Age of Dreams

To say that the most successful movie theater line in China must be Wanda Cinemas, which will directly occupy 15% of the box office in China in the future.

But it needs to be pointed out that the development and growth of Wanda Cinemas depends entirely on its main body-Wanda Plaza.

In other words, Wanda Group built Wanda Plaza in enclosures across the country.

The Wanda Plaza model with one or several entertainment shopping malls in the front and residential buildings in the back has brought its boss the honor of being the richest man in mainland China for three consecutive years.

On a certain floor of one of the commercial buildings in Wanda Plaza, they will be designated as Wanda Studios. In other words, as many Wanda Plazas in the country, there are as many Wanda Studios.

It is so many Wanda Plazas that have supported the development foundation of Wanda Cinemas.

The development model of Wanda Cinemas, unless you are doing the same as Wanda Plaza as a comprehensive business district, there is no way to replicate it.

Xiao Qi is unwilling to build Wanda Plaza. It is not that he has no land. His current commercial land can be regarded as the first in the country, more than Wanda Group and Vanke Group, which will reach the top three years later.

Xiao Qi is unwilling to build houses in every city, because according to his personality, he will definitely not sell high-priced houses, but will sell low-priced houses. That is to do right with the developers in each city... Actually It is to do the right thing with developers across the country.

To be right with almost everyone, either to be exhausted or run to death, in short, it will not end well.

Xiao Qi is not a god, and it is impossible for a **** to save everyone.

To help as many people as possible as far as possible, Xiao Qi saw it as enough.

Moreover, his most important life goal is to build a high-end intelligent electronic industry that makes Chinese people proud and can re-establish confidence. It is impossible to waste a lifetime in the struggle with real estate developers.

after all. If all the Chinese people burst out with ingenuity, then when we are more prosperous than the United States, will we still worry about the house problem?

So after thinking about it, Xiao Qi has already decided, so just buy it!

In my memory, the movie box office in China. It started this year, and after 2010, it was directly unstoppable.

Xiao Qi plans to purchase one or two floors of one or several commercial buildings in the more prosperous areas of each first- and second-tier cities within a year to operate exclusively as a movie city.

The third-tier cities are better established after 2010, because the box office performance in recent years is not enough to feed the third-tier cities' studios.

Professional things need to be done by professional people.

This is a principle that Xiao Qi has repeatedly adhered to.

He is concerned about such things as opening a movie theater. There has never been a concept, of course it is impossible to do it myself.

Therefore, it is necessary to find a good helper to help you build this theater.

But this time, Xiao Qi didn't plan to find talents by himself. Instead, he would directly entrust the American Bolun Consulting Company to select the location, and then send his own personnel to negotiate the acquisition, and finally hire a group of experts from the United States to build, decorate and manage.

Some people may think. Opening a shop and doing business is a simple matter, as long as you have money.

If you really do business with this mentality. Then I am honored to tell you that it is already your luck to keep a pair of pants back to your hometown.

For example, McDonald's, KFC, Pizza Hut and other stores have a group of people in charge of site selection. They spend a few days in a certain street. Observe the types of pedestrians, shopping habits, the characteristics of surrounding food, etc., and then consider comprehensively based on the flow of people in the entire area, etc.... To be more rigorous, several people will cross over to do this, and then several people will report together. If you hand it in, the headquarter’s talents will decide whether to open a shop here.

Only through their efforts, you will see the KFC, McDonald's and other foreign fast food in your neighborhood. There is almost no time for bankruptcy and transfer.

Xiao Qi could not hire these professionals from Yum! Fortunately, Bolun Consulting also has this kind of business in China. Perhaps Bolun Consulting is not the best in the United States, but it is definitely the one who knows the Chinese people and the Chinese market best. , So it is more appropriate to find them to do this market location survey.

Not only does Bolun Consulting have to spare a few more addresses for you to choose from, the purchase price will also be listed for you, and when the price exceeds the psychological price, it will be directly exchanged for discussion... Such a service, a little higher consulting cost, is also good value for money .

The world’s most developed cinema line is the United States, and there are countless large and small theaters in the United States. In addition to the three major cinema lines, regal, nemark, and the three major cinema lines, there are hundreds of small and medium-sized cinema lines.

Xiao Qi is going to dig out the best if he wants to dig. Directly dig a few masters from the largest regal theater in the United States, let them follow the American business and management model to participate in Qiao Guoer's team, and jointly run and manage the movie theater in China.

Anyway, Yankees dare to change jobs as long as you dare to give money.

As long as there is enough Franklin, there is no fear of not finding a great master.

In fact, when "If You Are the One 1" was released this year, Xiao Qi began to consider the establishment of a movie theater line, but it was not until last month that he received a feasibility report from Bolun Consulting before officially launching the project.

Site selection and digging were carried out at the same time, and Bolun Consulting had to grab the business of the headhunting company~www.wuxiaspot.com~Xiao Qi was happy to not worry too much.

According to the feasibility report, according to the current housing prices and price levels, it will cost at least 250 to build a theater line in 67 first- and second-tier cities, with more than 200 movie theaters and more than 1,800 screens, including decoration, equipment and personnel investment, etc. Billion yuan, and to prepare for a two-year loss period, the reserve fund must reach 3 billion yuan.

Xiao Qi couldn't help sighing again, it would be nice to have it early!

These theaters are all planned to be built in the prosperous area, although they are all floors above seven or eight floors, but after two years, it is impossible to buy a site of the same area and the same area for twice the amount of money!

From this point of view alone, the cost of theater chains is lower than other companies. When the box office of movies in China explodes, the return on costs will of course be much faster than others.

This is only the first- and second-tier cities. After two years of development in third-tier cities, the scale and power of the cinema line will be even stronger!

By the time the layout was completed, Qiao Guoer's film and television empire had formed a one-stop industry, completely becoming a major overlord of the Chinese film industry! (To be continued...)