Rebirth of Hong Kong 1981

In a densely populated place like Xiangjiang, the living space of convenience stores is very large. In many cases, there are two or three convenience stores in an ordinary street.

At the beginning, Yang Chen took over the two retail stores of HSBC Bank and Huo He. Among them, there were a lot of convenience stores. Now Yang Chen has a lot of convenience stores, and there are almost a thousand of them.

In order to sort out these convenience stores, Chen Zhihui and the others spent a lot of time. Fortunately, Yang Chen has a Carrefour supermarket in his hand. The convenience store is centered on the nearest Carrefour, and is directly managed by the supermarket, which largely avoids management problems. trouble.

Compared with supermarkets, the environment of convenience stores is even more important. It must be clean and tidy. The decoration of all convenience stores is not exactly the same.

All convenience stores are decorated according to the environment of the store. If the name of the convenience store is not the same, no one would think that it is a convenience store under Carrefour.

'JLF', the initial letter of Carrefour, is the unified name of all convenience stores under Carrefour.

The interior decoration style of the convenience store is unique, bold and innovative, and the colors are versatile. Anyway, it is as attractive as it is.

In the convenience store, the things placed on the containers are basically in the same location in all convenience stores, so that customers don’t need to spend time looking for another one after they are familiar with one.

In this regard, the management of Chen Zhihui and others is very strict.

Because of this, Carrefour also attracted the attention of the media. The reporter who had something good to do went around hundreds of convenience stores under Carrefour in Hong Kong to verify it.

The result really made people vomit blood, exactly the same, which made all the obsessive-compulsive disorder cheer.

Except for supermarkets and convenience stores, the vegetable market that Yang Chen took over from Huo Daheng did not go unused either.

Most of the vegetable markets have been completely reorganized into seafood markets and various special processed foods, dry goods, etc., which cannot be placed in general supermarkets, but can be bought in these vegetable markets.

The vegetable market was originally chaotic, but after rectification, it not only attracted white-collar workers who rarely go to the vegetable market on weekdays, but even foreign tourists were willing to go there to buy some special food of Xiangjiang.

Knowing that house prices in Xiangjiang will drop sharply in the future, Carrefour's supermarket stores, convenience stores and vegetable markets are all leased.

When Yang Chen took over these stores, the lease contracts of these stores had not yet expired. Except for Daheng Huo's vegetable market, Yang Chen had re-signed agreements with all the owners of Carrefour's stores.

In a place like Xiangjiang, where house prices are priced every day, it is impossible to fix the rent, and it can only be determined by the market price.

For this, Yang Chen naturally would not refuse. In the next two or three years, the situation in Xiangjiang will be turbulent, housing prices will plummet, and rent will naturally follow.

In the re-signed contract, Yang Chen deliberately added a clause, that is, if the owners of all the stores under Carrefour want to sell their houses, they must give priority to selling to Carrefour.

This one is directly fixed. After the housing prices in Xiangjiang fell, the homeowners of Carrefour's stores wanted to sell their houses to stop losses, so they had no choice but to sell their houses to Carrefour.

Of course, those who are unwilling to sell are not ruled out. In that case, when the house price in Xiangjiang plummets, is Carrefour afraid that there will be no good store transfers?

When the Xiangjiang real estate industry plummets in the next year or two, he will be able to buy the bottom with money.

Although Yang Chen's actions made Chen Zhihui and the others somewhat puzzled, since the decision had already been made, they couldn't say much.

With Carrefour in hand, the Internet era will come in the future. With his foresight, Carrefour can complete the layout before everyone realizes it.

Holding a physical store in hand has too many advantages. The reason why the bigwigs of the major physical industries in the future were preempted by the richest horse and the big Qiangzi.

The main reason is that their thinking and actions are half a beat slower. If they are one step faster, even if they are in sync with the richest man in horses, then there will be nothing wrong with the richest man in horses and the big Qiangzi.

Online merchants plus physical stores, one plus one is greater than two, even if Carrefour cannot become the overlord of the industry, it can still be like Suning.com.

Chapter 324 Membership Card System

When Yang Chen arrived at the Carrefour headquarters, Chen Zhihui and six Carrefour executives were already waiting in the conference room.

With the departure of Han Wenguang, Qi He, and Liu Hua, Donghua Group was formed independently, leaving only six executives at Carrefour.

During the one-hour meeting, Chen Zhihui and others reported to him the detailed development of Carrefour during this period.

Now that Carrefour has stabilized, the few of them divide their work and are very leisurely. Most of the time they spend training assistants and middle managers.

Next, Carrefour will develop into neighboring countries. They didn't expect that their assistants would not be able to do so, which would prevent them from going out.

In addition, even if they are sent out, they still need the right manpower, otherwise how will the bare commander do things?

It has been two months since the Carrefour supermarket opened. After a series of activities, the daily customer flow of Carrefour has increased by a full [-]% compared with when it took over.

A [-]% more customer flow is equal to [-]% more sales and profits. Taking advantage of everyone's welcome to Carrefour, Yang Chen is going to take the next step and launch the membership card system.

Membership card, this is the most common payment card for people in later generations. In order to retain customers, many merchants have established a membership system and stick member customers with preferential discounts.

In later generations, membership cards are indispensable in people's daily life.

The main reason why membership cards are welcomed by people is a series of preferential discounts promoted by merchants.

For the same thing, people with a membership card are cheaper than those without a membership card. This kind of direct discount, to a large extent, sticks to some customers.

In future generations, there are membership cards everywhere for watching movies, buying clothes, doing beauty treatments, keeping fit, etc.

For a place with a large daily traffic like Carrefour Supermarket, promotion is naturally indispensable.

However, the membership card of the future supermarket is more like a point card, and few people save money in it, this is not what Yang Chen wants.

Today, Carrefour has hundreds of supermarkets, vegetable markets, and thousands of convenience stores all over Xiangjiang.

Once the membership card is launched and the point exchange system is launched, Yang Chen believes that at least [-]% of Xiangjiang will use it.

But if you want everyone to save money in it, it's a headache.

From the competition between Alipay and WeChat in the supermarket market in later generations, it is not difficult to see how important the huge customer flow of supermarkets is.

Nowadays, credit cards have just emerged in Xiangjiang, and membership cards need to wait until the 90s to start to emerge.

However, this does not mean that the membership card did not appear.

Among other things, the Xiangjiang Jockey Club, Yacht Club, those closed clubs organized by the rich, top restaurants and hotels, and the membership card system have already appeared.

In terms of the rise of membership cards, it actually appeared in Europe as early as the seventeenth century.

Later, with the continuous advancement of the market economy and the further development of diversified consumer culture.

The VIP membership card system is also slowly moving towards all social strata. The modern membership card system has already appeared in the 80s.

Membership has become a popular form of business promotion in Europe, among which large retail supermarkets like Wal-Mart have begun to try.

Of course, the real popularization of membership cards was the rise of the Internet in the 90s. Through the promotion and dissemination of Amazon, the membership card system has achieved unprecedented development.

In China, it was not until [-], driven by a group of foreign retail giants, that the membership card system was brought into the country.

The supermarket membership card system is an inevitable trend in the development of retail enterprises in the future. Almost all large supermarkets in later generations have membership cards.

Yang Chen didn't launch it immediately before, mainly because he was waiting for Carrefour to stabilize.

Of course, Yang Chen didn't intend to directly type the word "Carrefour" on the membership card of Carrefour.

His goal is to create the Eight Cards of future generations, which are applicable to almost all public transportation in Hong Kong and large chain stores, such as convenience stores, fast food restaurants and supermarkets.