Genshin Impact creator: Alicia, please endorse me.

In the end, Keqing could only let out a soft hum, clearly unwilling to accept the situation.

How should we meet?

"Give me your address and I'll come find you, or you can come visit our studio?"

After thinking for a moment, Ke Qing replied, "Okay, I'll go arrange it first and get back to you later."

After she finished speaking, she hung up the phone.

Actually, she doesn't need to arrange any schedule.

The reason she didn't reply immediately was simply because she wanted to learn more about the "miHoYo" studio first.

After hanging up the phone, Ke Qing didn't waste any time and immediately pulled Ning Guang along to start investigating MiHoYo's background.

[The picture shows the engraver.]

Chapter 72 First Encounter with Ningguang Keqing

miHoYo, founded by Yulandal in early 2021, released its first anime-style tower defense mobile game the following year.

It was later acquired by Mo Li, and half a month later, the game "Honkai Impact 3" was released, achieving excellent results and becoming a nationwide sensation...

After learning a little about miHoYo's development history, Ningguang and Keqing couldn't help but exclaim in amazement.

In just a few months, miHoYo's valuation has reached hundreds of billions, almost catching up with NetEase, a long-established game developer.

This is only because it's a newly established game company, and the risks are too high.

Therefore, the lowest P/E ratio of 10 was used for estimation.

But since the Genshin Impact trailer was released, miHoYo's valuation has been rising rapidly.

Anyone with a brain can see that once Genshin Impact is released, it's bound to become a nationwide sensation.

Even globally.

However, shareholders are also well aware that MiHoYo is unlikely to go public.

Firstly, miHoYo is ultimately just a pure game company, and it has too few titles.

Going public without knowing which sector to invest in is just too risky.

Secondly, miHoYo seems to have plenty of money right now.

Honkai Impact 3rd has only been out for a short time, and now Genshin Impact is coming out. How could they possibly be short of money?

After reading about miHoYo's history, Keqing was quite surprised: "MiHoYo is actually that amazing?"

No wonder Mo Li was so calm and composed when facing me.

"What an amazing guy..." Ningguang secretly admired him.

They managed to break into the gaming industry simply by relying on the keyword "anime/manga" and a relatively easy but novel 3D-to-2D rendering technique.

To become the top game studio in China.

"Anime... Honkai Impact 3..." Ning26 Guang pondered silently.

Based on current information...

miHoYo's "Honkai Impact 3" is also very popular overseas.

The discussions surrounding Genshin Impact have been incredibly heated.

Ke Qing was considering how to approach Mo Li when they met.

Meanwhile, Ningguang was considering the possibility of making money by cooperating with Moli.

What are the possibilities for collaboration between a clothing company and a game company?

The only thing she could think of was a cosplay outfit.

However... based on the current information, most of the costumes in Honkai Impact 3 are armor pieces, and there are very few types.

Does wearing a cosplay outfit lower your perceived value?

No, from a global perspective, it doesn't look cheap. After all, even a top star like Eden has collaborated with miHoYo, and there seems to be a possibility that he might play a role in it.

Moreover, no clothing products in this world are looking towards the realm of anime and manga.

Only a few celebrities have recognized the potential of anime and manga fans.

Partnering with miHoYo would not only allow us to gain a targeted customer base who love anime and manga, but also leverage miHoYo's brand recognition to easily expand overseas...

Nowadays, even low-quality cosplay costumes online are priced over a thousand yuan, which shows how much profit is involved.

They could even learn from animation companies and create a variety of related products!

Thinking of this, Ningguang's expression faltered slightly...

"Could this be... why he took the game's storyline and world-building so seriously?"

“That’s right… It seems that man had already planned out the company’s future development direction…” Ningguang was increasingly impressed by the man named Mo Li.

That's truly a unique perspective.

There's no need to compare with Tencent for now, because it's a diversified company, and gaming is just a side business for them.

Compared to NetEase, and even all game companies in the world, miHoYo is much more shrewd.

Because Ningguang saw the concept of IP in miHoYo.

It seems that game companies in the world today haven't even come up with this concept yet; their idea is simply that games are for people's entertainment and leisure.

Leveling up by defeating monsters and engaging in player-versus-player combat are the main activities; plot and character design are completely irrelevant.

Thinking of this, Ningguang's smile became confident.

She wasn't considering other merchandise, but she felt it was worth trying to secure a collaboration on cosplay outfits.

If Genshin Impact becomes a global phenomenon... then it will definitely be a highly profitable industry.

"Keqing, I'll go to Mihoyo with you."

"Huh?? Why are you thinking of joining miHoYo too?" Ningguang's sudden decision surprised Keqing greatly.

"I was even thinking of having him come over and apologize to me!"

Ningguang smiled gently: "I'd like to... discuss a collaboration with that boss, Mo Li."

(Ah Qing's shocked face)

She used my template to make a game character. You won't help me, and you still want to collaborate with her!

There's no love left...

…………

When Mo Li received that phone call again, the person speaking was Ning Guang.

This also surprised Mo Li greatly.

The condensation of the star Tianquan also exists in this world.

They even said they wanted to discuss cooperation with him!

Without a second thought, Mo Li agreed and got up to leave the office.

"Rita, get ready to receive our two guests."

"Okay, boss~" Rita didn't ask any more questions, just smiled and went to prepare.

Mo Li did not ask Rita to discuss cooperation.

After all, he doesn't even know what the project they want to collaborate on is.

What kind of collaboration is possible between a game company like yours and a clothing brand?

"Are they planning to hire girls as spokespeople?"

Mo Li didn't think about cosplay outfits.

Because he was also familiar with Ningguang's clothing brand.

The other party's development direction is clearly towards the luxury goods sector. Although it has not yet made a breakthrough, it has become somewhat well-known in the world.

Therefore, even if a collaboration is to be undertaken, shouldn't it involve finding a world-class celebrity to endorse the product?

Eden is their target.

As for cosplay outfits... in those memories of Earth, they were completely unrelated to luxury goods.

Therefore, Mo Li did not consider this possibility at all.

There are some figurines that cost hundreds of thousands or even millions of dollars, but those are only a very small minority that have been hyped up.

But the girls didn't want to turn their images into figurines and sell them.

Therefore, Mo Li actually had no intention of making figurines.

Therefore, Mo Li is very curious about the cooperation that Ning Guang is talking about.

…………

When he met Ningguang and Keqing, he was also greatly amazed by the two girls.