspirations learn from them, including Changhong TCL of color TVs and Haier Meiling of refrigerators and washing machines.

Seeing the rise of these well-known brands in later generations, Sun Zujie was very comforted in his heart. Huaguo still has a group of good companies and far-sighted entrepreneurs.

As Sun Zujie rises to the top, he certainly hopes that there will be more and more such good companies, so that the quality of Huaguo's economy will become higher and higher.

Regarding the current situation that Waguo electrical products are at the highest end and the prices are high, according to Sun Zujie’s knowledge, Dong Chao decided to launch another price war to completely defeat the high-ranking Waguo brand, so that Oupai Electric will completely occupy the mid-to-high-end market in Huaguo .

In order to achieve this goal, Dong Chao is currently coordinating, and the entire electronic and electrical sector of Huatou is preparing. On the one hand, it is conducting internal management to tap the potential, and on the other hand, according to the characteristics of the market, it is necessary to adjust the price reduction combination. It can also increase sales.

Dong Chao even approached the Oupai Research Institute ingeniously and asked them to conduct computer simulations based on the data he provided to determine which price reduction combination is more advantageous.

This is a typical scientific sales, which is much better than brainstorming decisions. Sun Zujie was optimistic about this, and instructed the Ministry of Information to set up a special agency to try this kind of simulation. Electric appliances are fine, and other products are also fine. It is also a good business for domestic enterprises to provide such services.

Similar to the ever-changing electrical appliances market, where fierce price wars are imminent, Huaguo's auto market has undergone sudden changes in the past two years. International auto giants have landed one after another. At the same time, new forces have also begun to rise. effect.

Huaguo's automobile product development plan determined the principle of "one strong, three big and three small". By 93, all six qualified joint ventures had completed their joint ventures.

Changqi finally chose Toyota instead of an American car manufacturer. This is also a reasonable choice. The relationship between the two companies is very good. In the 80s, Toyota looked down on Changqi, but now it can only hold its nose and form a joint venture with them. Otherwise, even the gate of Huaguo would not be able to enter;

Perhaps after a period of time, the Chinese Congress will release new quotas, but can it be the same if it is one step earlier or one step later? If you look at the current public, you will know the benefits of coming to China early.

In this way, the last quota of China Automobile can only be reserved for the American Emperor. Of course, the American Emperor does not like the China Automobile Company hidden deep in the mountains, but there is no way, the number of places is limited, and love will not come. In the end, GM gritted its teeth and agreed to Hua According to the conditions of the country, the joint venture was completed first.

So at this time, the life of China Automobile is relatively easy. The main project of the heavy vehicle factory that has been jointly invested with Huatou and Russia for three years has been completed, and several heavy vehicles made of imported parts have been sold for more than a year. The heavy trucks are thick and durable, and the price is cheap, so the cash-strapped Huaguo enterprises are very welcome.

In this way, China Automobile has a complete production line of commercial vehicles and special vehicles, involving both light and heavy vehicles. It would be even better if the joint venture of cars can be completed as soon as possible.

But China Automobile also has a big problem. Who is the foreign investor of this heavy vehicle factory?At the beginning, the agreement was signed by Soviet Russia. After the end of Soviet Russia, it was Da Mao who replaced Soviet Russia in the country. The problem is that the equipment experts used by the heavy truck factory all came from Bai Mao.

After the division of Soviet Russia, Da Mao and Bai Mao started to quarrel over this heavy vehicle factory. Both of them believed that they should inherit the shares of this heavy vehicle factory.

Both Da Mao and Bai Mao saw the huge potential of the Huaguo market. Neither of them would give in. They quarreled for more than half a year, but there was no result. Family quarrels are quarrels, but the cooperation of the joint venture factory has not been left behind.

And during this period, the Hua people quietly learned a lot of technology from the Soviet experts. You guys argue, the longer you argue, the better. Focus your energy on this aspect, and we can do other things.

It’s just that after the six major joint venture factories were settled, there were also a lot of troubles. First of all, the first one to say no was Ford Motor, which had a long history and once wrote a lot in the history of automobile development. This is something that the proud Ford cannot accept anyway.

Therefore, during the most-favored-nation trade negotiations between the two countries, Lao Mei joined the issue of the opening of Huaguo's auto industry. This only allows six joint venture factories, three big and three small strategic nonsense. Why should our Ford also come in.

In addition, it is unacceptable for Chinese people to add the terms of forced technology transfer. We must come in freely.It's just that the people of Huaguo are not stupid in the past few years, and they have obtained a lot of technology in joint venture negotiations in the past few years. Although the key technology cannot be obtained, the overall technical level of large and small car manufacturers has also improved a lot.

As the technology negotiating party, the Automobile Corporation has both benefits and face, and the technology-for-market strategy can be said to be perfectly implemented at this time. Of course, Hua Guo is unwilling to change the existing policy.

So the Hua people were determined not to give in to this. After arguing like this for a while, the Hua people said that they were very dissatisfied with the Gauls, or we should drive away the Gauls and let you form a joint venture.

However, you still have to give your technology transfer, so we can't make an exception for you.Another point is that your Chrysler, which has merged with AMC, has to work hard to transfer more spare parts to Huaguo for production.

Seeing that there was a gap to be exploited, the U.S. Emperor had no choice but to give in a step, and had no choice but to come in first, otherwise the market opportunity would be lost if it dragged on like this.

So at the beginning of 1993, Huaguo put forward localization targets for joint ventures, targeting BAIC and GAC directly. Chrysler was already prepared to respond immediately, but Peugeot's response was obviously slow.

Chapter 567 Changes in Huaguo Automobile

The Gauls were shrewd in their calculations and came up with two outdated models, which were no longer sold in 93, and even required the mayor to do publicity in person.

The most speechless thing is that they have completed the control of the joint venture company, and the Chinese side has no right to speak. No matter how the joint venture company operates, the Gauls continue to import complete vehicle parts at high prices, and then build and sell them domestically.

Obviously, the output is less than [-] vehicles, and they insist on buying [-] sets of accessories, which causes great waste and inventory.

During the entire joint venture process, the people of Huaguo learned nothing, so not only the center was very annoyed, but even the Guangnan region was half-deadly angry.

GAC Logo is not to be compared with Huaxia Automobile, even Volkswagen. The localization rate of the latter has exceeded 86% at this time, while the localization rate of GAC Logo is only 50%. Countless moisture, strictly speaking, there is no 40%.

Changing the market for technology, not only has the technology not been learned at all, but the market is also dying. The most important thing is that the Gauls are eating fat, and the joint venture company is losing money.

In addition to the fact that the Gauls in the world are not up to the mark, and Sun Zujie's idea of ​​making troubles, the center became concerned.GAC has long wanted to get rid of the logo and instead learn from the SAIC-Volkswagen model to form a joint venture with Ford. At least by doing so, it can have half of the right to speak. Now this kind of joint venture is really aggrieved.

Therefore, after the central decision was made, the customs immediately imposed high import tariffs on the declared CKD parts. At this time, in order to protect the local automobile industry in China, the import tariff on complete vehicles was more than 200%.

Immediately afterwards, the Chinese tax authorities began to check the accounts of the joint venture company in the name of tax evasion. The most important thing was to find out how much water was in the accounts marked with CKD over the years. If you are not going to cooperate with the Gauls anymore, then check it out.

Two things happened at the same time, GAC Peugeot had to stop production, because according to the operation of import tariffs on complete vehicles, the joint venture company sells one car and loses one car, so why should it produce under such circumstances.

Of course, in order to avoid being rumored by overseas media, during the tax inspection, Guangnan Customs, National Taxation, and Local Taxation Departments jointly held a press conference for Chinese and foreign journalists to make some clarifications. The counselor explained, but there is a problem with the general policy of reform and opening up, because the Gauls are too ugly to eat.

The reason why Huaguo people use the tax authorities is also because they want to use the GAC logo as an example to educate domestic joint venture companies to look good. Huaguo people are not fools.

In this year, a newspaper in Huaguo once published an article called "Strange, Long-term Losses and Happy Cooperation". The report disclosed a matter that made Huaguo very annoyed. The income tax of enterprises is summarized, and half of them are found to be in losses.

The situation in the coastal provinces is roughly the same. About half of the joint ventures have suffered losses. It is obvious that foreign investors have eroded the interests of the Chinese side by transferring profits or falsely listing expenses, evading taxes, and forming book losses.Some enterprises have suffered losses for seven or eight consecutive years, but their production scale has continued to expand.

The reason why such a report can be released is that the meaning of the warning is very obvious. At this time, the Huaguo tax authorities will use the Gallic rooster to scare the chickens and monkeys. I believe that foreign-funded enterprises will be more honest.

It’s just that in this way, the joint venture between GAC and Peugeot could not go on, so after the tax inspection obtained a large amount of evidence, the Chinese side formally proposed to terminate the joint venture early, and the Gaul side, which was at a loss, could only helplessly agree. up.

On the one hand, GAC negotiated with Gaul to end the joint venture ahead of schedule, and on the other hand, the person in charge of the automobile head office started formal contact with Ford Motor. So far, the vacating the cage and changing the bird is more than half successful.

In fact, Sun Zujie doesn't think much of these six joint venture cars. What he really cares about are those local car manufacturers that can only be produced and sold in various provinces.

When formulating the automobile development strategy at the beginning, Sun Zujie’s proposal seemed to be a compromise, but in fact he buried a big foreshadowing. These local cars are the real representatives of the future, although these cars can only be licensed in this province, not in other provinces. Sale.

However, many of the policies formulated by Hua Guo will not last long, and loopholes can always be found. This policy is like this.

With this opening, more than 80 large and small OEMs were born in Huaguo from the middle and late 90s to the early 30s. At this time, BMW's first-generation technology has been fully diffused, so that only one assembly line is needed to make money. .

So at this time, all kinds of modified BMW cars of the first generation were born. Although a number of shoddy companies have been eliminated in the past few years, by 93, more than 20 OEMs have survived. Many of the houses in the middle have changed owners, and there are even several private car companies among them.

Because of historical changes, Sun Zujie didn't really know many of these more than 20 companies. However, he was pleasantly surprised to see that his younger brother Wei Hongsheng, who had seen it back then, actually set up an automaker with an annual output of two million vehicles.

At this time, the development of these more than 20 car manufacturers was much stronger than in the 80s. They have fully grasped BMW's first-generation technology. Although they cannot design a new car by themselves like Huaxia Automobile, they can continue to improve and carry out Imitation, and a large number of smuggled and imported Japanese cars are the templates for them to learn.

Imitate the appearance of best-selling cars, get parts from various parts factories, and then match it with a Japanese engine imported in the 80s. Compared with the seven major factories operating according to international standards, the quality is not very good, but compared with the mainstream of the market The price of the car is much cheaper. Even so, these local car factories still have quite good profits.

The output value of automobile companies is often very high, and the annual output value exceeds 20 million, all of which are very small car factories, so these more than [-] local automakers are all treasures from all over the world.The local government even adopts local protection methods to make them grow stronger, and the cars they produce continue to flow to other provinces through various methods.

As a result, of course the seven vehicle manufacturers quit, so a major reshuffle is brewing.Led by the Automobile Corporation, the seven major manufacturers jointly put forward a proposal to rectify the car manufacturers. The localities should not be allowed to build cars in such a disorderly manner, which would be too wasteful.

Sun Zujie already had a proposal in his hand at this time. As the main beneficiary, he couldn’t say anything. He also understood that these more than 20 car manufacturers really needed to be integrated. Home, and the output is only a half of others, it is really not suitable.