Age of Dreams

Speaking of Xiao Qi's investment in the United States, then I have to mention the zulily flash sale website.

In terms of the money-making effect, Uber is definitely the most powerful. Now it is valued at 40 billion U.S. dollars before being listed. In one or two years, it will develop in Europe. After k, it will become another one that has not yet been listed. A superstar company with a valuation of 100 billion U.S. dollars.

Even airbnb, an online travel private room booking website, is more valuable than zulily. This booking website, which has now swept the world, has beaten major hotels in a panic, but it is very popular among people who travel freely. , Hailed as the "Best Creative Website of 2009", and its valuation has exceeded 30 billion U.S. dollars.

In contrast, zulily's valuation is only 10 billion U.S. dollars, and it only opened more than 20 large and medium-sized cities in the United States, which does not seem so outstanding.

At least compared to Xiao Qi's other companies, it does not have such good development potential.

But Xiao Qi had never seen it that way.

Flash sale sites can even achieve a market value of two or three billion US dollars in China, let alone in the United States and Europe. Usually multiplied by ten is the true value of zulily.

Not many ordinary people don't like cheap and good-quality products, and not many people don't like discounted brand-name products.

Although people in Europe and the United States are wealthy, their family burdens are not light. It is necessary for every housewife and young man to save more money.

And it just so happens that this group of people occupy the main force of consumption.

What zulily provides is the service for this group of people.

The more targeted the service, the more money can be made. In the future, this is called "targeting market segments".

But you want to succeed. Simply having an idea is not possible.

Therefore, when Xiao Qi founded zulily, he combined the essence of several flash-sale websites and special price websites of previous Huaguo to form a set of corporate policies unique to zulily.

For example. Because people in Europe and the United States generally have the habit of using mailboxes, zulily sends pictures of various special products they like to its more than 30 million users every morning. Attract them to participate in two flash sales events a day.

zulily has a very large database and many analysis experts. They try their best to analyze the preferences of each customer, and then use the most advanced computer programs to allow users to be attracted by the products sent in the past, and then actively buy special offers commodity.

Then, every picture sent by zulily is carefully designed and taken. It will never be a rough fabricated product, and there will never be more than one picture for a product. Even if it is only 5 US dollars, the details of it will be clearly photographed, and people will like it when they look at it.

It is also because there are so many exquisite pictures, so there are not a few users who are rushing to buy special products.

In addition, zulily also used the secret of success of previous life zulily as far as possible not to purchase and sell products from large manufacturers, but to purchase products from small and medium manufacturers with low prices but good quality.

Americans understand advertising better than Chinese.

They also understand that at least one-third of the price of the goods they buy is to help pay for advertising.

There is actually not much difference in quality between big brands and small brands in the United States. The quality of products produced by many small companies is quite good.

This is also caused by the quality control system in the United States. You can't say that it is the self-discipline of the factory owners, all businessmen in the world. Except for the three ancient Confucian merchants in China, Japan and South Korea, there are basically only lower limits that you can't think of, and absolutely no lower limits that they can't achieve.

So the United States saw this through from the beginning. They formulated the laws very well, and it can be said to be unreasonable and harsh to the extreme, so their factory owners did not dare to mess around.

Therefore, Americans still don't have to use their brains when buying things, unlike buying things in China. Many times you need to be self-taught and become an all-around powerhouse that attracts attention. Only then can you guarantee the quality of what you buy.

Leave this aside.

For Americans, there is not much difference between the quality of products of large companies and small companies. As a household purchase, cheap and practical products will please them very much.

If you make some breakthroughs in the design process, make it look more beautiful and novel, then people will like it even more.

In fact, more than 80% of the companies that zulily cooperates with are such novel and creative companies. The more excellent small companies, the more they can get the support of zulily, which also promotes the desire to become famous on zulily. Of companies have spent their minds on design and creation.

Such complementarity naturally brings zulily a higher reputation.

Finally, there is another point, that is also the logistics and transportation of the big killer that the fairy company is very handy.

You have to say that Americans' patience is still very tyrannical. Often the express delivery in the same city hasn't arrived for seven days before they complain and complain.

If this is changed to the country of China after 2013 in the previous life, or the country of China now in this life, it is simply unimaginable.

Several private companies such as Shentong, Yuantong, Tiantian, Zhongtong, etc., will arrive in three days across the country, except for areas that are too remote. Jiangsu, Zhejiang and Shanghai can even be shortened to one day.

The speed of Xiaoyao Express is even faster. As long as you need it, you can receive the parcels you want in all first- and second-tier cities within one day, provided that you have enough shipping costs.

As for the same city, let alone, 36 hours less than your home, that is unthinkable, under normal circumstances, such as Xiaoyao Express, it will not take more than 24 hours.

Therefore, after many Americans come to live in China for a period of time, they will criticize the American logistics system as a dog.

The reasons are of course many kinds. The biggest reason is the laziness of Americans. They do not do things very fast or very delicately. Especially in daily life, even oneself is like this. Naturally, they cannot ask others how much they do. How efficient it is.

Xiao Qi understood that Americans would still like this fast and convenient life.

So from the beginning, Xiao Qi built a warehousing and transportation platform for zulily. At the beginning, he recruited only Chinese and foreign students, and then recruited Japanese and Korean descents. Anyway, people from these two countries are hard-working. One point, it's still very good.

As for other people from Latin America, Africa, and Europe, Xiao Qi almost didn't hire them. Looking for them to do the work was simply asking the elder to confess, and there was no benefit at all.

Therefore, zulily has been sued by many associations in the United States, but the powerful Mario Law Firm helped to solve everything. They once again proved their toughness. As long as they have enough money, Mario Law Firm is the best friend!

Xiao Qi would rather pay a price several times higher than his salary, and he would not hire lazy people, which surprised Americans. But thinking about the hard-working Chinese, they can understand.

Not only did many people in the financial and business circles support Xiao Qi, but some political figures also expressed their opinions, saying that this is Xiao Qi's freedom and others have no right to interfere.

So, this is the halo of the world's richest man. If you are replaced by another person, it will definitely not be so easy to pass.

Of course, there is another factor, that is, most of Xiao Qi’s recruitment are people of American nationality. No matter where they come from, they are all Americans. Xiao Qi only hires Americans. If Xiao Qi only recruits For foreign students and green card holders, it is not so easy to pass.

Under various factors, zulily is developing in full swing, with more than 30 million users in one year, and more than 20 million people shop on zulily every week. The data is absolutely awesome!

If it weren't for Xiao Qi's temporary lack of development of a logistics network covering all large and medium-sized cities in the United States, there would be no problem in doubling this number.

In other words, the establishment of a logistics base in the United States is not much more expensive than in China.

The logistics system was originally based on zulily, but now it has increased its investment by 5 billion US dollars. If this is done, the management can't even retain 1% of zulily's shares.

So after discussion, they have agreed to separate the logistics system and operate separately, while zulily is only responsible for leasing and use, so the cost is very low, and it is an operating cost, and there will be no large expenditure~www.wuxiaspot. com~ thus diluting their shares.

The newly established logistics company is called Global Logistics Company, and its registration place is still on the International Financial Island. Xiao Qi directly injected another 5 billion US dollars to allow the company to continue to race in large and medium cities in the United States and expand its logistics and Express delivery system.

But this process can't be sloppy. Xiao Qi predicts that it will take about three years if it is to be completely perfected.

In addition, there is further recruitment of personnel, which is also a difficult problem.

But as long as you work hard, Xiao Qi also believes that sooner or later it will become the number one logistics and express company in the United States.

At that time, whether it is zulily or other companies that need logistics, warehousing and express delivery, there will be more room for development because of such a strong back-end.

Even the global logistics company can in turn influence these companies through its own warehousing and transportation system, and everyone will be more integrated into a whole, and there will be no separation.

A group company can only become stronger and stronger only if it becomes more and more united! (To be continued.)