Age of Dreams

A company with poor resilience will turn a good thing into a bad thing through awkward actions.

A company with good adaptability can transform a bad thing into a positive thing through its own active efforts.

On the morning of Christmas on the 25th, the "wrong price door" incident in Xiaoyao Mall quickly became the focus of the Internet and the media.

A full 100,000 digital cameras originally cost 1999 yuan, but they were mistakenly marked as a super-low price of 199 yuan, which is a 10% discount, and they are sold directly on the whole point sale of Xiaoyao Mall! !

And because this time period is 9 o'clock in the morning, many white-collar workers and young people have habitually turned on their computers and started to browse the things they are interested in. Therefore, the access IP of Xiaoyao Mall during this time period is particularly large.

Buying a digital camera for 199 yuan seems like a joke to many people. It is simply impossible. Second-hand recycling and refurbishing machines cannot be sold at such a low price! Unless it is the Xiaoyao Mall that sells fakes, how can it be possible that the Xiaoyao Mall sells fakes?

Although they did not believe it or not, many people tentatively placed the order directly. After finding that the order had been confirmed and the payment was successful, they immediately spread the news through QQ, Weibo, WeChat and other news channels. .

There are not as many online shoppers in China as there were in 2013, but for the blessing of classmate Toma Yun, his Taobao.com has at least more than 100 million users after several years of hard work.

With such a huge online shopping population base, under this spread of word, 100,000 digital cameras are all sold out within 20 minutes-this is still limited to one per account per person. On the basis of. Otherwise, it won't be a problem to get it done in minutes.

When the back-office personnel discovered the data was abnormal and found that there was a problem, they had already been sold out and the payment had been credited to the company's account. There was no way to recover the cancellation order.

With the development of procedures such as reporting and discussion. There is no panic on Xiaoyao Mall, but the netizens who have successfully paid for orders over there are inexplicably impatient. After all, they all know that this kind of obviously loophole and abnormal transaction will most likely be cancelled by Xiaoyao Mall. , Does not approve.

In this mood of worrying about gains and losses. People who use Weibo Circle and WeChat Moments, relying on advanced and timely communication methods, began to discuss subconsciously.

"You said, this Xiaoyao Mall should accept the account, right? It should? The price is set by them, and the regulations are set by them. Since we can officially buy it. Then it proves that the sale and purchase agreement is established!"

"I don't think so. I just checked the official website. The page has been cancelled. We can't find the model we bought before. Only the purchase record still has traces... Well, I'm going to take photos and save them first. . This is my proof!"

"Cut, I don't know what you are worried about? Who is the owner of Xiaoyao Mall? It is Xiao Qi! People dare to sell DreamPad and DreamStars at 80% of the U.S. benchmark price, and the cumulative loss is at least one or two tens of billions, right? A mere one or two billion, what does it mean to him? Can he care for money so much? It won't be Xiao Qi who cares about money!"

"That may not be true! DreamPad and DreamStars are smart electronics industries. Xiao Qi had to make this move in order to quickly compete for the market share of China. Now it is different. Xiaoyao Mall is a shopping site. This is obviously wrong. The price behavior, cancellation of the order, and refund of your money is normal."

"It seems to make sense. After all, Xiaoyao Mall is not in charge of Xiao Qi, but his subordinates! Maybe Xiao Qi doesn't know about such a small thing."

"Hey, this reminds me of IBM's famous'one-yuan sale' incident. Is Fairy Company a responsible company? Whether Xiao Qi is a pure man or not depends on how they deal with it! Sit and see how things develop!"

"Really! Everyone, come to watch the news, the TV station has broadcast it, and the live interview with Xiaoyao Mall Qin Yibin is mentioning this wrong price event!"

...

At noon, Qin Yibin was interviewed by reporters with a haggard and serious face in the TV footage that David watched.

"Yes! This time it was the staff's mistake! They have been fighting all night, so they did not do their best when inputting and reviewing! The price of 1999 was marked as 199. This simple mistake is Caused a huge loss of more than 100 million! Now we are in a meeting to see how to deal with this matter....Which way will we choose? Sorry, no comment at the moment!...Yes! We will definitely consider the buyer's mood , But please also take into account our mood, after all, this time is a mistake, not the price we deliberately sold this gimmick! ... The final processing method, we will give it later, please believe, our Xiaoyao Mall Not that kind of unscrupulous businessman!"

The camera was pulled back to the studio, and many guests expressed their opinions one after another.

Qin Yibin didn't say how to deal with it, but this attitude is usually a hint.

Generally speaking, everyone thinks that the possibility that Xiaoyao will completely deny the account is very small.

Because this company is owned by Xiao Qi, Xiao Qi doesn't care about losses of hundreds of millions or more than a billion, because he conservatively estimated that his expenditure has exceeded 300 billion yuan in the entire layout of the Xiaoyao series.

Xiao Qi spent so much, naturally it was a big plan. Maybe it was aimed at Amazon, and wanted to fight for the first place in China. In the past, Taobao.com and EBAY struggled, but we Chinese were weak. Victory, now Xiao Qi, a genius, has more capital and capabilities than Amazon, so there is no reason why they can't be beaten!

Therefore, if it is just because of more than 100 million things, it will make a lot of noise, and it will make the Xiaoyao Shopping Mall that has just opened for less than a day, and make Xiao Qi's entire layout be frustrated, it is really a loss. .

However, although it is considered unlikely that the account will not be recognized, it is very rare that Xiaoyao Mall will ship the goods according to the order.

The reason is also very simple. This time it is obviously an operating error, not the real discounted price, so Xiaoyao Mall has a good reason to explain the problem, even if it is a lawsuit, the consumer will not win.

What's more, the cost and time and energy spent in defending rights are not affordable by ordinary netizens.

It is a big joke if anyone who does online business is not at fault.

If Xiaoyao Mall dared to recognize this time, what about the second and third time?

This time it was only a loss of one or two billion. If you encounter a large piece of household electrical appliances, what if you encounter a loss of three to five billion or seven to eight billion?

What should I do then?

It is the first time to accept the account, and then the subsequent non-acceptance is definitely worse than your first non-acceptance! People will feel more deceived!

Therefore, the most likely possibility is the view that "Xiaoyao Mall will not ship, but will resell it to these 100,000 users at a discounted price of 30% and 20% like Dell."

Listening to the sworn comments of these experts, almost no one considers 100,000 netizens from the perspective of consumers. I don't know how many people have a cold heart.

"Xiao Qicai is so powerful, we are just small people, we can only follow his rules!"

"See the public relations effect of Fairy Company? I want to take away the digital camera at an ultra-low price, and dream about it!"

"Oh! Although I didn't rush to buy it, I always feel that it's not good."

"..."

The comments kept coming and going. Throughout the day on the 25th, the total number of Weibo and WeChat posts about the "Xiaoyao Mall Wrong Price Door" incident was published and reposted more than 50 million, and there were even many reports abroad. .

Don’t think that foreign merchants are so honest. They also have different ways to deal with this kind of wrong price. Some people accept accounts and some don’t. Carrefour and Wal-Mart have done this kind of thing.

It's just that they are targeting a small retail product, or a batch, and the situation is not so serious at all, and the response naturally caused is not big.

In fact, in the online shopping mall, Xiaoyao Mall is not the first company to make such a mistake, but it is definitely the company that receives the most attention. The pressure of public opinion!

However, despite the turmoil, the opening ceremony of the Xiaoyao Mall was not affected in any way.

Under the advantages of low price and good quality, the 24-hour sales of Xiaoyao Mall exceeded RMB 1.2 billion~www.wuxiaspot.com~, which set an astonishing new high for the Huaguo shopping website!

The major news media that have collected the money naturally fully reported this phenomenon, especially the online media, which spared no effort to bombard the nerves of netizens-after all, only these people who go online are the real main force of purchase. When advertising, it’s better to find a good user base!

The bombardment of a large number of advertisements, as well as the publicity of word of mouth, made more people flock to Xiaoyao Mall to snap up goods, gradually overwhelming the impact of the "wrong price gate" incident.

After all, many people think that only the 100,000 users are affected. I want to snap up the products I like, no matter how they treat you, anyway, as long as I don’t suffer!

Even for the 100,000 people who purchased, after calling the customer service hotline again and again without getting a response, they gradually did not report hope, and just thought about compensation, which is already pretty good. (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)

PS: My mother-in-law’s kidney stones are troublesome, and I have been busy these two days. It seems that it is really necessary for everyone to drink more water on weekdays, especially in summer, warm water and light tea are the best drinks.