Age of Dreams

Vol 2 Chapter 97: The rapid development of flash sale sites

Since September last year, the zu1i1y website in the United States now has more than 380,000 registered users in the United States. `

Every day zu1i1y will send them their special sale news, and then let them come to snap up the goods.

Just like chosegir1, after the days of spending money lavishly, Americans can only live by tightening their belts, so they are very sensitive to prices.

The sales volume of high-end smartphones in the United States is not even comparable to that of China, which is an excellent proof.

Of course, this is also related to the 1.5 billion population of China compared to the nearly 500 million population of the United States, but in terms of personal consumption levels, it can still explain some problems.

Therefore, zu1i1y, a special sale website that specializes in cheap and practical product routes, has won the support of countless housewives, and even many young men and women want to buy some products that they are interested in.

In addition, zu1i1y has its own warehouse to run the goods, and has its own courier company to take care of the delivery, just like a new small Amazon.

But zu1i1y is somewhat different from Amazon. It completely inherits the fine traditions of express delivery and logistics in China. Whether it is the circulation of warehousing or the degree of express delivery, although it is not as exaggerated as China , But compared to express delivery in the United States where it is lucky to receive the goods within a week, and the delivery in the same state within two weeks is normal, it is simply a win!

In the same city, you can arrive in two days at the latest; from the east coast to the west coast it takes at most five days. Such a degree completely subverts Americans’ perceptions.

Even many websites are discussing whether to build a courier network like zu1i1y, or join their courier network directly.

After all, to undertake such a large warehousing, logistics and express delivery project, the capital required is calculated on the basis of one billion U.S. dollars, and ordinary small companies simply cannot sustain it. `

Only a world rich like Xiao Qi can desperately smash the market without caring about profits, and it is possible to initially establish such a logistics and warehousing system in the United States.

Although it is still very imperfect. It only has its own network in 39 cities in the United States. If you buy in other places, you can only transfer to other express delivery, but in general. People can appreciate the benefits of zu1i1y.

According to a report by a well-known American investment research organization, if zu1i1y continues to expand like this, they will put strong pressure on Amazon in the future, and their market value can reach at least half of Amazon's.

If zu1i1y can better coordinate the control of product quality and quantity by small and medium-sized manufacturers, and further strengthen the construction of the American logistics and warehousing system. In the future, zu1i1y can reach the point of Amazon.

Because of Xiao Qi's consistent style, many people just ask if zu1i1y can participate in it, just like uber, but Xiao Qi also rejected it, giving people a feeling of "it really is."

But these do not affect the rating of zu1i1y in the investment bank. According to the most conservative estimate of Morgan Stanley, the market value of zu1i1y should reach around US$700 million.

If zu1i1y can expand its business to all of North America and Western Europe. And if it can continue to improve its system, its final scale should exceed 300 million U.S. dollars.

This is not to say that zu1i1y is too far away from Amazon, but that Amazon is a listed company and has a very large premium space. To put it bluntly, it is a bubble, but zu1i1y is solid, with very solid asset value, and dividends can be more than Amazon. less.

Compared with the twin sisters zu1i1y, the exhibition on the website of China's Zhulian Bihe is even faster.

It is different from zu1i1y, which focuses on small brands. The people in China have a superstitious mindset about big brands, so from the very beginning, the best combination is the first and second-tier international brands and domestic first- and second-tier brands. `

With huge capital investment, Zhulian Bihe directly negotiates with big brands. Bring back their out-of-season products for sale.

Due to the removal of high store costs and operating expenses such as salary costs, the prices of these out-of-season products are at most 50% off the normal price, and generally about 30% off.

Although the number is not large, for example, a style of shoes is seven or eight hundred pairs. The size may not be appropriate, but there are so many Internet users in China and so many young people who like fashion. This is simply not enough to grab.

The demands of ordinary people are actually a bit high.

What they demand is not only to buy cheap things, but also to buy genuine bargains.

Usually in those stores, sometimes it is easy to buy mixed counterfeit goods, but in Zhulianyi, they don't have to worry about such things at all.

Because the perfect match was created by Xiao Qi.

With the reputation of the world's rich and Xiao Qi's law of doing things, it is absolutely impossible to buy fake goods to sell-the world's rich simply cannot afford to lose this person!

Everyone has seen the big stalls in Xiaoyao Mall before. In the past few years, there have been almost no problems with the products in Xiaoyao Mall. Only a few times have been caused by supplier problems. Then Xiaoyao Mall is not only comprehensive. The amount was refunded, and coupons were also given for compensation, which is very good.

And everyone has long heard that Xiaoyao Mall has its own set of testing methods, which are stricter than the national quality inspection. Anyone who wants to enter the Xiaoyao Mall’s supply system must be inspected, so Xiaoyao Mall’s good products The rate is so high.

Those few incidents where the quality is not good enough have all learned lessons from Xiaoyao Mall, and now I haven't heard of any problems for half a year.

This is Xiao Qi's company!

It cannot be said that there are no problems at all, but when problems arise, they should face them positively, and then make improvements. This is the manner and practice of a mature large enterprise, which will make ordinary people like it!

From this point of view, Xiaoyao Mall occupies 9o% of the country's b2c online commerce platform, which is reasonable.

Of course, now Tmall Mall is also starting to work hard, gradually grabbing the share of Xiaoyao Mall, but it should be said that Xiaoyao Mall still has to win.

Looking back, both companies are almost wholly owned by Xiao Qi. Who loses and who wins, isn't it the same?

Under such circumstances, Zhulian Bihe Company started business and began to expand. It picked a good gimmick for the final product. The quality is not bad, but the style is very outdated, but the price is so cheap. It is really a lot of money. People who like famous brands are happy, especially young people, who buy a lot.

This is also good news for the first- and second-tier merchants who work with them.

Companies in any entity category will have a backlog of goods, especially in traditional industries, the more the backlog will be.

For example, Nike’s backlog of products in 2013 was over 1.7 billion U.S. dollars, and domestic Hailan House’s backlog of products in 2o12 reached 800 million. Even the most profitable cosmetics industry, Shiseido’s backlog of goods in 2012 reached more than 900 million. U.S. dollars...

With so many backlogs of goods, they really have no choice but to go back to the factory to make them again, or how to call the dealers to help them cut prices and digest them.

However, retailers do not do much to promote these out-of-season products piled up in a pile of new products, because when people buy things in the store, of course, they want to buy new ones instead of disposing of them.

Therefore, the sales of these products are not too high.

Now on the website of Zhulianyihe, people are going to go for seasonal products. Online shopping is not afraid of unsightly faces. Anyway, when you buy it home, others won't say anything, and it's just as comfortable to wear and use.

To put it simply, this is a kind of vanity, but it is definitely not just the vanity of Chinese people. Foreigners are also the same. Otherwise, how can zu1i1y flourish?

As a result, there is no surprise that more than 6oo various special products of Zhulian Bihe every day, totaling more than 10 million pieces of goods, are robbed and sold out. It is no surprise.

Moreover, Zhulian Bihe relies on Xiaoyao Express, with the same boss and a large amount of goods, you can get good discounts, so that each item can reach the users smoothly, which is also a good shopping experience. .

After all, you can use Xiaoyao Express to buy special products. For many people, it is a bit tall.

Although there is a limit of 88 yuan to use Xiaoyao Express~www.wuxiaspot.com~, most people still collect orders and enjoy the quality service of Xiaoyao Express.

Xiaoyao Express does not suffer. Although they earn very low profits on every order of Zhulian, it is of great benefit for expanding influence and actively expanding the business of Xiaoyao Express.

Also relying on the cooperation with Zhulian, they hope to cooperate with more online companies, and strive to get more mid-to-high-end online business orders, instead of relying only on their own company system to do business-Xiaoyao Express is part of the Xiaoyao series Ranked last in China, but this does not mean that they have no ambitions.

Under this circumstance, the valuation of Zhulian Bihe has also improved a lot. According to Morgan Stanley's valuation, it can reach approximately RMB 2.8 billion.

The major investment banks and securities companies argue that if you wait until Zhulianhe can expand its special sale business scope and find more profit margins, then its future is limitless!

It's just a pity that Zhulian Binghe is also Xiao Qi's company, and everyone wants to get a share of it, but there is still not much hope! (To be continued.)

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