Rebirth of Hong Kong 1981

Because history has proven it.

In November [-], Fairchild Semiconductor released an epoch-making game console, CF. This console was equipped with an independent CPU, and its computing power was far stronger than all previous game consoles.

Because it can disassemble the game card and replace the game content, making the game console completely out of the category of "toys".

Fairchild CF wasn't a commercial success, but it inspired arcade giant Atari.

The latter launched the famous Atari2600 home console in September [-]. The infrastructure of this console was similar to that of home computers at the time, using independent CPU and cassette storage, and a standardized joystick controller.

With the support of powerful computing power, Atari2600 can run color games, and the graphics performance has also been greatly improved, thus opening the door for more complex gameplay.

Although a huge breakthrough has been made in technology, the sales volume of Atari2600 can only be considered tepid, with a total of only 100 million units sold in two years.

After all, the entire home game console market is that big.

Of course, it is mainly limited by the content of the game.

That is, last year, the Japanese arcade game Sr was ported to the Atari2600 console.

History has thus changed. Atari 2600, which was originally tepid, sold as many as 700 million units within a year.

And the Sr game card ported to the console became a best-seller all the way, becoming the first home game whose sales exceeded [-] million US dollars.

So far, Atari has become unstoppable. It continues to transplant excellent arcade games to its own home machines, and has launched new models such as Atari2700 and 5200, and its technical parameters have been continuously improved.

For Christmas, kids all over America are clamoring for Atari game consoles as presents.

This year, Atari has become an "unstoppable monster."

According to later records, Atari's annual sales revenue reached 11 billion US dollars, becoming the largest subsidiary of Warner Communications, accounting for 75% of the global video game market.

However, no one thought that Atari, which was in full swing for a while, would completely collapse in just one year.

Among them, the biggest problem lies in the game content. Affected by the hot game market, a large number of developers have poured into the video game industry.

They firmly believe that if the market is big enough and the players are stupid enough, even if the developed product is rubbish, users will buy it back.

Because there is no one to manage, the home game software market is in a state of disorder, anyone can develop software, and anyone can distribute goods through channels.

Because there is no brand awareness, it is difficult for users to choose products based on word of mouth.In addition, Atari has no control over game distribution, or no interest in control.

Many developers have entered the game industry without even thinking about making games well, but making a product, changing their vest and going directly to the market to collect money.

The reason why Atari directly caused the market to collapse in just one year was mainly because of a movie.

This movie, I believe many people have heard of it, is called "ET".

According to Atari's thinking, since the movie is successful, the game must also be successful.

Therefore, Atari changed "ET" into a game. For a while, many American players were looking forward to the birth of this game.

There is no doubt that under the expectations of many players, this game has succeeded.

With sales of 150 million copies, it is considered very successful.

However, it was precisely because of the success of sales that Atari was pushed into the abyss by countless players.

When the player bought the game card back and actually played the game, he was stunned by its crude production.

Atari and a group of developers who only care about making money underestimated the IQ of players, thinking that they can accept any rough game.

The previously overcrowded video game counters suddenly became empty. The sales of American console games plummeted from a boom in [-] to a critical point in [-].

The size of the entire game software market has dropped from several billion dollars to less than [-] million dollars, and even the sales of Sr games that were first ported to Atari game consoles can't match.

The game market has plummeted, dozens of game developers have collapsed, and most of the retail channels have even decided to permanently withdraw video game counters.

Even the most popular arcade games have been affected. 15% of the arcade halls were closed, and the average revenue of the surviving arcade halls fell by 40%.

In just a few years, the US game market has dropped from tens of billions to more than 100 billion.

Atari, the culprit, was finally split and sold by the parent company Warner Communications, and has since ceased to be an important game company.

When the U.S. game industry paid for the "Atari collapse", on the other side of the ocean, Japan and Nintendo were enjoying themselves.

Last year, Nintendo released the GW game console, one of the world's first portable game consoles (handheld).

Although the computing power is weak and it can only display small black-and-white images, it is supported by excellent industrial design and high-quality game content.

This product has achieved a total sales volume of 4000 million in its long life cycle, becoming Nintendo's first successful game hardware product.

No one expected that after the collapse of Atari, Nintendo would start to dominate the global game industry for more than ten years, and no one will be able to replicate this domination since then.

Of course, under normal circumstances, this is indeed the case, but with the appearance of Yang Chen in this life, it may not be so easy for Nintendo to rule the global game industry.

In order not to be burdened with building his own grain and oil empire and retail empire, Yang Chen decided to enter the game market.

The reason why he didn't enter the game market for the first time was mainly because he was influenced by the richest man in Houma.

The halo of the richest man on the opponent's head is quite stressful, because the development of the game is loved and hated by others, and it makes people shudder to think about it.

Chapter 335

Fortunately, in this era, whether it is an arcade machine, a home machine, or a handheld game machine, the price is very high.

Most of the games are in Europe and America, and the main consumer market is also in Europe and America, which gave Yang Chen a good excuse.

Earn money from foreigners, let yourself grow rapidly, and then use it to develop games and train a group of software engineers.

Now that computers in the United States have developed, many game software engineers have moved to computers when the game market has been hit.

Hong Kong's future will be affected by real estate, and it will be difficult for general industries to develop vigorously.

If you can achieve something in the computer, then maybe you can continue to maintain the status of the center of Asia in the future.

Later generations of domestic Internet companies have not been able to open up foreign markets because they were one step late in the deployment time.

If Xiangjiang can follow the trend to develop the Internet, finance and technology coexist, and stabilize Southeast Asia and other regions, then the old American technology giants will not be so embarrassing.

Since the 90s, Xiangjiang has been playing the role of exporter, especially in Southeast Asia, which once became the back garden of Xiangjiang. Any products related to Xiangjiang can be sold well in Southeast Asia and other places.

The end of Atari is not only a blessing for Nintendo and other Japanese game companies, but also an opportunity for Yang Chen.

As the world's largest game market, the status of the United States is beyond doubt. Whoever dominates the US market is tantamount to dominating the world.

After Nintendo dominated the American game market in later generations, it directly became the world's largest game company, with a market value of nearly [-] billion U.S. dollars.

And what is Nintendo relying on?