I'm a Master in India

Chapter 260: Big Spender

In just ten short days, the 30,000 television sets Sur Electrical Appliances had prepared in advance were completely sold out.

The popularity of the sales not only attracted widespread media coverage but also startled Sur Electrical Appliances itself.

Many of the company's managers had anticipated the product would be popular, but they never expected it to sell so quickly.

Household appliances priced at four thousand rupees were definitely big-ticket items, yet they sold like sweet water, with customers not even batting an eye.

Half of the sales came from Mumbai.

As India's most developed city and a hub of consumption, many shopping malls in Mumbai went directly to Sur Electrical Appliances to pick up goods.

The television sets coming off the production line were packaged and pulled away before they even entered the warehouse, completely unable to meet the demand.

Many eager consumers, unable to get their hands on the goods, even went to the black market to buy them at inflated prices.

Anything is sold on the Indian black market, and the more popular the item, the more people there are trading it.

These vendors lined up overnight at the mall entrances or used coercion and enticement on small wholesalers in an attempt to secure more supply.

The Sur TV, originally priced at 3,999 rupees in the malls, was being sold by them for 6,000 rupees.

Did anyone buy it? Of course!

Six thousand rupees was still significantly cheaper than the other two local brands.

Seeing that the goods in the malls were completely unavailable, some impatient people would go to the black market to buy them.

It might be a little more expensive, but who could resist how high-end and beautiful the Sur TV looked?

To create even greater panic buying, those black market traders also sent people to spread rumors, some saying that Sur TVs were about to run out of stock, some saying that the factory had encountered problems and production would temporarily stop, and some saying that Sur had been arrested.

In short, all sorts of rumors were flying around, and surprisingly, these rumors were quite effective, with even some large distributors unable to resist calling to inquire about the news.

Finally, Ron had to personally step forward to clarify to the media reporters that the production capacity of Sur Electrical Appliances would soon achieve a leapfrog increase, and there was no need for everyone to panic.

After the news was reported, the storm finally subsided.

Not only the management of Sur Electrical Appliances but even Ron himself had underestimated the sensational effect caused by this unprecedented marketing campaign in history.

It first used suspense to guide public opinion, then slowly fermented into a social hot topic, attracting discussion across the entire Indian subcontinent.

At its peak, it revealed the answer in the most spectacular way, with full-name posters, hot air balloons, and television.

India had never seen such marketing methods before; it made every person who participated in the discussion a promoter of the advertisement, infiltrating the entire society without any blind spots.

However, the most important thing was the price of the Sur TV, which lived up to the advertising slogan.

Everyone can afford it, what a beautiful vision.

Ron did it; he brought the price of television sets in India to a historic low.

The media praised him, the public lauded him, and even the Maharashtra Minister said, “Mr. Sur has made outstanding contributions to the development of India's electronics industry.”

This wave, this wave is truly a double harvest of fame and fortune.

With 30,000 television sets sold, Ron was busy counting money in his office.

“Have all the payments from Mumbai been received?”

“Yes, to get the goods, they paid in cash, settling everything at once,” replied Harus, the financial manager.

“Good, what's the profit?”

“A total of 54 million rupees, with 30 million from Mumbai already received, and the rest from other regions will be settled within the next month.”

In ten days, a net profit of 54 million rupees, very good.

Indeed, it's these high-end household appliances that make money.

How many water air conditioners and electric fans would you have to sell to get this much profit? It's completely incomparable.

“What's the word from the workshop?” Ron asked the production manager.

“Half of the newly ordered 70,000 picture tubes have arrived, and the rest will all arrive within this month.”

“Keep an eye on the progress of the new workshop as well; we need to pursue victory.”

“Yes,” Production Manager Anis respectfully agreed.

That's right, new factory buildings are rising in the Sur Industrial Park.

They are right next to the black and white television production line, and Ron is preparing to build an industrial cluster.

Yes, Ashish is in charge of this matter.

“What about East University? When will the eight production lines we ordered arrive?”

“Boss, we bought too many this time, so it might take some time. However, two have already been shipped and will start being installed this month, with the rest being delivered gradually within six months.”

Ashish has also been extremely busy lately, the new house is decorated, but he hasn't had time to move in.

Ron's appetite is huge; he wants to buy eight production lines at once. Including the existing two, that would be ten black and white television production lines.

When they received the order from India, East University was practically beaming.

They were seeking industrial upgrades and preparing to phase out the outdated black and white television production lines.

These old pieces of junk were difficult to dispose of, and the rural market also had its saturation point.

Before they could worry, a big spender from India suddenly appeared, how wonderful.

There were a full eight production lines, and several television factories had their eyes on this lucrative opportunity.

Some sent gifts, some pulled strings, all wanting to get rid of their old junk as soon as possible.

Finally, after coordination by the relevant departments, Sur Electrical Appliances bought six 14-inch lines at a unit price of two hundred and fifty thousand dollars and another two 18-inch lines at a unit price of five hundred thousand dollars.

Yes, Sur Electrical Appliances is already preparing to launch 18-inch television sets.

Taking advantage of the excellent domestic market situation in India, it is only right to capture more market share as soon as possible.

This major purchase totaled two million five hundred thousand dollars, a definite big order.

After taking Industrial Bank President Rajan to Sapphire, Ron's 300 million rupees were successfully sent abroad.

The Swiss Bank only took three days to convert this money into dollars, with surprisingly high efficiency.

It must be said that using offshore accounts for overseas trade is really convenient; Ron can spend the money however he wants.

There was no review process for the entire transaction; as long as East University agreed, he could pay and they would ship.

This mechanism essentially bypassed the Indian Government, avoiding all regulation.

It is precisely because of this that Sur Electrical Appliances was able to secure another eight production lines in such a short period of time.

Otherwise, given the efficiency of the Indian Government, just wait, it's still uncertain whether they could get the paperwork in six months.

“Sound them out, see if they are willing to give us the picture tube production line early,” Ron was already thinking about the complete localization of television sets.

“Boss, according to the original agreement, we have to purchase their picture tubes for two years before we can discuss the technology transfer of the production line.”

“According to the contract, how many sets of picture tubes do we need to import in two years?” Ron tapped his fingers on the table.

“200,000 sets, that's the minimum requirement.”

“We have already bought 100,000 sets, send them a fax for the remaining half now and take them all.”

“Ah?” Ashish was stunned.

“Haven't we reached 200,000 sets?” Ron spread his hands.

“This, this…”

“Talk to them, we want to get the picture tube production line in place this year.”

It is certainly more reliable to have control over the supply of core components oneself.

Currently, Ron can rely on his relationship with customs to turn a blind eye to ships coming from East University.

What about in the future? No one can say for sure.

Political environments are unpredictable, especially between two neighbors.

If a sudden problem were to arise one day, wouldn't his television factory have to shut down?

How could that be? The money-printing production line absolutely cannot stop!

Based on the current market performance, a business that can earn 100 million rupees a month is enough for Ron to spend a lot of money to maintain.

Another advantage of placing the picture tube production line in the Sur Industrial Park is that it can effectively reduce costs.

Purchasing them from East University for 20 dollars each is indeed cheap.

But if produced domestically in India, after scaling up, it can be done for just 12 dollars, which is about 400 rupees.

This can increase the profit of 14-inch television sets to 2000 rupees, that's a lot!

There's no reason for Ron to miss out, especially since localization can also save the dollars used for trade.

“Boss, there is also pressure on supply in other states, I suggest building more factories in India,” said Sales Manager Dharmendra.

“Where is the demand highest?” Ron asked.

“Punjab, Gujarat, West Bengal, and Tamil Nadu are the most urgent.”

These are some of India's well-known wealthy states; they have relatively complete infrastructure, and the literacy rate of the population is higher than average.

Such places are indeed worth considering for building branch factories, and Sur Electrical Appliances should also expand nationwide with the momentum of this television wave.

“Let's make a plan internally for this matter, try to open branch factories in a few wealthy states next year.”

“Our industrial park is still under construction, won't this expansion be too much pressure?” Someone expressed concern.

“Don't worry, with the reputation of Sur Electrical Appliances, those state governments will welcome us,” Ron smiled and didn't take it seriously.

He wasn't bragging; because of this unprecedented marketing campaign, Sur Electrical Appliances had truly made a name for itself in front of all Indians.

After producing television sets, his brand awareness was much higher than when he only sold water air conditioners and electric fans.

In an era where entertainment was relatively scarce, everyone loved television sets.

The meeting in the office continued, mainly discussing the layout of the workshops in the industrial park going forward.

According to the original plan, excluding office buildings, employee communities, and other areas, the entire Sur Industrial Park is expected to accommodate 150 production lines.

Black and white television sets occupy ten, color television sets are just starting construction, and both will inevitably increase in the future.

If core components like picture tubes are also localized, it is expected that around fifty production lines will be dedicated to the television industry.

Water air conditioners and electric fans should also continue to expand; although these appliances are significantly affected by seasons, they are also somewhat of a necessity.

Including all of these, about half of the industrial area reserved in the Sur Industrial Park has been used.

What about the remaining space? Of course, continue to enrich the product range.

Ron's goal is still to focus on the small appliance market, preferably cheap so that most people can afford them.

Before the middle class in India significantly increases, low-cost small appliances sell better.

The products discussed by everyone were diverse, ranging from blenders and grinders, coffee makers, microwave ovens, and ovens to rice cookers, everything was available.

Before everyone could come to a conclusion, an assistant quietly reported to Ron that Xiao Tian from NEC was here again.

Xiao Tian was furious now; he felt that Ron was playing him.