Age of Dreams

In the future, if any mobile phone wants to sell more and have more market share, then the best way is to make a contract machine.

The so-called contract machine means that the mobile operator buys a large number of mobile phones from the mobile phone manufacturer at one time, and then bundles the mobile phone with its own package service. It seems to be free, but the monthly package usage fee has already calculated the cost. Went in.

In fact, this is a way of payment in installments.

However, everyone will be tempted to get a 5000 high-end mobile phone for free, and can't help but sign the contract, and then two or three years of contract will make mobile operators earn a lot of money.

Because it is purchased in large quantities, the purchase price of contract machines for general operators is slightly lower than the retail price.

The specific amount depends on whether the operator is strong or the mobile phone manufacturer's past lives.

For example, in the previous life, Apple was not so popular at the beginning. When it signed to at&t, it was basically discounted by 80% of the retail price.

But after Apple has taken the world by storm, if you want to make Apple's contract machine, you must buy it at the retail price, and there is no discussion at all.

On the other hand, if you are not Apple, you are, and if you want Huaguodiantong to be your contract machine, then you have to reduce the price, 80%, 70% or even 60% of the retail price is possible.

no way.

The shop bullied its customers.

The guest is bullying the shop.

The two contradictions have existed since ancient times, and the causality is the same.

In the past, Apple and Samsung did a two-way approach. On the one hand, they retailed and sold their own mobile phones. On the other hand, they cooperated with mobile operators in various countries to launch their own models of contract phones. While helping them to increase their sales, they also increased their sales. Many opponents stepped on their feet.

When Sony, A, etc. want to make contract machines. But because they are behind the times, everyone is not optimistic about them, so that there are not many contract machines belonging to them, and the sales are average.

Of course Xiao Qi also needs to do a contract machine, and he has to do something special.

Anyway, according to the strength of the fairy company, the price of contract phones and retail phones are the same. Who can dreamstars sell to?

The more dreamstars is sold, the more various apps will be sold in the app store, which is totally conducive to dreamstars to occupy the market faster!

Now that he asks for cooperation, this makes Xiao Qi feel that he can make preparations earlier.

Don't just stock up on the retail dreamstars with knowledge alone, but also reserve the share for contract machines.

Think about the poor Joe’s gang leader. Seeing that ne is so popular, but even retail is not enough, let alone selling contract machines.

However, Xiao Qi still had doubts in his heart.

It stands to reason that Apple has been on sale since April until now. Five months have passed, why hasn't the output of ne not come up yet?

On Guo Taiming's side, Xiao Qi was hard to ask, and he wouldn't say if he asked, but the young man always felt that the leader of Qiao's gang deliberately restricted sales, which caused hunger in the market. Thus increasing the popularity of Apple mobile phones?

From the beginning of the sale of Apple to the reincarnation of Xiao Qi, there are several generations of products. There was almost no sale, basically it was robbed and sold out after the arrival of the goods, and then everyone waited for a period of time, and then grabbed the goods...this cycle.

After playing this method a few times, everyone will know what's going on.

So all the fans hated Qiao Gang.

Samsung’s two flagship products galaxyte and galaxys series came out while Apple was playing hunger marketing. By the time Apple wants to suppress it, it is already beyond regret.

After Samsung turned out, the sales volume of ne mobile phones has increased a lot, which fully proves that there is no improvement without pressure!

The previous life Qiao helped the owner to play hunger marketing for more than two years. I met the biggest challengers of the galaxyte and galaxys series.

If the same is true now, he has only played for a few months, and he encountered the fact that S1 rushed into battle, and finally was scolded bloody. If he thinks about it, he will be proud to play more time, right?

If that were the case, Xiao Qi felt that his own opportunity had come.

While Apple is restricting production and reducing inventory as much as possible, if Dreamstars stocks are very sufficient, it will impact a day’s sales volume, destroy ne’s pride line of defense in one fell swoop, and grab more market share. It’s entirely possible. !

Xiao Qi has set a 12-month sales volume of 60 million units for Dreamstars, a production volume of 80 million units, and an inventory reserve of 20 million units.

It stands to reason that the sale of this piece is enough, but if the contract machine is added, it is definitely not enough.

Just say that the United States and China can consume at least 20 million contract machines-not only the Chinese love petty and cheapness, but the American people do the same.

Three brothers and three sisters are also very obsessed with electronic products. For example, Xiao Qi spent 10 million US dollars to Nielsen Research Company, and commissioned them to do a recent market survey. It was found that the three brothers and three sisters who thirst for Dreampad are the biggest. Among the 300 million 20-40 year-olds, 50% of them want to own a Dreampad, and at least 10% of them are able to buy a Dreampad. However, Xiao Qi only gave a mere 1 million units to the Indian market. It broke the hearts of the three brothers and sisters!

Just during this time, the output of the golden and pink dreampads dropped. Xiao Qi ordered the employees of the fairy factory to switch a large number of ordinary dreampads, which can increase the sales of 1.5 million units a month. The last two sales. Just take care of the third brother and sister.

Even the demand for dreampad is so large, so the demand for dreamstars should be very large!

Those who think that the production will be based on the output of 80 million units first, and if the situation is found to be good halfway, then it will not be too late to continue to add, but it is very wrong.

Because of large-scale production, material preparation is a very serious matter. If the plan is changed temporarily, not only may it not be possible to prepare the raw materials, even if it is prepared, it may greatly increase the cost.

So generally speaking, after the sales are set, unless it is super popular like ne, large-scale addition is unlikely.

So, what about appending or not?

How much is appropriate?

Xiao Qi became distressed.

If you change to a non-smart phone before, you don't have so many worries. Anyway, it can't be sold out this year and continue to be sold next year.

Now it’s selling smart phones, and it’s not an exaggeration to describe it as changing day by day.

Even the overlord who is so awesome and coaxing has to change the model once a year, let alone other mobile phones.

If you don’t change your model, you will fall behind, and when you fall behind, no one will buy it. So the cycle is set at one year, which is already a limit. At the beginning, ipad3 and ipad4, but they were launched continuously within one year, so that those people who bought ipad3 were angry. Big scolding mother!

Or some people say that ~www.wuxiaspot.com~ even if it is not sold out, wouldn't it be enough to simply lower the price?

That's not OK!

Too much price reduction is a behavior that hurts the brand, and too little price reduction can not drive sales.

Anyway, as long as Xiao Qi's decision-making mistakes and Dreamstars can't sell, the biggest possibility is that it will be rotten in his hands. Not to mention losing money, it will have a big impact on morale.

After thinking about it, Xiao Qi didn't make a decision for a while.

It is impossible for him to discuss such matters with his confidants, because it is impossible for him to tell about the things that he has future memories, so his confidants cannot get the most complete information and naturally cannot give the most correct advice.

So he can only rely on himself.

When thinking about it and couldn't get the answer, Xiao Qi could only put the matter aside temporarily, and talk about it when he considered it mature.

The most taboo thing to do is to make decisions in a panic! (To be continued...)