Age of Dreams

After several capital injections by Xiao Qi, Ali Baba Group now has more than 50 billion yuan in cash.

For this reason, Ma Yun and other management’s shares were once again diluted, but seeing that his dream was about to be realized step by step, Ma Yun did not care.

Besides, Xiao Qi promised that if Ma Yun stayed in Ali Baba for 10 years, he would give him 2% of the shares. By that time, the value of Ali Baba Group would be at least US$200 billion, and Xiao Qi would give him a value of 4 billion. His shares in US dollars are also very worthy of him.

Compared with so many shares, the annual salary bonus of not less than 200 million yuan is a little insignificant.

Taobao.com has positioned itself as a server rather than a participant since its establishment.

So they are the c2c method. This has one of the biggest advantages, that is, you don't need to spend much money at all. Just build the platform and let buyers and sellers come in.

At that time, Ma Yun was not as energetic as he would later be. He just saw eBay entering China, so he started a shopping website exactly like eBay and competed with them.

Except that eBay charges sellers and buyers a fee, and Taobao does not charge anything, their two models are exactly the same.

But because of this free policy, eBay, which has swept the world, was directly beaten by Taobao.com and abandoned the world's largest market in a desperate manner.

But Taobao.com is not without mistakes. If they chose not to compete with eBay, but chose the same model as Amazon, then they could not only kill Jingxi directly, but also extend it further, including b2b. Occupied. In this case, it is the real network hegemon, and will not share the world with Jingxi.

Of course, this is also related to the fact that the Alibaba Group does not have that much money. Take a look at the development trajectory of Jingxi. How much money was burned all the way to the next glorious step? Dong Ge's shares were repeatedly diluted, not because of the need to continue to burn money. That's why we continue to sell shares for money to develop Jingxi?

In 2004, in China, let alone the Jingxi model, it was Taobao.com's model. Few people were optimistic about it. How could there be so many people investing in Ma Yun?

One of the big reasons why Dongge's Jingxi can attract so many investors in the future is because Ma Yun has done so well at Taobao.com, and people have seen the unlimited prospects of online commerce in China. That's why I dared to invest in it one by one.

In this life, Ma Yun also did not have the opportunity to correct his mistakes, because Xiaoyao Mall has developed faster and better than the Jingxi Mall in the previous life. Before Taobao.com could fully respond, it had already completed the hegemony. Raiders of the national b2c market.

Not to mention Taobao.com, even Amazon was caught off guard and watched Xiaoyao Mall hit their share below 10%.

If you change someone else. Bezos would definitely think about it.

But the owner of Xiaoyao Shopping Mall is Xiao Qi, who is more than 20 times more wealthy than him. Hua Guo is also Xiao Qi's home field, and Bezos can only sigh with excitement.

However, Bezos has always been a hero. He thought of his own situation from the rise of Xiaoyao Mall, and then used the fastest speed to strengthen market development in Europe and the Americas. Then, it speeded up the layout of Japan, South Korea, the Philippines and other countries, and strived to seize the Asian market before Xiaoyao Mall went abroad.

Because he knows that a small Chinese market cannot satisfy Xiao Qi's ambitions, and the worst and worst Xiao Qi will also attack the Asian market.

not to mention. Bezos had dealt with Qin Yibin, the CEO of Xiaoyao Shopping Mall. His first impression was that this guy looked like a Japanese. Although he was respectful on the surface, he had the eyes of an eagle and a strong pioneering ambition. Such people are the least Easy to deal with.

As a result, when Bezos was still developing the Japanese and Korean markets, Xiaoyao Mall entered the Indian market in one fell swoop, and in a short period of time, it quickly occupied the Indian b2c market and gained more than 200 million users. The market, and they are the most elite group of consumers who have escaped poverty in India, which is even more commendable.

Not to mention the entanglement between Bezos and Xiaoyao Mall, come to Alibaba.

Taobao.com is very rich now, so Ma Yun also wants to further develop and do the same b2b2c business as Lotte Mall in Japan, which is Tmall Mall.

After spending a lot of thought and getting the approval of Xiao Qi, Ma Yun started advertising in major media in early October, focusing on promoting his 1111 Singles Shopping Festival, and striving to have a nationwide shopping spree on that day. .

Online media, print media, television media, and paper media, the four major platforms of advertising, the cost of one month is estimated to be as much as 1 billion yuan, which can be called a super big deal.

Xiao Qi was not surprised by this. Since Ali Baba Group was acquired by Xiao Qi Holdings, Ma Yun has been bolder in using money. In the past two years, Taobao.com has accelerated development. An important reason is the various supporting facilities. Keep up, and then there are a lot of advertisements, so that more people notice Taobao.com and use Taobao.com.

Now for this very important Tmall Mall, Ma Yun is more willing to spend money.

The standard king of CCTV is only one or two billion yuan a year. He wants to use up one billion yuan a month, and it is said that there will be an additional 5 billion yuan next year. This is a business that the media will wake up when they sleep. what!

With money to clear the way, Tmall Mall has more and more time to bombard people's eyeballs.

Nowadays, with Taobao.com and Xiaoyao Mall, the number of young people shopping online has increased significantly, so after seeing Tmall Mall, they will subconsciously learn about it, and then explore more in the circle of friends.

After going back and forth like this, the 1111 celebration carnival on Tmall Mall naturally became popular.

One by one, large manufacturers and companies have entered the Tmall Mall, which ensures that the products on the Tmall Mall are at least authentic.

And they are not only authentic, because they exclude the cost of various channels and only pay for website operating costs and courier fees, so their costs are very low, and they dare to sell them at a price that is 50% cheaper than a physical store.

But they wouldn't do that either. After all, all their physical stores and dealers were forced to death. How could they feed so many people and make money based on their online income.

So they negotiated a price with Tmall.com, which is roughly 12% 20% cheaper than the physical store. This way, it can be much cheaper and can be delivered directly to the home, which is quite attractive.

At the beginning, Xiao Qi remembered that after two or three years, their prices were usually about 5% to 8% cheaper than in the store, and less than 10%, but because of the formation of an online shopping atmosphere , So there are quite a few people who buy from the online Tmall mall, which can also make them profitable.

Now, the discount of up to 20% has really attracted many people.

Even with such high discounts, they are usually only on large items, such as air conditioners, TVs, washing machines, computers, etc., but when they think that they can be so much cheaper, young people can't help it.

Especially for new jobs and new families. They were originally planning to live their lives. Now that they can buy large items cheaply, I am naturally very excited. I have the excitement that all purchases can be bought at a price of 10,000 or 20,000 yuan at a time.

As everyone knows, if everything is configured properly, it will cost at least 70,000 to 80,000 yuan, which is still quite large.

Such a move by Tianmao Mall naturally attracted the attention of many competitors.

The life of Suning Mall and Gome Mall has not been easier in the past two years.

Taobao.com had little influence on them, but Xiaoyao Mall pointed to them as soon as it came up. The more prosperous the Xiaoyao Mall, the worse their business.

Suning and Gome relied on centralized procurement, direct purchase by manufacturers, etc., to make department stores and people's shopping malls go to waste. Now Xiaoyao Mall is more extreme than them. There is not even a store, so it saves too much money. , And then they can sling Suning and Gome in the same way, just like they did in department stores and People's Department Stores.

However, the Internet age has not yet fully arrived, and there are still many people who like to go to Suning and Gome to spend, especially those who are a little older.

So they can barely maintain their performance growth in the past two years, but at most they have a growth rate of 3% and 5%, which is simply small compared to Xiaoyao Mall’s annual growth rate of 70% or 80%. Slag.

As a result, even Taobao.com has joined the camp of large manufacturers ~ www.wuxiaspot.com~ Let Gree, Midea and other companies enter the Tmall Mall, isn't it another way of Xiaoyao Mall?

After these manufacturers have entered, they are equivalent to chasing after the centralized sales of electrical appliances malls such as Suning and Gome!

However, the general trend is irreversible, and it is impossible for them to ask manufacturers not to sell products on the Internet.

In order to solve this problem, since Ma Yun announced a few months ago that it would become a Tmall mall, Suning and Gome have unanimously accelerated the pace of their own online mall, which has now reached almost the same level.

Therefore, during this time period, Gome and Suning also played "Spend Singles' Day together, Gome's 10 billion yuan is waiting for you!" and "Take a family visit to Suning, a super surprise is waiting for you!" The slogan was quickly promoted in major media.

It was originally a battle of Tmall Mall, but now it seems to have become a collective carnival in the online commerce industry.

This battle is a bit big! (To be continued.)

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