fake basketball player

Chapter 116 Give the three major sports companies a hard time

Chapter 114 The Fatty Poses Problems for the Three Major Sports Companies
The fat man told Bertha about the Nike matter.

"Nike's eyes are higher than the top's so many stars, they will naturally not satisfy you. I never thought that you would sign with Nike since the beginning. Our goal is Reebok and Adidas."

Bertha explained.

The fat man didn't speak, and Bertha continued: "Reebok has a big problem now, and they will definitely sign you as the savior." When Bertha said this, she was full of confidence, she didn't even have a chance to look up, she just looked at her fixedly comic book.

"You asked me to sign with Reebok? Isn't Reebok called the 'cursed sneakers'?" Fatty said.

"'Cursed sneakers' is a joke? I ask you, what sneakers in this world can you wear without getting hurt?" Bertha asked rhetorically.

Hearing this, Fatty felt that the only person in this world who could hurt him was himself, and it had nothing to do with sneakers.

"Reebok, Adidas, and Nike are all established companies. Their technical level is not much different. Otherwise, they can last for so long. For them, the main problem is that they are not doing enough in operation, sales, and advertising. Before Nike , So many people wear Reeboks and no one dies.”

Bertha continued.

Hearing that Bertha said so, the fat man thought it was true, and his confidence grew a little bit.

"Besides, it's just Nike that rejects you now. Besides Reebok, isn't there Adidas?"

Bertha said.

"I think it's difficult for Adi to accept my terms, which are quite bullying."

The fat man was a little worried.

"Actually, this is not difficult. Believe it or not, when you complete the tasks set by the system at the end of this season and surpass Shaq to become the number one insider in the league, they will definitely regret it. Don't look at Adi's current position. Number one, but it's not extremely stable, and it's likely to be surpassed by Nike, so they are also places where they desperately need new players to maintain their supremacy."

Bertha explained.

Actually, what Bertha said was not unreasonable.

The battle between Nike and Adidas does not exist for a day.

If you really want to talk about it, then you have to start from the Jordan era.

Before Jordan, Nike was just a small company that was not well-known or even listed. Naturally, it could not be compared with a mature giant company like Adidas.However, the signing of Jordan and Nike in 1984 established the rules of the modern NBA star endorsement game, and thus rewritten the fate of Nike, Jordan himself and everyone who witnessed the signing.

And it was a man known as the 'Godfather of Sneakers' Sonny Vaccaro who contributed to all this.

The reason why Sony Vaccaro is so successful is naturally not only because he dug up Jordan, it is said that because of the rise of Jordan and Nike, this is only part of his many handwriting.

As early as in the 80s, Sony Vaccaro believed in the public relations strategy of famous schools. At that time, he established a good relationship with famous NCAA coaches such as North Carolina and Georgetown, and the famous coaches of these famous schools also recommended their lovers to Vaccaro, Vaccaro selected superstar seedlings from among them and recommended them to NIKE. At the same time, he recommended the agents who were close to him to these future stars, so that the fate of NIKE, himself, the agent and the stars would be firmly established. bundled together.

And his adoption of the "famous school public relations + interest bundling" model since the Jordan era is also a harvest, and he has also achieved great success. He is also called the "Godfather" in the sneaker industry. "Godfather" is not used casually this time. Being honored as the "Godfather" shows how strong Vaccaro is?

At that time, the resources of the new generation were almost monopolized by him, and his trusted agent David Falk became a powerful basketball agent, and they jointly monopolized the NBA's superstars.

In the mid-90s, there were as many as 120 NBA stars under Falk, and Jordan's North Carolina team and Ewing's Georgetown team were its main source of customers.

Although Vaccaro's NCAA famous school strategy was very popular in the 90s, he foresaw another potential force, that is, high school players.Vaccaro suggested that Nike spend huge sums of money to build a scouting system for high school students, but was flatly rejected by Nike boss Phil Knight.At that time, NIKE was enjoying the super value return from the NCAA famous school strategy, and they naturally looked down on the return on investment of high school students.

In this way, Vaccaro and NIKE fell out and switched to Adidas. Moreover, relying on Kobe to open up a new model, unearthed future superstars such as Kobe, Tracy McGrady and Odom.

As time went by, with Jordan, Ewing, Mourning, Mutombo and other superstars produced by old famous schools retiring, after seeing the success of Kobe and Tracy McGrady, Nike executives realized that they rejected Vaccaro's proposal. How stupid.

In order to make up for this mistake, they urgently poached their best assistant George Raveling from Vaccaro.

George Raveling is Vaccaro's closest friend and assistant. Vaccaro is good at overall planning, and Raveling is responsible for the specific implementation of the established strategy.There is nothing in this world that can injure an opponent more than poaching its closest allies.On the one hand, the scout is most aware of the biggest advantage of the former club, and on the other hand, he is also most aware of the Achilles heel of the former club.

It was also because of George Raveling's betrayal that led to internal conflicts within Adidas, and another issue was the question of who is the boss of Adidas between Kobe and McGrady, which also helped Nike.

At that time, it was extremely difficult to decide who was stronger, Kobe or Tracy McGrady.

Kobe Bryant's three consecutive championships and McGrady's scoring champion, Adi has a hard time choosing.

At this time, Jordan came out and teased Adi.

Jordan gave McGrady a pair of Jordan shoes after a game, which was over-interpreted by the media as Jordan trying to grab McGrady as a spokesperson.So Adi didn't hesitate any more, and told Kobe clearly: You can raise your salary, but it can't be higher than McGrady. We don't want McGrady to be unhappy.McGrady is our top card.

Kobe is a man who vowed to surpass Jordan. More money and less money is not his point. You said that he is no better than Tracy McGrady.

McGrady stayed, but Kobe ran away.

In the end, Kobe also returned to Nike.

However, there is a kind of "virgin complex in the endorsement world" in the endorsement industry. This complex is like saying that when talking about Magician and Bird, people will think of their Converse weapon; when mentioning Jordan, people will think of NIKE, and mentioning Jordan. Carter, people will first think of Puma, and then NIKE.This is a taboo in the endorsement of NBA sneakers, commonly known as "virgin complex in the endorsement world".

Although Kobe has returned to Nike, Kobe is no longer good and unqualified. This is also an important reason why Kobe is not the boss of Nike.

Kobe is not the boss.

After all, there must be a boss who is in charge of the arena. This time, Nike wants to avoid making the mistake of missing Kobe in 96 again.

It is precisely because of this that James has become NIKE's new brother without playing a game in the NBA.

Although McGrady is still at the peak, and Garnett and Duncan are also in their prime, but after the 03 platinum generation came in, they were called the strongest members of the 03 generation, such as James, Wade and Anthony. They all signed Adi, and Adi also smelled a strong sense of crisis from this.

Therefore, they also signed Howard in 04. However, for Adidas, it is not enough to compete with the Nike group. It is far from enough, and a substitute must be found.

Until the fat man was born.

Adi also saw hope, but they also hesitated when they saw the fat man asking for a lot of money.

Now that they have the biggest superstar Tracy McGrady, whether they want to sign Fatty is also a question for them.

(Second update. Begging for a recommendation ticket.)
(End of this chapter)