The richest man Yang Fei

"We mainly add protease to washing powder, which is an enzyme that can hydrolyze protein into soluble amino acids. Protease is the most important type of enzyme preparation used in detergents, because it is like blood Proteins such as milk, eggs, juice, perspiration, cocoa, and coffee are the most prevalent soils on clothing and are the hardest to remove with surfactants and other builders."

"Protease can decompose protein into soluble peptide bonds first, and then decompose into amino acids, so that it can be easily washed away. In this case, even if the protein cannot be completely decomposed, as long as the decomposed product can be easily removed with synthetic detergent That's it."

"Due to the formation of soluble substances or substances that are easily dispersed in the washing liquid, the adsorbed protein dirt is reduced, and the dirt that is firmly adsorbed on the fiber in the presence of protein is also relatively easy to remove. Because washing powder is alkaline, Therefore, the protease in enzyme-added laundry detergent is also alkali-resistant, generally alkaline protease."

"I'm too professional, just listen to it, whether you understand it or not, as long as you know that this is an additive with strong decontamination ability."

"What everyone is most concerned about is the price issue. On behalf of Meili Group, I solemnly promise you that all products will not increase the price, and enzymes will not increase the price!"

Yang Fei's words were resounding, causing a lot of noise and heated discussions at the scene.

"No price increase?"

"Really no price increase?"

"Add more? How much more?"

"Is Meili Group really that good?"

"That's right, no business, no rape!"

"Let's listen to what he has to say!"

Yang Fei kept smiling, and waited for everyone to finish their discussions, before he said with a smile: "Don't you believe it? Our brand new product, with brand new packaging, is already on the market. If you don't believe me, you can go to the mall to have a look. We also have samples here. This is the enzyme-added laundry detergent. Each bag is added with [-] grams of enzymes on the basis of the original one. [-] grams is one tael! However, all our prices are still the same as before. The price is completely unchanged!"

note!

What Yang Fei was talking about was the previous price, that is, the price before the price war.

However, Yang Fei has now obtained cheaper raw materials. The raw materials purchased by Meili Group are one-fifth cheaper than before, and he only adds [-] grams to each pack of washing powder, and also adds some enzymes.

The cost of enzymes is very low, almost negligible in the production cost of the product.

But consumers didn't know about it, and they thought the enzyme might be expensive after hearing Yang Fei's hype.

In this way, Yang Fei's strategy of adding enzymes without increasing the price, increasing the quantity without increasing the price, and only selling at the original price immediately won enthusiastic responses from everyone and rave reviews.

As for Yang Fei, take this opportunity to update all the products on the market!

In the past, all old products were used in business wars, but after the replacement, the old products will naturally withdraw from the market, and the price of new products will return to the original price level.

As for companies such as Procter & Gamble and Unilever, their products are still old products. As for how they end up, that's not Yang Fei's concern.

Yang Fei is only responsible for setting the questions, and solving the questions is everyone's business.

Wei Xinyuan and others stood under the stage, watching Yang Fei's wonderful performance.

"It's a great game to draw the salary from the bottom line! The original products will be removed from the shelves, and all new products will be launched to replace the old ones. In this way, we won without a fight!" Zhu Zhongnan also sighed deeply, "This is really devil marketing!"

Xie Guiyan said: "The most rare thing is that the boss has also cleverly used this business war to lower the purchase price of raw materials. Now it seems to increase the weight of the product, but our profit is higher. Consumers also Feel the benefits."

Wei Xinyuan smiled and said: "I still remember that when the boss went to the vitality factory to recruit me, he said that within half a year, the brand of clean white should be the number one in the country. I heard it at the time and didn't take it seriously. Man is a lunatic, a pompous young braggart."

Xie Guiyan asked: "What happened later? Why did you still follow the boss?"

"The boss brought a box of money and hit me directly on the face. I couldn't bear it, so I followed him to Taohua Village. As you all know, after I arrived in Taohua Village for half a year, the white washing powder has a strong market share in China. The rate has reached the first place in the country!"

"Mr. Wei, you are so lucky to be the boss's first batch of veterans to start a business." Xie Guiyan said, "You still have a lot of vision."

Wei Xinyuan said: "I watched the boss come along and continue to grow and develop. It was like building a rocket. First, there was a factory in Taohua Village, and branch factories were built continuously, and then Nanhua Factory and Vitality Factory were acquired. We have acquired the Zhonghua Toothpaste Factory, and now we have established a shampoo factory and a shower gel factory. And our cosmetics and skin care products factories are also under intense preparation. Unknowingly, a huge daily chemical empire has begun to take shape Already!"

Everyone nodded in agreement, and when Shi Shiran was explaining Yang Fei on the stand, his eyes were full of admiration.

Yang Fei talked about shampoo, and said: "In today's press conference, you think that our Meili Group only has these new products, so you underestimate our strength."

There was a roar of laughter from the audience.

Yang Feidao: "In addition to the above-mentioned new products, we also launched a new package of shampoo!"

"Shampoo? How long has Beauty Silk shampoo been on the market? Have you launched a new product?" Some journalists, who are more familiar with the affairs of Meili Group, couldn't help muttering when they heard this.

Yang Feidao: "Products need to be constantly updated, because our research has never stopped, and new technologies are constantly being developed. Every new technology is born, we will apply it in practice, and use new technology to benefit the people of the whole country. .”

The reporter asked: "Mr. Yang, what breakthroughs have you made in this new product?"

Yang Feidao: "I have a definition of the healthy scalp standard of Chinese people, which is called three nos and ones, that is, no dandruff, no itching, no greasy, and vitality! And this standard has always been the pursuit of our group."

He paused, gave everyone a time to digest, and then said loudly: "Our research found that the common problem of anti-dandruff among consumers is that anti-dandruff products can't remove dandruff for a long time. This is because the scalp is a constant renewal agent. The sebaceous glands secrete oil all the time, giving dandruff fungus a breeding ground for reproduction. However, the effect of anti-dandruff factors is often the most effective at the moment of shampooing, and its efficacy will decrease with the passage of time, and cannot produce long-term sustained inhibition The role of dandruff."

"Our Beauty Group has developed the latest anti-dandruff technology, which can intelligently remove dandruff and protect the scalp. It can adjust the anti-dandruff effect of the anti-dandruff factor according to the scalp environment"

This is a new product launch, and it will inevitably involve a lot of technical terms.

Experts listen to the doorway, and laymen watch the fun.

The reporters couldn't understand too professional things, but they heard the taste: "Yang Fei replaced all the products in the business war with a new generation of products! Not only washing powder, but also a full range of products including shampoo. !"

In other words, whether it is Procter & Gamble, Unilever, or other brands, they have lost the rival of Meili Group.

Because, Meili Group has broken away from their level and set a higher standard!

Chapter 695 Sorry everyone, we have already lost!

The technology Yang Fei mentioned, whether it is laundry detergent, enzyme addition, or long-lasting anti-dandruff, after listening to it, everyone seems to understand it.

But there is one thing that everyone understands, that is, these products are better and cheaper!

People are curious about new things.

Curiosity is also one of the core driving forces for the continuous development and advancement of human beings.

The press conference was still going on, and there was a rush of buying in the shopping mall over there.

The new product of Meili Group has been recognized by consumers, who are willing to try this new product that looks good.

The new laundry detergent is soft and fragrant and does not damage the fabric, which is different from the previous laundry method!

The new enzyme-added laundry detergent has stronger decontamination ability!

The new anti-dandruff shampoo, long-lasting anti-dandruff, does not hurt the scalp.

These functions are what consumers need, and they are also the first factors that they consider when purchasing products.

In order to heighten the liveliness of the press conference, Yang Fei invited Yang Yuying and other celebrities to help out.

At the same time, after the press conference, there is another big event.

That was the kick-off ceremony for the role audition for the second movie invested by Huayi Company, The Great Richest Man.