The richest man Yang Fei

Those who knew him saw him like this for the first time.

No matter what happened before, even when the white washing powder was under siege, Yang Fei dealt with it calmly, never been so nervous.

Although he was nervous, Yang Fei could still be considered calm and relaxed. His flying handsome eyebrows and starry eyes gave people a kind of courage and fearlessness in fighting and fighting!

Wei Xinyuan, Zhu Zhongnan, Xie Guiyan, Jiang Wanxia, ​​Su Tong and other heads of the group were seated next, affected by the boss's emotions, they also sat upright and listened attentively to Yang Fei's speech.

Zhu Zhongnan said: "Boss, Procter & Gamble has already started a war. They first ordered the channel distributors not to sell our products, and now they launched a price war."

Price wars are a common means of business wars, and they are also must-have moves!

Especially when the power of the two sides is very different, the price war is the biggest killer.

When one side cannot bear the pressure and can only retreat completely, the outcome will be decided.

And this kind of price war often does not need to be fought for a long time, ranging from a month to half a year, before the winner can be determined.

Comparing Meili Daily Chemical Group and Procter & Gamble Group, who is more powerful is something that can be seen at a glance, so it goes without saying.

Procter & Gamble also knows where their advantages lie, so they dare to fight a price war.

Su Tong said: "We have carried out many research activities in various places, and we have basically confirmed that P&G is under the banner of the New Year's promotion, and the entire line of shampoo products will be lowered. Each bottle of shampoo will have a discount of two to five yuan."

Wei Xinyuan pondered: "Obviously, they chose this period of time to promote their promotion, which is aimed at our beauty silk shampoo. Because our shampoo will soon be advertised by Wang Wang."

Xie Guiyan said: "I reckon that this big promotion is just a means of probing for them. If we follow up, they will have a second move. We must think of countermeasures."

Yang Fei said calmly: "Everyone, I can foresee that in the field of shampoo, the next battle between Meili Group and Procter & Gamble will undoubtedly be a fierce, vivid, and exciting business war. Offensive, Head & Shoulders is bound to meet the challenge. Will they respond calmly, or will they counterattack fiercely? We have no way of knowing."

He paused and said slowly: "If we want to become a global daily chemical giant, Procter & Gamble and Unilever are our strongest opponents. I hope that they are not our unforgettable pain, but inspire us to continue to forge ahead. motivation."

Everyone was refreshed.

Yang Feidao: "For many years, Procter & Gamble has been in a dominant position in terms of brand influence and market share. Especially in the shampoo and anti-dandruff market, which is the largest in the cake market, Procter & Gamble is in a dominant position. Let alone us, it is Unilever. There is no strong brand that can compete with Procter & Gamble's Head & Shoulders."

Everyone nodded heavily.

Yes, even an international giant like Unilever cannot compete head-on with Procter & Gamble!

So, why does Meili Group want to fight this battle with Procter & Gamble?

Yang Feidao: "This obviously asymmetrical situation is also stimulating the rise of other products! Our Beauty Group has finally launched a brand-new beauty silk shampoo brand after making great efforts. This brand carries our group's development in shampoo Great expectations of the market reshuffling!"

Everyone stood up straight.

Yang Feidao: "Over the past two years, I have secretly organized more than 200 market surveys since the preparation of the white laundry detergent."

Everyone was surprised.

Because none of them knew that Yang Fei had already prepared for it.

Even Wei Xinyuan, who has known Yang Fei for so long, only knows about his ambitions in the laundry detergent industry, but does not know that he has been in the shampoo market from the very beginning.

However, Yang Fei said that it was a secret investigation, and it was not surprising that they didn't know about it.

In this way, Yang Fei's glorious and great image of preparing for a rainy day will become even taller.

Market research is often a necessary homework for major international brands before going public, and they often determine the brand's positioning through the results of the research.

Yang Fei smiled slightly, relieved the tense atmosphere, and said: "The investigation results let me discover a big secret that has not been announced! Guess what?"

Everyone looked at each other in blank dismay, thinking how could they guess this?

Yang Fei didn't hold back, and said directly: "The people who buy anti-dandruff shampoo the most are not adults, nor middle-aged people. Of course, they are not the elderly. They are young people!"

Everyone was stunned.

Zhu Zhongnan said: "Boss, I remember that Procter & Gamble has also conducted market research activities. The results of their research are that most of the users who need anti-dandruff are adults, usually because the occurrence of dandruff affects their career and personal image, so create demand for purchases.”

Yang Fei nodded and said: "Yes, but our investigation results are quite different from theirs!"

Zhu Zhunan said: "Based on this survey result, Head & Shoulders has positioned itself in the adult consumer market since its launch. Since Head & Shoulders entered the Chinese market in 88, they have been tirelessly propagandizing that dandruff will disappear and hair will be more beautiful." Outstanding, implying that consumers can be better and more successful. This positioning is obviously aimed at the adult group. So what is the market demand like?"

Yang Feidao: "I believe in the results of our investigation. Therefore, I decided that in the shampoo war between Meili Group and Procter & Gamble, we will not make an all-out attack, and only focus on the anti-dandruff shampoo as a chapter! Just attack one point !"

If a weak company wants to fight against the strong, it can only concentrate its superior forces and attack a certain stronghold.

Anti-dandruff shampoo is P&G's biggest position!

Yang Fei chose to launch a general attack on this position, which also shows his strategy and ambition!

Chapter 644 Applying Pressure

"Shampoo must be the stage for the strong."

In my country's shampoo market, Procter & Gamble, which entered my country in 1988, has been the overlord for many years.Procter & Gamble brought its Head & Shoulders brand to my country back then, established a joint venture in my country, and successively introduced brands such as Rejoice and Pantene. In the following 10 years, nearly half of the money spent by Chinese people on shampoo went into P&G's pockets.

The domestic brands launched a general attack between 2000 and 2005. At that time, there were as many as 40 shampoo brands that appeared on major TV stations every day.It is conceivable that except for a few brands under Procter & Gamble and Unilever, the rest are almost all local brands.

I remember watching Gu Zai’s The Condor Heroes at that time, and seeing Yin Daochang’s heart blazing, taking advantage of Xiaolongnv’s inability to move, at the most exciting moment, an advertisement for shampoo popped up, which was a certain domestic brand.

Even 20 years later, according to Bain Consulting's authoritative statistics, the top five brands by sales in China are Head & Shoulders, Rejoice, Pantene, Clear and Sassoon, four of which are brands under Procter & Gamble.

Procter & Gamble's sales share in my country's shampoo market accounts for more than half.

This is so harsh and true that the sales of foreign shampoos are far ahead in the contemporary era when everyone is shouting that domestic products should be self-improvement and patriotic people buy domestic products.

However, there are still many domestic shampoo brands, and they emerge in endlessly. Most of their market share is in the vast rural market, and there are increasingly prosperous hair salons.

Yang Fei's intervention brought the shampoo war in China forward by ten years.

To be honest, P&G didn't take Yang Fei and Meisi seriously.

In the previous washing powder battle, although Procter & Gamble lost a city, they didn't think that it was because Yang Fei was strong, but that they came too late.

Procter & Gamble focused on the competition for the shampoo market, and did not pay enough attention to China's laundry detergent market, which led to the rise of Yang Fei, a small local brand.

But in the field of shampoo, Procter & Gamble thinks it is the boss, and believes that the emerging brand of Max is not their opponent.

Even so, Procter & Gamble did not take it lightly.

After all, Meisi has the blessing of CCTV's standard king.

After Yang Fei won the next bid, he spent a huge amount of money this year to win the crown again. Any fool knows that he wants to hit the shampoo sales market.

Fortunately for Yang Fei, he was born in a good time.

After foreign brands enter my country,