Rebirth of Hong Kong 1981

"Let them come in!" Yang Chen put down the newspaper in his hand, looked up at his secretary, "By the way, call and ask Manager Shi to see if Liang Xiaolong is at the TV station, if he is, ask him to come to my office .”

"Okay, Chairman."

Soon, Huang Xizhao and Liang Shuyi walked in.

"boss (chairman)"

"Let's all sit down." Seeing the joyful faces of the two, Yang Chen smiled and nodded, signaling for the two to sit down and talk.

After sitting down, Huang Xizhao asked with a smile: "Boss, are you here today because of the hero Huo Yuanjia?"

Yang Chen nodded, "Almost, what was the ratings of the hero Huo Yuanjia yesterday?"

Huang Xizhao: "It has already reached 80.00%. I am confident that the hero Huo Yuanjia will be able to break through last year's TVB TV ratings."

"It's good to have confidence." Yang Chen responded casually.

He doesn't particularly care about whether the hero Huo Yuanjia can surpass Shanghaitan, as long as the hero Huo Yuanjia's ratings break through 80.00%, then the advertising revenue will be greatly improved.

The [-]-episode long plot, and it's still a magical drama, doesn't count as an advertisement, and it's not a small income just by selling it outside.

Taking Southeast Asia, Wanwan, South Korea and other places together, each episode will definitely not be less than 30. In this way, the income from external sales alone will not be less than 2000 million.

After careful calculation, the profitability of a TV series seems to far exceed that of a movie.

However, only those who are knowledgeable know that this account cannot be calculated like this. After so many years in Xiangjiang, how many dramas have been produced in total?

On average, one movie a year is not bad, but if there are two movies a year, it is really a big profit.

In this era, the shooting speed of TV stations produces more than [-] films per year on average. If every film makes such a profit, then the TV station is still making crazy money?

Hit dramas are rare, and divine dramas are even rarer.

You can tell by looking at Huang Xizhao's expression now, his mouth is twisted with joy, if the drama is easy to shoot, can Huang Xizhao, a dignified ATV general manager, be able to be happy like this?

Yang Chen didn't bother Huang Xizhao, who was always having fun, turned his head to look at Liang Shuyi, and asked, "Manager Liang, how is Huang Zhan's food show going, are you ready to start broadcasting?"

Liang Shuyi: "Already almost ready, now he is looking for the first female host."

Yang Chen: "Where is he going to start?"

Liang Shuyi: "Mr. Huang Zhan originally planned to start in Japan, but I vetoed it. I think it is better to start with Xiangjiang. After all, this program is long-term. Start with Xiangjiang. If there are any problems in the middle, you can adjust it in time. ..."

After listening to Liang Shuyi's explanation, Yang Chen nodded.

As for Huang Zhan's opinion, Yang Chen didn't ask too much. He doesn't need to intervene in this kind of matter as a boss, and Liang Shuyi has considered it very carefully, so he is very satisfied.

"After Huang Zhan's food program is broadcast, if the response is good, the TV station can get a naming right for the food program. Before the start of each episode, Huang Zhan and the host will report the name of the advertiser. I believe that many advertisers will be impressed. interest."

Liang Shuyi immediately became interested when she heard the words, "Boss, can you be more specific?"

For TV stations, there is nothing more important than advertisers, because all of them need to rely on advertisers for a living. If ATV covers a large area, naturally there is no need to curry favor with advertisers.

For example, in later generations of inland radio and television, CCTV, and some of the more famous TV stations, advertisers are eager to join in, and fighting for an advertising space is not uncommon.

In the territory of Xiangjiang, there are only so many people and users, the plate is so big, and there are many TV stations, and the advertisers are all talented, so naturally they won't waste money by fighting over each other.

Normally, the advertisers on the Xiangjiang side only care about the ratings, and if the TV station has a high ratings, they will advertise on that TV station.

TVB has been suppressing ATV before, so most of Xiangjiang's advertisers are also gathered on TVB's side. Every year, TVB's advertising revenue is more than double that of ATV.

Huang Xizhao's eyes lit up when he heard this, and he swallowed, "Boss, if this is the case, can we also broadcast it under the title of the hero Huo Yuanjia, so that the advertising fee can at least be doubled."

Yang Chen glanced at Huang Xizhao appreciatively, the other party was able to see the business opportunities inside so quickly, the general manager was indeed not for nothing.

"Yes, it is possible, but it is best to only choose one or two advertisers for a drama. If there are too many advertisers, it will be disgusting. The advertising time should not exceed 20 seconds. At the same time, it is best to pay attention to the background of the advertisers.

For example, the theme of the TV series Hero Huo Yuanjia is to promote patriotism, so the advertiser for this exclusive title cannot be a Japanese company, and try not to choose other countries, it is best to be a local Chinese company in Hong Kong..."

"In the future, ATV's advertisers must be carefully selected. They must also understand all advertisers and companies. They must not place false advertisements, lest ordinary people be deceived and blame the TV station."

Hearing Yang Chen's reminder, Huang Xizhao secretly groaned. In the past, TV stations never cared about who the advertisers behind were when they advertised. What everyone valued was money. Whoever could afford the advertising fee would be advertised by ATV.

As for whether the audience will be deceived after watching it, they have no control over it, and they are unwilling to control it, let alone take responsibility for it.

Now that Yang Chen reminded him so solemnly, Huang Xizhao was a little embarrassed, but seeing Yang Chen's serious face, Huang Xizhao could only pinch his nose and nod, and agreed first.

"I see, boss, I will deal with this after I go down."

Yang Chen could naturally hear the resistance in Huang Xizhao's tone, but there are some things that must be insisted on, so Yang Chen had no choice but to say seriously: "General Manager Huang, ATV must pay attention to this, otherwise once there are too many false advertisements, the audience will After being fooled once, you will never believe these advertisements again.

Once those good companies find that advertising is not effective, they will reduce their advertising costs in the future.

Remember, the fundamentals of a TV station are the audience, not the advertisers. As long as we catch the audience's attention, someone will come to our door.

In the future, ATV will not only increase censorship in advertisements, but also in other aspects, especially news programs. You can't listen to wind and rain, and you must report realistically.

We must ensure that the news we send to the audience must be true. If there is any uncertainty, either we will not report it, or after reporting it, we will explain it clearly to everyone..."

As an ordinary person in his previous life, Yang Chen knew very well why everyone didn't like advertisements. To put it bluntly, it wasn't that everyone didn't want to spend some time looking at them. It was just because there were so many false advertisements that everyone was powerless to resist, so they could only choose to ignore them.

Why is the endorsement fee higher than the one after the celebrity endorsement of later generations?The main reason for this is that most celebrities will not sacrifice their fame to take on false advertising endorsements.

Once everyone is deceived by false advertisements, then you star will have to take the blame. Even if you don’t take the blame, other big companies will not find this celebrity to endorse in the future.

Falsification will only harm others and oneself in the end.

He plans to let ATV take the lead and form a standardized system. If ATV has the opportunity to enter the inland area, it can also set a benchmark for all inland TV stations, so that in the future, fake advertisements will not openly appear on TV stations to deceive people.

Chapter 483

Seeing Yang Chen's serious confession to the advertiser, Huang Xizhao didn't dare to be perfunctory anymore. Following the broadcast of Hero Huo Yuanjia, he achieved such a high ratings in just a few days. cancelled.

It is no exaggeration to say that ATV can live without him, Huang Xizhao, but it absolutely cannot live without Yang Chen, the big boss.

Since Yang Chen doesn't care about those things, he's a wage earner, so there's nothing to argue about, and what Yang Chen said is not unreasonable, compared to himself and others, his boss's vision is obviously more long-term.

Seeing Huang Xizhao nodded seriously, Yang Chen stopped and didn't continue talking.

Huang Xizhao said expectantly: "By the way, boss, do you want to take this opportunity to hold a celebration banquet to make everyone happy?"

In fact, Huang Xizhao wanted to mention this matter to Yang Chen a long time ago. Originally, things like treats should be brought up by Yang Chen, but after Yang Chen took over ATV, he never mentioned it, and he is not good. Open your mouth.

Huang Xizhao was too busy with ATV's affairs before, dizzy, and couldn't spare time. Now ATV's internal problems have been basically solved, and the hero Huo Yuanjia is making an extraordinary hit. The opportunity is rare, so Huang Xizhao thought Taking the opportunity, mention it to Yang Chen.

Yang Chen said with a smile: "You don't mention this matter, I just wanted to tell you, tomorrow at [-] o'clock in the evening, Peninsula Hotel, I invite everyone to dinner.

After you go down, notify the news, let everyone bring the whole family with you, tell them, just say the boss, I will treat them to a big meal, so that they don't miss it. "