Age of Dreams

As usual, Apple’s product launches are in the middle and late September. ∷,

But by the beginning of September, there has been news that Apple is about to release a shocking tablet.

For a while, the outside world is very interested.

In the current tablet market, although only Fairy, Samsung and Google are involved, competition is already fierce.

Especially Samsung and Google, although their combined sales are only 30% of the market, but this expanding and promising market is also worthy of their increased investment.

Now that Apple has joined in again, the two companies are not so worried, because they have made it clear that Apple is targeting the Fairy Company. The two competing in the high-end market should be Xiao Qicai who should be worried.

Therefore, there are the most people around Apple and Fairy.

Taking advantage of this opportunity, the two companies naturally advertised their products. On the one hand, they boasted that their products are good, and on the other hand, they also belittle their rivals, but they advertised at no cost.

Fans and users are also happy to watch. Whether it is Fairy Company or Apple, there will be competition only when there is progress. Only when there is competition can they spend less money to buy better products.

For example, iphone.

Had it not been for Dreamstars to look forward to it, could iphone2 and iphone3 do so well, and the improvement could be so big?

According to Apple's usual character, if there is no sufficient pressure, they will not consider upgrading at least three to five years later-just like their iPods.

The same is true for dreampad. If there is no pressure from Google and Samsung, I am afraid that it would not be updated every eighteen months. As it is now, all kinds of advanced functions are applied. Let users have a lot of fun.

The outside world still has certain doubts about whether Apple’s tablet computer can shake the status of Dreampad. Although Apple’s strength is outstanding and it has many fans, Joe’s gang is known as not a boutique, but Dreampad is the beginning of the intelligent era. The tablet is really great. People can't see any products that can shake it.

Or add Apple's ios system to the tablet, or there are some surprises.

Leaving this aside, the tablet computer can only be noticed in the smart electronics industry, which is far less concerned than the launch of several smart phones.

After all, the usage and audience of the two are different. Unless the dreampad was born and opened the era of smart electronics, it will always be worse.

But there is one thing that has attracted many people's attention.

The Joe gang leader has announced in the United States. Beginning next year, the new generation of iPhones will increase the output of 8 million units, of which the Nanwan factory and Daoyin factory will each bear half.

As soon as the news came out, Apple's stock price soared by 5.3% in one day.

Apple’s iphone series has only reached the third generation, and it is the new iphone3 released last year. If the iphone4 is released in March next year, it will be faster than the previous update cycle. It has been almost half a year, and it is very fast.

Apple’s iphones have always been sold without worries. When the iPhone had a monthly output of 8 million units, even the Americas were almost unsatisfied. Europe and Asia could only get a small amount. Later, even if the monthly output reached 10 million units, it was just a drop in the bucket, and it still couldn't satisfy the majority of fans.

To the monthly output of 18 million units. This situation is a little better. I dare not say that there are Apple phones on sale everywhere, but at any rate most people can basically buy them, and they won't be able to grab them at a price increase of two or three thousand.

But the market for smartphones is far from being saturated.

Not to mention that the high-end market is not saturated, and the low-end market is still not saturated.

Compared to previous feature phones. Today's smart phone is not just a telephone communication function at all, it is also an entertainment terminal, which integrates various functions such as TV and social interaction, and can fully meet people's daily entertainment needs.

So many people buy it, and its market potential is much larger than that of feature phones.

According to preliminary market estimates, the number of smart phones should be around 4 billion, which is a very high number for the world's more than 7 billion people.

And the most important thing is that no one will use a mobile phone all the time. Even if it is a feature phone, the average person who replaces it in three years accounts for the majority, let alone a smart phone with ever-changing functions. It's behind the times!

In fact, at least 28% of people now change their smartphones a year, and this number will rise to more than 40% by 2013.

Therefore, based on this calculation, the sales volume of mobile phones should be around 3 billion a year, and the sales ratio of high-, middle- and low-end mobile phones should be 1:2:7 according to normal data.

Think about it, high-end mobile phones have an annual demand of 300 million units, mid-range mobile phones have a demand of 600 million units, and the low-end mobile phones occupying the largest market share are 2.1 billion units. What is the current sales volume of mobile phone manufacturers?

Among high-end mobile phones, Fairy’s Dreamstars are 13 million units per month, and iPhones are 18 million units, which adds up to 31 million units. If Samsung’s galaxys series must be counted, it will be close to 36 million units. That's 432 million units.

Does this look like the market is saturated?

Not at all!

For those who buy high-end mobile phones, at least 80% of them will choose to replace one a year, because most of them don’t need money at all. They just want to buy the best mobile phones, so those in the past must change their phones every year when Apple releases new models. People, that’s how they came, and it was them that supported Apple’s high sales.

It’s the same now. Many users of dreamstars, iphone, galaxys don’t use the old models and play a little bit more foreign. They usually choose two of these three phones to wear with them, each with its own characteristics. Use occasions.

Then, and now whether it is dreamstars, iphone or galaxys, they have already begun to make contract machines.

However, contract users do not occupy the quota of high-end mobile phone users. They usually squeeze the quota of some mid-range mobile phones, so 432 million mobile phones are not at all saturated.

There are even survey companies claiming that the share of high-end mobile phones will greatly increase in the future, and with the market for contract phones, at least 600 million units a year will be their end.

It was in this line of thought that the leader of Qiao’s gang thought about it, and announced that Apple’s mobile phone production will be expanded to 26 million units a year next year.

Or it can be said that the leader of Qiao Gang is determined to pull the Fairy Company and Samsung Company down, squeeze more high-end mobile phone market share, and occupy the most lucrative piece of smart phone profits!

Li Jianxi dismissed the ambitious fans of Joe's gang leader.

Although Samsung is not as fierce as Apple on high-end mobile phones, it has continued to exert strength on low-end and mid-range phones. Last year, it released 7 mid-to-low-end phones in a variety of styles, which is quite similar to that of Nokia back then.

Moreover, Samsung’s sales volume is not low. Last year they sold 350 million mobile phones. Although most of them were low-end phones, their market share was rising steadily. Coupled with the continuous advancement of technology, they were in the mid-to-high-end market. The market is also frequently exerting efforts. The monthly sales volume of galaxys3 reaches more than 5 million units, which is already a proof.

You know, at the very beginning, galaxys sold more than 2 million units a month, and now it has more than doubled.

Of course, one of the reasons for Samsung's explosion last year is that Samsung's investment in advertising and promotion has been bombarded all over the world more than Apple and Fairy Inc. combined.

But as far as this year is concerned, Samsung’s mobile phone sales have skyrocketed again by 41%, which proves that advertising is very useful. Li Jianxi is also ambitious from this, and is ready to make another push in the high and mid-end market next year.

Therefore, he doesn't care about the aggressiveness of Qiao's gang leader. Everyone just tells you to fight, and I'm not afraid of you.

Because Samsung has its own full hardware industry chain and South Korea’s national support, the cost of their smartphones is very low, and the profit margins of low-end and mid-end phones are as high as 40% or more. This also gives them the ability to compete with Apple. Emboldened.

As for other mobile phone manufacturers, they are now more focused on consolidating mid-range mobile phones and striving to develop low-end mobile phones.

Even the former super giants such as Nokia and Motorola are now more at ease in the face of reality, and they no longer want to fight with Fairy and Apple~www.wuxiaspot.com~ They are going to put their own basic disks first. Let's talk about it if it's stable.

The mid-range phones mentioned here refer to phones with a price of more than 3,000 yuan, and low-end phones are phones with a price of about 2,000 yuan... This time and the situation in the future are different, no one is so idiot who directly hits a smart phone below 1,000 yuan. Everyone has a tacit understanding to make money together.

If everyone is constantly competing to develop new technologies, then profits are far from keeping up with consumption, and the end result is that everyone is ruined.

In the past, Xiao Qi knew that, don’t look at the many smartphones released all day long. In fact, you can see that the basic functions have not changed much at all, just some very common hardware and software changes. There is no such change as Apple. Domineering defined by smartphones.

why is that?

Don't they think that the current mobile phone functions are enough to use, and they don't need to use new technologies?

Waiting for a few years, after maximizing profits, and then releasing new technical functions, will it conform to the original meaning of making money! (To be continued.)