Revive Liverpool

Chapter 273 Advertising
Among the stars Nike arranged for Liverpool is James, and this cooperation is largely because LeBron James wants to cooperate with Liverpool.

James should like Liverpool, otherwise he would not have bought shares in Liverpool in Yuanshikong.

But now, the price of Liverpool's shares is not as cheap as it was in 2011. I don't know if LeBron James is willing to buy it.

However, even if James is willing to buy, Li Nan may not be willing to sell it!
At that time, Fenway Sports Marketing Company, the American company that bought Liverpool, reached an agreement with LeBron James.

According to this agreement, LeBron James will be the spokesperson for the marketing image of Fenway Sports Marketing Company.

As a reward, LeBron James will get a small share of the Premier League football team Liverpool, so that LeBron James will become a minority shareholder of Liverpool.

It was the first time in history that a professional athlete in the prime of his career had a stake in a top-flight club like Liverpool.

But what about now?

Li Nan and LeBron James have no idea of ​​cooperation.

While Henry's Fenway Sports Marketing Company is internationalizing and entering the football field, it also wants to expand its influence in the basketball field.

The cooperation with LeBron James can be said to hit it off.

But for Li Nan, he has no such desire.

My biggest asset is the Liverpool club. As long as the club appreciates, my assets will also appreciate.

Li Nan has no desire to enter the basketball field, and the "one-acre three-point land" of football is enough for Li Nan.

There's not much LeBron James can bring to Liverpool.

It is only by using James' influence in the basketball field to attract fans to Liverpool.

The influence of basketball in Europe is not bad. Every time the NBA hosts overseas games in Europe, many people come to watch them, especially these football games.

However, the promotion of the NBA in Europe as the world's number one basketball league is not easy.

When the NBA is held in the United States, it is already late at night in European local time.

It's like Chinese football fans watching European football matches.

For a football fan, it is usually enough to watch a team, the league, and the Champions League. At most, the last few games of the domestic cup are added, and there is no need for full attendance.

There are 38 games in the league, [-] games in the Champions League, and only two or three domestic cup games.

And the NBA is not like football. Teams usually play once a week. If there are too many, they only play twice a week.

These games add up to almost two-thirds of the NBA regular season games.

And there are playoffs in the NBA.

It is normal for an NBA team to play three games a week, but it is a bit difficult for a person to stay up late three times a week.

(It's a bit off-topic, mainly to use the mouth of European basketball fans to complain about the pain of staying up late to watch the game.

However, there is no game every day, no staying up late, no sore legs, no pain in the waist, and it is not difficult to go up to the fifth floor in one breath.

This meme seems a bit old now, but it should be okay in 2014, right? )
Therefore, the promotion task of the NBA in Europe is a long way to go.

The influence of basketball in Europe still depends on Europe's own basketball competitions. After all, their original level of competition is not low.

And the football market in Europe is almost saturated, so you can't count on James.

The regions where James can be counted on to use his influence to bring fans to Liverpool are North America and China.

However, it is still a mystery how many James fans can be converted into Liverpool fans.

However, this kind of advertising and marketing still has to be done.

However, in the nine years that James has been a minority shareholder of Liverpool, he has not co-produced an advertisement with Liverpool.

Therefore, it is impossible to expect him to help Liverpool expand its influence simply by giving him shares.

Still have to reach a cooperation agreement like Fenway Sports Marketing Company.

It's a pity that Li Nan was not as well-connected as John Henry at the beginning, and he couldn't make friends with James (it's the same now).

Therefore, Li Nan has no way to reach an agreement with Fenway Sports and James to let James help with publicity.

But it is not necessary for Liverpool now.

Although Liverpool has no way to get on the line directly with James, Liverpool can save the country with a curve.

Just like now that Liverpool has connected with James through the Nike line, it has achieved its goal.

But after careful calculation, Li Nan seems to have made a profit.

After all, Fenway Sports gave up 20% of the shares.

But at that time, Fenway Sports cooperated with James' company and only sold 20% of the shares.

It doesn't cost that much just to endorse.

Forget it, whether you make money or not, I don't lose money anyway.

……

Of course, the most important thing for Liverpool to come to the United States is to train and participate in the pre-season warm-up match.

Although this year is a World Cup year, the Guinness International Champions Cup has not stopped.

Immediately after the World Cup, the International Champions Cup begins.

So Liverpool came to the United States non-stop to participate in the International Champions Cup.

The 8 participating teams of this year's International Champions Cup are all from Europe, namely Liverpool, Manchester City, Manchester United, AC Milan, Inter Milan, Roma, Real Madrid and Olympiacos.

Although there are no North American teams in the International Champions Cup, each club still arranges warm-up matches with local North American football clubs.

The time for these games is probably around July 7.

However, Liverpool did not arrange a warm-up match, mainly because the team had to shoot commercials.

Liverpool's itinerary in Massachusetts is divided into three parts.

On the first road, the team led by head coach Klopp continued regular training on the Harvard campus. The famous team and former coach Dalglish also came to watch the training.

In the second way, Li Nan, as the chairman of the team, laid a wreath on behalf of Liverpool to the victims of the Boston bombing.

Later, he also visited the 911/[-] Memorial Plaza in New York and laid a wreath.

The final leg was led by club promotion ambassador Ian Rush and the Reds mascot in a local football academy promotion.

On July 7th, Liverpool's pre-season warm-up game 27 started at Fenway Park, against Roma.

In the end, Borriello scored a corner kick in the 90th minute and Liverpool lost [-]-[-] to Roma.

The main lineups of Liverpool and Roma are quite neat.

After all, although Italy and England both participated in the World Cup, they both returned after the group stage.

(End of this chapter)