Revive Liverpool

Chapter 282 Car Sponsor

The relationship between Li Nan and Pochettino is good, and he also met with Pochettino when he came to London this time.

The two met at a restaurant in London, had a meal and talked about old times like old friends.

The competition in August is over, and September has officially arrived.

The summer window is also officially closed.The transfer of Salah and Sterling between Liverpool, Manchester City and Chelsea also fell through.

While the competition during the international competition day is in full swing, Li Nan is also doing well in business.

Li Nan's business plan in Liverpool has also started to take off with the help of Liverpool's holding of the International Business Festival.

Li Nan is now the largest industry in Liverpool, even his own luxurious hotel.

This year, Li Nan's newly opened hotel performed well.

First, Liverpool won the Premier League championship for the first time, which brought Liverpool fans from all over the world to Liverpool, and those rich Liverpool fans stayed in Li Nan's hotel.

With the arrival of the World Cup, Liverpool's first International Business Festival (IFB) has also begun.

This International Business Festival is still full of high-end, and it is quite valued by the British government. British Prime Minister David Cameron delivered a speech at the opening ceremony of the International Business Festival.

The final result is that this International Business Festival attracted 92 delegates from 68 countries, reached a transaction value of 000 million pounds, and recorded 3 IFB Business Club members.

And Li Nan's hotel was originally the main business hotel. Although it was a five-star hotel, it was under the background of the International Business Festival.

Moreover, Li Nan's hotel is near the venue of the International Business Festival, probably the closest hotel to the International Business Festival, so Li Nan's hotel is also very popular.

After two waves of rhythm, Li Nan's hotel can be regarded as a heel in Liverpool City.

And at this time, the British government's "Northern Engine Plan" was also proposed.

British Chancellor of the Exchequer Jim O'Neill proposed the "Northern Economic Engine" plan.

This plan intends to shift the UK's economic center of gravity from London and the southeast based on large urban agglomerations, revitalize the urban agglomeration economy in northern England, and seek more support from northern voters for the government.

As one of the important towns in the north of the UK, Liverpool has of course received many resources.

And because Liverpool's comparative advantage industries include automobiles, port logistics, life sciences and so on.

Therefore, Liverpool has a very important function in the "Northern Economic Engine" plan to undertake the development of British automobile and intelligent transportation technology!
The Liverpool area is the base camp of Jaguar Land Rover and BAC MONO (the world's only road-legal single-seat road sports car company), with an annual output of 2 vehicles within a 70-hour drive.

Jaguar Land Rover is very familiar with it, let’s talk about BAC.

The company was founded in 2009 by brothers Neill and Ian Briggs, so it's still fairly new.

Moreover, the current development of this company is not particularly good, but with the Dongfeng policy, this is different.

BAC are well supported in Liverpool.

In the future they will have showrooms in the US, Canada, Hong Kong, Japan, Sweden and Mexico.

Liverpool also has many automotive supply chain companies, so I won't list them one by one.

When it comes to cars, we have to talk about Liverpool's car sponsors.

As we all know, the top clubs in Europe cannot bypass the car industry when choosing sponsorship, because cars and football have too much resonance, and when the two big IPs are together, it is bound to spark the commercial spark of "Fast and Furious", and the most important thing is that the audience is highly overlapped.

So Liverpool will certainly not be without car sponsors.

And now who is Liverpool's car sponsor?
It is the chest aunt scarf of our sworn enemy-Chevrolet.

2012－13赛季开始前，雪佛兰宣布拿下曼联和利物浦的汽车赞助权，其中和利物浦签约4年至2015-16赛季结束时终止。

Before the 2012-13 Double Reds, Chevrolet released an unprecedented ad featuring Liverpool and Manchester United players.

Then because Chevrolet and Manchester United got closer and closer, and finally won the chest advertising space of Manchester United, but due to various reasons, they drifted away from Liverpool.

Before the start of the 2014-15 season, Chevrolet gave up its sponsorship of Liverpool and handed over the remaining two years of Liverpool's sponsorship rights to Vauxhall, which is also a subsidiary of General Motors.

In other words, this season Liverpool's car sponsor has become Vauxhall.

And Vauxhall may not be known to many Liverpool fans. (The author doesn't know either, I just checked it out. If you all know, then I can only admit that I am a fake Liverpool fan.

And because the author didn't know, Li Nan didn't know either, and the team's commercial director had nothing to do with Li Nan, so Li Nan didn't interfere, so everything was the same as the original time and space.

Li Nan didn't know about it until Liverpool changed their car sponsor.

Because Li Nan has been using the team's sponsored car, and changed the car company, of course Li Nan's car also changed. )
The same fate as Liverpool is the England national team.

The sponsoring car company in England has also become Vauxhall. Well, although Vauxhall is not well-known in China, it may be a car giant in the UK.

And because Vauxhall is not well-known in the world, just like Warriors Sports, the previous jersey sponsor of Liverpool, the contract between the two parties must say goodbye after the expiration of the contract.

But now Liverpool still have to endure two seasons, which is a pity, but at any rate, they are also giving money, and they can't refuse it.

Yuan Shikong, after the end of the contract with Vauxhall, Liverpool's next car sponsor is a more familiar name - MG.

At that time, the two parties signed an 18-month contract, and MG officially became the first regional sponsor of Liverpool Football Club in China.

(As for after 2016, the official partners in the automotive field searched for a long time and failed to find out.)
And after talking about it for a long time, Liverpool's local Jaguar Land Rover has not entered the group chat.

Jaguar and Land Rover were also acquired by India's Tata Group in 2005 after China acquired the British car company MG Rover.

With a long history of the automobile industry, the United Kingdom, which once had the title of "the world's second largest automobile producer", is really not doing well now.

But in the field of sports cars, England seems to be able to do so. This is a digression.

(End of this chapter)