variety show director

"To be honest, I'm not used to seeing a bunch of elderly people maliciously acting cute and pretending to be cute." A staff member beside him said in a low voice.

"Spring Festival, don't you just want to celebrate it, don't you want everyone to show their faces?" Su Yan disagreed with this point of view: "Spring is full of the East is the theme of the party, do we have a couplet here for the host?"

"We didn't design this thing, eh, eh, why did Li Yugang dance and make a B-BOY pose, eh, wrong, is it a sketch? It's so blunt!"

Because the discussion was behind closed doors, almost everyone was criticizing.

"Just now I cut a young lady on the street, she is so beautiful."

"This Qiaoshan is lip-syncing!"

"It's not nonsense, I've been dancing all the time, my voice hasn't shaken at all, even professional singers can't do it."

"It's just that the theme of the hit song Little Prince is embarrassing!"

"Lin Yilun seemed to be singing for real, just a few high-pitched lines, and he was out of breath after coming down."

"I can't watch it any longer. The three of them stand together...it's too much. I can't watch it."

"It's fine if you want to rap and sing your own songs, it's a bit nondescript."

Su Yan looked back at the people discussing hotly behind him: "Ahem~ Pay attention, we are here to learn, not to see the quality of the program."

"There are a lot of people in China, and everyone has different tastes. If you don't like it, does it mean that the people of the whole country don't like it? The camera director pays attention, the scene of the audience's reaction is very important. You have to look for it with your eyes wide open when the time comes. Then just follow the flow of the program..."

The show lasted less than 20 minutes, and it was true that Su Yan himself had never been amused. Perhaps it was not purely from the perspective of the audience, so he looked at it from a different perspective.

The hosts are grouped in pairs, which is the same as Minjiang's design. When the show is interspersed, new props are obviously added, which has very strict requirements for the on-site prop group.

One is that the time given to them is very short. When they need something, in what position, and how long it takes to arrange it, they must remember clearly, and they must not make too much noise in the middle to avoid affecting the audience.

"Look, their stage effect is reflected." Su Yan looked at the TV and said: "The host attracts attention on one side, and the staff can arrange it on the other side, as long as the lighting is adjusted, and they are all interoperable. This stage can be walked around, and there will definitely be artists from various places in the future, and finally concentrated on the main stage. "

"We don't have a trump card."

"It can only be said that each has its own advantages."

"I think the small props in the hands of the audience are very interesting, we can refer to them."

"Isn't there, a little bell and a red scarf."

Under Su Yan's reminder, everyone's attention is no longer limited to the show, but more to see the other party's stage, process, lighting, photography and other coordination.

More than three hours passed, and everyone had several sheets of paper in their notebooks.

Each department made a statement about the problems they found and the areas that need to be learned and improved. Su Yan was quite satisfied, at least it was rewarding.

"Okay, I suggest not to stay too late, it will be our turn the day after tomorrow, don't get sick at this time, it will be troublesome."

"Yes." Wu Yue nodded in agreement: "After watching this show, I suddenly became more confident. Let's all go back. By the way, remember to ask Xiao Cai and the others to collect online comments at night, both good and bad. I’m still here tomorrow morning, we’ll have another meeting and we’ll be dismissed.”

Chapter 461 Final Preparations

Early the next morning, the ratings of the Shanghai Spring Festival Gala were released.

1.420%, with a market share of 5.47%, a slight increase compared to the previous two years.

However, there are very few comments on Douban, Weibo, and Tieba, and there is almost no reference value. Even the score is not displayed on Douban, and there are not enough people to rate it.

Among the limited praise, Aamir Khan's song and dance program was praised. He speaks Chinese very well, and the dance is very substituting.

According to the previous data, generally speaking, the devil city is ranked third and fourth, which also set a goal for Su Yan and the others, to ensure that the third and the second are the first.

When seeing this ratings, many staff members were a little surprised. Good variety shows or TV dramas in Shanghai far surpassed this data, so "Su Canteen" breaking 6 is not against the sky.

As one of the on-site directors, Wu Yue gave them a popular science.

The Spring Festival Gala is actually quite special, especially the Spring Festival Gala of Satellite TV, which cannot be compared with YanTV.

Variety shows and TV dramas are all accumulated over time, relying on the word-of-mouth themes created by the previous masters to win.

But the evening show is different, it can be said to be a hodgepodge, which combines all the people who might like it, but it is also a double-edged sword. Those who watch actor A will hate actor A.

Furthermore, during the Spring Festival, many viewers will find that TV dramas and variety shows are rarely or even not broadcast at this time, especially because the ratings are good. The reason is also related to the living habits of Chinese people.

It's almost the Chinese New Year, and everyone is more interested in visiting relatives and friends than sitting in front of the TV.

For movies, it's a very good schedule, but for TV, it's not.

But why are more and more TV stations eager to join the ranks of hosting the Spring Festival Gala?

There are two main reasons.

First, the embodiment of strength.

I don't know when the Spring Festival Gala is no longer the privilege of Yanshi. The ability to hold it is all a symbol of strength. Having a party of your own is to show the outside world that I am!very strong.

The second is interest.

I am strong, my host is strong, my ratings are high, high-quality TV dramas will naturally be given priority, and excellent hosts will also be given priority. What about the most important advertisers?

It is also a first-line satellite TV. If the sponsor's quarterly promotional funds are, for example, 100 million, then they will definitely invest in strong TV stations first.

Without him, the input-output ratio is higher and the effect is better.

If you vote for millions, only 1 people may see it, and others may have 1.5 or even 2 people.

Therefore, the Spring Festival Gala has also become the benchmark for the sponsors to choose.

Don't look at Jiang Shan complaining with Su Yan and other people in charge of the party when he often held high-level meetings, saying how much money he spent, I hope he must work harder.

In fact, this is also a bitter plan. It makes employees feel motivated.

It claims to have spent 1.5 million yuan, but the biggest advantage is actually the venue, but the money is the most worthwhile because it is a long-term investment.

The performance fees of the actors are actually not high, almost all of them are meaningless. Giving a car fee is itself considered a promotion for them, except for Taylor Swift, of course.

There are a lot of sponsorships that can be received, and the naming rights are said to be 5000 million.

Some people will say, you have hundreds of millions of dollars for a single show, why are there fewer Spring Festival Gala.

In fact, it's quite a lot. A little more than three hours of programs is equivalent to 1000 million in one hour. This is not three months of broadcasting. Besides, it is the first time for Minjiang. If the final results are not bad, it will not be a problem to double it next year.

Coupled with the host's oral broadcast, subtitle advertisements, and other random implants, Su Yan estimates that the cost will be tens of millions at most.

But this is just a guess. In reality, he doesn't need to worry about it, just take care of his own affairs.

Tomorrow night is the actual battle, and the atmosphere on the scene is not as relaxed as it was a few days ago. Everyone including Su Yan can see the pressure on their faces.