Rebirth of Hong Kong 1981

Xue Yufei stepped forward and hugged Yang Chen's arm, with a slightly coquettish tone, she said, "Ah Qiong and I haven't had time to watch your new police story yet, why don't you go with us today."

Some time ago, she had been busy with the launch of game consoles, and she couldn't spare a little time. Now that the game consoles are on sale, she finally has free time, so she doesn't need to rush anymore. Naturally, she wants to go to the cinema to watch Yang Chen's movie , relax your body.

Looking at Xue Yufei's expectant eyes, Yang Chen would not refuse, he nodded and said: "Okay, Carrefour recently renovated several multiplex theaters, after dinner, I will take you to experience it."

'Carrefour to decorate the cinema? Xue Yufei was stunned when she heard the words, when should supermarkets open movie theaters?

Seeing her expression, Yang Chen knew what she was thinking, so he quickly explained: "Carrefour will build several large city squares in Xiangjiang, including eating, drinking, and entertainment, all of which will be concentrated in the city squares.

This cinema, as one of the most important entertainments, is naturally indispensable.

Previously, Carrefour acquired several small plazas in downtown Kowloon and Hong Kong Island. After renovation, the top floor was transformed into a multiplex cinema. "

Seeing that Xue Yufei didn't quite understand, Yang Chen immediately explained: "This multiplex theater, as the name suggests, is to divide a movie theater into several screening halls, the movie theaters of Shaw Brothers, Jiahe, and Princess Jin, the smaller ones are one or two hundred and seats , the big one has hundreds or thousands of seats.

If it's a good movie, many people watch it, and it sells well, those big movie theater operators will naturally make a profit, but if the movie is not very good and does not sell well, it will be released soon.

If the movie does not sell well, big movie theaters will lose money if they continue to show it. A slow-moving movie is often released before its potential is realized.

To a large extent, this is not only a waste of resources, but also because the release time is too short, and some movies have not even heard of them from the time they were released to the time they were taken off the shelves. "

"As for multiplex cinemas, most of them are built in the bustling streets of the downtown area, where there is a lot of traffic. At once, it becomes four or five screening halls with 200 people.

If there are too many screening halls, a movie theater can show several more movies at one time. For blockbuster movies, add a few more screening halls; time…"

Since the end of World War II, with the popularity of TV dramas, people’s enthusiasm for spending money to go to the cinema to watch movies has begun to decline sharply. In the early days, large-scale cinemas with thousands of people began to suffer serious losses because of fewer and fewer audiences.

The change in the direction of entertainment in the 50s not only caused great losses to theater operators, but also brought a devastating blow to the American film industry.

This crisis lasted until the mid-60s, when multiplex cinemas appeared, before it was completely broken.

In the early days, the big cinema operators in the United States earned a huge amount of money with their huge movie theaters. However, as time went by, after the end of World War II, various entertainment industries became richer.

Movies are no longer the only entertainment choice for everyone. The once bustling big movie theaters are empty, and most movie theaters are starting to lose money.

However, there are exceptions in the middle, and that is the small movie theaters in the countryside. They are not affected by it, and the flow of people is still very hot.

Influenced by rural movie theaters, major American theater chains began to try to make their own movie theaters smaller. Due to the unprecedented market effect of this change, major American theater chains began to actively change their theater models.

A movie theater shows several movies a day, and in the 80s, the theater dealers are full of tricks. A movie theater, from the early standard of three or four screening halls, now has seven or eight, eight or nine, or even more than ten .

A movie theater has a dozen or twenty movie themes for the audience to choose from at a time. Different types of movies give the audience more choices, and it is no longer like one or two single movies in the early days.

As long as people enter the cinema, they can basically find the movies they like, and few people leave because they can't find the movie they want to watch.

The emergence of multiplex theaters and the change of theater operators have brought people back into the cinema again, and finally it has developed into one of the most important entertainment venues for couples and family members.

Of course, multiplex theaters are only effective in crowded downtown squares. If they are placed in rural areas, they will lose money. After all, a projector is not cheap, and the flow of people is not large, so it will lose money.

After listening to Yang Chen's introduction, Xue Yufei showed a regretful expression, "Why didn't you say it earlier, if you knew we wouldn't cook, it would be great if we went out to eat."

Seeing this, Yang Chen couldn't help but smile bitterly, but he didn't refute.

This woman sometimes makes trouble for no reason. You can't be serious with them. Once you are serious, you will lose.

Xue Yufei didn't care about Yang Chen's bitter face, and asked casually, "Chen, are you planning to fully enter the film industry?"

Yang Chen: "Almost, although ATV is now cooperating with Princess Jin, who can say for how long it will last.

The reason why Princess Jin cooperated with us was because Boss Lei didn't have any available talents and needed us to help him make movies. Once he had people, it would be hard to say whether the two of us could continue to cooperate.

Even if the cooperation between the two companies can continue, ATV can't always rely on Princess Jin to see her face.

Before this businessman and businessman, there were only interests. Today ATV can cooperate with Princess Jin, and tomorrow the two can go their separate ways.

I don't want that boss Lei to have a convulsion that day, cut off the cooperation with ATV, and do things that harm others and benefit himself. "

Chapter 570 The Era When Theaters Are King

The film industry, no matter when it is, whether it is in Xiangjiang, or in the future, or even in other regions, follows a code.

That is 'cinema is king'.

In this era when theaters are king, if a film company does not have a theater, it is easy to gain a foothold in the film industry, but it is difficult to become bigger and stronger and last for a long time.

Especially in a place like Xiangjiang where competition is fierce, if a film company does not have theaters, it will be choked by others. Win-win cooperation is formed under the condition of equal strength between the two parties.

There are many Xiangjiang film companies, why do everyone only focus on Shaw Brothers, Jiahe and Princess Jin?

The reason is nothing more than the fact that the three film companies have theater channels in their hands. Without theaters, it means that there is no solid foundation. If the wind blows, the entire company will collapse.

Golden Princess is mainly engaged in movies, and ATV is mainly engaged in television. Both have their own foundations. Even if there is no cooperation, it will not harm the fundamental interests of both parties.

However, because of the artist department, Yang Chen, the big boss of ATV, is bound to enter the film industry in a big way in the future.

If you want to develop movies, you must have a theater in your hand.

Now ATV is cooperating with Golden Princess, and the two sides share benefits. This is mainly due to the fact that Boss Lei has too few talents available at this time.

Once Boss Lei has talents in his hands, such as New Art City.

Although not all the seven monsters of New Art City have been assembled in this life, the three core figures of New Art City, Mecca, Huang Boming, and Shi Wei, have already worshiped under Boss Lei's banner.

Yang Chen would not be unclear about the influence New Arts City had on Xiangjiang Films in the 80s. After Shaw Brothers Films closed down, Xiangjiang Films became a battle for supremacy between Golden Harvest and New Arts City.

Although there was another Mr. Pan who received Shaw Brothers films later, and the other party relied on Sammo Hung's team to occupy a place in the Hong Kong film market, but Mr. Pan was fundamentally different from Boss Lei.

That Mr. Pan entered the film industry purely for the sake of smiling Bomei people, and at the same time, he used the film channel to promote his brand-name clothing.

Throughout the eighties and 90s, when Xiangjiang movies were popular, Golden Harvest and Princess Jin were always fighting in the arena, and Princess Jin was relying on who, needless to say, was the New Art City founded by a few people from Mecca.

After the rise of New Art City, the cooperation between Golden Princess and ATV will almost come to an end.

Even if the cooperation between the two parties continues, facing the son of New Art City, ATV's movies will definitely depend on Princess Jin's face when scheduling movies.

This is what Yang Chen doesn't want to see.

As housing prices in Xiangjiang rise day by day, movie ticket prices in Xiangjiang will also rise year by year.

It is unavoidable that movie ticket prices will rise. As the economy develops, people's average wages will rise.

But if the price is raised blindly, it will bring economic pressure to everyone, thereby reducing the number of movie viewings per year

Think about the eight 90s, Xiangjiang movie box office, tens of millions of movie box office, everywhere.

But in the 21st century, how many Hong Kong movies have a box office of tens of millions?

Ticket prices have risen too high, and people are naturally more willing to spend a little money and hide at home to watch pirated CDs.