Age of Dreams

Vol 2 Chapter 2086: Hot advertising investment

  &Nbsp;To say which place in the Hong Kong entertainment circle is the hottest this time, it must be tvb. No matter it is Yinhuang, Huanyu, or the studios of several major directors, it has never been as lively as the current tvb. An older reporter said that TVB now has a dominance in the 1980s and 1990s. There is no other reason, it is the market in Eastern Guangdong Province, which is too important for tvb, and even for the entire Cantonese community. With Eastern Guangdong Province, the tvb market has directly expanded from less than 10 million people to 110 million, a direct increase of more than 10 times. Moreover, Eastern Guangdong Province is one of the most developed provinces in China, and its consumption capacity has always been strong. Advertisers are willing to spend a lot of money for such a large market. The original tvb advertising bidding should have been carried out in early November, but this time due to the delay in the privatization of tvb, it was placed in early December. Advertising bidding was extremely hot from the beginning. For example, TVB’s prime-time eight o’clock stall, the farmer real estate tycoon who specializes in building villas in the south, directly wanted to buy the eight o’clock stall next year at a price of 200 million Hong Kong dollars. Naming rights. You must know that this year’s CCTV’s naming rights for the 8 o’clock file is nothing more than Naaisi’s 229 million filming. A local TV station can earn about 180 million yuan in revenue, which is already Super awesome. In addition to this, the noon news archives, evening news archives, various variety shows, etc., have been looted by a large number of Chinese and foreign companies, which are no less than ten times more lively than last year. The one afternoon advertising bidding was auctioned down, and Yue Ling handed over the task of the next cocktail party to his assistant. He immediately rode in the car and came to Feng Kexin's Repulse Bay Villa in a swift manner. Feng Kexin, who has been pregnant for more than 5 months, has a very obvious belly at this time. Even if he is wearing a wide skirt, he is willing to see the raised outline of his belly. When Yue Ling came. Feng Kexin happened to have a meal and accompanied her daughter to do homework there, just like a mother in an ordinary family. Yue Ling, however, faced this delicate and beautiful beauty with awe and flattering mentality, because she was the queen of the entire tvb, and possessed the support of hundreds of big and small stars and thousands of staff members. All life and death power. Seeing her coming, Feng Kexin said to Ping'er. The little girl returned to the house with her homework. "Sister Yue is here? Have you eaten yet?" Feng Kexin asked Yue Ling softly. "I ate two breads in the car, it's almost done." Yue Ling sat down on the sofa and replied respectfully. "How can it work?" Feng Kexin greeted the servant next to him, "Bring sister Yue a bowl of chicken soup. Make a plate of fried beef.""Thank you Chairman!"Fried Niuhe is what Yue Ling has always liked to eat. Seeing Feng Kexin's thoughtfulness makes me very happy. Don't say you are really hungry, even if you are not hungry now, you have to eat it all. Take advantage of the time to make fried Niuhe, Yue Ling reported to Feng Kexinhui: "Chairman, we will adopt a Hong Kong and Mainland advertising bidding next year. The total conversion is 3.8 billion Hong Kong dollars. This is an increase from last year. 100%. In addition, driven by our large-scale increase in filming costs and variety show production costs, our program distribution and distribution have also sold 1.2 billion Hong Kong dollars. The TVBs of the treasure island business has not changed much, about 600 million Hong Kong dollars. . Advertising revenue in Malaysia, Singapore and other Chinese-speaking regions has also increased a lot. It reached 800 million Hong Kong dollars.In addition, the built-in advertising sponsorship of programs and TV series has also increased a lot. The specific content and duration of each show and TV series, etc., we expect to reach at least 1.2 billion Hong Kong dollars in this piece, which is at least 70% more than this year’s increase!After this calculation, we The basic income of one year can reach 7.6 billion Hong Kong dollars. This is an increase of 80% over this year! This is all the credit for opening up the channels of Guangdong East!""Don’t say it nicely. Yes, what about our profitability?" Feng Kexin asked with a smile. "The profitability is not very good." When Yue Ling faced Feng Kexin. She has always been honest, and this is also an important reason for her to get Feng Kexin’s trust: “Because you have greatly increased the salary, production costs, etc.. Our tvb’s operating profit in the first few months has been squeezed a lot. It is a loss.The preparations for several programs and TV series starting from November will involve a large amount of manpower and material resources. According to the development of this situation, preliminary estimation, we should be protecting the capital next year Struggling online, or falling into a loss, but the magnitude of the loss should be small, which is like three to five billion." When she said this, Yue Ling was extremely envious. The man the boss is looking for is good. For the world's richest man, the mere three to five billion Hong Kong dollars is just like a dime in the hands of ordinary people, which is nothing at all. Because of this, Yue Ling did not persuade Feng Kexin to be more frugal in the company’s expenses. Anyway, business expansion is getting better and better, tvb is also earning more and more money, and the scale is getting bigger, so it only needs to maintain a small profit. Both have a profit of no less than three to five billion a year. Furthermore, Yue Ling also knows that Feng Kexin has 12.5% ​​of Watsons shares that countless people dream of. In terms of making money and dividends, Watsons is enough for Feng Kexin and his children to live a prosperous life, tvb It’s good to keep it influential. Sure enough, Feng Kexin smiled when he heard the words, “It’s okay, we can still bear the loss for one or two years. We need to think about the long-term business in the future, and now it’s just the beginning. Wait until the East Guangdong Province. If your ratings rise, our profit margins will be higher.""What you said is." Yue Ling said, "This matter is not in a hurry for the time being, but there is another matter. , You need to make a decision.""What's the matter?" Feng Kexin asked in surprise. "At noon today, Mrs. Shao called me and talked about the four pieces of land in Clear Water Bay and Tseung Kwan O."Listening to what Yue Ling said, Feng Kexin immediately understood. At this time, the chicken soup and stir-fried Niuhe were brought up, and at the same time Feng Kexin was thinking about it as she signaled Yue Ling to eat first. For more than ten years in tvb, Feng Kexin certainly knows everything about tvb. Shao Liuye has now sold all the shares of tvb, and the remaining ones in his hands related to tvb are the 4 plots of land in Clear Water Bay and Tseung Kwan O. The three pieces of land in Clear Water Bay add up to more than 150 hectares, and the larger one in Tseung Kwan O, about 230 hectares. Originally, Shaw’s TVB was filming in Clear Water Bay TV City, but later moved to Tseung Kwan O TV City for development needs. These four pieces of land are not the property of tvb, but are leased to tvb by Shao Liuye. The rent paid each year is not a small amount. Of course, now Clearwater Bay TV City has ceased operations, tvb only leased the site of Tseung Kwan O TV City. Shao Liuye was originally a landlord, and he could live a good life by collecting rent, but Feng Kexin knew that he had always wanted to sell these four plots of land. The reason is simple. The descendants of Shao Liuye’s children are all in Singapore. The Shao family has a lot of property there, and the children broke up with Shao Liuye. The money in Hong Kong They don't care no matter how many. So, Liu Ye Shao is determined to leave these properties to his second wife, Ms. Fang. Ms. Fang retired from tvb and did not like to be associated with tvb anymore. Shao Liuye plans to cash out and reinvest in real estate or other industries in order to wait for his wife’s rich life in the future. When Xiao Qi was negotiating the shares of tvb, Shao Liuye deliberately sold the four pieces of land to Xiao Qi. At that time, his price was too high. With a market value of 10 billion Hong Kong dollars, he offered 12 billion. Xiao Qi thought at the time that the financial crisis broke out a year later and Hong Kong's stock and property markets were hit hard, so he did not agree. And Xiao Qi also talked to Feng Kexin about this, saying that he could buy them together at a suitable time in the future. "How much does Shao Liuye want to sell?" Feng Kexin asked in harmony after Yue Ling had finished eating. "Four pieces of land are packaged and sold together at a price of 10 billion Hong Kong dollars." Yue Ling smiled, "but I didn't speak, these two are good people. Now the Hong Kong stock market is plummeting and the property market is unstable. They I also want to sell at the price a year ago, which is really inappropriate."Feng Kexin also laughed, "The price is not suitable, let’s talk about it! The most important thing is to talk about the site of Tseung Kwan O first. "&Nbsp;Yue Ling said, "They are not willing to sell separately, they have to sell the three useless Clearwater Bay plots together.""Clearwater Bay Can those three pieces of land be changed for use?" Feng Kexin asked. She remembered that they were used exclusively for industrial purposes. Where is there any industry in Hong Kong now? "No." Yue Ling said, "Before we moved, we had already asked about it. The Hong Kong Island government's answer is that it can only be used for industry. Otherwise, Shao Liuye will not be bundled for sale. Now.""This way..."Feng Kexin pondered for a while, then decided: "I don’t like their attitude towards artists, but it’s also a guest host. For one game, my bottom line is 9 billion Hong Kong dollars. You can talk to them based on this.""Okay!"Yue Ling nodded, Feng Kexin really counted She is kind. If you change a person, you must bargain to 8 billion, and this price will continue to decrease over time. Shao Liuye is a philanthropist externally, but internally, he is an out-and-out tyrant. Feng Kexin was exploited by tvb, but it was a bit miserable. She could not take advantage of the fire to rob her, she had already taken care of the face of Shao Liuye. If Shao Liuye knows himself~www.wuxiaspot.com~, I must agree to Feng Kexin’s terms. After these pieces of land are obtained, tvb's operating expenses will be reduced a lot, and the good assets held in the hands will also be added. Even the three pieces of land in Clear Water Bay are very troublesome to others, but with Feng Kexin's man, how to develop and utilize it is not a problem! (To be continued)

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