variety show director

"Li Dongxu, he put on a mustache and played the role of a security guard in a chemical plant, the one who threw cigarette butts, and the one next to him who couldn't see his face clearly. I seriously doubt that it was director Su Yan who made a cameo appearance. Zhao Yincheng was in the first helicopter The driver, wearing a helmet, Ha Ji Won appeared at the end, Cha Tae Hyun fell to the ground after being slapped by Yoona, the little nurse who asked him if he was okay and wore a mask..."

The guest stars also said that I want to give it a try,

"Guess the first few minutes I'm on Exit!"

This is obviously the producer's publicity strategy, but the fans are very fond of it, leaving messages below, posting their guesses or photos.

Li Shanggen is in a good mood recently. Before he met Su Yan, his expectations were not high. If he can break through 300 million, it will be considered a great success.

But the trend of the movie gave him ambition, and at the same time he felt very emotional.

The viral viewing guide on the Internet is almost the result of Su Yan's brainstorming during filming, and the result of discussions with many assistant directors. Anyway, there is no such arrangement in the original script.

Moreover, it was his idea that the guest star not show his face. At that time, no one knew what kind of medicine was sold in Su Yan's gourd. Such a good resource had to be hidden.

But looking at it now, it is like a prophet, and it has achieved extraordinary results.

It's just that he is not clear about one thing, if "Exit" finally broke the box office of tens of millions, whether the results can be counted on these stars.

All the results are inseparable from the hard work and publicity in the early stage.

The two episodes of "Knowing Brother" directly broke the top ten ratings, and even the click-through rate of the replay hit a new high. "Runningman" reached 15.73%, the highest this year. In this episode, I found out that the director has borrowed many aspects from the film itself, many props and decorations are a tribute, and the ratings of other variety shows or radio stations have increased to a certain extent.

The domestic media also received the news. They have been paying attention to Su Yan's second work. They have been too quiet in the past six months. They haven't even been on a hot search, which made Su Bao and the reporters a little uncomfortable. .

"New director Su Yan's latest work has exceeded 400 million viewers in South Korea, September's hegemony is a foregone conclusion"

"After Ang Lee, Zhang Yimou, Wu Yusen and other directors, Su Yan once again stood on the international stage"

"Shock!The fan group went to Korea as a team, just to see Exit for the first time"

"Su Yan's latest movie is scheduled, I want you to watch it on November [-]th"

"Director Huaxia Across the Korean Film Circle, Bringing a Different Audio-Visual Feast"

Everyone spoke in the same voice. Anyway, they were bragging about Su Yan, which was a shameless thing. No one would be so stupid as to come out and sing the opposite, which is too unwise.

The movie viewing guide, which is widely circulated in Korea, was also translated into Chinese and posted on Weibo. Fans expressed that they are studying hard and trying to understand everything in one pass.

Soon, "Exit" ushered in the third weekend of broadcasting, which was also the first challenge, and two horror films were released.

Chapter 747 Meet the Opponent

Generally speaking, Korean horror films are not the type they are good at. "Rose, Red Lotus", "The Wailing", "Girls' High School Strange Talk", "Kun Chi Yan", it takes a few years to produce a big movie. works for sale.

Especially in the past two years, there has been no box office that surpassed 200 million. Now that the two pop up, it is estimated that they want to break out of the siege and create a historically good result.

But looking at the lineup, "Transformation" has Pei Shengyou and Cheng Dongil, two old actors, follow the religious line, start with the family, and tell a story about the victory and defeat in order to defeat the evil spirits that tormented the family.

"Dark War" has the same name as a Xiangjiang movie in China. When it comes to actor fame, only the heroine Xu Ruizhi is relatively famous.

Not to mention the luxurious cameo lineup in "Exit", just looking at the leading actors, the gap is actually huge, but the other party also has the confidence, that is, the investment is small and the return on capital is fast. You may need three or ten billion to recover the cost. As long as more than one million people watch it here, I can make money.

Therefore, in terms of publicity, these two works did not spend too much money, mainly because of the above-mentioned programs. We discussed whether to reschedule the show before, and decided to give up after the discussion, because in mid-October, Li Bingxian, Ma Dong Tin, the blockbuster action movie "The Murderer Next Door" starring Park Min Young will kick off. It can be said that there are wolves in the front and tigers in the back. There is no other choice but toughness.

But the film schedule in theaters discouraged both of them at first.

"Exit" was released for 6505 days, and it was the daily champion every day, with a cumulative box office of 53 million, and won [-]% of the film schedule.

"Transformation" 21.7%,

"Dark War" 14.5%,

The remaining point is allocated to the other two films with unknown directors and actors.

The most hateful thing is that Su Yan simply does not give him a chance to survive. He announced on Friday that all the leading actors, supporting actors, and all guest stars of the film will start at 48:[-] tonight and end at the same time on Sunday, for a total of [-] hours , will randomly appear in any movie theater across the country, as long as you are lucky, you can interact with the stars face to face.

At the same time, Jo In Sung, Lee Dong Wook, Lee Yeon Hee and others all confirmed Su Yan's statement on SNS, and revealed the location of their first stop. Even Cha Tae Hyun said that going alone is too lonely, and he may bring Kim Jong Kook and other friends with him , which directly excited the fans.

Those who know the situation in the industry admire it very much. The location chosen by the star seems to be a powerful and unconstrained style, but in fact it focuses on promoting the weak box office area to stimulate the market.

SM is also working hard. As the three major entertainment companies in South Korea, its artists have been mobilized. In addition to promoting on their personal websites, they will mention it when they participate in programs.

Of course, do it smartly.

For example, the host asked what is her wish in the future, and the answer must be to become an excellent actress like senior Yoona, anyway, she is also a senior of her own company, and then she will talk about "Exit" very smoothly;

Or what you want to do in your free time, it has to be watching movies,

like these,

Because the popularity of movies has been high recently, programs and hosts generally don't interrupt or edit them out, and everyone is willing to do the icing on the cake.

As a result, "Exit", which has been released for half a month, is still stabilizing the other two upcoming new films.

......

Gwacheon is a city in the middle of Gyeonggi-do, about half an hour's drive from Seoul. It is a garden-style city. 80% of South Korea's flowers are produced here, and the tourism resources are very rich.

Although it is a city, the population in the area is less than 6. Because it is too close to Seoul, many people choose to work there during the day and go back by car at night.

This makes the whole city feel almost like a village after eight o'clock in the evening. There are hardly any pedestrians under the bright street lights, and the packaged carriage business that Chinese people love to go to in the city is also average.

And there are only two movie theaters in the entire urban area, and Su Yan and Yun'er's goal for this trip is here.

Similarly, Lin Xiaoyun also revealed some itineraries before departure. She plans to go to a small and beautiful city that is very close to Seoul. Some fans also guessed that it might be Gwacheon, and called for friends to intercept her.

After dinner, they got in the car and rushed to their destination. Originally, they only arranged for the show at the basement theater at 10:[-]. After hearing that the distance between the two theaters was only [-] minutes away, they temporarily decided not to favor one over the other, since Here we go, just take a look.

On the way, the assistant also explained the situation. There are not many young people in the area, and they are more willing to go to Seoul for appointments and other arrangements. Normal movies are shown, and only one show is arranged in the evening. The attendance rate is just in time for the weekend. It is considered good if it can reach 50% .

It happened that the two sides were also staggered for half an hour, which allowed Su Yan to move easily without rushing too much, and it was enough to communicate with the audience for about 10 minutes.

When entering the urban area, Su Yan also doubted his eyes. The city is very beautiful, flowers of various colors can be seen everywhere, and the buildings are also very modern. The only thing is that there are not too many vehicles and pedestrians. There are only five cars in total.

When they arrived at the place, it was already 07:30 when they parked their cars. The two of them needed to go through the waiting hall and talk to the theater manager about the process first.

Su Yan was a little nervous, not because he was worried about being recognized, but because he was afraid that he would only see two or three kittens when he went in.

I just watched at the door for 2 minutes, and after seeing a few people walking in, I decided to let the assistant go down to check the situation first.

After a while, the assistant came out with another man.

"Director Su, it seems you have to wait for a while."

This sentence stunned the two of them.

"Hello, I'm the manager of this theater. Today is also strange. On a normal Friday night, the number of people watching a movie on a normal Friday night is at most a hundred, but nearly four hundred tickets have been sold so far, and I and another The person in charge of that theater also knows him, and he just talked on the phone, and the situation on his side is similar, or even better."