rising director

"The most brilliant movie company in 2009 - Sasha Entertainment!" - Variety.

"Hollywood Seventh?" - Empire.

At the moment when MGM has gone bankrupt, Warner Bros., Disney, Paramount, Sony Columbia, [-]th Century Fox and Universal Pictures are the major Hollywood studios.No matter in terms of film market share, distribution channels and peripheral development, most of them are giants.

Sasha Entertainment has surpassed Universal and Paramount in the box office this year, but when it comes to film development, it is far behind these major studios.

However, the future of Sasha Entertainment is bright and dazzling, and it is only a matter of time before it becomes the seventh largest!

"Crazy Sasha Entertainment!"

This is the latest name for Sasha Entertainment in the Hollywood media.

……

January 2010, 1 New Year's Day.

Beijing Dandelion Building, live broadcast hall No. [-], three sofas, a small coffee table and a high-legged bench.On the coffee table are a "Clock Man" puppet from Mtime.com and a "Princess Neytiri of Nv Race" puppet.

Clockman is the mascot of mme.com.It is an alarm clock with a mouth and eyes, and the two hands are clenched into fists, which represents the alarm clock and also represents the meaning of time. Princess Neytiri of the nv family is the heroine of the movie "Avatar", a blue alien.

Three people sat on each of the three sofas.On the far left is Liu Yan, a beautiful host.In the middle is "Avatar" director James Cameron, and on the far right is Wan Xiaohu.The high-legged bench is Cameron's translator.

Today James Cameron brought "Avatar" to China to promote it.As one of the investors, Wan Xiaohu should cooperate and help with publicity, and the domestic distribution rights of "Avatar" are in the hands of Golden Harvest Entertainment.Therefore, mme time.com specially hosted a live webcast.

"Stars face to face: the peak dialogue of film masters - Cameron, the director of the 3D blockbuster "Avatar", and Wan Xiaohu are guests on mmetime.com!"

host of the show.It is Liu Yan, the former head host of Southeast TV.Because Time Internet Group has entered the field of online video programs in an all-round way, produced a number of self-made online programs, and spent a lot of money to poach the corners of major TV stations.That's how Liu Yan was recruited to host Mtime.com's flagship show "Stars Face to Face".

Before the show started, Wan Xiaohu and Cameron both leaned on the sofa, relaxing and letting themselves go.The live broadcast hall is not very big, but there are auditoriums.About 100 people came today.These more than 100 people are all students from art colleges such as Shanghai Opera, Nortel, Opera, and Media College.

The director directed the staff to keep busy.After everything was ready, he gave Liu Yan a signal.

So, Liu Yan, who was peeking at the script just now, immediately smiled at the camera with a smile on his face.

"Stars face to face, I have you to accompany me! It's [-]:[-] in the morning, friends at the scene and friends in front of the computer, welcome to watch "Stars Face to Face" co-sponsored by mme time.com and Youku Video on time, I am the host Liu Yan."

"Today, we are very honored to invite two world-class directors..."

After the opening remarks, the interview officially began.

Because it is mainly for publicity.The topic naturally begins with "Avatar".The film has been released in North America for two weeks, and the opening score of the first week was only 7700 million U.S. dollars. Compared with the cost of 5 million U.S. dollars, this result can only be said to be unsatisfactory.

Even many media directly despised it, saying that [-]th Century Fox was killed by Cameron, and it was not far from bankruptcy.

But in the second weekend, "Avatar" only dropped by an incredible 1.8%, and won 7560 million US dollars. In ten days, North America soared to 2.13 million US dollars, and the world directly rushed to the height of 6.17 million US dollars. No one dared to laugh at "Avatar". " up.They shouted wildly, and the phenomenon of "Titanic" reappeared.

The box office is making a lot of money, so the publicity is naturally more vigorous.

Because in the past few years in China, under the promotion of Golden Harvest Entertainment, 3D theaters and m-cinemas have sprung up like mushrooms, and have become the world's second largest 3D market and m-market. The 3D blockbuster "Avatar" naturally shifted its promotional position from North America. Xiang Guo.

"What kind of story is "Avatar"?"

James Cameron: "It happened in the future 2154..."

"I heard that this is a blockbuster film shot in 3D format. Is 3D different from ordinary movies?"

It was Wan Xiaohu who answered: "3D is not a new technology. In fact, it has been around for a long time. This time Cameron used the latest 3D photography technology in "Avatar" to produce the most perfect 3D effect. It It can transform the flat image into a three-dimensional image through stereoscopic glasses, as if you are really in a movie.”

"Wow, that's awesome. I'm curious. Although you haven't made 3D movies, Wan Dao, I know that you have been behind the country's 3D market?" Liu Yan

"Well, when I was filming "Rise of the Planet of the Apes" in 2007, I went to Cameron's team for technical support, and then came into contact with 3D, and I discussed it with Cameron many times, thinking that 3D movies will be the future. A trend." Wan Xiaohu said.

Cameron also interjected: "Ger is a very visionary director. He has given me a lot of inspiration in the promotion of 3D. We often communicate on the phone, and we are consistent in the pursuit of technology."

"No, no, you are exaggerating more than me. I like and accept new technologies, but you are developing new technologies, and the levels are different. I dare not make my own submersible and run into the sea at a depth of [-] meters, just to see What's the matter. I'm still young, and I cherish life more." She shook her head with a smile.

Cameron is crazy. He is over 50 years old. He also made a submersible to explore the seabed at a depth of [-] meters.Wan Xiaohu would never dare to try this kind of behavior similar to courting death. He is still young and there are many beautiful things waiting for him

0372【Story becomes movie】

Wan Xiaohu and James Cameron are very familiar. They met when filming "Rise of the Planet of the Apes". Since then, they have been one of the investors of "Avatar" and have been cooperating with each other to promote 3D technology.It can be said that they are friends and partners, and they often exchange various director experiences in private.

The two directors are very powerful. Cameron holds the record for the highest box office in the world for a single film, and Wan Xiaohu maintains the title of commercial fast shooter.In terms of earning ability, Wan Xiaohu is even better. After all, he makes more than one movie a year, and it took Cameron several years to figure out one movie.

At the beginning, the two of them cooperated fairly well. Liu Yan asked questions, and they answered them.In the end, the two simply chatted on their own, and Liu Yan could only watch from the sidelines.

"In fact, 3D technology is easy to expand, and there is also this demand. Future movies are not just about telling stories, but more about putting the audience in the story. It is not enough to rely on three-dimensional 3D. We can add more to it. Many dimensions." Wan Xiaohu said.

Cameron asked with interest: "More dimensions? For example?"

"For example, interaction!"

"interactive?"

"Traditional movie viewing is where the movie is being shown, and the audience watches it statically. Even if it is 3D, it does not add a little stereoscopic effect, so that the eyes can enjoy it more. Why don't we extend 3D on 4D and add interactive elements? , wind, rain, thunder, lightning, and mist hit Shenma."

"How to complete this 4D effect?"

"To build a 4D dynamic theater, we can install some passages and organs on the walls of the theater and under the seats. When the movie shows a windy scene, the theater will start to supply air simultaneously. When there is lightning in the movie, the special screen on the top of the theater will also start to have lightning. When the movie falls off the cliff, the seat also tilts forward. It seems that you are also falling. The countless bugs in the movie crawl around, and the mechanism under the seat rolls, just like the bugs are running under your buttocks..."

2D belongs to ordinary theaters, 3D belongs to stereoscopic theaters, and 4D is based on stereoscopic theaters, adding various peripheral effect facilities and dynamic seats.Therefore, 4D belongs to the dynamic cinema.

In fact, in the future, not only will the 4D motion theater be realized, but with more special effects equipment, it can become a 5D theater, a 6D theater, and a 7D interactive theater that truly realizes the interaction between people and movies.At that time, the 7D movie you watched was not just a movie, but also a game. You could simulate a gun to kill the monsters in the movie to change the plot.

Wan Xiaohu has the memory of the future as his selling point, and Cameron has his outstanding vision as his confidence.The two top directors talked freely in the live broadcast hall, almost forgetting that they were here to promote "Avatar", and only cared about the development of movies in the future world.

They even started discussing cooperation matters on the spot.

Previously, James Cameron's team reached a cooperation plan with Wan Xiaohu's team. This time, they will not only release "Avatar" in the mainland, but also set up the technical headquarters of 3D promotion in China.A new company will be formed.Responsible for the promotion of 3d projects.

The new company will be named "Golden Harvest Cameron Pace Group", with Golden Harvest representing Golden Harvest Entertainment and Sasha Entertainment.Cameron represents Cameron himself, and Pace represents another developer behind the 3D technology, working together to promote and operate the global 3D industry.

越聊越痛快的两人，当场决定加深合作力度，开发3d及后续的4d、5d、6d、7d等等项目。

After finally waiting for the two of them to finish chatting, the show is coming to the end of the agreed 3 hours.

Liu Yan was silent for more than two hours.Finally found the sense of presence as a host: "Director Cameron, Director Wan, I am really looking forward to and looking forward to hearing you talk about 3D technology. Back to "Avatar", I heard that Director Cameron. When collecting materials, did you refer to some Chinese elements?"

"Yes, the movie girl's empty mountain range 'Hallelujah Mountain' is based on Huangshan Mountain in China. Huangshan Mountain is very beautiful and has an ethereal flavor, very similar to the place where gods live."

After asking a few questions about the script, Liu Yan looked at the time and found that it had already been 3 hours. The original student questioning session seemed to be unable to proceed: "I really didn't realize that the three-hour program time is up. Today Very, very happy, two great directors are guests of "Stars Face to Face" together. Finally, let's end with a prophecy, can you guess the domestic box office and global box office of "Avatar"?"

James Cameron: "I hope to surpass the record set by ger, the 6 million yuan of "Time Planning Bureau". Well, it is best to add another 1 million yuan. As for the global box office, I hope to break my record. The previous record was more than US$20 billion."

Wan Xiaohu shook his head: "You are too conservative, I bet that "Avatar" can get 10 billion RMB or more in mainland China, and 25 billion US dollars or more in the world! Movie fans in front of the computer, the charm of 3D is definitely not to be missed , trust me, I never lie."

In the end, Wan Xiaohu didn't forget to invite everyone into the cinema to watch.