Rebirth of Hong Kong 1981

"Thank you." Yang Chen nodded.

Yu Chenghui: "Boss, I have already arranged the hotel, and the car is already waiting outside. Do you think you should go to the hotel to rest first, or go directly to the company?"

Yang Chen rubbed his swollen and sore temples, and said, "Go to the hotel to rest first, and we'll talk about other things when we go to the company tomorrow. Did you get in touch with me about the things I told you?"

Yu Chenghui: "I have already contacted them, and their people have already arrived in San Francisco. Boss, when do you see them?"

Yang Chen: "Just tomorrow, let them go directly to the company."

Yu Chenghui: "Okay, boss"

Yu Chenghui, Manager of Sales Department of Orange Technology, Head of Orange Technology US Branch.

This middle-aged man, who picked up leaks from Wanwan and was vigorously promoted, is similar to most managers. He is mature and prudent, meticulous in doing things, and considers all aspects of problems.

The main reason why Yang Chen chose such a person to come to the United States, instead of the more capable and aggressive Huo Jianxie or Yuan Tianfan, is that such a person is obedient and more convenient to use.

He can earnestly complete all the things that are assigned, and will not change the tasks assigned by his superiors according to his will.

How to explain above, how to do below.

Whether it's the sale of game consoles, or spreading the net on Internet technology, what Yang Chen needs is not those talents with good vision and strong ability.

He only needs a person who can let himself arrange and do things seriously. Only such a person can fully implement his layout.

Chapter 578 Atari Countdown

On the way to the hotel, the honest boy, Mr. Li, started to be dishonest. When he was sitting in the car talking to Yang Chen, his small eyes frequently glanced at Lan Meiren.

Lin Qingxia didn't dare to look at the two beauties in the car, after all, she was Yang Chen's woman, no matter how bold he was, he didn't dare to think about it, not to mention he was still an honest child.

But Lan Meiren's enthusiasm for hooking up with Mr. Li has sprouted.

Mr. Li, who was taught by his father since he was a child and has always been taciturn, can say a few more words in front of Yang Chen, but he can't say a word in front of a beautiful woman like Lan Meiren.

He was too embarrassed to even say hello, and Yang Chen couldn't help but laugh when he saw that tangled appearance.

Ignoring Mr. Li's admiration for the beauty, Yang Chen turned his head and talked directly to Yu Chenghui.

During this period of time, there were too many things to do in the US branch of Orange Technology, and Yu Chenghui, the person in charge, was almost divided into three or four people.

However, Yu Chenghui didn't complain to Yang Chen, didn't even mention it, but made a clear and concise report to Yang Chen about the Orange Technology.

Yu Chenghui: "Boss, some time ago, Atari sent people over, wanting to implant several games in our hands into their host systems..."

Since the release of the GB handheld, in less than half a month, there has been a storm in the North American game market. Although Orange Technology has not disclosed the specific data, the hot scene of the game console has already aroused the attention of various players in North America. Big game companies take note.

Among them, Atari, the giant game company, felt the deepest. If it weren't for GB's handheld route, Atari would have already taken action to deal with them.

Yang Chen frowned: "I've heard about this, you've done a good job, now that Atari is gaining momentum, we haven't yet gained a firm foothold, so we can't offend them for the time being."

"What we are doing is handheld, and there is no direct conflict of interest with them, and there is no need to be hostile for the time being."

Yu Chenghui: "I think so too, but I'm afraid that if the boss comes here this time, they will come here again."

Yang Chen sneered and said: "Don't worry about this, next you will disclose our data little by little, and when the conditions are right, you will reveal the news that we are going to list on the US stock market.

At that time, those crocodiles on Wall Street will come to our door proactively when they smell the smell. At that time, you can get in touch with them at the right time. As long as the sales of game consoles are hot, no one will help us to contain Atari. "

To be honest, Yang Chen really didn't put Atari in his eyes. Atari is now looking at the momentum, dominating the North American game market, and no one can shake its position.

However, Yang Chen knew that it wouldn't be long before this giant company would collapse overnight.

The entire North American game market of more than 30 billion U.S. dollars, because of the collapse of Atari, finally shrank to less than [-] million U.S. dollars, a drop of more than [-]%.

From the 80s to the end of the 90s, local game companies in North America have been lingering, facing the impact of Japanese game companies, they have no power to parry.

This situation was not abruptly broken until Internet technology matured, online games emerged, major Internet companies joined hands to enter the game market, and Japan monopolized the global game market.

Atari collapsed in the previous life, and everyone blamed its source on the movie 'ET Alien'. In the movie 'ET Alien', Atari's parent company, Warner, produced the most famous 'ET Alien' game in a few weeks. do.

Millions of game cards were sold, but in the end, only more than 100 million copies were sold. Because of word of mouth, it became the last straw that broke the camel's back.

During this period, Atari implemented the policy of overriding quantity over quality, and continuously put a large number of games into the market in the increasingly prosperous game market.

According to statistics, during the most prosperous period of the American game market, within a year, tens of thousands of game software appeared in the entire North American game market, and a large number of homogeneous garbage games flooded the entire game market, making it difficult for players to tell which one The game is good, that game is bad.

After being impacted by many garbage games, North American players began to lose confidence in Atari, and finally broke out completely after the appearance of 'ET Alien', triggering an unprecedented game crash.

After the collapse of Atari, no one in the entire North American game market dared to get involved in the game industry for a while, and local game companies disappeared without a trace. The market was blank, which gave Japanese game companies an excellent opportunity to enter.

Yang Chen started with the handheld, in order to avoid the subsequent collapse of the game market caused by the collapse of Atari.

In crisis crisis, danger often coexists with opportunity.

The collapse of Atari lies in its irresponsibility to the players. In order to obtain temporary benefits, it ignores the player experience.

In later generations, after the Atari collapse, the island country Nintendo learned the lessons of the Atari crash and established a "royalty system" on the "red and white machine" FC to control the quality of game software.

In [-], Nintendo successfully entered the North American market in one fell swoop with a game that had been tested in the island country, 'Super Mario Bros.'.

For a time, the entire North American game market recovered in just two or three years.

It took only two or three years for Nintendo to restore the collapsed North American game market to its heyday. From this point, it is not difficult to see Americans' preference for games.

As a person of later generations, Yang Chen is very clear about how huge the future game market will be.

Before the popularity of smartphones, game consoles were a big gold mine. Holding it was equivalent to owning a golden mountain.

Now his Orange Technology GB handheld has opened up in North America. As long as it gains a good reputation in the future, it will be able to attract a large number of gamers in a short time.

Soon, until the second half of next year, Atari's collapse will be the best time for him to enter the home console and arcade market.

The market size of home consoles and arcade machines is not much smaller than that of handheld game consoles, especially in European and American countries, where home consoles are second only to handheld consoles in popularity.

Before the island country game company reacted, it took over the legacy left by Atari, and the North American game market might be able to reverse itself.

Now that the North American game market has tended to mature, even if it collapses, it will not fall to the bottom all at once. As long as there is a company in the middle that can take over the market and regain the favor of players, the entire game market will not collapse.

Now in the entire North American game market, Atari is the dominant player, controlling the terminal channels of the entire game market. It will not collapse, and no company can grab food from it.

Therefore, Yang Chen can only wait now, waiting for Atari to collapse, before it collapses, try to avoid the sharp edge.

Chapter 579 Mr. Li's First Time

When he arrived at the hotel, Yu Chenghui left behind his female secretary and left in a hurry.

The company still has a lot of things waiting for him to deal with. If he stays here, he doesn't know what time he will have to work overtime at night.