Age of Dreams

"I also agree with Mr. Yanai's philosophy. ↖↖," Xiao Qi said as he walked. "No matter which country you are in, clothes that are cheap, good-looking, and fashion-leading are all what the people need. Just grab To meet their needs, then Uniqlo won’t be able to be underdeveloped.”

Yanai put forward the slogan of selling clothes for 1999 yen in the 1990s.

At that time, a piece of clothing and a pair of trousers in Japan cost tens of thousands of yen, and the style was not very attractive.

As a result, Uniqlo has made many beautiful and stylish products, and the price is very close to the people. Basically, high school students can buy one after three hours of work. As a result, Uniqlo quickly became popular in Japan.

After so many years of painstaking efforts, Uniqlo has more than 600 shops in Japan, occupying 40% of the Japanese low-end clothing consumer market, and undisputedly becoming the number one in Japan.

And the pace of Uniqlo's overseas expansion is not slow at all.

In the past few years, Uniqlo has actively opened branches in many countries in Europe, America, and Asia, and more than 150 stores have started operations.

As long as you wait to adapt to the local market, Uniqlo will open its chain stores throughout these countries as if it were in Japan.

Uniqlo is more than just expanding stores. Their business is not only in Japan but also very popular in other countries. Sales volume is inversely proportional to the situation of the world economy in recent years.

The same was true in the previous life. 2009 was originally a period of economic depression. As a result, Masa Yanai relied on Uniqlo to directly jump from the sixth richest person to the first richest person in Japan. Although it was only a clear picture, he increased his wealth by 23% in one breath. It shows how good the development of Uniqlo is.

Of course this life is different. With Xiao Qi's support, SoftBank Group has become the largest telecommunications operator in Japan with the help of Dreamstars and Dream's contract machines.

Sun Zhenyi, who has eaten many shares of SoftBank Group from Xiao Qi, naturally rises. 68.2% of SoftBank Group's shares have now grown to 40.92 billion U.S. dollars. The increase of more than 20% is one of the few stocks that still maintain a normal price in the Japanese stock market today.

Sun Zhenyi's actual assets are naturally not so much. In order to buy 47.3% of the shares in Xiao Qi's hands, he borrowed more than 20 billion U.S. dollars from several major banks. Now, although relying on dividends and some other income, he has already Almost 5 billion U.S. dollars was repaid, but the bank still owes 16 billion U.S. dollars to the bank even with capital and profits!

In addition, he borrowed 5 billion US dollars from Xiao Qi before, plus the 5 billion US dollars invested by Xiao Qi to buy Uniqlo stock. As a result, he completed the goal with only 8 billion US dollars, and he temporarily borrowed the remaining 2 billion US dollars.

But Sun Zhenyi is not worried. He plans to sell some shares of Uniqlo and SoftBank Group in the next year.

He is not as greedy as Xiao Qi. In fact, as long as he can maintain more than 40% of the Softbank Group’s shares, it is enough for him. It is just that Xiao Qi made him almost lose the Softbank Group before, so in the end he was sure There will be more than 51% of the Softbank Group's shares left.

However, outsiders don’t know these things very well. So in this year's Forbes rankings, Sun Zhenyi is worth 23 billion U.S. dollars. Became the richest man in Japan, almost three times more than Yanai Masao's 6.1 billion U.S. dollars!

Without Xiao Qi's intervention, Sun Zhenyi would not have so much net worth. Of course, he would not lose Alibaba's shares.

Therefore, Xiao Qi's acquisition is for Sun Zhenyi. There are good and bad. In general, Sun Zhenyi's losses have also been made up in other ways.

Xiao Qi lent him 5 billion U.S. dollars to buy shares of Fast Retailing Co., Ltd., which is one of the compensation.

Count it now. Since they bought the shares of Fast Retailing Co., Ltd., the stock price has risen by about 10%, and each person’s paper wealth has increased by 400 million US dollars. By the next year, this part of the stock will continue to appreciate. .

I won't mention this matter a bit.

Hearing Xiao Qi's compliment, Yanai Zheng felt a little delighted.

No matter how he thinks he is a genius in marketing and planning, he is not arrogant enough to think he is better than Xiao Qi.

This 21-year-old boy who became the super richest man like no other before is completely beyond the reach of ordinary people.

Not to mention him, the stock **** Buffett, Bill Children's Shoes, Joe Gangzhu, Ellison, etc., are all shameful.

It is precisely because Xiao Qi has such status and status that he has a lot of weight to praise people.

And Yanai Zheng understands that Xiao Qi’s praise is not just casual talk, he is really optimistic about Uniqlo, otherwise he would not buy Fast Retailing stock.

Uniqlo is a brand created by Yanai Masao. It can be valued by the world's richest man and bought shares with huge sums of money. It can be regarded as a kind of "heroes see the same"!

"So, if it is our next step to move on, what problem is the most important thing to solve?" Yanai Masao asked seemingly inadvertently.

"It's very simple, control the industrial chain, directly reduce production and storage time, and lead the market the fastest, then you can succeed." Xiao Qi also replied indifferently.

Yanai was taken aback for a moment, and then stopped, showing a thoughtful look.

After a while, Yanai became serious, "Can Mr. Xiao be more specific?"

"The best fast fashion clothing company in the world now should be Spain's Zara company." Xiao Qi and Yanai said, "Five years ago, Zara went from design to store for 25 days, and now it is 18. God, if you give them a few more years, this time will be further shortened. The advantage of this is that it can save the cost to the extreme, and it will also have a faster response to market needs.

When a customer visits the store once a week and can see the same shelf where different clothes are placed, then they will like to visit the store often. Increasing the time spent visiting stores increases their chances of buying clothes, so that we can sell more clothes, thus realizing a virtuous circle of the industry chain. "

Yanai nodded, "Well, it is true. Making clothes like quick-consumer goods is also what Uniqlo pursues. However, our current time from design to display in the store is about 38 days. Compared to being No. 1 in the world, it's still a lot worse."

"There is a gap is not a bad thing, at least let us know, you can work harder." Xiao Qidao, "For example, the design gap is very simple, if you don’t know how to do it, just go find someone who knows how to do it. People! Using money and favors, and digging out as many outstanding designers as possible, in the long run, it is definitely not a loss."

"Mr. Xiao is really wealthy." Yanai smiled. "Uniqlo can't even dig a master at will!"

"You don't need to dig a master at will. I will introduce you to a suitable master." Xiao Qi said, "Mr. Yanai, do you know Ms. Jill Sunda?"

"I know!" Yanai showed an unexpected look. "Do you also know Ms. Jill Sunda?"

"I've heard of her." Xiao Qi said, he wouldn't tell Yanai Masa, he knew Jill Sunda, it happened to be because Yanai Zheng brought Jill Sunda to Uniqlo early next year.

When Jill Sunda came to Uniqlo, the stock of Fast Retailing Co., Ltd. soared 8.6%, which shows Jill Sunda's position in the fashion industry and people's expectation of her joining Fast Retailing Co., Ltd.

"Indeed, Ms. Sonda has retired from Prada, but this does not mean that we can invite her to Uniqlo." Masa Yanai sighed, "Such a master, any fashion company will dream of her joining, Uniqlo How can He De, can you invite her?"

"It's man-made, I believe you can show sincerity," Xiao Qi said, "As for what help you want from me, I will try my best to help. You also know that I and Mr. Belard from the lvmh group good relationship."

"I understand." Yanai said, "Then I will try it when I go back! What Uniqlo lacks now is such a master! And the design style of Master Jill Sunda is very similar to what Uniqlo pursues, so I can invite For her, that is the beginning of Uniqlo's take-off again!"

"In addition to her, some innovative young designers ~www.wuxiaspot.com~ can also try to hire more." Xiao Qidao, "I know that Uniqlo has design and development centers in Tokyo, Paris and New York. Might as well establish one in the East. After all, the Chinese market is very important in the future, and it is more important to cater to the tastes of Chinese people."

"I also have this meaning. In the next few years, the Huaguo market will be the most important development base for Uniqlo. You can't pay too much attention to the Huaguo market." Yanai said with a smile, "I used to hesitate and worry about China. There will be a lot of resistance here in China, but after you become a shareholder of Fast Retailing, Mr. Xiao, you will never worry about it in China!"

"As long as it is legally operated, there will naturally be no problems." Xiao Qi said first.

In fact, many things have two aspects. For example, Fast Retailing Co., Ltd. was purchased by Xiao Qi, but from another aspect, this cleared the way for Uniqlo to enter China!

After Liu Jing was unable to change Xiao Qi to become the second largest shareholder, he began to actively ponder this matter, focusing on expanding the Chinese market, and has also entered a substantive stage of operation.

The so-called stalemate, how do you know that is not a blessing?

The Chinese market is much larger than that of Japan! (To be continued...) u