Rebirth of Hong Kong 1981

Cosmetics are cheap luxury goods, but there are huge profits hidden in the middle of luxury goods, and the price of most cosmetics is neither too high nor too low, so cosmetics have formed a very large market scale accordingly.

Since cosmetics can bring high profits, Yang Chen is naturally unwilling to let go of this market, especially after entering the cosmetics industry, it can alleviate the funding gap of pharmaceutical companies to a large extent.

This time, Li Hui followed Yang Chen to the island country for on-the-spot investigations, and even bought one or two cosmetic companies in the island country to learn and accumulate experience, and then build her own cosmetics brand.

Although European and American cosmetics are good, there are some differences between whites and yellows. Naturally, European and American cosmetics are not mainly Asian, so the learning objects can only start from island countries.

To say that although the people of the island country are not very good-natured, this nation is good at learning and can always improve other people's good things and turn them into their own things. This is very worth learning.

Yang Chen does not reject learning from the good side of the island country. On the contrary, he will encourage his high-level employees to go to the island country to learn their corporate systems and management experience.

As far as culture is concerned, it is impossible to learn such things as corporate culture. Many companies in later generations shouted corporate culture, and everyone from the boss to the employees was confused by the so-called corporate culture.

Most of the corporate culture of the later generations is that people who listen can't understand, and people who speak can't understand, everyone is confused.

Everything is just following the trend. Many times, whether it is good or bad, Chinese people like to follow the trend. Everyone is doing the same thing. Where you stand stupidly alone, it will undoubtedly appear that you are out of the group.

In the general environment, not being gregarious means being eliminated. You have no power to change the general environment, so you can only cater to it actively.

Yang Chen has never done any corporate culture in his own company, because he thinks that he is the corporate culture of all the companies under his company. He is the core of the company, and his life value is the value of the company. What he does, he follows. Just learn.

If there is something good on the top, it will be great on the bottom.

Upside down

This is a cultural habit that China has followed for thousands of years

The so-called culture of an enterprise comes from the boss of the enterprise. Entrepreneurs are the core of the entire enterprise. The personality and behavior of entrepreneurs are the culture of this enterprise.

Everything else is all nonsense, the more you talk, the more you do, the more mistakes you make. . . .

Chapter 958 The Lipstick Effect

On weekdays, Yang Chen doesn't like to manage the company's affairs in every detail. He is only responsible for the overall control, and fully gives opportunities to the people below.

Influenced by Yang Chen's habit, Yuan Tianfan, Li Guowei and other high-level executives also like to train employees and give more opportunities to the people below.

The reason why Yang's consortium has developed so fast is largely not because of how hardworking and hardworking the big boss, Yang Chen, is, but because of how hardworking and hardworking its employees are.

Of course, there is another most important reason, that is, Yang Chen is not short of money, and the working capital in his hands supports the continuous expansion of his industries.

If the boss above is willing to delegate power, and the higher-ups are willing to give opportunities, there will naturally be more opportunities for the middle- and lower-level employees to make contributions. As long as they have the ability, they can make achievements and make achievements. , Promotion and salary increase became a matter of course.

Based on this, Yang's consortium needs to poach people from the outside at every step of expansion from the very beginning. Now the number of poaching people is getting less and less, and most of them are promoted from the lower levels.

It is precisely Yang Chen's personality habits that made the Yang's consortium not only not get involved because of too many strides, but the internal cohesion became stronger and stronger during the rapid expansion.

Middle and low-level employees can see the room for improvement, so they will naturally work harder. Competent people don't need to figure out the preferences of their bosses, as long as they make achievements, they can get promoted.

The secretarial office established by Yang Chen has become more and more prominent in its power and role in recent years. As the closest to the big boss Yang Chen, and also an institution directly under Yang Chen, the secretarial office's status is the same as that of the central government.

Yang Chen's various group branches, everything that happened at the bottom, every move is under the nose of the secretary's office. Although the secretary's office generally does not meddle in the internal affairs of various group subsidiaries, as long as the secretary's office wants to intervene, Then with Yang Chen's permission, he can directly take over the management of the company without the permission of any group president.

In addition, the secretary's office also holds two crucial rights, that is, the financial and internal supervision rights of various group companies under the Yang's consortium.

Holding the financial power made the branches of the Yang's consortium dare not disobey the secretary's office and Yang Chen, the big boss. Holding the supervisory power was equivalent to putting a shackle on all the employees of the Yang's consortium, including the senior management.

It is precisely because of the existence of the secretary's office that even if Yang Chen does not often appear in various group companies, he can still grasp and understand the development of all the group companies under him.

While flipping through the information, Yang Chen said to Li Hui who was sitting across from him, "Sister Hui, next I will send people to buy several well-known cosmetics companies, and put them under the banner of pharmaceutical companies, so that we can help us become more Quickly open the cosmetics market."

"Do you need to be so anxious?" Li Hui frowned when she heard this. According to her thinking, entering the cosmetics industry needs to be done step by step.

After all, such things as cosmetics are used on women, and if there is a problem with the quality, it will easily affect the company's image.

Yang Chen said indifferently: "It's not a matter of being in a hurry, but that we have to speed up our pace. We don't need to develop new products. After purchasing a few well-known cosmetics companies, we have ready-made products. Change the packaging, style, and expand our popularity..."

From Yang Chen's point of view, cosmetics, as long as the manufacturer is not evil, will actually have the same effect, cheap or expensive, both are nothing but brand issues.

In fact, cosmetics do not have much technology at all. As long as something is not harmful and has some effect, then whether it sells well or not depends entirely on the marketing method.

Cosmetics companies in the later generations like to engage in concept sales, hype technology, hype technology, such as human placenta, bovine placenta, deer placenta, space water, life element, etc., a lot of messy things.

A bottle of ordinary cosmetics, as long as the package is changed, the concept is changed, and the identity is changed, the value will be doubled immediately.

Just like a drink, as long as the quality is good and the advertisement is successful, consumers will buy it.

Moreover, the financial crisis is coming soon. After the financial crisis, the global economy will be depressed, and cheap luxury goods such as cosmetics will become the largest sales growth industry.

The "lipstick effect", which we are familiar with in later generations, refers to an interesting economic phenomenon in which lipsticks sell well due to economic depression.

The lipstick effect originated in the United States. Whenever the American economy is in a downturn, the sales of lipsticks will rise in a straight line.

The economic downturn has reduced the consumption of bulk commodities, such as buying a house, buying a car, traveling abroad, etc. People with such a lot of money start to be unable to afford consumption as their income decreases.

Just because people can’t afford to consume bulk commodities doesn’t mean that people have completely lost their spending power. There is no large expenditure, and groups with lower incomes will have more spare money on hand. Therefore, people’s consumption will turn to cheap luxury goods. Although lipsticks and other cosmetics are not Necessities of life, but both cheap and whitewashing, can bring psychological comfort to consumers.

Under the economic crisis, consumers' shopping psychology and consumption behavior will undergo great changes. Since it is already known that the sales of cheap luxury goods such as cosmetics will increase, Yang Chen has no reason not to get involved, and it is beneficial to start the cosmetics brand now. Later enter the inland market.

Entering cosmetics is only the first step. Yang Chen is also planning to enter the luxury industry next. The global luxury goods market in later generations exceeds one trillion euros, which is nearly ten trillion yuan in adult currency, and ten trillion is almost equivalent to the inland GDP of later generations. One tenth.

With the rise of the inland economy and the improvement of people's consumption levels, inland consumers will become the main force of global luxury consumption, supporting half of the [-] trillion market.

There is no reason to give all the money of Chinese people to foreigners. Luxuries are not a necessity for people's life. If the money goes out, it will only make foreigners cheaper.

Yang Chen felt that he had to get involved, he could get as much as he could, and getting into his pocket was better than getting into someone else's.

Of course, luxury goods mainly rely on fame and brand effect. Instead of waiting for Li Hui to slowly build and cultivate new consumer groups, it is better to buy ready-made luxury goods companies.

Italy and France are well-known luxury goods countries, and there are so many luxury brands. The next global financial crisis broke out, which is the best opportunity to pick up the leak. Whether it is a direct acquisition or a shareholding, he can take the opportunity to intervene.

Thinking of this, Yang Chen couldn't help showing an evil smile, which made Li Hui, who was sitting opposite him, couldn't help but tremble.

Chapter 959 The Flying Prime Minister's Position

compared to last time

The movement of Yang Chen to the island country this time is much bigger

This time Yang Chen came to the island country and received attention from all sides. The Landmark Group released the news that Yang Chen arrived in the island country today, and countless reporters from the island country newspapers squatted at the island country airport early.

In addition, there are many fans of Yang Chen who came here after hearing the news, waiting outside the airport. The arrival of these people has caused the entire island country airport to be overcrowded.

Due to the large number of people, the normal operation of the airport was affected. The airport had no choice but to notify the police station of the island country to maintain order.

In the 90s, the island country’s entertainment market was booming, and its market size was second only to the superpower United States. As crazy as the domestic fan circles are in later generations, the island country’s fan circles are just as crazy in this era.

Islanders worship the strong. In times of war, they worship warriors. In times of peace, they naturally worship the rich just like other foreigners, especially those self-made capitalists who are good at creating legends.