Rebirth of the super rich second generation

"I'll call you Zhe Yu from now on."

"OK, I'll call you Lorraine from now on."

At this time, the waiter brought three servings of coffee and some side dishes.

"Tell me, Lorraine, you asked me out today, have you... made progress?" As he spoke, Kang Shaojie pointed to his head and smiled.

Lorraine shrugged noncommittally: "Before I say this, I have something to say to Zhe Yu."

"Oh?" Shen Zheyu smiled when he heard that.

"First of all, congratulations to the Jingduren online shopping mall under your name, which has achieved the first step of success." Lorraine said sincerely.

"Thank you."

"However... I'm not very optimistic about the future prospects of the people in Kyoto. Or... your people in Kyoto can do better."

"Cough cough cough..." Kang Shaojie was drinking coffee and almost choked on Lorraine's words.People from Kyoto, the future prospects are not very promising?Can do better? ? ... You know, before coming here, Kang Shaojie was full of praise for Shen Zheyu's development in this area, but he didn't expect that he would become a not-so-good existence when he came to Lorraine.

Shen Zheyu paused when he heard the words, and turned to look at Lorraine's serious expression, then he also calmed down, without any anger, and said very modestly: "All ears."

Chapter 310 Confidence?arrogance?ambition!

"Then I'll just say it, and I hope you don't mind."

Lorraine paused, and said seriously: "Your Kyoto people belong to the category of online shopping malls, similar to Taobao, but they are aimed at high-end consumer groups. So, first of all, you have a lot of customers, targeting high-end consumers As for the online shopping mall, you are currently the first one in Beijing. This idea is really great, but it lacks some new ideas. Although the Internet is gradually replacing many things, those consumers sometimes want to shop in person. Going shopping, the fun of shopping is also a kind of leisure... Of course, if you continue to operate like this, your income will definitely increase, but, in my opinion, you can do better. ——If, If you develop something more novel or business, it can replace the leisure time of shopping.”

Shen Zheyu thought about it carefully, and replied: "What you said is that many people go to buy goods, and they are actually enjoying the fun of shopping. Although online shopping can attract some customers, but relatively, it will lose some customers. So, if there are more novel things, it will attract more people. I don’t deny this. However, the opinions are here, but there is no good implementation plan. The psychology of consumers is the most difficult to guess. .”

"Let me ask you a question. First of all, the Kyoto people under your command are targeting the upper-class consumer groups in the entire capital, right?"

Shen Zheyu nodded: "Yes."

"So what kind of psychology are these people? ... I don't mean the psychology of consumption alone, but the general psychology, no matter when it is."

Shen Zheyu frowned slightly. He didn't know what Lorraine wanted to express, so he thought about it seriously, and then replied: "Should... it's a comparison?"

"That's right." Lorraine smiled, "The more a person has status, the more he cares about his status. The mentality of comparison must exist. However, this is only second."

"How to say?"

"What are they comparing with?"

"...taste, status and...consumption ideas?"

"Yes! It's the concept of consumption!" Lorraine snapped his fingers, "They don't lack money, and they don't lack all kinds of luxury brands. Whether they go shopping or online shopping, what they buy is not commodities, but taste and status. .As long as you grasp their mentality, there are many ways to follow."

Kang Shaojie thought about it for a while, but he really didn't understand what Lorraine was trying to say, so he interrupted the conversation between the two of them, and said, "I said Lorraine, buddy, can we stop being tricky?"

Lorraine shrugged and smiled: "I just want you to follow my original thinking and bring it into my understanding and ideas little by little, so that you can better appreciate the importance of this consumption concept."

"I'll continue." After a pause, Lorraine changed his mind, "Let's use an analogy, it's easier to understand this way. If I were to manage this Kyoto native, I would do it this way—I wouldn't let it just be It is as simple as an online shopping mall, but it needs to be integrated into an integrated leisure service industry chain. First of all, in the initial service items, it includes a series of services such as branded fashion, famous watches, jewelry, famous cars, etc., delivery Door-to-door, no intermediate fee, but allows customers to enjoy God-like caring service, without your hands and feet, just click on the Internet at will, and you can find a brand new BMW X in the shortest time The latest car in the series shows up downstairs in your house. Something like that."

Hearing Lorraine's words, the two smiled.This is correct, this is a consumption concept, facing an online shopping mall with considerate service, consumers are more willing to pay for it, and everyone likes the feeling of being served.

Among the children of wealthy families, there are also many homeboys and homegirls, please don't doubt it.

Even if you don't stay at home, sometimes you are very busy, and you don't have time to walk the street at all. Usually, you will ask your housekeeper or personal assistant to buy some products you like, and when you come back from shopping, the person will feel , not very satisfied.Therefore, if there is such a considerate merchant who can play a series of roles of seller, purchaser and delivery provider at the same time, it can indeed save consumers a lot of time and energy. "

"I've considered this. To be honest, I'm planning to implement this business expansion in the next step. Although it requires a new round of investment and the establishment of a new special department, in the long run, it will be able to attract more consumers. The invisible growth of the customer base cannot be ignored." Shen Zheyu smiled when he heard that Lorraine and himself wanted to go together.

This idea was only thought up by him in the last two days, and he has not had time to make the plan concrete.

Unexpectedly, this Lorraine had such foresight, and as an outsider, he could analyze it so thoroughly.As a businessman, no matter how rich and prestigious a wealthy group company is, what they want to earn is always the money of the consumers. What kind of consumer group they are targeting, they must find out the consumption concept of the other party, which is understandable.

When Lorraine heard Shen Zheyu say that he had already thought of this plan, he smiled and asked suddenly: "Then...and then?"

"Then?" Shen Zheyu was taken aback for a moment, and then smiled awkwardly, "I just thought of this for the time being, and after that, there is no good business expansion content yet."

Kang Shaojie interrupted again at this time: "Lorraine, is what you're talking to Zhe Yu now related to your idea?"

Shen Zheyu was pointed out by Kang Shaojie's words, realized the problem, and looked at Lorraine.

Lorraine took a sip of coffee, smiled, and nodded: "Yes. It's very close to my plan. ——If you are willing to cooperate with me, I will tell the whole story about my plan. Seriously Yes, whether it is Zheyu's high-end consumer online shopping mall, or Shaojie's chain leisure entertainment or catering establishments, they are all just developing according to the old rules. I always believe that for a brand-new emerging industry, first of all, He has his own industrial chain. If the industrial chain is opened up, then this is the existence of reading power, which has its own rules, and if any link in the industrial chain is extracted, it will not be able to continue to operate.

"After a long time, consumers will have a considerable degree of dependence on this industrial chain. It's like a domino. If any link is missing, the whole situation will stop working. If my plan can succeed Then, the real challenge we will face is not the exclusion and invasion of peers, but..."

Having said that, Lorraine put down the coffee cup in his hand steadily, with a confident and serious smile on his face, and his words were sonorous: "Instead, all the unknowns in a new industry field!"

For some reason, Kang Shaojie and Shen Zheyu's hearts trembled a little when they heard Lorraine's words.Although they still don't know why Lorraine has such high self-confidence, the state of Lorraine when he speaks and the ambition in his words make the two of them, who are also practical young people, can't help but feel ashamed.But he didn't feel that Lorraine was arrogant yet, and he was waiting for Lorraine to express his thoughts quickly.

"Don't be in a hurry to let me speak out, tell me first, would you like to cooperate with me?" Lorraine smiled.

Shen Zheyu and Kang Shaojie are deeply aware of how important a very good feasible idea is in the business world. In fact, there are many idea companies with good profits in various countries. These people are specialized in making suggestions and thinking of ideas Well, some people have good ideas, and they can be sold for several million.

This is not alarmist talk, there is a kind of investment called venture capital.

Some good feasible ideas, in the hands of powerful businessmen, will become a sharp weapon for making money.

Therefore, Lorraine is reluctant to speak out his idea now because... once he speaks out, this idea is not necessarily his own.

Both of them understood Lorraine's thoughts very well and didn't say anything, but they felt a little helpless. Kang Shaojie and Lorraine were relatively close, so he said first: "Lorraine, it's not that we don't agree to you, it's just...we now Not entirely sure if your idea will work."

Lorraine shrugged: "Hehe, what are you afraid of? You are not allowed to sign the contract. There is no risk. I just invite you to become my partners after I establish a company in this emerging industry. Actually In fact, this idea of ​​mine does not require any investment at all, to be precise, it will not invest any real money, it is just some simple funds."

"Only need simple funds?" Kang Shaojie and Shen Zheyu were taken aback, "In other words, you can achieve results without substantial investment?"

Lorraine smiled: "Correct a little, not to achieve results, but to obtain huge benefits."

"hiss……"

Kang Shaojie and Shen Zheyu took a breath together, so arrogant!

Can you get huge profits without substantial investment? !What idea is so powerful? !Isn't Lorraine talking nonsense now?

At this time, Lorraine did not want to be too secretive. Although he couldn't tell the whole story of his idea, he could still point out some of them.

"Let's put it this way, my idea can perfectly integrate the catering, hotel, leisure and other entertainment industries under your hands, Shaojie, with the Jingduren online shopping mall under Zhe Yu's hands, and form a solid industrial chain. .”

"..." The two frowned together.

At present, the things under Kang Shaojie and Shen Zheyu's hands are basically out of reach. How can they be perfectly integrated?Not to mention forming a solid industrial chain! ... But, if, as Lorraine said, according to his conception, if these two aspects can be brought together, what kind of benefits will come!Potential is going to be huge!

"How is it? Is it attractive enough?" Lorraine smiled as he saw the obvious excitement of the two, "You don't need to invest in it, you just become my partner. Law, I can guarantee that as long as you cooperate with me, you will be able to obtain huge benefits. I will do what I say!"

Kang Shaojie stared at Lorraine quietly. From his eyes, he couldn't find the slightest flaw. It seems...he is serious!

"Okay, I promise you, I will cooperate with you!"