The richest man Yang Fei

Times are constantly changing.

At the beginning, when Yang Fei and P&G discussed cooperation, P&G’s domestic market share was lower than that of Meili Group, while in the United States, Meili Group’s market share was still zero. Moreover, P&G executives were not optimistic about the prospect of white laundry detergent in the United States.

Therefore, Procter & Gamble "graciously" agreed to the cooperation agreement proposed by Yang Fei.

Half a year later, Meili Group quickly broke into a world in the United States. After investigating the American market, Yang Fei launched a new product "White Natural Soap" and launched an advertising video "Black and White" aimed at ethnic discrimination. First, it attracted attention among the black community, and was loved by the majority of black friends. The sales volume rose sharply, and then it affected the habits of the people of the United States on the use of laundry detergent in a fermented way.

P&G executives miscalculated.

They didn't expect that Meili Group could develop from being unknown to being well-known in the United States in just a few months!

Today, Meili Group's market share in the laundry detergent market in the United States is close to that of the century-old brand Tide!

Procter & Gamble's position as the boss has been challenged, and its interests have suffered losses!

The high-level executives couldn't sit still, and a "strategy" against Meili Group came into being.

Sean's resignation became the fuse and explosives of this war.

All of Procter & Gamble's accusations and criticisms point to Sean's joining Beauty Group.

Blame it, but P&G didn't sue Sean.

Because Sean joined the beautiful group after leaving the company normally.

It stands to reason that a president-level employee with such a high position as Xiao En will sign a corresponding confidentiality agreement when he enters and leaves.

Procter & Gamble is no exception. When Sean left, Procter & Gamble signed a confidentiality agreement with him, one of which was: within one year of leaving, he was not allowed to work in a competing company in the country where he was working before leaving.

The legal interpretation of this sentence is worth discussing.

Country of employment before departure?When Xiao En left Procter & Gamble, he was working in China, but after he joined Meili Group, he was working in the United States.

Therefore, strictly speaking, Sean did not violate the confidentiality agreement when he left the company.

Even if there is a lawsuit, Sean may not lose.

Procter & Gamble, furious and angry, unilaterally terminated the agreement with Meili Group, and issued a statement in a "shameless" manner that it would not compensate any economic compensation!

Sean asked Yang Fei what to do.

Yang Fei pondered for a while, and said, "Sue Procter & Gamble for unilateral breach of contract."

Sean hesitated: "Liquidated damages are actually not much."

Yes, the penalty for breach of contract is not much, and the money and energy spent in litigation may not be lower than the penalty for breach of contract.

That being the case, is there still a need for a lawsuit?

Yang Fei said: "What I want is not justice, nor the liquidated damages. What I want is hype. No matter what the two largest daily chemical companies in the world quarrel with each other, they will attract the attention of the world. The lawsuit continues The longer the time, the higher the exposure."

Sean snorted.

Obviously, in his opinion, it is unbelievable to use a lawsuit to gain attention.

But thinking about it carefully, Yang Fei's doing so is understandable.

The money for litigation is definitely lower than the investment in advertising, but the profit ratio is obviously higher than that of advertising.

So, it's a must-win move.

In addition, P&G breached the contract first. No matter what the result is, public opinion and the media will definitely side with Meili Group, and public condemnation and judicial justice will also target P&G.

In this way, Procter & Gamble will get negative press attention, while Meili Group will get a good reputation.

No matter how you look at it, this lawsuit is beneficial to Meili Group.

Sean had to admire the boss's super ability to deal with emergencies.

It was originally an extremely bad breach of contract, but once Yang Fei took advantage of it, it became a news hotspot beneficial to the group!

In business competition, there are no permanent rivals or permanent friends, only permanent interests.

When Yang Fei was negotiating with Procter & Gamble, he expected that this cooperation would not last.

Only struggle is eternal, and it is also the driving force for the continuous development of the enterprise.

The next day, Yang Fei returned to the provincial capital and held a meeting at the Southern Provincial Headquarters of the Beautiful Group.

At the meeting, Yang Fei determined a brand new strategy.

"Advance in an all-round way, surrounded by six walls."

With the rapid development of the domestic economy, the demand for detergent market is undergoing qualitative changes.

For this reason, Yang Fei made a new deployment.

In 99, the Group will build a detergent company with an annual output of 20 tons in the Central Sichuan Basin, a Northeast Company with an annual output of 15 tons in Northeast China, and a branch company with an annual output of 20 tons in North Hebei. A limited company with an annual output of 15 tons has been established in the capital of Asia Heart. In addition, there is also a branch factory in Shenzhen City in the south, which will also start construction simultaneously!

These five production bases will all be completed and put into operation next year!

The production base of Meili Group will form a six-wall encirclement of East China, South China, Southwest China, North China, Northeast China and Northwest China!

Yang Fei wants to build Meili Group into the world's largest washing products production base!

With the increase of production capacity, Meili Group will cancel the OEM production of all international companies in China to improve quality control.

The commissioning of the six production bases will greatly reduce production and logistics costs, and the industrial chain control ability and market operation strength will be greatly improved!

In a word, the overall competitiveness of Meili Group will be greatly improved!

While Meili Group was in the lawsuit with Procter & Gamble, it launched such a large national strategy and held a high-profile press conference.

At the press conference, Yang Fei stated the group's national strategic layout in a very low-key manner.

Of course, Yang Fei pays great attention to skills when speaking, and only speaks three points.

During the internal meeting of the group, he determined which provinces to build branch factories.

But when facing the reporter, Yang Fei was vague. He only said that he would build six production bases across the country, but did not explain the specific locations.

As a result, the investment promotion offices of cities across the country quickly mobilized upon hearing the news, and each sent a public relations team to contact Yang Fei.

A daily chemical products factory with an annual output of 20 tons!

How many job opportunities can it bring to the local area?

How much tax can you contribute?