Age of Dreams
Vol 2 Chapter 2277: The essence of hunger marketing
The teenager is not an ordinary person. After Mi Jiayan's reminder, he immediately put his mind back to work.
"Jiajia, how is the situation of the three direct-operated fairy shops in India recently? Are there any Indian stores in the new store opening plan?"
Although Mi Jiayan decided not to take charge of the fairy-owned store, she hasn't found the talent to take over now, so she is still in charge for the time being.
When Xiao Qi asked, she straightened out: "The three direct stores in New Delhi, Mumbai, and Kolkata are one of the first direct stores to sell out at each pre-sale stage, and they are The enthusiasm of the product is also very high, breaking the average level of 10%, basically 15%, which surprised the people in our headquarters.
Because the demand for their three major direct stores is strong, and their spending power is far beyond our expectations, if there is no surprise, this year they should build direct stores in the three major cities of Hyderabad, Bangalore and Madras. stand up. In this way, the layout of the fairy direct store in India is roughly perfect. "
"Just open three more, have you gone through detailed arguments?" Xiao Qi asked.
"Why not?" Mi Jiayan glared at him, "Don't underestimate the people in our fairy direct store. We are very serious on weekdays. In order to start the branch, we are covered with stars and the moon, and we are sleeping and sleeping. For all kinds of data, we It will be analyzed in detail, and after a few rounds of discussions, the final decision is made! It’s not what you think, just sit in the office and decide."
Although she will soon resign from the fairy direct-operated store, she still has to guard them when speaking of her subordinates, showing their hard work.
"Okay, okay, I see." Xiao Qi said sternly. "Didn't I give a high bonus last year? Those shareholders still have some opinions on me, saying that I ran out of money and spent the interests of shareholders indiscriminately!"
"Fart~~"
Mi Jiayan glared, "You asked them to come to the fairy direct-operated store to work? The intensity of work is so heavy every day, without a break for three hours, the energy and physical strength will not be able to support. Such hard work will pay a little more bonus. What's the matter? What a miser! Damn it!"
"That's right." Xiao Qi took the opportunity to hold her in his arms, smelling the scent of beauty, and said comfortably: "That's why I stood out from the crowd and raised their bonus. Do you think I am good? "
"Although you have a lot of stinky illnesses, your heart is pretty good~~" Mi Jiayan's expression eased a little, and there was a trace of affection in her eyes when she looked at Xiao Qi.
She didn't know, although Xiao Qi was not a stingy person. But this is not all what Xiao Qi said.
Because the share allocation of dreampad, dreamstars, and dream is different, the calculation method of the operating performance of the fairy direct store is also different.
It is usually based on the sales turnover of each, including the optional accessories required by each, and then sum up the calculations, and finally multiply by the percentage to calculate the expenditure, profit and so on.
The entire calculation system is very complicated, and I won’t say much here, but the employees of the fairy direct store and the shareholders of the products sold. Pay and income are all clear at a glance, very clear.
But on the salary distribution. The salary bonus that Xiao Qi paid to employees for dreampad and dreamstars and their options caused a group of shareholders in the company to be quite criticized.
Because this salary is much higher than many of them, this makes these guys a little nagging.
It's just nagging.
Buffett, Belard, Li Jianxi and so on. They are not short-sighted people. Of course, they know the stakes and they have not expressed any dissatisfaction at all, so they have no way of making trouble if they want to.
If someone fell out with Xiao Qi because of this, then there would be many people waiting to invest money in. They also want these people's shares to withdraw, so they can make up for it.
Xiao Qi didn't care what they thought.
Salaries in Europe and the United States are generally high. Why should the employees of my fairy company have low salaries? Shouldn't you be white people earn more than yellow people?
I just want to send super high salaries to the employees of my company, just to let them feel the courage of the fairy company, to feel the dignity and achievement in the fairy company, so that they can be more centripetal to the fairy company, and be less awkward to me there. Crooked!
I won't mention this matter a bit.
Thinking of Mi Jiayan's reply just now, Xiao Qi began to ponder.
Seeing that Xiao Qi was thinking about things, Mi Jiayan didn't bother him, but looked up Xiao Qi's face carefully.
To be honest, Xiao Qi is indeed a very handsome and handsome man, and because of his success, he also has a calm and self-assured aura. In addition, he is decent and has never been unambiguous before he is in a big way. This kind of bold persistence, It is easy to indulge the women around me.
At least Mi Jiayan knew that the little girls outside the chairman’s secretariat, except for the first batch of girls who had withdrawn to other departments, none of the current 16 girls were willing to leave. This is not because Are you obsessed with the little man in front of you?
hateful!
This guy has so many wives, it's too much heartbreaking!
"Jiajia, how about each of us in the top ten cities in India, opening a fairy direct-sale store?" Xiao Qi suddenly raised his head and asked.
"Oh... well, eh?"
Mi Jiayan looked blank, "What did you say?"
Xiao Qi watched with enthusiasm, and kissed her sweet lips again before repeating the question again.
"Ah? Why?" Mi Jiayan shook her head in confusion, "In mainland China, we will only open four direct stores in Guangdong, Lin'an, Zhengzhou, and Wuhan this year. Why do we have to open ten direct stores in India? Camp store?"
"I'm not talking about opening ten stores at once, just talking about the total number." Xiao Qi smiled, "How about it?"
"not good."
Mi Jiayan shook her head, "The spending power of Indians has not yet reached this level. The opening of six direct-sale stores within two years has reached the current limit. No amount of operating costs will be worthwhile. Now, don’t we still have contract operators to cooperate with? Or develop some distributors, the same can solve the problem, there is no need to use directly-operated stores to spread the whole of India.
According to your philosophy, China has a larger population and stronger spending power. Do we have to open one in every provincial capital city? What's the difference between this and Nokia's shop strategy that you laughed at before? Regardless of the cost, influence, etc., we don’t need to open so many fairy direct stores at all! "
She has worked in a fairy-owned store for more than a year, and the doorway of the opposite of nature is very clear, so she speaks very well.
Xiao Qi couldn't help his jaws as he listened.
Indeed, I was a little too impatient.
Because he wants to cooperate with the development of Xiaoyao Shopping Mall, Xiao Qi is planning to open Fairy Stores all over India, echoing Xiaoyao Mall, and expand the visibility and influence of Fairy Company in India as soon as possible.
However, there are ten directly-operated stores at once, not to mention whether the Indian market can digest so many directly-operated stores and the smart electronic products distributed, it is difficult to explain to fans in other countries alone.
Xiao Qi is only planning to open about 200 directly-operated stores around the world. According to Apple's previous experience, too many are not only useless, but also a waste of resources.
So far, only the United States has 10 directly-operated stores, and plans to expand to about 15 in the future.
If there are ten fairy shops in India, what should the mainland of China do?
The Chinese people, regardless of efficiency and rationality, specialize in emotions and feelings.
You even opened ten in India, at least 15 or 20 in mainland China, then you are considered to be a Chinese, with Chinese people in your heart.
Upon seeing this, other countries will also apply to open more fairy direct stores, so that they can buy the three products of the fairy company as soon as possible.
But Xiao Qi couldn't think so when he was doing business.
They are thinking that there are many directly-operated stores and they can buy mobile phones and tablets as soon as possible, but after they can buy them in three or five days?
Fairy direct stores will usher in an idle period of 20 or 25 days, which is a huge waste!
You can't see the effect in the short term. After all, there are maintenance, experience, and purchase of optional accessories, etc. Fairy direct stores will not say that there is nothing to do.
But in the long run, this is inconsistent with Xiao Qi’s overall layout. A fairy-owned store that is queuing to pick up goods anytime and anywhere, and a fairy-owned store that is only lively for three to five days a month, which is the image of the fairy company. It's more influential, it's simply clear.
Not to mention, at least as of 2013, Apple's mainland China is often out of stock. This kind of hunger marketing is handy for them, and it has further increased the desire of fans. Many people even because of this. I feel that I should buy one and have a look to see why it is so scarce and popular.
This strategy Xiao Qi has to learn, but he is not like Xiaomi, Huawei and other companies ~www.wuxiaspot.com~ is just a simple imitation, but has not captured the essence of hunger marketing.
quality!
Exterior!
Undisputed quality!
Undisputedly beautiful appearance!
It is precisely because Apple has achieved this that their hunger marketing has been scolded by fans, and every time they have to wait in line all night to buy.
Companies in China, such as Xiaomi and Huawei, have learned this trick in online marketing, and basically there is no time when they can buy goods normally.
But is this really good?
However, your product quality and appearance, as well as the popularity of the world, are far behind. In the long run, you will be the support of overdraft fans!
When the fans are completely bored, let alone panic buying, you don’t pay much attention to it if you sell it there. (To be continued...) u
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