The richest man Yang Fei

Yang Fei said loudly: "What are you talking about? I can't hear you! Didn't you eat? Or is there not enough red envelopes? Speak up!"

"No!" The crowd raised their spirits and shouted loudly.

Yang Fei nodded with satisfaction: "So, what should we do?"

"Call back!"

"Okay, well said, fight back! We don't care who the opponent is, we only have one goal, and that is to survive! Anyone who blocks our progress is our opponent!" Yang Fei said, "It's easy to talk big, but specific How to do it? Can anyone advise?"

Wei Xinyuan said: "Boss, since it is a group operation, all the brands of the Meili Group must unite and make a concerted effort."

Yang Fei said: "Of course. Do you know what the other party does?"

Wei Xinyuan said: "I know, they bundle several brands together for sale."

Zhu Zhongnan said: "I have also seen that in many large supermarkets, there are already big discount gift packages for the Spring Festival. Products such as shampoo and washing powder are bundled together for sale. Buy a bottle of 800l Head & Shoulders shampoo and get a free gift pack." A 400l bottle of Pantene shampoo, their biggest sale ever."

Yang Fei said: "It seems that everyone has not slackened and paid attention to the movements of their opponents. This is done very well. Their purpose of doing this is to saturate the market! Every family, if they buy such a gift bag, at least they can Use it for a month or two. The more people buy this kind of Spring Festival gift pack, it means that in the next two months, the number of consumers going out to buy shampoo will be greatly reduced."

Zhu Zhongnan said: "This trick is very powerful. It uses the means of losing corporate profits to occupy the consumer market. This is a truly desperate plan!"

Wei Xinyuan said: "If they do this, we are not the only ones who will be defeated. I am afraid that the entire domestic daily chemical industry will be greatly impacted. Those small businesses are even more unbearable, and they are afraid that they will go bankrupt within two months." .”

Xie Guiyan said: "This is an industry war, there is no doubt about it!"

Yang Feidao: "So, we can't sit still. In order to deal with this industry war, we must make relevant arrangements. In [-], we will establish eight war zones, namely Central China, North China, South China, West China, East China, and Northwest, Southwest, and West There are eight theaters. For each theater, I will designate a commander-in-chief who will be responsible for the overall command and operations of the Meili Group."

He added: "I'm using tactical terms here. In fact, a commercial war is also a war. Let's compare it with war, which will deepen everyone's impression and tension of this war!"

"For all the brands under the group's name, such as white washing powder, beauty silk shampoo, skin cleansing body wash, and Chinese toothpaste, the commander-in-chief of each theater has the right to transfer goods, arrange production, and adjust prices for each theater. Relevant discounts. I will delegate power to you, and I only have one request, and that is to win this battle! Only by surviving can you be qualified to talk about profits!"

After hearing this, everyone was in high spirits.

The north wind is howling outside the window, but the blood is boiling inside the room!

Chapter 659 Using silicone oil to make a fuss

Yang Fei's passionate voice echoed in the conference room.

"Each war zone must formulate corresponding promotional discounts based on the actual local conditions. All the discounts are stronger than our opponents! Compared with the price, we have never been afraid of anyone!"

"Promoters have to go to various retail terminals to promote our products. In order to cooperate with this industry war, we will hold a number of activities. One is planned by Zhonghua Toothpaste, and cooperates with the World Health Organization to conduct oral knowledge tours across the country. Speaking of which, we have held this event last year and achieved good results, and we will continue this year and increase our efforts to provide free dental treatment opportunities for needy people.”

"In addition, we will also conduct a 'clean white natural soap powder, clean blue sky action', we will invite many famous singers to join in, and tour in more than [-] major cities across the country to promote the concept of environmental protection, also for our white laundry detergent Promotion."

"The second movie that Huayi Company is preparing to shoot will be a national character audition. The name of this audition contest is our Beauty Silk Anti-Dandruff Shampoo. The theme slogan is: Youth is soaring, I am so confident !"

"..."

In order to meet the challenge, Yang Fei racked his brains and thought of strategies one after another.

Just now we were just shouting slogans, but now we are talking about actual combat.

Yang Fei's words let everyone see the smoke of gunpowder in the future, and also let them see the hope of victory.

"If it's just these promotions and activities, then we can only be regarded as passive!" Yang Fei said slowly, "We can't always be passive, we must take the initiative!"

After hearing this, Wei Xinyuan and the others knew that the boss was going to make a bigger move.

Yang Fei looked around the crowd and said: "You will feel the specifics of how to fight. I believe that everyone here is Yang Fei's most loyal partner. I also believe that everyone is willing to work together with me. Therefore, I will tell everyone my plan without reservation.”

Everyone pricked up their ears to listen.

Yang Fei said: "During the dioxane battle last time, I also mentioned a word, I wonder if you still remember it?"

Everyone didn't speak, because they couldn't guess what Yang Fei was going to say next.

Yang Feidao: "Procter & Gamble, as a giant in mass marketing, has a strong influence in influencing media public opinion. Good communication with mainstream media can guide the public. However, although P&G seems to have won the battle against dioxane, the whole The war has developed in a direction that is not conducive to it. Because consumers have begun to doubt the credibility of this brand!"

Zhu Zhongnan said: "Yes, many people around me used to be loyal users of Procter & Gamble products, but recently they have begun to waver. In the past, it was because there was no better choice, but now, they have Meisi, Meifang, and Feiyang. There are three brands to choose from."

Yang Fei smiled and said, "Mr. Zhu, you are sparing no effort to promote our company's products, which is very good."

Zhu Zhongnan said: "This is what it should be. We must first influence the people around us before we can influence more people."

Yang Fei said in a deep voice: "In the shampoo formula, in addition to the hidden culprit of dioxane, there is also a health killer called silicone oil!"

Everyone cheered up.

Yang Feidao: "The silicone oil we usually call is polydimethylsiloxane, which is viscous and incompatible with water. This chemical substance originated in World War II and was used to shockproof and stabilize precision instruments. Until the 70s, Silicone oil is widely used in the daily chemical industry."

Silicone oil did not enter our country until the 90s, and was quickly accepted by the daily chemical industry, and has been widely used and spread.

So, why do we use silicone oil in our daily chemical products?

Our hair actually has many switches, that is, cuticles.

When the hair cuticle is heated, it will open, the hair cuticle will be damaged, and the hair will be dry and tangled.

Silicone oil is viscous and will enter the open cuticles to fill up, so it will feel smooth to the touch and the hair will look shiny.

In this way, everyone feels that their hair quality seems to have improved.

"Silky and smooth!" I believe many people are familiar with this slogan.

The reason why it is silky and smooth is that the silicone oil has played a role.

For a period of time, silicone oil was used as a prosthetic product for female breast enhancement. After being used for more than 40 years, in the early 90s, it was found that it might cause the decline of human immune function or cause cancer, so it was banned in Europe and the United States.

Since then, the remarks about the harmfulness of silicone oil to the human body have quietly emerged.

So, do you need silicone oil in your shampoo?

Due to different habits, when consumers in Europe and the United States wash their hair, they generally use shampoo first, and then use conditioner, which costs two copies.

Most consumers in East Asia are accustomed to using two-in-one shampoos, and the hair conditioner market is far from mature.

Based on the above reasons, in order to maximize profits, some merchants fabricate lies about the harmfulness of silicone oil and recommend consumers to use silicone-free shampoo. When consumers ask: what should I do if the silicone-free shampoo is not smooth enough?The merchant will answer like this: just use conditioner.Why does conditioner make hair smooth?This is the secret that businesses will not tell consumers: because the hair conditioner contains silicone oil.

Silicone oil is the most ideal and safest shampoo additive because of its safety, harmlessness, suppleness and good air permeability, which can protect, lubricate and brighten hair.

But this statement is not absolute.

The safety of silicone oil is harmless to the human body only in a certain concentration.

If the concentration of silicone oil exceeds the standard, long-term use will cause irritation to the scalp.

The rumor that using a certain brand of shampoo will cause hair loss is widely spread in later generations, and it is not groundless.