Hu Tianwang

Frankly speaking, the international box office calculation standard will actually make some corrections to the box office in the mainland, and even deny it. After all, the water injection is a bit too exaggerated.But this thing is controlled by Hollywood giants, and they are now deliberately promoting Qin Tian to come out on the platform, so it is directly calculated at the box office.After all, the only Chinese-language films that can enter the Top 100 in film history are the films that Qin Tian participated in and cast.

However, this time Kung Fu football successfully entered the top ten is still a bit scary, so it was once again on CCTV, and it took 3 minutes to introduce the development and prospect of China's film industry, and at the same time, it focused on Qin Tian and Kung Fu football. And from an official point of view, they called on all the giants in the Chinese entertainment industry to organize a large number of celebrities to play a luxurious lineup like Qin Tian.

Many film and television giants are naturally very willing to do this, but there is a problem in front of all of them, and that is the market.Without enough market, who would dare to invest in an all-star lineup indiscriminately?

In kung fu football, it was because Qin Tian was very good at the time, and he had already opened up global channels, and he had continuously proved himself and the global channels he had mastered, which made Master Xing and his team cut their salaries to join.It is not a joke that the king does not see the king. Under normal circumstances, it is basically impossible for Master Xing to cooperate with someone as famous as Liu Tianwang, and vice versa.

If you want to invite them to play, it's very simple, either the book is very, very good and very attractive to them, or you have to offer a price that they can't refuse.This is naturally difficult, Master Xing is not short of money.

So other people can only think of ways to make a fuss about the four heavenly kings and the four big students, but the final offer still makes them a little frightened.For example, the Great Wall, which is being filmed, many people were shocked by the investment. It turned out to be 1.5 million US dollars, more than one billion yuan.

Although there are Hollywood stars, Matt Damon, who ranks third among the top ten highest-paid male stars in the world by "Forbes", joined, but the expenditure on the film salary is really scary, not counting his salary of 4.5 million, Counting him and two other Hollywood stars, it reached a staggering [-] million.

Although according to Hollywood's production standards, with an investment of 10 billion, all film remuneration expenses are controlled at about 50%, but... this undoubtedly also brought Great Wall's investment to a very exaggerated figure.You must know that the production cost of Kung Fu Football including Qin Tian's salary is only 1.5 million U.S. dollars.

Comparing the Great Wall with Kung Fu football... Regardless of foreign countries, the Greater China, East Asia, and Southeast Asia markets are completely incomparable.Therefore, many people are not optimistic that the Great Wall can finally replicate the box office miracle of Kung Fu football, and it is considered a huge success even if it can reach the top 100 box office in film history.

However, the national teacher is the national teacher after all. This film has not yet finished filming, but it has already gained momentum in the early stage. Even many film critics and fans gave the estimated score of 8.5 points in the shooting area of ​​Douban.But Qin Tian is very clear that this movie is a big hole, it can be said that it made the national teacher lose money in the evening, and it is the movie that lost the most money in history. Not to mention making money, it didn't even get back half of the capital.Even one or two of the giants who gambled were vomiting blood at a loss.

The most interesting thing is that the investors of Great Wall are China Film and LeTV. Qin Tian really can't find other adjectives for this except congratulations.

The box office of Ghost Blowing Lantern on the first day only reached 2.85 million, surpassed by Kung Fu Football's 3.13 million. Everyone knows that Ghost Blowing Lantern 2 is over.Now it is not a matter of whether or not Kung Fu football can be stopped, but a matter of whether or not it can keep capital.

Therefore, many people in the industry are waiting for the release of Ghost Blowing Lantern 2's box office on the first day of foreign countries. This is likely to become a data that will change the structure of China's entertainment industry.If the overseas box office explodes, it means that Chinese films have the strength to go global, and Qin Tian is not a special case for the real rise.

Chapter 0052 lock field!

If there is no big hit, it means that Qin Tian's production is produced by Qin Tian, ​​and this is his success, not that Chinese-language films really have this ability and strength.The brother's crossing the river and demolishing the bridge is completely self-defeating. At the same time, it will also make many people full of curiosity and anticipation for Qin Tian's upcoming Ghost Blowing Lantern series.

"Hey... let's announce it. We can afford to lose." After watching the latest overseas box office, Wang Zhongjun almost lost his footing, but he still sighed.

"Brother, I can't announce it. After this data comes out, Ghost Blowing Lamp 2 will really be over." Wang Zhongshi said anxiously, at the same time hating that iron can't be made into steel, how could it be so rotten?Warner has even made it clear that it will reduce the film schedule today. If the box office is less than 2000 million US dollars, it will be reduced again. If it is less than 500 million, it will be directly drawn.

"Huh! What if I don't announce it? It can be spread all over the world within three hours at the most, and I can't hide it. It seems that I am a little too arrogant and misjudged the situation. Sigh... it seems This naivety is about to change.”

Wang Zhongjun now even feels that he might lose in this theater battle.There's no way, I haven't played in the ring before, I have faced head-to-head, so I don't know the difference. Instead, I feel that Qin Tian is very lucky.It is only now that I know that it is more than a little bit, it is not from the same era at all, otherwise Qin Tian would not be changed, and the two movies immediately became two extremes.

3580 million U.S. dollars, this is the sequel to the Dragon Hunt based on more than [-] million U.S. dollars at the box office, and it was also the first day of the box office.Under normal circumstances, the first day of this kind of sequel to a successful movie is very high, and this is true for the first three days.If the first day and the first three days are very low, it can only explain one point, this sequel is very dishonest, and the audience will not buy it.

According to Warner's estimate, even if Ghost Blowing the Lantern 2 is a scam, the foreign box office should be 5000 million. As for their original plan of breaking 7000 million, they don't expect it after watching the finished film.I even regret that I cut Hu Gui Blowing the Lantern 2 from Disney.It turns out that Huaxia Qin is the real key, with him or without him, it's not the same thing at all.

According to Warner's professional evaluation, with the current word-of-mouth of Ghost Blowing Lantern 2, the foreign box office is very difficult to reach 1.3 million US dollars.This is the Christmas file, the best time. Many movies are released. It is impossible to give Ghost Blowing the Lantern 2 many opportunities. Therefore, it will be drawn in major markets within a week or so of its release, and the global film schedule will be greatly reduced.

As for the mainland, people like Ye Ning are currently assessing and analyzing, but according to the sales and reservations on the 25th, they are very, very pessimistic.The final conclusion was that it only had a box office of about one billion.After all, on January 1th, Star Wars 9 will be released, and the first few days must be very strong.And on January 7, the mermaid and Macau Fengyun 1 messed up again. It is obvious that Ghost Blowing the Lantern 10 hit the street, and the loss will be huge.

Counting the overseas releases, the investment in Ghost Blowing Lantern 2 is actually not lower than that of Great Wall, and even slightly higher.Although it is Disney who cut off the Hu, when Warner collected the distribution fee, it was not ambiguous.As for the brother, after being cheated by Qin Tian once, he also chose to release it directly instead of selling it out, so... Ghost Blowing Lamp 2, which was destined to make a lot of money, actually had a loss of more than 3000 million U.S. dollars. It's a little sad.

However, no matter how difficult the situation is, the data must be reported as soon as possible, otherwise the exposure of the media will have a greater impact and be worse.What can be done now is to mobilize the navy to do its best, although Wang Zhongjun has not expressed much hope.At the same time, it was also decided to postpone the start of the war, preferably when domestic films are released together, such as the end of May and June.

"I'm not mistaken! The overseas box office of Ghost Blowing Lantern 2 is only 3580 million US dollars, which is just over 2 million. I remember that the box office of Kung Fu Football in the building next door seemed to be 4600 million yesterday."

"The one above read that right. Counting the box office in the Mainland, Kung Fu Football has already surpassed 11 billion US dollars, and has officially entered the Top 8 position in the global box office of film and television. Now it is about to hit the top five. It is so powerful!"

"Who asked the brothers to cross the river and demolish the bridge. The theme is still the same. The director and film crew have not changed at all, but they have changed the big ones, but they are different. It is different. Watching Ghost Blowing the Lantern 2 yesterday almost made me sick. I thought Xiao Jingtian's acting skills are average enough, I didn't expect Xiao Jingtian's performance to be perfect after watching the Baby version. As for Chang Hua, I don't even bother to comment."

"Looks like I have to brush up on Kung Fu football again, the top five in film history, this must be supported."

"Come along!"

On Christmas Day, December 12th, a very strange situation occurred. The box office of Ghost Blowing Lantern 25, which was released yesterday, dropped sharply. As of 2:15, the tickets for the Kung Fu football night game were basically sold out, and the box office did not even reach 1.5 million. Pass.But Kung Fu football continued to maintain its strength. The box office on Christmas Day directly reached 2.6 million. After all, it was Friday night, plus Christmas, and many families went to watch movies in groups.

So the next situation becomes that the box office of Ghost Blowing Lantern 2 is getting lower and lower, Kung Fu football continues to remain strong, and other movies continue to be reduced to cannon fodder.At the same time, a noun "lock field" that should have appeared later appeared in advance.

There are a lot of movies for the New Year's Eve, so the theater schedule is very tight.In the case of Ghost Blowing Lantern 2's unsatisfactory box office, it is natural to reduce the film schedule, but the adjustment of the film schedule is not a matter of one sentence, but a gradual correction.The so-called lock-in is to book 1 or 2 movie tickets in advance for all the shows that can book movie tickets.Because you can book for the next three days at most, this can guarantee the filming for the next three days, and you must know that the New Year's Day holiday will be soon.

But the result of this is that the attendance rate of the cinema will become very low. In many shows, there may only be 2~3 people watching the movie. There is a cost for showing movies. Every day, the cinema has to rent artificial water and electricity. With an attendance rate of around 3%, the film studio can be directly compensated as a grandson.

So under Qin Tian's instructions, this was directly exposed, and even the word "lock field" that appeared in later generations was added, and the reservation was directly declared void. There was an uproar.After all, many people are hearing this for the first time, and at the same time feel that Brothers and Ghost Blowing the Lamp 2 is a bit too shameless and despicable.

Chapter 0053 Terrible operating costs!

There was a lot of excitement about the lock-up when it first appeared, but it was not about Ghost Blowing the Lantern 2, but the studio's approach. Open the door to do business, since there is a reservation, why should it unilaterally breach the contract?

However, when many movie theaters successively released their single-hall screening costs, the average income of Lunar New Year stalls, and the proportion of Lunar New Year stalls in a studio's annual income, no one dared to point to the movie theaters. What the city did was wrong, but Ghost Blowing the Lantern 2 went too far with some people.

Many people are very vague about the broadcasting cost of each film in the studio, but many people subconsciously think that the movie theater chain is a very profitable business, otherwise they would not add so many movie theaters every year.And the popcorn cola is also scary expensive, but after actually looking at the announced costs, many people found that the movie theater is actually not very profitable, and the operating pressure is very high.

This can't be blamed on Qin Tian's flipping the table here. Although the lock-up trick is useful for many theaters, it is concentrated on Jin Yi and the Shijia Wanda he got, which is too much.Qin Tian naturally wants to let Li Yuzhen turn the tables. Even if he doesn't own the controlling stake, Li Yuzhen will do it as long as he is not stupid. At most, he will not directly disclose it.

Now after such an exposure, even the Holy Mother will not feel that the studio is doing something wrong. After all, opening the door to do business, there is no reason to pay tens of millions every day to serve your hundreds of movie tickets, right?

Generally, five-star movie theaters in first-tier cities start with 1000 seats per hall, and the larger ones have 50 seats.Just counting the cost of the screening, it would take about 100 movie tickets to sell, which would cost about 4000 yuan based on the discounted group purchase price.And after including the artificial water and electricity costs of the venue, at least [-]% of the attendance rate is needed to make a profit, that is, [-] movie tickets and [-] yuan in revenue.

And this income is the joint income of the film studio and the producer. In fact, the income that can be obtained is only more than 1000 yuan, and it will definitely not exceed 1500 yuan.Purely from the perspective of screening, movie theaters can’t actually make money, especially in first- and second-tier cities.Even Wanda Cinemas, which is known as the highest attendance rate, has an average attendance rate of only 52%. The other China Film, Brothers, and Bona are basically between 43 and 48.

The cost in second-tier cities is lower, but you have to maintain a 42% occupancy rate to not lose money.The cost in the third-, fourth-, and fifth-tier cities is much lower. If the attendance rate is 28%, it will not lose money. However, the attendance rate there is also very low, and the average rate is only about 35%.

The reason why the average attendance rate of Wanda is so high is mainly because they have the best locations in first- and second-tier cities, and secondly, they own the best movie theaters in some third- and fourth-tier cities, so the attendance rate is very high.For example, China Film has the lowest attendance rate of only 43%, but their main theater chains are in second-, third-, and fourth-tier cities, and there are a lot of them, so their actual profitability is second only to Wanda.

Many people just watch this and find it difficult to understand such a big risk with such a low income. Why do these people still work so hard to engage in theaters?

In fact, it’s not that cinemas don’t make money. Those who have learned about theater operations in developed countries in Europe and the United States will know how profitable cinemas can be without losing money simply by showing movies.Because screenings actually only account for about 60% of the studio’s revenue, and the other 40% is created by snacks and peripherals.

However, the proportion of domestic theater chains in this area is not that high. After all... the peripherals are not easy to sell, and not everyone is willing to buy popcorn and cola, so the proportion is only 25%, but it is also very scary. , Like Wanda, the annual rate of return can reach about 30%.Counting the right to speak and the huge hidden income behind it, it is natural to do it to death.

However, this is an era of high-growth theater chains in the mainland. After the market is saturated later, such good things will not be so good.At that time, the heroes will fight for hegemony, leaving a few large divisions, so that everyone can guarantee profits, otherwise sooner or later, they will lose money every year like the theaters in Europe and America, and they will have to rely on those film and television giants to subsidize them.

Don’t think it’s okay to lose more than 3000 yuan for a show. A theater can show up to eight shows a day, and usually six shows.A five-star movie theater has at least fifteen halls in first-tier cities, and ten halls in second-tier cities.That is to say, a cinema in a first-tier city can screen 120 screenings a day, and 80 screenings in a second-tier city. According to the current 30% film schedule, there are 36 screenings in a first-tier city and 24 screenings in a second-tier city.

If it is a normal filming, the current score of Ghost Blowing Lantern 2 is at most 10% of the filming.A movie studio in a first-tier city will have 24 more shows, and even if it only loses 3000 yuan per movie, it will be more than [-] yuan. This is a unilateral loss for the movie theater.If the second-tier cities are better, they will have a loss of about [-].

Jinyi's family will lose about 500 million a day because of the lock-up. How much loss do you think this has caused to Jinyi?Qin Tian can assure you that someone must be playing tricks on him, so he didn't bother to hide it and just flipped the table. That's not how money is played.Counting the third- and fourth-tier theaters below, the daily losses can exceed tens of millions. Who can afford it?

So after Qin Tian asked people to release these data, he understood the studio's direct refund of tickets.After all, this number is a bit too scary. Losing hundreds of millions every day, who would not be scared, even the Holy Mother would not dare to say that others did something wrong.At most, some brain-dead fans are whining about it.

However, the theater chain alliance also roughly figured out the theater chains under Qin Tian's control through the lock-up method. Some were frightened by Qin Tian's hidden strength, and they had unknowingly controlled 15% of the theater chains in the country, and the ports were all closed. Also very good.The most important thing is that many of them have property rights, and they are still eating property rights, which makes them a little scared. Where did Qin Tian get so much money?

Although the stocks of Qin Tiantao Films are all sold out, and they have earned at least 100 billion in box office film and television dramas these years, but the sum of these is less than 300 billion. They can't find out the price of Qin Tian's acquisition of Jinyi, but At least it is about 70 billion, after all, Huang Lin has already paid [-] billion.Qin Tian himself also bought a considerable amount of shares, tens of billions is normal.

Those scattered theater chains plus the top ten movie theaters are at least about 80 billion yuan, and when these current property rights are added together, the total is [-] billion yuan.Although Qin Tian can afford the money, but...there is a real war, where will he get the money to fight with them?

Chapter 0054 The 2016 Stock Market Crash!

Therefore, the five giants decided together to launch a collective attack in May. Before that, no matter what actions Qin Tian made, they would not bear it.

The Lunar New Year holiday is the most profitable time of the year, and in just three months from December to the end of February, it can almost account for more than 12% of the annual revenue.After all, the attendance rate at that time was generally over 2%, and it was common to be full. .

However, after the Lunar New Year holidays, spring from March to May is the weakest season of the year. June to August is actually a good time, so it is designated as a protection month for domestic films, allowing them to make a lot of money.This is also the reason why we chose to attack in May. It was the most difficult time, and then you can make money. As a result, your film sources were collectively cut off, but you can only watch domestic films.