rising director

"Wan Dao, I'm a reporter from NBC TV. My name is XX.XXX. I want to know if you will be the director of "Inception". figure."

Wan Xiaohu pondered for a while and said: "Everything is possible, I think I should appear in "Inception" again, but you need to find it. I can reveal that in "Rise of the Planet of the Apes", I have I had a great performance, um, I played an orangutan, Caesar's younger brother, and I had a facial close-up, though briefly."

In the past, Wan Xiaohu was keen on playing tricks and was addicted to acting. Now that he has experienced many things, he has no interest in acting.The reason why they still plan to play tricks in the movie is nothing more than to add a publicity gimmick. Some viewers will follow this trick and go to the movie theater several times in order to find Wan Xiaohu.

During the release of "Rise of the Planet of the Apes", many fans with obsessive-compulsive disorder walked into the cinema repeatedly in order to find Wan Xiaohu.Then many movie fans discussed on the Internet, where exactly Wan Xiaohu is hiding in the movie.It can be said that "Rise of the Planet of the Apes" has a global box office of 6.3 million, and Wan Xiaohu himself also contributed a small sum.

Moreover, I will make further contributions to DVD sales, and the final answer must be answered in the extras that come with the DVD.

"Director Wan, you haven't revealed what kind of sci-fi story "Inception" is about so far. Now it's open for filming. Can you tell us what this movie is about?"

"The foundation of this movie is a dream machine. The secret of this dream machine, we hide it on some small objects, and we will show them for free at many animation and film exhibitions this year and next year. Distributed to movie fans who are looking forward to "Inception". I believe that with the wisdom of movie fans, it will only take a moment to unlock the secret of Inception."

Wan Xiaohu smiled meaningfully.

Using the Dream Machine as the main promotion is a plan made by Sasha Entertainment Planning Department.

"Inception" will adopt viral marketing, spreading some words and phrases through the Internet to arouse the curiosity of the audience.In the early stage, it was to build several websites containing the introduction of Dream Machine, and then print these websites in the form of QR codes on shirts, caps, water bottles and other souvenirs.

Then distribute it to movie fans at animation and film exhibitions around the world.These nerds who like to attend animation and film festivals like to think about nothing, they will definitely find these QR codes, scan them, and finally enter the specially set website.

At the same time, some small tops and discs will be distributed in various ways, which will also hide secrets and divert the attention of movie fans to the website.

The first website is very simple, it is called the Inception Machine website, and there is a well-designed "Inception Machine" manual in it, and some clues and tasks are placed, mainly to illustrate the possibility of Inception.As long as these tasks are completed, you can jump to another website.

The second website, called the 'Conscious Crime' website.

There is also a third website called 'What is Dream Sharing' website, which is hidden on the posters on the street, and then mainly introduces the source and theoretical basis of the Dream Machine, trying to uncover the conspiracy of 'Dream Sharing', and finally can jump Go to the 'Conscious Crime' website.

The conscious crime website will be the main publicity venue for the film. According to the release schedule, some posters, trailers, etc. will be released in stages this year and next. Small tasks such as games to attract everyone's interest.

These websites will neither reveal the content of the movie prematurely, nor will the story be too inscrutable, confusing and boring.The main reason is to emphasize the two sci-fi concepts of 'your brain is the crime scene' and 'dreams are real' through some publicity.

Then find some experts who study dreams to explain these arguments and create a feeling that this is not an imaginary movie, but a real scientific documentary!

In short, the promotion of "Inception" is a huge war.

"Guide Wan..."

The reporters had a lot of questions, and the meeting lasted until noon, and it ended when the reporters took a group photo with unfinished business.

In this way, the shooting progress of "Inception" is advancing rapidly.

0359【So Much Money】

阳历2009年1月16号，农历2008年12月21号，《喜羊羊与灰太狼》动画片的第一部大电影，《喜羊羊与灰太狼之牛气冲天》正式在国内上映。

On New Year's Eve, Wan Xiaohu specially gave the crew a three-day vacation, and rushed back to the capital from Canada to spend the Spring Festival with his family.Now that Wan Xiaohu has a lot of wives and children, his parents have no further expectations of him, and they began to turn their attention to his younger brother and younger sister.

After the New Year's Eve dinner at home, Wan Cishan and Li Cuiping began to preach to Wan Xiaobin and Wan Xiaolan.Wan Xiaobin has now grown into the deputy general manager of Time Technology Group, responsible for the development of market business, and seems to be busier than Wan Xiaohu every day, and his marriage with Li Miaomiao has been delayed again and again.

But it can't be delayed any longer. Li Miaomiao is also pregnant. In order to get married before showing her pregnancy, the wedding date has been set in March this year.

"Hu, your brother and Miao Miao's marriage, when the time comes, you must spare time to help with the preparations, and don't say you don't have time for filming." Li Cuiping ordered like a supreme commander.

"Don't worry, Mom. As for Xiaobin and Miaomiao's matter, can I do my best as a brother? I promise to take care of everything in it." Wan Xiaohu hugged Wan Chengyang, Keep teasing, while nodding in agreement.

"You are the director, you deserve it." Li Cuiping nodded as a matter of course.

Li Miaomiao said a little embarrassedly: "Brother, it doesn't need to be too lively, just do it simply, invite the two families to sit down and have a meal together, that's fine."

Wan Xiaohu laughed and said, "What you said didn't mean what you said. If you don't tell brother the truth, I really won't make a big scene for you."

Li Miaomiao blushed a little, and then pinched Wan Xiaobin, Wan Xiaobin changed into a chuckle: "Brother, if you don't help us, Miao Miao will have to go back for three months. Brother, my life is heaven or hell, it all depends Brother, you have it under control."

"So you two still depend on me."

Su Ya took Wan Chengyang from Wan Xiaohu, and said, "Is the position of boss so easy to take?"

Wan Xiaolan leaned over to tease the child, while humming and singing: "I haven't been a big brother for many years."

"You're still in the mood to sing, Lan Lan. Your elder brother and second brother are both married, and you, a girl, are busy doing charity all day long and don't look for a partner. What are you talking about?" Li Cuiping turned to talking to each other. Wan Xiaolan's preaching.

"Mom, how old am I? I'm only 22 years old. I just graduated. What's the rush?"

"To be precise, after 12 o'clock tonight, you will be 22 years old, and two months after your birthday, you will be 23 years old, and the imaginary age will be 24 years old. You are not a young girl anymore, it's time to find someone. "Wan Xiaohu revealed Wan Xiaolan's background.

"Don't worry, sister-in-law didn't get married until she was 25 years old. I still have two years left."

"But your sister-in-law and I hooked up when one was just 20 and the other was only 18," Wan Xiaohu said.She hugged Su Ya and showed off her affection.

Su Ya thumped him: "What kind of hookup, it's really ugly."

"Hehe." Wan Xiaohu laughed dryly, then stood up and said, "Mom and Dad, teach Lan Lan well. Su Ya and I went over there to celebrate the New Year."

"Drive slowly."

"understood."

At this time, Wan Xiaobin and Li Miaomiao also stood up: "Mom and Dad, we are also going to pay New Year's greetings, um, repeat what the elder brother said, you continue to educate Xiaolan. Goodbye, old sister."

"Big brother, sister-in-law, second brother, second sister-in-law. You are not righteous!"

……

After driving to the military compound, there were many guests at Su Zhicheng's house, all of whom were his comrades-in-arms and subordinates who also lived in the military compound.

"Xiaohu and Xiaoya are here, give me Yangyang, and say hello to your uncles and aunts." The mother-in-law impatiently took Wan Chengyang away.

After saying hello, the person who pays New Year's greetings should leave and leave wisely. New Year's greetings are an expression of sincerity, and it will be annoying if they should leave or not.Of course, there were still a few military officers and their family members who remained on good terms with Su Zhicheng's family.

After talking casually about interesting stories from all over the world for a while, then it came to Wan Xiaohu, mainly because Su Zhicheng wanted to hear about his work progress.After all, a half son-in-law, Su Zhicheng and his wife only have one daughter, Su Ya, and Su Ya has become Wan Xiaohu's wife.

Now that even his grandson has been born, he can't do it if he doesn't want to care about Wan Xiaohu.

"The day before yesterday, Su Ya sent a disc over. It was "Rise of the Planet of the Apes". I finished watching it. It was shot very well, with such depth. And the special effects were very well done. Many people said that such a film, you are the only one in China. You can shoot it by yourself. In terms of talent in directing, the Chinese people are afraid that you will be unmatched by you.”

"In terms of grasping the market, I can still do a good job, but in terms of artistry, I may not be able to do so." Wan Xiaohu didn't feel ashamed to brag about himself in front of his father-in-law.

"Art is something that depends on the person. Some people appreciate art, and some people don't appreciate it. After the film is made, others think it looks good, and they are willing to pay for the ticket. This is the last word." Su Zhicheng seems to be only market-oriented On point of view.

A major general at the side asked: "I often hear that the investment of a Hollywood film is hundreds of millions of dollars, and it costs hundreds of millions of RMB in China. Does it cost so much to make a film? It is said that Zhang Yimou and the others make a film , Two or three hundred million is as high as the sky."

Wan Xiaohu smiled: "The market decides to invest. Domestic films are aimed at the domestic market. At present, the highest box office record in the domestic market is my film "Kung Fu Panda", with a total box office of more than 4.2 million. That is to say, a domestic film The current highest box office income of a movie is 4 million, so his cost must be controlled below 1.5 million to ensure a profit. If the cost exceeds 2 million, he needs to rely on overseas box office income. But now he can get box office overseas There are not many domestic directors, so the cost is limited."

"Then what is the cost of your film making, and how is it selling in overseas markets?"

"My cost is gradually increasing now, and basically the box office also increases with the cost, because most of the types of movies I make are close to Hollywood, and the audience is mostly in North America. Therefore, the box office is expected to be high, and the cost is also dared to invest. The "Rise of the Planet of the Apes" that my dad mentioned just now. The investment is more than 9000 million US dollars, plus the publicity is about 1.2 million, and the final global box office is 6.3 million. If you count DVD and other follow-up audio and video and peripheral sales, it will leverage the market It can probably reach 15 billion US dollars. If there is a sequel, it may be developed even more broadly."