Rebirth of Hong Kong 1981

It's a pity that after becoming a game giant, Atari has forgotten its original intention, and it cannot be said that it has forgotten its original intention. The main reason for this is that Atari's high-level decisions have made mistakes, and they have not seen the essence of the game market clearly.

The reason why the game market is booming is the love and support of players. Without the support of players, no matter how big the game company is, it will collapse.

And what do players need?

Without a doubt, it's a fun game.

If Orange Technology wants to enter the home console market and replace Atari, what it needs is not how big the advertisements are, how low the price is, etc., but mainly depends on the games it develops, which are popular with players.

The game is not fun and cannot arouse the interest of players, so Orange Technology can only honestly stay in the field of handheld game consoles.

Now that he has personally played Super Mario Bros., Whitehead already has a premonition that Orange Technology may have to replicate the previous legend in the handheld game console market.

"Yang, can you tell me how long it took you to make this game?"

Whitehead asked what he wanted to ask the most. After all, it didn't take long for Orange Technology to announce that it was going to enter the home computer market.

Like Super Mario Bros., which broke the pattern of previous home console games, the content presented in the entire game, compared with other home console games, is simply a heaven and an underground.

According to his understanding of the game, the development process of a game like this would take a year or two.

He even wondered if Yang Chen had already been developing home console games before entering the handheld game console market, otherwise, how could the other party have just occupied the handheld console market in a short period of time and produced such a wonderful home console game? .

Faced with Whitehead's curiosity, Yang Chen smiled lightly, and said: "This is a commercial secret, but I can tell you that I have personally participated in the development of Super Mario Bros."

"Uh…"

Whitehead was choked up by Yang Chen's words of business secrets. In capitalist countries, business secrets are a matter of great importance.

Generally, as long as commercial secrets are involved, everyone will consciously shut up and will not ask the bottom line.

Weinberg on the side was a little bit disappointed after hearing Yang Chen's answer, but he was more happy. As one of the head of Goldman Sachs, Weinberg still sincerely hopes that Orange Technology can develop better.

The better Orange Technology develops, the greater the gains for Goldman Sachs, which will greatly help Goldman Sachs improve its reputation.

After a while, Whitehead took the Contra cassette and asked, "Yang, can you give me these two games?"

Yang Chen nodded and said: "Of course there is no problem. The launch time of these two games has been determined, and they will be released for sale in three days."

"So, this is my first one?"

"Yes, that's right, and it's a special order."

……

For three days in a row, the top five TV stations with the highest ratings in the United States broadcast game advertisements overwhelmingly.

Several games such as Super Mario Bros. and Contra appeared on TV one after another. The exciting game content and high-quality graphics made the gamers all over the United States completely excited.

Of course, what made them even more excited was the game competition a month later.

The million-dollar bonus has not only attracted the welcome of countless gamers in the United States, but also attracted the attention of many ordinary people in the United States.

Since several game cartridges were not sold immediately, countless players and interested people flocked to nearby game halls and shopping malls.

In just three days, the game orders in major cities in the United States have been continuously refreshed, and countless game hall owners and some store owners who sell game consoles have changed their order numbers time and time again.

In order to prevent Orange Technology from being unable to deliver the goods to them within the scheduled time, many small game hall owners even drove to buy the goods in person.

Most game hall owners do not have the advantages of those big shopping malls and chain stores. Orange Technology, as a game giant with a market value of more than 300 billion US dollars, they naturally don't think that they can get equal treatment.

In the capitalist society, the reality is so cruel.

As the largest commercial market in the world in the [-]th century, the commercial competition in the United States, especially the competition at the bottom, is very cruel.

Earlier, in order to open up the American game market, Orange Technology had to provide high-level rebates to those low-level game halls, chain stores and large shopping malls.

This time, in order to prevent everyone from raising the price of the game console too much, although Orange Technology did not cancel the rebate, it also reduced the rebate amount by half. At the same time, it also set a maximum selling price for game halls and shopping malls that sell game consoles.

The cost of home consoles is higher than that of handheld game consoles. With the increase in cost, the sales price will naturally be much more expensive. If a unified standard is not stipulated, many people will secretly buy genuine games because they cannot afford genuine ones. machine.

This is what Yang Chen doesn't want to see, especially when Atari has not yet closed down.

Among the several games, Super Mario Bros. is undoubtedly the most popular. Although the orders come in fiercely, Orange Technology, which has already made full preparations, is not panicking at all.

Senior executives of Chengzi Technology Company, such as Yu Chenghui, are now busy transferring goods in an orderly manner, and at the same time, they admire Boss Yang in their hearts.

With the number of orders in the past few days, there is no need to wait for the result of the battle between Orange Technology and Atari.

Even if Atari cannot be replaced immediately, Yu Chenghui and others firmly believe that Orange Technology will be able to share the American home computer market with Atari in the future.

Chapter 838 Uncle Sam

While discussing in full swing outside, and looking forward to the sale of the game by Orange Technology Company as soon as possible, Yang Chen received a very special invitation letter that surprised him.

An invitation letter from a small town called Bentonville in northern Arkansas, USA.

The inviter was someone he never expected.

Sam Walton

He had never heard of this name before, and he didn't know this Uncle Sam, or who Uncle Sam was.

However, he did not dare to take this invitation lightly.

The reason lies mainly in the person who sent him the letter.

What he didn't expect was that the person who came to send him the invitation letter turned out to be the famous Bush Sr., the future president of the United States, which was really unexpected.

Especially when the other party is not a member of the government, he can get the old Bush to deliver the letter in person. To be honest, Yang Chen is really interested in this Uncle Sam.

After some investigations, Yang Chen finally figured out the specific identity of this Uncle Sam who was able to work with Bush to deliver the letter.

Walton

Walmart

At first, Yang Chen really didn't think about the two together, until he figured out the identity of Uncle Sam, Yang Chen didn't know what to do with the invitation letter in his hand.

It should be said that although Wal-Mart has not yet grown to the point where later generations will traverse the world, but with its influence in the United States, its strength cannot be underestimated.

Wal-Mart has now fully developed the US market, and the next step is to enter the overseas market.

Occupying the world's largest market, coupled with its decades of accumulation, Wal-Mart, which has a US green card, can expand to the outside world at a speed that is definitely not comparable to that of Carrefour.

Uncle Sam who invited him was the founder of Wal-Mart.

Facing this Uncle Sam, Yang Chen was somewhat guilty. He had recruited a lot of talents from Wal-Mart before, although most of them were Chinese, and most of them were in the middle and lower classes.