Age of Dreams

"There are not too many 3D, imax, and 3D plus imax screens in the U.S. movie theaters now. ∈♀," Vince Pace continued: "The largest theater in the United States, Regal, has 6,210 screens, but their 3D The screen of imax is less than 800. The second one has 5010 screens, which is not much, but at the end of January this year, after the kiwi cinema line was acquired, these 3d and imax screens have been added one after another. The screen has now increased to about 1,000 yuan, and it has become the world's first, almost double the number of theaters ranked third!"

After a pause, he said again, "We were still worried. We felt that the scarce 3D screens and imax screens would affect everyone’s more intuitive viewing experience of "Avatar". We feel a lot more at ease when a visionary company joins."

Vince Pace and James Cameron should indeed be at ease.

Not only has it reached 1,000 3d, imax, and 3d plus imax screens, but the number is still increasing. It seems that the screens with these latest technologies directly exceed the total number of regal screens.

Although this accounted for most of the profits, although many people questioned them, they were very pleased to see that they did not hesitate because of these, and they continued to do it unswervingly.

For two people, the more 3d, imax, 3d plus imax screens, the better. Only better screen technology can better show the fantasy world they created and make "Avatar" a world movie history. monument.

It is precisely because of this that they came to China deliberately and wanted to discuss with Qiao Guoer about the release of Avatar. Want to fight for better treatment.

In the United States, the super directors and the seven major film companies are not the most powerful now. The most powerful are the companies that have mastered the theater chain.

Because they can determine the scale and time of your film's release, which will directly affect the profit and reputation of your film.

And this group of cinema companies is very realistic, and everything they look at is money. As long as they think that the movie can make money, it will be released smoothly. If you perform well, even if you are a movie made by an unknown person, it is natural to further increase the scale of the show and increase the show time.

If your movie is not good and very few people watch it, then I'm sorry. Even if the movie was made by Spielberg and Bombshell, the same thing is to reduce the scale and time of the show.

But it is not without exception.

For example, a major director’s commercial film will definitely get more filming time and quantity in the first time. Originally, the most important thing for a film is the first week and the next week. The film company’s share of the first week is basically as high as 80%- 90%, as high as 70% in the second week.

At the same time as long as it is not too bad. Audiences are also willing to take a look at the films of big directors, so that their North American box office can reach 80 million or even hundreds of millions of dollars in box office.

With North American ticket issuance at the beginning. Then the box office in Europe, Asia, and South America will have a certain guarantee. In addition, the development of peripheral products, the income of TV stations, video tapes, audio and video products, etc., as long as they are not too deadly big directors, then they Can continue to be the object of preferential treatment.

There is another situation. That is the company that can establish a good relationship with the movie theater chain, or even the movie company that is one of the controlling shareholders of the movie theater chain.

The films of these companies can naturally also receive great preferential treatment. As long as one or two of the five largest cinema chains in North America make full use of their efforts, then these films will not be able to lose money-relying on wonderful editing to trick people into movie theaters, even if it is ordinary All directors of literary and artistic films will do it. Not to mention those famous directors.

The market determines the movie.

The current situation is completely different from that of Hollywood 70 or 80 years ago. With so many movies released, it is natural that the fittest will survive. There is not so much to say at all.

James Cameron's fame and prestige are definitely one of the best in Hollywood.

Although he is not as connotative as Spielberg, nor is he a permanent American idol by Star Wars like Lucas, but every movie he shoots can make people see surprises. , So that he is a superb director, no one should be able to object.

When Paul Allen bought it, he sold 18% of Cameron Pace Group’s shares to Xiao Qi, but things were not that simple.

Because Cameron and Pace are absolute controlling shareholders, Allen wants to sell the stock, it needs the consent of both of them, otherwise the stock transaction will not be established.

Originally, the two of them were really unwilling to sell their company's shares to a Chinese woman, even if her man was Xiao Qi.

But when they heard that Qiao Guoer had acquired wholly-owned assets at the same time, they immediately changed their minds... This change was to lay a solid foundation for this cooperation.

Of course Xiao Qi understood what they meant.

Teenagers also know what amazing results "Avatar" will get. There is no doubt that the theater will support "Avatar" to the maximum in order to obtain more profits.

Isn't it to make money to make a movie theater line?

However, he can't tell them this, because the more you earn in the market, the partner will earn less.

Especially under the circumstances of this kind of news asymmetry, Xiao Qi didn't take the opportunity to make more money on "Avatar", that would be a waste of his prestige.

"Personally, I am still very interested in Mr. Cameron’s Avatar." In response to the expectant gazes of the two, Xiao Qi muttered, "What's more, my Guoer is also one of the shareholders of your 3d company. For "Avatar", naturally spare no effort to support, this is the two of you don't have to worry about it."

"How much do you support?" Cameron asked straightforwardly.

"We haven't seen the demo session, so how can we make an assessment?" Xiao Qi shook his head and laughed. "But don't worry, our headquarters will greet you. It must be better than others."

"No, this is not enough!" Cameron shook his head and said stubbornly: "Now we are in a very bad situation in the global distribution market. We will hold a sample meeting, but before that, we hope to have a heavyweight The theater company stepped up and gave us the greatest support to make the "Avatar" trend up!"

"So you got it?"

"No, not only, but also Huaguo's kiwi theater chain." Cameron said, "Huaguo is the world's largest movie market in the future. I hope to start with "Avatar" and cultivate some 3D Technical movie lovers. Isn’t Kiwi’s 3D and imax cinema chains losing money now? Let my "Avatar" open the door to victory for you!"

It was Cameron who asked for cooperation, but when he said this, it was as if he was helping Xiao Qi.

Xiao Qi naturally won't be so easily impressed, "Mr. Cameron, we are still negotiating! Of course there is no problem if we want us to support you, but I hope that the ratio will be higher, so that we can be more inclined to us."

"Oh?" Cameron's eyes flashed, "how much do you want?"

"30% in the first week, 50% in the second week, 60% in the third week, and 70% in the fourth week until the release." Xiao Qi looked at Cameron with a pale face and smiled: "You don't have to be angry, I can give you a promise. I will give you 2 months for the release time in North America, and no less than 30% of the film output. I will give you 3 months in China, and the average film output shall not be less than 50%."

"No, no." Although Cameron is a great director, his commercial EQ is not low. "In the Chinese market, you are losing money. You are not sincere enough to use this 50% of the film volume to fool me. That’s it! And the North American market’s share ratio is too high!... Besides, the share ratio doesn’t count as I said it, and the production and distribution company Twentieth Century Fox!"

"As long as you agree, let's talk about it on the 20th Century Fox side." Xiao Qi said, "If you don't think it is appropriate~www.wuxiaspot.com~, how about your price?"

"In the North American market, we will give you 15% in the first week, 25% in the next week, 40% in the third week, 50% in the fourth week, and 60% in the fifth week and beyond." Long obviously had plans for a long time, and he directly stated his plans for the North American market, and then said: "As for the Chinese market, in order to cultivate their 3D viewing habits, I discussed with 20th Century Fox. As long as you agree to ours. Conditions, then the Huaguo market has been in accordance with 80%: 20% of Chengdu City can be, you 80%, we only take 20%."

This time it was Xiao Qi’s turn to laugh, "Mr. Cameron, although I don’t understand movies, I also know some. The American movies that have been released in China over the years have either been bought out directly at low prices, or they are usually only given to you for 15 years. % Of the box office share, how come to you, and still "take only 20%"? If I tell you, then in the future, those companies, those imported movies, can I let me give a little more? This is broken Rules."

Cameron was not embarrassed at all after being dismantled, but confidently said: "It's not the same, my movie is different! Especially in China, it is different! Back then, my "Titanic" was in China, But it is a miracle in a miracle, no one can break the box office record now, right?" (To be continued.)