Entertainment: Becoming famous overnight starts with not being a bootlicker

On Monday, a topic about Sun Yunhao became a hot search.

The century-old luxury brand "DreamElysian" officially announced that Sun Yunhao is the spokesperson for the Chinese region.

Domestic fashion bloggers were shocked by the official announcement.

Because, according to the gossip they got some time ago.

The spokesperson for DreamElysian in the Chinese region is not Sun Yunhao, but another first-line male star.

The two parties even contacted each other several times and were about to sign a contract.

Unexpectedly, this endorsement was intercepted by Sun Yunhao.

To be precise, this resource is the result of Wu Peixia's operation.

There are not only one spokesperson for DreamElysian in the Chinese region, but a total of 5.

One of the spokespersons was exposed by paparazzi because of his lifestyle, which led to the brand directly announcing the termination of the contract with the other party.

The latest spokesperson has been vacant for more than two months.

Wu Peixia has been eyeing this piece of meat for a long time.

If Sun Yunhao can get a high-end endorsement, it will be of great benefit to him.

High-end brands usually have high-end, elegant, unique and other brand images.

As a spokesperson, Sun Yunhao's personal image will also be combined with the brand image, thereby enhancing his own brand image.

In addition, high-end brands have wide popularity and influence around the world.

By endorsing these brands, Sun Yunhao's popularity and exposure can be quickly improved.

This is still an explicit influence.

Implicitly, it means that Sun Yunhao has broken through a level and has the right to eat at the same table with his predecessors in the entertainment industry.

It will not be difficult to endorse other high-end or even top luxury brands in the future.

As for whether you can get it, it depends on your ability!

Sun Yunhao's ability to get the endorsement of Qimengyuan really shocked many people.

It is not easy for a star to get a high-end endorsement.

Especially for a century-old high-end brand like Qimengyuan, when choosing a spokesperson, it usually sets very strict standards.

These standards include but are not limited to the hardware strength of the star.

For example, international fame, work achievements, status, image and temperament, fit with brand culture, market appeal, and long-term development potential.

Brands need to ensure that the spokesperson can accurately convey their brand concept and values, and at the same time attract and maintain the attention and love of the target consumer group.

In addition, high-end luxury brands usually go through a long probation period before determining the spokesperson.

This probation period may be as short as one or two years, or as long as five or six years or even longer.

In this process, the brand will observe the performance of the star in various ways, including his words and deeds in public, his interaction with the brand, market feedback, etc.

Only after a comprehensive and in-depth investigation will the brand finally decide whether to cooperate with a star.

For most traffic stars who flash like meteors, it is impossible to survive this probation period.

It is highly likely that the probation period has not passed, and the person has already cooled down!

For example, according to the original trend, a certain Lun will most likely be upgraded to a higher level of Bulgari spokesperson, but he did not wait for the upgrade of his status, but waited for the news of cooling down.

Even when Mou Fei served as the Greater China ambassador of Dior's nectar series, she was investigated for a year until Dior believed that Mou Fei met its core values: "Continuously pursuing excellence, extremely feminine charm, exquisite and elegant."

In addition, the cooperation process between high-end luxury brands and celebrities is usually complicated, including multiple steps and links.

For example, the brand may claim the same clothes and jewelry worn by the artist on the official blog or official INS;

Invite celebrities to shoot promotional pictures for the brand;

Invite celebrities to participate in brand activities or fashion shows, etc.

These steps require in-depth communication and coordination between both parties to ensure the smooth progress of the cooperation.

Although the world is different, the rules for high-end luxury brands to choose spokespersons are similar.

With Sun Yunhao's experience of less than a year since his debut, to be honest, he is not up to standard in any way.

However, Wu Peixia has a "high trick", and the process is not worth telling to outsiders.

The help of a third party is a major factor.

Sun Yunhao's own performance and traffic are also an important part that cannot be ignored.

This piece of meat was eaten by Sun Yunhao.

Even Sun Yunhao said, "Mm, it smells so good!"

The reaction of [Hao's Army] can almost be described as "boiling".

The topic of #SunYunhaoQimengyuanDelegate# instantly exploded, ranking high on the hot search list, and the amount of discussion increased exponentially.

Fans forwarded the official news one after another, accompanied by their own carefully selected pictures or videos, to express their infinite support and love for Sun Yunhao.

"I was so excited that I couldn't speak coherently! Yunhao husband, you are really greatFrom obscurity to today's high-end endorsement, every step you take is so firm and shining. We will always support you! "

"This is incredible! As your new fan, I am simply stunned! It's great to get such resources not long after debuting, brother!!! "

"When I saw the topic #孙云浩绮梦园代言人# on the hot search list, I clicked in immediately! It turns out that he is my treasure boy, who can bring me surprises every time. Sun Yunhao, you deserve all the good things! ”

Although Sun Yunhao only won the spokesperson for Qimengyuan in China, not the Asia-Pacific region, let alone the global spokesperson.

But it’s enough!

Sun Yunhao’s step forward represents infinite possibilities in the future.

Some senior people pointed out that this is a win-win situation.

At present, Qimengyuan is a bit "bold" and dares to use newcomers. It seems that Sun Yunhao has taken advantage of Qimengyuan.

But if you look at it from a longer-term perspective, isn’t it Qimengyuan that has taken advantage of Sun Yunhao?

As the host of "New Era of Idols" A dark horse from Yuan, Sun Yunhao has entered the entertainment industry in an invincible manner.

First, he got the S-level contract of Lin Jinyan Studio, then he was a flying guest of "Longing Days", and then he was the reigning king of "Singer".

He even got involved in big-budget movies like "Sword Record".

Every step Sun Yunhao took was constantly increasing his own value.

And it is different from traditional traffic stars.

Those people, apart from traffic, give people the feeling of being empty and without real achievements.

And Sun Yunhao, a real music creator, the darling of the new generation of music industry.

Moreover, he is still young, and the future is full of possibilities.

If he can get the title of King of Singers in the upcoming "Singer" finals, it will be another big bonus for Sun Yunhao!

Qimengyuan's selection of Sun Yunhao may not be an investment in Sun Yunhao's future!

In fact, the analysis of this professional hits the point.

When Sun Yunhao was brought to the table for discussion as a spokesperson candidate, some senior executives did not buy it.

They are capital, brands, not investors.

It seems a bit of a joke to use the endorsement of a brand to gamble on the future of a star.

The entertainment industry is changing rapidly. What if Sun Yunhao loses power one day?

Meetings were held one after another, and in the end, a group of people who were optimistic about Sun Yunhao's prospects accounted for the majority of votes.

In general, for Sun Yunhao.

The endorsement of Qimengyuan is not the end, but just a beginning.

He will let the market see whether he, who holds resources from another world, is worth their investment.